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WhatsApp Catalog API for E-commerce is built on the multiple touchpoints and customer purchasing journey from pre-sales to buying to customer care. WhatsApp Catalog API provides the best framework for conversational commerce and boosts customer leads. Every step the customer makes the purchase presents the make-or-break opportunity to develop a customer relationship, bringing the leads and the risk of losing the customer’s interest.

The companies and businesses using the WhatsApp Catalog API can showcase and sell products and the list of services. Customers can have the list of choices they want to purchase, browse the items, and add them to the wishlist without ending the conversation. The WhatsApp catalog API for e-commerce features powers this.

The conversational way to reduce the abandonment of cart items grows the conversation and shopper engagement.

  • The customer queries the product’s availability or details through messaging.
  • The company forwards its product catalog.
  • The customer selects the product catalog and reviews the product information.
  • The customer chooses the required products, and the company confirms the order.
  • WhatsApp Catalog API has two methods to show and share their products when conversing with customers.

  • Multi-Product Messages: messages that feature up to 30 different products from a company’s catalog.
  • Messages with a single product item from the company’s inventory are known as single product messages. A Product Detail Page (PDP) format displays the product.

What is WhatsApp Catalog API

WhatsApp catalog API is one of the ways to showcase your products and services to customers during conversations. WhatsApp Catalog API allows Customers to see your catalog list of products Whenever they try to send you a message and communicate over the WhatsApp platform.

WhatsApp Catalog API is at the top of instant messaging applications, which still requires to reach the top spot in countries such as the United States, Russia, Indonesia, the United Kingdom, Spain, and other countries where E-commerce businesses are top-rated. In these countries, a messenger-based business is a top-notch choice for the people.

However, if you want to create a large-scale international product, the WhatsApp Catalog API is your top choice. Nowadays, WhatsApp for business has enabled small and big companies to grow their business and scope to consumers and users everywhere.

Top 5 Benefits Of WhatsApp Catalog API

Use the WhatsApp Catalog API feature for your brand. You should know the customer’s expectations and requirements, which will help you achieve the goals.

We are going to discuss the benefits that are accessible to you at the time of using WhatsApp Catalog API for e-commerce:

1. Quick and easy conversations

The WhatsApp Business API catalog feature enables you to present pertinent product information using the catalog feature rapidly. This helps your consumer have effective, quick, and simple conversations. They are no longer obligated to request the bare minimum. The catalog will include all pertinent and vital details about various products.

2. A unique platform for all requirements

WhatsApp Business API catalog feature gives access to the online store to list their products on the WhatsApp platform, and customers can view them. Customers can add the items to the cart, share the product details with other WhatsApp users, and finish purchasing an item on WhatsApp.

3. Customization

WhatsApp Business API catalog allows e-commerce businesses to customize the list of their products in catalogs as it gives space for personalization. The list of recommended products is based on customer preference and requirements.

4. Integrate with live agent conversations.

Both live customer service employees and AI bots can use your catalog to help consumers. Catalogs make it easier to provide information legibly, concisely, and organized.

5. Automatic updates

When data is injected into the system, the WhatsApp Business API catalog feature instantly updates. It will always display real-time data on stock availability, price, new product information, etc.

Benefits Of WhatsApp Business API Catalog Messages

  • Customers no longer need to provide a Link when asking a straightforward question like, “Do you sell product X?” WhatsApp Catalog API product Messages help businesses showcase their items.
  • The only way to manage the customer’s interest is in one channel. The less likely it is to convert, the more dispersed the buyer journey is across numerous channels.
  • The material is dynamically filled to be tailored to the user or circumstance. You could, for instance, display a Multi-Product Message of a customer’s most popular items.
  • There is no need for message templates for product catalog messages.
  • Interactive messages don’t need pre-approvals or templates. They are created in real-time and constantly reflect your inventory’s most recent item information, pricing, and stock levels.
  • Combine the Product Catalog with NLP, text search, list messages, and reply buttons to automate customer guidance.

WhatsApp Catalog API For E-commerce

WhatsApp Catalog API for E-commerce was introduced and designed by the WhatsApp Business API to empower businesses to answer customer queries and render them the extra required information as requested.

WhatsApp Business API is an application program interface that sets up a frame for customers and other businesses to communicate with each other regarding their requirements.

Integrating WhatsApp Business API catalog endpoints with various technologies makes it faster and easier for the e-commerce business to reach its audiences securely. WhatsApp Business API for E-commerce applications helps online stores send programmatic notifications and messages to users.

How to do WhatsApp Marketing for Ecommerce

WhatsApp marketing for e-commerce proves to be the most effective medium if it is done responsibly and strategically. Why? There are some critical steps to start with Catalog API:

  • 1. Setup WhatsApp chat for the website
  • 2.Employ WhatsApp CTA or QR code on the website.
  • 3.WhatsApp broadcasting for abandoned cart reminders

These three steps guide WhatsApp marketing for e-commerce. Let’s read them.

1. Setup WhatsApp Chat for Website

Installing a WhatsApp chat widget on your e-commerce website is an effective way to generate client leads. Using the WhatsApp chat widget allows visitors to start the conversation seamlessly, allowing them to capture potential customers’ likes and transmit them to leads.

One of the most significant advantages of WhatsApp chat widgets is that even after leaving the product page the customers, businesses can still converse with customers. By acquiring their permission to add them to your WhatsApp contacts, you may follow up with personalized messages, nurture leads, and sustain engagement over time.

WhatsApp chat allows you to provide rapid help to website visitors. Customers like rapid responses and real-time assistance, which leads to higher satisfaction and a better overall customer experience. You can effectively address difficulties and avoid nasty comments by providing prompt assistance.

When you integrate the WhatsApp chat button on your website, you typically obtain the opportunity to measure visitor behavior. This helpful feature lets you evaluate user activity, interaction patterns, and commonly asked questions. Data-driven insights can help you optimize your website, increase customer service, and fine-tune your marketing strategy.

2. Employ a QR Code or CTA on the Website

Another strategy to improve your WhatsApp marketing for e-commerce is enabling WhatsApp CTA (call-to-action) and QR code on your E-commerce website. Involving these features of WhatsApp makes the process easier for consumers and businesses to interact with on WhatsApp.

  • WhatsApp QR code:- Place the WhatsApp QR code in a prominent location on your website, particularly on landing pages, contact pages, and product descriptions. This makes it simple for visitors to scan the code and initiate a conversation. You may also use WhatsApp QR codes on printed marketing materials, such as business cards or flyers, to increase physical engagement and client reach.
  • WhatsApp CTA:- Place WhatsApp CTA buttons strategically around your website, such as on product pages, pricing information, and contact forms. These buttons should be visible and easily accessible, encouraging visitors to converse with your company. You can also employ click-to-WhatsApp advertising, which includes WhatsApp as a CTA button, to take advantage of free-entry point discussions and avoid paying WhatsApp conversation fees.

3. WhatsApp Broadcasting for Rejected Cart Reminders

WhatsApp broadcasting is another WhatsApp marketing strategy for E-commerce businesses. For sending out abandoned cart reminders, WhatsApp broadcasting proves to be the right option to help e-commerce businesses recover lost sales and enhance conversion rates.

This is how you can go with WhatsApp broadcast for rejected card reminders:

  • Opt-in: Get consent from customers before sending them WhatsApp messages from your business.
  • Segment: Based on the time or cart value, merge the customers since abandonment.
  • Personalize messages: Send friendly messages using WhatsApp templates, including product images for the customer’s name.
  • Offer incentives: Give discounts, extensive offers, or free shipping to bring new purchases.
  • Timing: Wait to send the reminders late at night or not too soon. Send the reminders at the scheduled time.
  • Multiple messages: If required, you can send several reminders.
  • CTA and link: Always include CTA and product line in your message.
  • Measure and optimize: Analyze performance and enhance your strategy.
  • Compliance: Follow the WhatsApp terms and conditions for WhatsApp marketing for e-commerce.

How To Get The WhatsApp Catalog API

WhatsApp Catalog API works with every online store’s WhatsApp account to showcase its service to users. This feature benefits businesses if customers want to avoid visiting the website or store. Communicating over WhatsApp and viewing the products listed in the catalog will encourage them to visit your online store.

To get started with your work with all possible opportunities of the WhatsApp Catalog API and take advantage of its services, the business owner must first set up their business account and verify it. This process can be done with any WhatsApp partner like GetItSMS, which can help you.

Let’s move to see the compiled insight of all the necessary information that helps you to obtain the WhatsApp Catalog API in simple steps:

  • The business first needs to register its account with the Facebook manager. If you don’t have that one, you can create the account by linking the business account.
  • The next step is to verify the WhatsApp business account with the help of WhatsApp partner GetItSMS by submitting the documents.
  • After successfully submitting the documents and verifying WhatsApp business API, deploy a verified WhatsApp chatbot template.
  • Once you have done these steps, you can get the Catalog API.

Steps To Use The WhatsApp Business API Catalog For E-commerce

To interact with customers effortlessly without making them visit the website, they can add products to their carts and make purchases through WhatsApp business API. To use the WhatsApp Business API catalog for E-commerce use cases, go through the following steps:

  • Step 1: First, you must upload the product category to Facebook and use the Facebook commerce manager to do the same.
  • Step 2: You can connect the catalog to a WhatsApp business account.
  • Step 3: Send the messages to customers using single and multi-product messages.
  • Step 4: By doing this, you will be able to receive orders and answer questions from customers.

Step #1 – Upload inventory to Facebook

Facebook requires catalog-style uploads of a company’s merchandise.
The information about the products you wish to market or sell on Facebook, Instagram, and WhatsApp Business is in a catalog. You can create catalogs for various types of inventory, including goods (for e-commerce), lodgings, travel itineraries, holiday spots, real estate listings, and vehicles.

WhatsApp Catalog API

Remember that per WhatsApp’s business profile, only one catalog is allowed. E-commerce businesses can send customers related messages about the items using single and multi-product messages. Companies need to upload separate items with separate prices depending on the region.

If your company hasn’t yet created a catalog:

  • First, use the Commerce Manager to construct your catalog.
  • One catalog can be uploaded per WhatsApp Business Account (WABA), although it can be associated with several phone lines.

Uses for a catalog include:

  • Upload things individually or in bulk to add and manage information about your items, such as names, photos, descriptions, prices, variants, and more.
  • Build sets or collections, which are smaller groups of the items in your catalog that you want to highlight for customers in adverts or stores.
  • Assign permissions so that collaborators or outside companies can edit your catalog.
  • So that clients automatically see the correct item information and prices for their country or region and upload country and language information.

Step #2 – Link the product catalog with the WhatsApp Business API profile

It’s time to link your Product Catalog to your WhatsApp Business Profile now that you have one set up.

You can allow the BSP (also known as GetItSMS) to handle your catalog if your company currently has one and administers it on Facebook.

First, access the catalog using your Facebook Business Manager. Then select Catalogs under Data Sources. For the next step, choose your catalog.

WhatsApp Catalog API

In the next step, you must select the assign partners option and assign them using the business ID.

WhatsApp Catalog API

In the following form, enter the partner business ID and choose the option to manage the WhatsApp Catalog API for e-commerce, and that’s all; you are all done.

WhatsApp Catalog API

Suppose you signed up for WhatsApp using an embedded signup. In that case, you can use the WhatsApp Manager to connect your WhatsApp Business Profile and Catalog.

As follows:

WhatsApp Catalog API

WhatsApp Catalog API

Once you connect the catalog to the WhatsApp profile, it will show this:

WhatsApp Catalog API

Step #3 – Share products with customers

The WhatsApp Catalog API for E-commerce businesses has two ways to send product messages to customers when they communicate with the users. Through multi-product and single-product messages, online stores communicate with the customers.

  • Send single product messages: To send the single product message, it contains a single item from the business’s inventory where the product is shown to the client in pdf format.
  • WhatsApp Catalog API

  • Single-product communications, which provide quick answers from a constrained list of possibilities and highlight one particular product or service to a consumer, work best when they: In response to the question, “Are pink jackets available in stock? ” Offering a product recommendation (“My baby niece was born, and I’m not sure what present would be acceptable”). Putting in a new order for something (“I’d like to have the chili burger I had last week”).
  • Send multi-product messages: Send multi-product messages containing the 30 items selected from the E-commerce business’s inventory.
  • When your clients desire to browse a variety of goods or services, you can use multi-product messages: Directing a consumer (“Hello, can you email me the pizza menu?”) to a particular category. While shopping (When a customer tells you what they want to order, and you send them back a tailored multi-product message). I am going to a specific category, like athletic wear. Offers or suggestions that are specific to you. They are arranging already placed objects again. An individual can, for instance, reorder their typical takeaway order of up to 30 items.
  • Missing items: An error message is sent if none of the products listed in the aforementioned API requests corresponds to a product from the company’s Facebook catalog. The user still needs to receive the Multi or Single Product Message.
  • For Multi-Product Messages, at least one product must correspond to a product in the company’s Facebook Catalog. In this instance, successful messages are sent, unmatched items are dropped, and the business receives a request for a catalog update.

Step #4 – Get replies from the customers

  • The WhatsApp Business API catalog service users get product messages that can perform four different actions when clicking “start shopping.”
  • View products: Consumers don’t need to leave WhatsApp to examine products. When consumers click on an item, a Product Detail Page with the most recent information about the item is presented (PDP). Videos and GIFs are not supported on these sites as they only accept product pictures (yet).
  • Add items to the shopping cart: Your customer can add a product or service to their trolley after they like what they see. Since the cart has no expiration date, they can keep adding items whenever they want until they are ready to purchase.
  • Send shopping cart items to the business: When a consumer has finished shopping, it’s time to deliver the cart to your establishment. They are no longer able to modify after this. It’s now up to you to choose what to do next, such as asking for further details or telling them about their payment alternatives.
  • Share the product with other users: By posting product messages on WhatsApp, customers can refer their friends to your goods or services.

Step #5 – Ask For The Details

Customers can enquire further about a particular product when receiving a Multi or Single Product Message. There are two methods for customers to request information:
Text message: The consumer texts for more details after obtaining a product.

After selecting “Message Business,” the consumer selects the “Message Business” button on the Product Detail Page (PDP) of a product.

The company receives a webhook notification for an inbound message once the customer submits an inquiry.

How to Sell with WhatsApp Business for Ecommerce

WhatsApp Catalog API includes WhatsApp functionalities to bring users and lead conversions. There are two ways to sell with WhatsApp business for e-commerce:

  • WhatsApp catalog to display your product & services
  • WhatsApp Payment to make the Payment immediately in the chat

These methods can be used to sell with WhatsApp Business for e-commerce. Let’s read them in detail.

1. WhatsApp Catalog to Display Products & Services

A good option is to sell with WhatsApp business for e-commerce involving WhatsApp catalogs. WhatsApp Catalog is a functionality of WhatsApp that helps E-commerce businesses display their services and brand within the WhatsApp Business app.

The functionality performs like a digital store where users can view your products without visiting the website. Customers can easily access your comprehensive list of offerings.

Look at the steps to include WhatsApp Catalog effectively:

  • The manager lists the business’s inventory to Meta through WhatsApp Business API or Meta commerce.
  • Build a relationship between an e-commerce catalog and the WhatsApp Business Account.
  • Business phone numbers should have commerce settings.
  • Use single or multiple product messages to forward the products to consumers.
  • Track the webhooks to check questions and orders from customers.

2. WhatsApp Payment to Make Payment Instantly in Chat

WhatsApp Payment is a convenient and safe service that allows clients to make fast payments in the chat. This functionality will enable businesses to streamline the payment process and provide customers with a more seamless purchasing experience.

Here’s how WhatsApp Payment works for consumers:

  • Businesses can request payments via WhatsApp Pay within the chat.
  • Customers may select their chosen payment method (bank transfer, credit card, etc.).
  • The Payment is secure and takes place through WhatsApp.
  • Both the business and the customer receive messages following a successful payment.
  • Payment information is recorded in the conversation for future reference.

If WhatsApp Pay has not been released in your country, you can use alternative in-chat payment solutions such as Stripe. Aside from collecting payments immediately in the conversation, it also allows you to start payment refunds when your online goods are out of stock or the shipment fails to arrive.

What is The Use of Product Messages

Product messages are very effective if sent in the correct instance using the WhatsApp Catalog API. Two types of product messages have different goals for the customers. So, as per the situation, these two product messages can be used.

Imp: Only active conversations can send product messages. They cannot start conversations or serve as notifications.

1. Single Product Message

When a buyer wants to view the specifics of a particular product, single-product messages are successful. In other words, you can respond to a specific consumer request with a single product message.

Also, you may utilize it to offer a suggestion or an answer to a client’s request. Also, if a consumer chooses to purchase a single item again.

WhatsApp Catalog API

2. Multi-Product Messages

Whenever a customer ever wishes to view the shopping list, you can use a multi-product message as a response. For conversational shopping, Multi-product messages are the best choice. This message can also be used to mark a specific product’s category.

For instance, a consumer shopping for fresh fruits could receive a message with multiple products. The product message may include any fresh fruit that is currently in stock.

Multi-product messages can also create customized product recommendation lists based on consumer information. Multi-product messages also help you stimulate repeat purchases. Your client can quickly place their typical order again!

WhatsApp Catalog API

Why Implement WhatsApp Catalog API For E-commerce

To implement the WhatsApp API for E-commerce and WhatsApp Catalog API for E-commerce, before we get to the several applications of WhatsApp Business and WhatsApp Business API for the online stores, there are the reasons why we need to implement the WhatsApp Catalog API for e-commerce.

Why is the WhatsApp Catalog API for the E-commerce business a preferred choice?
Why is WhatsApp recommended over a Website chatbot?
How to integrate the WhatsApp Catalog API?

Being available every time with the desktop to view the products and communicate with the customer support and machine bot might be handy. Compared to that, WhatsApp’s business API is more reliable than that of a website chatbot.

This is quite an issue, and mobile commerce is at the top of the e-commerce ladder, which is unstoppable. This is the reason why messaging applications come into the picture.

The WhatsApp Business API catalog revolutionized the E-commerce industry by making conversing with customers more convenient, easy to use, and inheriting user needs.

WhatsApp Business API catalog is incredibly active, regularly sending over 70 billion messages to the users to grow sales and bring customers to their store. According to the research, users spend over 20 hours monthly on applications.

Integrating the WhatsApp business API catalog made the customers feel comfortable. It won their trust, reducing the significant costs of creating bespoke options. The WhatsApp Business API catalog also allows business users to focus on what matters regarding customer experience quality and interactions in handling customer inquiries.

WhatsApp Business API Catalog Feature

The WhatsApp Business API catalog feature allows E-commerce businesses to showcase their products, provide recommendations, and let the customers buy while communicating with the seller.

Add your catalog to WhatsApp; it does not require WhatsApp approval, as other WhatsApp message templates require.

The WhatsApp Catalog API provides users with these two options:

  • Single product messages
  • Multi-product messages

There are four different ways that your customer can respond to both messages. Users can select to examine products and product information, share the product with another user, add desired products to their basket, and send the cart to the company to move on to the following phase, such as order processing and invoicing.

Suppose your consumer decides to utilize other devices. In that case, they can still access the discussion using the same Whatsapp account. The carts, however, need to be updated on every device.

Having The Most Convenient Software: WhatsApp Business API Catalog

Every piece of software plays a vital role in a game of chess. However, the right combination of playing chess, with strategy and timing, can help dominate the mind of the chessboard. Apart from this, the WhatsApp Business API catalog makes the grandmaster of all other ways to reach the audience and enhance sales.

WhatsApp’s business API catalog for e-commerce is a package the online store owner uses. This application has many facilities that let you make strategies and win over prospects promptly.

Here are the features of WhatsApp business API that e-commerce businesses can take advantage of:

  • WhatsApp chatbot feature
  • Third-party software integration
  • Catalog feature
  • Automated reports to track the key performance indicators
  • Centralized dashboard with user access

However, WhatsApp marketing makes you a pro in the market, which can lead to more clients and the business.

Through the WhatsApp Catalog API, your annual sales significantly impact your brand’s development, customers’ awareness of your goods and services, and your bottom line.

Consequently, accelerating sales is necessary if you want to overtake your rivals.
Effective marketing, strategic planning, timely prospecting, and data collection work together to speed up sales. Therefore, purchasing software that will speed up the process and help internal teams is necessary to optimize the process.

This article discusses the necessity of software to speed up sales and how the WhatsApp Business API Catalog might be the best option.

Future of E-commerce with WhatsApp Catalog API for Ecommerce

WhatsApp Catalog API acts like a gateway to explore the potential of WhatsApp’s user base for companies. Whereas attaining the API could be difficult, negotiating through intricacies and fulfilling WhatsApp’s criteria to unlock the world of excellent messaging capabilities, businesses could be encouraged to join with their users more individually or effectively.

Businesses can use the WhatsApp Catalog API to streamline communication, improve the customer experience, and drive sales. With its active user base and simplicity, WhatsApp Catalog API provides an excellent platform for e-commerce firms to prosper in the digital marketplace.

The GetItSMS WhatsApp Business API Catalog is a comprehensive e-commerce solution that streamlines operations, accelerates sales, and provides a competitive advantage.

Businesses may improve customer experiences and promote growth by exploiting capabilities such as chatbots, third-party software integration, catalogs, and automated reports. Use the WhatsApp Business API Catalog to flourish in the e-commerce market and outperform your competitors.

Frequently Asked Questions

Q1. Can WhatsApp be used for e-commerce?

A. WhatsApp Catalog API is built on the multiple touchpoints and customer purchasing journey from pre-sales to buying to customer care. Every step the customer makes the purchase presents the make-or-break opportunity to develop a customer relationship, bringing the leads and the risk of losing the customer’s interest.

Q2. What is WhatsApp Catalog API?

A. The WhatsApp Business API catalog is one of the ways to showcase your products and services to customers during conversations.

Q3. How can we send product messages to customers?

A. Two types of product messages have different goals for the customers. So, as per the situation, these two product messages can be used. The product messages are single and multi-product messages.

Q4. How do single-product messages work in an E-commerce business?

A. Single-product messages are successful When a buyer wants to view the specifics of a particular product. In other words, you can respond to a specific consumer request with a single product message.

Q5. How can we get the WhatsApp Catalog API?

A. To start with your work with all possible opportunities for WhatsApp Catalog API and take advantage of its services, the business owner must first set up and verify their business account. This process can be done with any WhatsApp partner like GetItSMS, which can help you.

Sum Up

These are the WhatsApp Catalog API for eCommerce use cases that can completely alter and customize how you interact with your customer base. WhatsApp Catalog API is becoming a crucial service for organizations in the competitive market as it supports one-on-one communication between them and their consumers.

There are undoubtedly many more uses for the API integrations we still need to cover. That speaks volumes about the numerous opportunities WhatsApp has created, particularly in eCommerce.

Customer experience must be your first concern if market differentiation interests you. The WhatsApp Catalog API offers a fantastic conversational commerce framework that will impress your customers.

Starting with creating and managing message templates, technical installation, and access sign up, GetItSMS assists you in getting started and takes care of the entire process. We offer a straightforward and reliable REST API that makes accessing the WhatsApp Business API as simple as possible.