WhatsApp Message Template: The Ultimate Guide

WhatsApp Message Template: The Ultimate Guide

November 25, 2022 | BY GETITSMS

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What does it mean by WhatsApp message template and how do businesses use it for their business needs? With the use of WhatsApp business sometimes initiating conversations with customers is not possible. This happens because the purpose of WhatsApp business is to offer customer service by the teams. Therefore you can give the answers to customer’s queries but it is not possible that you will reach them first.

But why would this be done when we have the option to use a WhatsApp message template to not spam the users? Well, WhatsApp does not allow you to spam its users without measuring this. We would all need spam filters to protect customers from daily discount messages.

WhatsApp Message Template

WhatsApp message template is a kind format that allows businesses to create promotional or marketing messages properly. Hence, if you want to approach or target a large audience, you can do it by using the so-called WhatsApp message template. Sometimes these are referred to as highly structured messages.

In this article, it will be beneficial for you to learn about the WhatsApp message template as we will discuss these points.

  • What is the WhatsApp message template
  • WhatsApp chat template
  • WhatsApp Business greeting message example
  • WhatsApp message template for business
  • WhatsApp message template types

As we all know that for business growth and marketing purposes, nowadays WhatsApp is becoming a huge portal. However, there are some unique features and processes which make it different from other traditional portals. There is a WhatsApp message template.

Why Are WhatsApp Message Templates So Important?

Let me tell you the important thing: the popular portal for communication and marketing your business is built on a WhatsApp message template. WhatsApp is used to broadcast messages, greeting messages, and advertising message templates. These messages are approved by the meta before you are going to send them to the customers. 

Therefore to do the smart work, you can have a WhatsApp message template approved by the meta for the most common messages you plan to send regularly. In the blog, we will discuss the 17 WhatsApp message templates you can adopt and use for your business communications. 

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The question here arises why the WhatsApp message template is important and how it is used for business. 

For the WhatsApp campaigns, templates are required. Because you are not allowed to send outbound messages through \WhatsApp Business API (known as WhatsApp business platform) without creating a WhatsApp message template. 

With the use of a WhatsApp message template, meta protects the end-user experience as it is required to verify and approve all the messages before sending them to the customers. This condition applies to both promotional and transactional messages.

But have you thought about what if you don’t use WhatsApp Business API? Why is it necessary to make use of WhatsApp message templates?

WhatsApp Business App is free but it does not permit you to send promotional content to more than 265 contacts at a time. You can find out more differences between the WhatsApp business app and WhatsApp business API in our previous blogs.

There are cases when you will need to use the WhatsApp message template:

  • If you want to use the WhatsApp business platform.
  • Using the WhatsApp message template you can send WhatsApp promotional messages to more than 265 contacts at a single time.
  • You can reach the customers even after the 24-hour window when customers initiate the conversation with business (In short WhatsApp message template is helpful to send outbound messages).

What Is WhatsApp Message Template

WhatsApp message template is a message format that allows the business to send outbound messages as per the rules of WhatsApp. Before sending any promotional messages to the customers, they will be required to approve the meta. 

WhatsApp message template can be used by the users over and over again to customers once they have opted-in to your services and given you consent to send them messages for the offers and product details. To use the WhatsApp message template, you must first be required to submit this template to WhatsApp.

WhatsApp Message Template

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After submitting this WhatsApp message template, WhatsApp checks and approves each WhatsApp message template basically in 48 hours or less to ensure the high quality of content and avoid spam. Once your WhatsApp message template has been approved by WhatsApp, you can use these templates to send alert, transactional, or promotional messages. 

When a customer messages a company, WhatsApp enables the company to communicate with the customer through any sort of message for up to 24 hours following the customer's last message.

If you wish to start a conversation with the people after this 24-hour window has passed or if you want to send a WhatsApp message template, WhatsApp must first approve it.

To prevent businesses from spamming WhatsApp users, WhatsApp message templates were introduced.

WhatsApp message templates can include promotional messages, announcements of new products, weekly newsletters, alerts about abandoned carts, holiday wishes, and much more.

The format of the WhatsApp message template has described below where the format of the template uses placeholder values that can be replaced with dynamic content inside of the double curly brackets. The format would be written as ({{...}}) when you send the message:

For example, Your login code for {{xxx}} is {{xxxxx….}}.

The message will be {Your login number for the GetItSMS is 00000}.

Before sending the message to your customers, think of your WhatsApp message template as a conversation starter. The goal of using this WhatsApp message template is to convert the initial message into a 2-way conversation when a user replies. When you are engaging with your end-user, this 2-way conversation is considered as a higher value. 

If you are initiating a conversation within 24 hours of the session, WhatsApp does not charge for any outbound messages; the WhatsApp message template reduces the spending. To know about the pricing of the WhatsApp message template, you can contact us (GetItSMS).

Sending Non-WhatsApp Message Template Within 24-Hour Of Session

How do you send non-WhatsApp message templates within the 24-hour session and outbound messages? Suppose a WhatsApp user sends your application a message. Whether it is the reply to your messages or initiating the conversation by themselves. Each of your applications has a session 24-hour window to send the message to that user which doesn’t require the use of the WhatsApp message template.

If we talk about the other scenario where your application sends a message to a WhatsApp user outside of the 24-hour session, they need to use the approved WhatsApp message template. 

How To Create The WhatsApp Message Template

You can create the WhatsApp message template using the editor in your chosen WhatsApp API provider interface. Or else you can contact a business service provider like GetItSMS is the best option to add to your services. 

  • First, you need to contact GetItSMS to connect your WhatsApp business account.
  • Then with the guidance of GetItSMS, you have to set up the WhatsApp campaign in GetItSMS, name it, choose the preferred language, and add the list of recipients.
  • You can create your WhatsApp message template and design in the editor followed by the rules and terms mentioned already.
  • You can personalize your message/content to send to the customers with variables.

For example, 

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DEAR USER, YOU HAVE GOT A CHANCE TO WIN THIS MEGA OFFER SALE ON OUR WEBSITE UNTIL 5 PM. ENTER THE CODE SALE50 AT CHECKOUT…….

  • Along with the message, you can include the link to your website as well.
  • Now you have to submit the WhatsApp message template for approval. The approval process can take a few minutes and 24 hours.
  • Once your WhatsApp message template is approved, you'll get notified. The best part of the WhatsApp message template is you can reuse it for broadcasts anytime you need.

WhatsApp Chat Template: WhatsApp Message Template

Is the WhatsApp chat template different from the WhatsApp message template? If you didn't know, one of the main advantages of using the WhatsApp Cloud API is that companies may utilize WhatsApp message templates to automate their messages.

WhatsApp Chat Template

Therefore, it's crucial to comprehend a few ideas for those just starting to learn about and configure the WhatsApp message templates.

You can send messages to your consumers in a consistent message format by using a WhatsApp chat template or WhatsApp message template. However, you must send these message templates to WhatsApp and obtain clearance before using them.

The process can take up to 48 hours, so set them up ahead of time.

There are three different types of starting categories available when establishing the template in Facebook Business Manager or on a platform like GetItSMS.

Transactions: to deliver messages regarding the account, orders, and any other aspects of a purchase. They are necessary to communicate the most crucial information to the client.

Marketing: concentrates on the WhatsApp Cloud API's marketing component. Sending offers and promotions directly to consumers' conversations is a specific use for this category. A quick and easy technique to get people to read your correspondence.

One-time passwords: These WhatsApp message templates are used to provide codes that permit users to access their accounts for secure management via WhatsApp.

The precise applications of each WhatsApp message template, however, are ultimately only constrained by the user's creativity.

Just having an account is not sufficient and knowing the main elements of templates is. It is important to learn the best practices for creating WhatsApp chat templates effectively and offering value.

  • You can name the WhatsApp message template.
  • Selecting the content of the WhatsApp chat template
  • Choose the format of the WhatsApp message template or customize it.

WhatsApp Business Greeting Message Example: WhatsApp Message Template

You can automatically send someone a so-called WhatsApp Business greeting message & WhatsApp message template when they message you on the platform for the first time. It is merely a welcome message for WhatsApp Business users. For various scenarios, you can create a variety of greetings.

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You may write a single welcome message using GetItSMS and use it across all of your communication platforms. Consider using Facebook Messenger, live chat, email, and WhatsApp Business.

Greeting messages are typically the first WhatsApp messages sent by businesses to their consumers. These messages highlight the products and services that any company offers while thanking the customer for choosing to use their services.

Following are some instances where businesses use WhatsApp to send greetings:

  • A firm sends its first welcome message with greetings on WhatsApp after a new user registers for a service.
  • when a company wants to welcome clients with unique seasonal promos & incentives.

In both situations, it's crucial to create a welcome message that gives clients a sense of connection with the company. It all comes down to making a terrific first impression every time.

We'll discuss the ideal welcome messages for

  1. new clients and subscribers
  2. new leads and prospects
  3. Consumer Assistance
  4. Remarketing for old customers

Did you think why would we require the WhatsApp greeting message example and WhatsApp Marketing message template for the business?

To make interaction and good relationships with the customers choosing the right message or format for greeting the customers can help you to achieve the following:

  • Reduce the response time.
  • Enhance the end-user experience
  • Level up customer satisfaction to guide them with the right information.
  • The customers who message you after the window hours, do not avoid them.
  • Gather relevant & valuable leads.

When you are using the WhatsApp Business App and WhatsApp business API, you can use the WhatsApp greeting message or WhatsApp message template. 

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There are we going to discuss the WhatsApp business greeting message examples:

  • WhatsApp Business Greeting Message Example For New Customers

    When new customers or users opt in for your services or offers, you can send them a welcome greeting message to upsell more.

    For example, 

    Thank you for choosing us to serve you [Your Company Name]! We’d be happy to help you on board.

    Look at the services we offer –[List Your Services]

    Do you have any queries? Make a call at – [Your Contact Number]

  • Welcome Messages For A New Prospect

    Hi Dear User,

    Welcome to GETITSMS Services!

    We are offering an exclusive discount of upto 15% on all plans for all new customers.

    Would you like to grab these amazing offers now?

    Reply ‘ Yes To grab the deal.

  • Welcome Messages From Customer Service On WhatsApp Business

    Hi John.Welcome to GETITSMS’s customer service! Hope you are doing well. What you are looking for and How can I help you with it?

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    Good morning Dear Jack. You’re connecting to GETITSMS’s Messaging Services. How would you like to get help?

    The welcome messages are sent to customers for customer service to let them know that they are dealing with reliable and trustworthy service that cares about their requirements.

  • Greeting Messages On WhatsApp Business During Festivals & Special Events

    On the occasion of Festivals and special events, you want to wish your customers with WhatsApp business greeting message examples. 

    Hey John,

    We are wishing you a very Happy Black Friday & your family.

    On this special day, we’re offering the exclusive offer of upto 20% OFF on all SMS plans.

    If you have any queries, you can Ask us. We’ll get back to you shortly.

    A WhatsApp greeting message & WhatsApp message template can promote the expansion of your company. These WhatsApp message templates are helpful to increase conversion rates because they make the recipient feel valued when they are sent to a customer or a prospect.

WhatsApp Message Template For Business

A WhatsApp message template for business is a standard and approved personalized message format that is used by companies or organizations to send important notifications to their customers. These messages can only be sent to the customers who have opted-in for your services. For example, we can consider the services such as payment updates, shipping information & booking reminders, etc.

WhatsApp Message Template For Business

The benefit of this WhatsApp message template is you can personalize these WhatsApp message templates in predetermined parts of the content. 

 For example: “Hi Sachin {customer name}, we’re glad to update you that your {product} is dispatched and processing to be picked up at {time and date}.

For businesses WhatsApp has the most exciting benefit is providing the ability to communicate with customers to automate their communications by using WhatsApp message template. 

It's critical for individuals simply setting up WhatsApp message templates to comprehend precisely what kinds of messages they can be used for, how to structure them, and how to have them approved following WhatsApp standards.

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Here is an introduction to guide you through this subject if you're just starting started:

  • Overview and recommendations for Message Templates
  • Session messages and message templates
  • Tips for best practices: naming, formatting, and more.
  • Examples that will help you write effective message templates!

But first, let's review the fundamentals.

WhatsApp Message Types For Business

The business can do many things rather than sending a WhatsApp message template. Whenever the customer starts the conversation with the business and replies to a WhatsApp message template, this leads to initiating a customer care window. During this time the business and end-user can communicate with each other hassle-free without needing a WhatsApp message template.

When the business and end-user communicate inside the 24-hour session, they can do it with chat messages also known as session messages. For this time WhatsApp does not charge any cost for the communication even if the company sends messages.

Also, there is another case, if businesses missed out on the chance to engage with the customer-initiated conversation. With the help of the WhatsApp message template, they can attempt to re-communicate with the customers even after the 24-hour session.

WhatsApp Message Template Types

Before sending the WhatsApp message template to customers it goes through a review and approval process.

Earlier, only transactional messages were used to templatize. But WhatsApp allowed promotional or non-transactional messages for the businesses to be created in Sept 2021. 

Except for the promotional messages, your WhatsApp message template could be in one of the following categories:

  1. Account updates: Changes or updates to customers' accounts.
  2. Alert Update: Important/urgent information for customers.>
  3. Appointment Update: Customer updates on their appointments, such as confirmations or reschedules.
  4. Auto-Reply: Response to clients automatically after hours.
  5. Taking care of client concerns, questions, or remarks in order to resolve problems
  6. Update on payments: a note for customers regarding their payments.
  7. Personal Finance Update: Customers are being informed about their money in this update.
  8. Reservation Update: Customers who have reservations may receive confirmations, reminders, or other updates.
  9. Shipping Update: Customers are given shipping updates regarding their goods.
  10. Information or updates for customers regarding tickets.
  11. Transportation Update: Information or updates for customers regarding transportation.

If you have a WhatsApp Business App and WhatsApp Business API, you can by default create 250 templates. If you need more than 250 templates, you must let WhatsApp know what you need and why. They normally answer within 2-4 weeks, and they are completely free to accept as many as 1500 templates.

Conclusion

Well, we have explained the required details for the WhatsApp message template. Now it's your call to use the WhatsApp message template for your business. This is our guide on how to create a personalized WhatsApp message template. You will be having an idea of what needs to be done.

WhatsApp message template can be used by the users over and over again to customers once they have opted-in to your services and given you consent to send them messages for the offers and product details. To use the WhatsApp message template, you must first be required to submit this template to WhatsApp. 

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In case you are interested in applying for the WhatsApp API solution with GetITSMS, you can contact us and be in touch with our sales team. What you are waiting for, come to the website and find the services you require.

Frequently Asked Questions

Q. What is the WhatsApp message template?

A. WhatsApp message template is a kind format that allows businesses to create promotional or marketing messages properly. Hence, if you want to approach or target a large audience, you can do it by using the so-called WhatsApp message template. Sometimes these are referred to as highly structured messages.

Q. Is it required to approve the WhatsApp message template by the WhatsApp team?

A. With the use of a WhatsApp message template, meta protects the end-user experience as it is required to verify and approve all the messages before sending them to the customers. This condition applies to both promotional and transactional messages.

WhatsApp does not allow you to spam its users without measuring this. We would all need spam filters to protect customers from daily discount messages.

Q. Can we customize or edit the approved WhatsApp message template?

A. No, once the WhatsApp message template has been approved by the WhatsApp team, you would not be able to make changes or edit the WhatsApp message template. In the WhatsApp message template only dynamic values can be tailored which is set at the time of submission.

Q. What type of media formats are supported by the WhatsApp message template?

A. The WhatsApp message template supports the formats for the messages text, image, file, or video. While sending only images or files can not be sent to users as a WhatsApp message template, it is mandatory to include some texts with it.

Q. How do we send greeting messages to users with a WhatsApp message template?

A. Greeting messages are typically the first WhatsApp messages sent by businesses to their consumers. These messages highlight the products and services that any company offers while thanking the customer for choosing to use their services.

Hi John.Welcome to GETITSMS’s customer service! Hope you are doing well. What you are looking for and How can I help you with it?

Q. What is a business message in WhatsApp?

A. You can automatically send someone a so-called WhatsApp Business greeting message & WhatsApp message template when they message you on the platform for the first time. It is merely a welcome message for WhatsApp Business users. For various scenarios, you can create a variety of greetings.

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