Best 15+ WhatsApp Marketing Automation Tools For Businesses in 2026

Is keeping up with customer messages on WhatsApp becoming a hassle for you? Companies messaging their customers on WhatsApp increased exponentially over the past few years. Managing communication manually can not only impact your growth but can also frustrate your customers.

By 2026, WhatsApp will have become more than just a messaging channel; it will have become a fully functional business messaging platform that provides ways to reach customers instantly. 

For this reason, WhatsApp automation is becoming more relevant. Automation tools allow businesses to respond to customers 24/7, send personalized messages, schedule messages, and even run bulk campaigns without spending hours waiting for replies on your phone. 

In this guide, we have compiled the best WhatsApp marketing automation tools for businesses in 2026, with features and best use cases for each. By the end of this article, you will be fully aware of the most suitable WhatsApp automation tool for your business. Let’s go!

What is a WhatsApp Automation Tool?

WhatsApp Automation tool is a software that leverages the WhatsApp Business API to help automate repetitive messaging. This includes sending confirmations, answering frequently asked questions via chatbots, and marketing messaging campaigns. The automation saves time and enhances customer service while streamlining operations with respect to the off-hours of the business operation.

WhatsApp automation tools can automate WhatsApp work for the business. It manages everything from sending messages to pathways for response and customer relationship management.

How can WhatsApp Marketing Automation Benefit Your Business?

Leveraging WhatsApp automation in your business can save time and money. It can boost customer engagement, generate timely and efficient communication, and promote business growth.

1. Automated and personalized messages

You can automate WhatsApp message distribution to your customers to improve customer experience, either with personalized or generic template messages. Initial greetings, confirmation of orders, delivery updates, appointment reminders, and any other important information can be included in them.

2. Instant replies

WhatsApp Business allows you to create predefined short responses to frequently asked questions. It can respond quickly to frequently asked questions and make repeated text unnecessary to type.

3. Chatbots

Chatbots can be trained to understand and respond to client inquiries, offer product information, assist with order tracking, and even perform transactions. It creates rich, engaged, personalized interactions. It can also handle multiple conversations simultaneously.  

4. CRM integration

By merging WhatsApp Business with client relationship management or sales CRM software, your business can automate the management of client records and interactions. This can provide businesses with a complete history of contacts, consumer preferences, and behaviors.

5. Order management

Processes for managing orders can be automated within WhatsApp Business. Streamlining many steps in the order fulfillment process, from taking an order to issuing order confirmations, to checking on shipment status, to collecting customer feedback.

Find the Best WhatsApp Marketing Automation Tools

1. Getgabs 

Getgabs is an official Meta partner and one of the top WhatsApp marketing automation tools. It assists businesses with the API, especially when setting up buys on WhatsApp. Its features include CRM integration, instant replies to FAQs, template messages, an AI chatbot, and many more. Brands can allocate employees to different sets of clients, which enables them to direct customer engagement. 

Key Features

• Bulk and personalized WhatsApp messaging.
• Smart chatbot for automated replies and lead capture.
• WhatsApp Broadcast Messaging
• Integration with CRM and eCommerce platforms.
• Real-time analytics for message delivery and engagement.
  

Pros

• interactive interface with quick setup.
• Supports both marketing and customer service use cases.
• 24/7 customer support.
• Cost-effective for startups and growing businesses

Pricing: The pricing model of Getgabs is based on Meta’s conversation model. You can check the pricing module of this tool on their official website. 

2. GetItSMS 

GetItSMS is another best WhatsApp marketing automation tool for businesses looking to automate their business processes. The platform is designed to boost productivity and sales in a short period of time. It has exclusive API features such as a cloud-based shared team inbox, unlimited broadcast, chat widget, and a chatbot. 

GetItSMS helps businesses to streamline their business processes and customer engagement. It ensures high conversion rates with AI-powered automation tools.

Key Features:

• Bulk WhatsApp messaging.
• CRM and eCommerce integrations.
• WhatsApp Business API
• Supports marketing and support chats.
• Custom chatbots and analytics.

Pros:

• Conversation-based pricing.
• Instant auto-replies.
• Reliable and trusted platform.
• Easy integrations and quick setup.

Pricing: Contact customer support to learn the pricing plan for GetItSMS.

3. Landbot 

Landbot is the no-code WhatsApp tool for automation. It provides brands with the opportunity to build engaging and conversational customer experiences. This allows teams to automate customer communications, provide timely responses to customers and leads, and collect leads. It connects easily to WhatsApp and other platforms like CRM tools such as Hubspot, Google Sheets, and Zapier.

Key Features:

• No-code drag and drop chatbot builder
• WhatsApp Business API Integration
• Integrations with CRMs 
• Real-time analytics and reporting

Pros

• Easy to use
• Customizable conversation flows
• Scalable for small to large businesses

Cons

• It can be pricey for higher messaging volumes
• There is a learning curve for some more advanced features
• Complex integrations may not provide much support outside the app

Pricing: Contact the customer support team to know the pricing plans in detail. 

4. Wati

Wati is a WhatsApp automation platform that helps businesses manage client interactions using API. It offers features like broadcast messaging and chatbot builder and a chatbot builder. Its amazing features make it suitable for engaging the customer and assisting them.

Key Features:

• No-code chatbot builder
• WhatsApp Business API Integration
• Multi-agent support for team inbox
• Automated messaging and notifications

Pros:

• Supports team collaboration
• Scalable for small to large businesses
• Good automation and workflow capabilities

Cons:

• Pricing can be high for large volumes
• Advanced features may require learning
• Limited customization for very complex use cases

Pricing: Contact the customer support team to know the pricing plans in detail. 

5. MessageBird 

MessageBird allows businesses to communicate with customers via WhatsApp. With an easy-to-use cloud-based platform, companies can send alerts, notifications, and updates instantly. MessageBird supports two-way conversations, as customers can reply and interact with businesses. MessageBird supports buttons, quick replies, and catalogs. It also allows companies to use the platform for multiple channels in one interface.

Key Features:

• WhatsApp Business API Integration
• Rich media support (text, images, audio, files, GIFs)
• Interactive elements (buttons, quick replies, catalogs)
• Message templates
• Multichannel messaging in one platform

Pros:

• Easy setup with the Meta Business Account
• Supports global reach and multiple channels
• Scalable for small to large businesses
• Improves customer engagement and automation

Cons:

• Pricing can be high for some businesses
• API setup may be complex for non-technical users
• Complete WhatsApp control requires Meta approval

Pricing: Contact the customer support team to know the pricing plans in detail. 

6. Botmaker 

Botmaker is a cloud-based automation tool for WhatsApp messaging. This allows companies to notify/push communications to customers, alerts, or updates instantly. It works in both directions, allowing customers to reply and interact. Botmaker provides a no-code approach to easily build chatbots on its platform. Companies can also plug in their CRM and other applications to integrate communications.

Key Features:

• No-code chatbot builder
• CRM and third-party app integrations
• Rich media support (text, images, videos, files)
• Multi-agent support for team inboxes

Pros:

• Easy-to-use dashboard
• Customizable conversation flows
• Scalable for small and large businesses
• Supports automation for marketing and customer service

Cons:

• Advanced features may require technical knowledge
• Some integrations may have limited support outside the platform

Pricing: Contact the customer support team to know the pricing plans in detail. 

7. Twilio 

Twilio is offered as a cloud communication solution. Brands use it to develop custom workflows, provide alerts, and grow global reach and communications. Twilio is largely used for customer service, customer support, marketing messaging campaigns, and notification messaging.

Key Features:

• WhatsApp Business API Integration
• Multi-channel messaging (SMS, Voice, WhatsApp)
• Programmable chatbots and automation

Pros:

• Highly flexible and customizable
• Scalable for small and large businesses
• Supports global reach

Cons:

• Pricing can be high for large volumes
• Some advanced features need developer resources

Pricing: Contact the customer support team to know the pricing plans in detail.

8. Zoko 

Zoko is a WhatsApp API platform that enables businesses to manage sales, support, and engagement with current customers. It brings all connections into a centralized platform and permits automation, allowing businesses to respond to messages even faster. This solution is perfect for small to medium types of business owners who want to have the ability to track conversions and operational efficiency. 

Key Features:

• WhatsApp Business API Integration
• Team inbox for multi-agent support
• Automated messaging and notifications
• CRM and third-party integrations

Pros:

• Easy to use for small and large teams
• Supports collaboration and workflow automation
• Improves response time

Cons:

• Limited customization for very complex flows
• Advanced automation may require training

Pricing: Contact the customer support team to know the pricing plans in detail.

9. ManyChat

ManyChat is a chatbot platform that helps businesses automate conversations on WhatsApp, Messenger, and other messaging platforms. They focus on four areas: marketing chatbot automation, selling chatbots, customer support chatbots, and a chatbot for automated workflows. There are multiple options to send a broadcast and set up custom automated flows to respond quickly.

Key Features:

• No-code chatbot builder
• WhatsApp Business API Integration
• Broadcast messaging and sequences
• CRM integrations and analytics

Pros:

• User-friendly interface
• Suitable for marketing and sales automation
• Supports multi-channel messaging

Cons:

• Limited WhatsApp-specific features compared to others
• Pricing rises with subscriber count.

Pricing: Contact the customer support team to know the pricing plans in detail.

10. Tyntec

Tyntec is a messaging platform allowing companies to communicate with consumers via WhatsApp and other messaging channels. Built on the goals for secure and reliable messaging for enterprises. Businesses can send notifications, help with support questions, and access their audience all over the globe with Tyntec’s API.

Key Features:

• WhatsApp Business API Integration
• Two-way messaging for support and notifications
• Rich media and interactive message support
• Global SMS and messaging coverage

Pros:

• Reliable and secure
• Supports enterprise-level operations
• Easy to scale messaging

Cons:

• Some advanced features are limited
• Setup may require technical knowledge
• Pricing can be high for global messaging

Pricing: Contact the customer support team to know the pricing plans in detail.

11. Callbell

Callbell is a WhatsApp automation and team inbox product that is built around customer support and sales. It provides centralized conversations from many different channels. The platform helps brands to respond quickly and handle their client communication in a single place.

Key Features:

• Multi-agent team inbox
• WhatsApp Business API Integration
• Automated notifications and workflows
• Integration with CRM tools

Pros:

• Improves team collaboration
• Easy to manage multiple channels
• Supports small to medium businesses

Cons:

• Limited advanced automation
• Pricing can rise with team size
• Customization is basic compared to enterprise tools

Pricing: Contact the customer support team to know the pricing plans in detail.

12. BotStar

BotStar is a chatbot platform that helps businesses automate conversations on WhatsApp. The platform assists businesses in building intelligent no-code chatbots, engaging customers, collecting leads, and increasing the efficiency of support. 

Key Features:

• No-code chatbot builder
• WhatsApp Business API Integration
• Multi-channel support (web, WhatsApp)
• Analytics and performance tracking

Pros:

• Easy to create automated flows
• Good for marketing and support
• Scalable for small and large businesses

Cons:

• Limited WhatsApp-specific templates
• Advanced AI features may require learning

Pricing: Contact the customer support team to know the pricing plans in detail.

13. Respond.io

Respond.io is a messaging platform. It helps companies promote customer engagement through different channels, such as WhatsApp. The tool assists businesses in automating sales and customer support. It allows brands to manage and see all their customer messages in one inbox. Teams can also collaborate, automate workflows, and help get faster responses from automated workflows with Respond.io.

Key Features:

• WhatsApp Business API Integration
• Multi-channel inbox
• Workflow automation and chatbots
• CRM and third-party integrations

Pros:

• Centralizes all messaging channels
• Supports automation and team collaboration
• Scalable for businesses of all sizes

Cons:

• It can be pricey for high message volumes
• Advanced automation requires setup
• Some integrations may be limited outside the platform

Pricing: Contact the customer support team to know the pricing plans in detail.

14. Infobip

Infobip is a cloud communication provider that helps firms automate messaging through WhatsApp, SMS, and email. It connects companies with people globally while offering personalized messaging engagement. The platform uses WhatsApp and SMS messaging for efficient customer engagement and support for marketing campaigns and transactional messaging. 

Key Features:

• Multi-channel messaging (SMS, Email, Voice, WhatsApp)
• Automated workflows and chatbots
• Rich media support and templates
• Real-time analytics and reporting

Pros:

• Highly customizable workflows
• Easy integration with CRMs and other apps

Cons:

• Pricing can be high for small businesses
• Advanced setup may require technical knowledge

Pricing: Contact the customer support team to know the pricing plans in detail.

15. Zixflow

Zixflow is a WhatsApp automation platform that focuses on customer engagement and customer support. It allows businesses to communicate through notifications, manage conversations, and automate responses. This platform is best utilized by small and medium-sized businesses wanting to manage client conversations. 

Key Features:

• Automated messaging and notifications
• Team inbox for multi-agent support
• WhatsApp Business API Integration
• CRM and third-party integrations

Pros:

• Easy to set up and use
• Supports team collaboration

Cons:

• Limited advanced automation features
• Pricing increases with higher volumes
• Customization may be limited

Pricing: Contact the customer support team to know the pricing plans in detail.

16. Growby 

Growby is a WhatsApp marketing and automation tool that engages leads and customers. It allows automated broadcasts, chat sequences, and lead nurturing campaigns through its automated messaging service. The tool is an excellent choice for marketers wanting to convert leads into customers. 

Key Features:

• API Integration
• Automated chat sequences and broadcasts
• Lead management and CRM integration

Pros:

• User-friendly interface
• Supports marketing and sales automation
• Scalable for small to medium businesses

Cons:

• Limited advanced features for large enterprises
• Some workflows may require learning

Pricing: Contact the customer support team to know the pricing plans in detail.

17. RapBooster 

RapBooster is a WhatsApp automation platform that supports businesses in increasing engagement and streamlining communication. It mainly focuses on lead generation, customer service, and campaign automation. The platform is designed for quick communication and enabling teams to manage conversations through WhatsApp chat.

Key Features:

• Integration with the API
• Multi-agent team inbox
• Rich media support and templates

Pros:

• Improves engagement and response speed
• Supports small to medium businesses

Cons:

• Pricing can increase with high message volumes
• Some features have limited customization

Pricing: Contact the customer support team to know the pricing plans in detail.

Use Cases of WhatsApp Automation for Business 

In this section, we have discussed the use cases of WhatsApp automation for businesses. Have a look:

1. Automated Customer Support Solutions

With WhatsApp automation tools, you can provide your customers with automated customer support. With AI chatbots, you can reply to FAQs instantly and assist your customers 24/7. 

Hey (customer name), Thank you for reaching out to us! Please choose one of the options below to get quick help:
1. Track my order
2. Product details
3. Return or refund
4. Talk to a live agent

2. Effective Marketing and Sales Campaigns

Automated campaigns assist you in sharing offers, announcing new arrivals, or recommending products based on customer behavior. This builds engagement and supports closing additional sales without the need for manual action.

Hi Ayesha! We thought you would enjoy this! You are receiving 20% OFF on your favorite products today. Tap here to shop now: (Shop Link).

3. Appointment Scheduling

WhatsApp automation helps brands in scheduling appointments for their clients. They can instantly check available slots, book appointments, and get reminders. 

Hi (Customer Name)! It is easy to book your appointment with us when it is convenient. Available times – 10 AM | 2 PM | 5 PM. Simply reply with your time, and we will confirm your booking.

4. Automated Loyalty Program Management

You can send personalized offers, reward updates, or exclusive discounts automatically to your loyal customers. It helps you engage with your previous customers who have engaged with you for a long time, and they feel appreciated.

Hi Rahul! You have earned 50 reward points! You can use these points to save on your next order. Check your rewards here:(Link)

5. Real-Time Order Tracking and Confirmation

Automating order updates through WhatsApp ensures transparency and builds trust. Customers value knowing exactly where their order is without needing to ask.

Your order update for (Order ID): Your order has shipped and is on its way! Track your order here (tracking link), and we will confirm when it has left for delivery.

Conclusion 

Here in 2026, WhatsApp automation is no longer a trend; it is a need for any business. If you have a great tool, it will save you valuable time, allow you to respond faster, and help you develop better relations with your customers. 

Each of the platforms we have evaluated here has different features to meet each business’s needs or type. Brands can get everything from simple auto-replies to webhook services combined with advanced chatbot and CRM integrations. 

Investing in the exemplary WhatsApp automation service will allow you to increase engagement and generate sales if you are strategic about it! With WhatsApp automation, your business can offer 24/7 availability, instant support, or a great customer experience that develops trust and loyalty over time! 

If you are ready to get started, GetItSMS is a great tool to begin with. It is easy, affordable, and trusted by businesses. You will find their solutions and the WhatsApp marketing automation platform easy to use. Start here to get your automation going and start getting results!