How to Use WhatsApp Business API for Transactional Messages

“Your order has been Confirmed”, “Your order is out of Delivery share this OTP”, “Appointment Reminders”, and “Order Summary”.

Have you also received such messages? If you haven’t ever received such messages in your lifetime, I’m sure you know someone who has.

Does it make you wonder what they all have in common? All these are examples of a transactional message. In this blog, we are gonna talk about ‘WhatsApp Business API for Transactional Messages’

It is now 2024 and transactional messages remain one of the communication mediums that firms use to reach their clients with the help of WhatsApp Business API.

With password reset emails, delivery notifications, order confirmations, and other similar messages, transactional messages are always vital in increasing customer satisfaction and improving brand credibility. 

How do they do that? We’ll find that out and more in this blog further.

What is WhatsApp Business API for Transactional Messages?

WhatsApp Business API Platform such as Getgabs helps to communicate with customers on a reliable and popular chat app, which with every message steps up the convenience and familiarity.

About anything concerning accounts or any purchase made by the customer, businesses can use WhatsApp to send transactional messages. These messages are especially useful when the organization has news that customers need to be aware of – important or emergency news.

In other words, transactional messages are non-marketing automated texts that businesses send to help their customers. Order confirmation, welcome text messages, and shipping updates are the common types of Transactional Messages.

Transactional messages when sent through WhatsApp give your most important message the exposure and the potential to be effective and valuable to the customer. You can take it a notch higher by integrating these messages to provide your clients with efficient service delivery, keep them engaged, and keep them happy.

Types of Transactional Messages

Make sure that customers are always informed by using a transactional message on a channel they prefer and trust. Create credibility of your brand because it sends the right type of transactional messages to the right target clients at relevant time. There are the following transactional messages given as follows: 

1. Welcome customers on WhatsApp

Welcome your customers on the spot by sending them a welcome note through WhatsApp messages. You can send them registration information, some frequently asked questions, or any other material that a new customer might require to kick-start the onboarding process.

2. Confirm orders and bookings

Always make sure your clients are aware that they have made a payment and booked a certain service. Customers receive an instant notification and are guaranteed that their order has been received and they can contact you on WhatsApp for more details.

3. Send an invoice via WhatsApp

With the use of rich business media, one can send invoices to their clients via WhatsApp. Instead, to make sure the customer has all the documentation they need and in a channel they’d still be engaged with after the purchase has been made, an event-triggered message can be sent along with their invoices.

4. Confirm password reset

Inform customers of any of their security features changes such as password resets over the WhatsApp group. Customers also can immediately respond to your confirmation or inform you that they haven’t changed their password. These transactional messages can help in establishing more credibility around your brand and also guarantee your customer’s accounts.

5. Verify customer identity

use notifications when customers try to log in or any form of suspicious activity. Protect your customers’ personal information and balance details by using WhatsApp for transactional messages and let them first verify their personality and transactions before they are allowed to log in.

6. Confirm appointments

They should send out appointment confirmations and reminders to reduce incidences of no-shows and way of keeping customers updated. Your customers rely on you to keep them on schedule and do not want to miss any important appointments. Send transactional appointment messages on the WhatsApp application, to keep them updated and informed.

7. Send alerts for event changes

Make sure to inform customers about any changes with events including location, time, and location. Let your customers get used to you informing the events– new location, time, venue, etc. Canceling miscommunication pain points is as simple as scheduling alerts over their preferred instant messaging platform, Customers know that they can always count on you for updates whenever they need it.

8. Confirm bill payments

Make sure you acknowledge your customer’s payments through WhatsApp. Utilizing this transactional message means that your customers are always up to date and not burdened with paying for invoices twice or haggling over the payment. Scheduling these messages: This means that this should be done automatically for them to receive these messages On time to keep customers happy.

9. Alert Customers of unusual activity

Customers respond to quick alerts on WhatsApp to have them confirm or deny any suspicious activity in their accounts. To reduce cases of fraudulent activity in bids, it immediately alerts customers to help protect their property and data.

Transactional Messages V/S Promotional Messages

One primary distinction between the two is the promotional and the transactional is determined by the usage of the text message. Promotional messages are sent for business purposes while transactional messages are used to convey information. 

Transactional messages include those, which are necessary to complete a transaction as well as those, which are updates on a service that a client is subscribed to. On the other hand, promotional message service and text message are used to advertise a product or service with the pass of selling or encouraging people to take an appropriate action.

Examples of transactional messages include order confirmation, shipment notification, and account notification. Such messages are most often created and the system automatically sends them when a user performs certain actions, providing them with important information on time. In other words, promotional sms like coupons, new product launches special offers, or any other kind of communication that is a form of marketing in nature needs consent from the recipient.

Top 10 WhatsApp Business API Template Ideas for Transactional Messages

1. Order Confirmation

Thank you for your order, customer name)! Your order #12345 has been confirmed. We’ll let you know as soon as it ships. Stay tuned!

2. Delivery Notification

Your order #12345 is out for delivery today. Expected delivery time: 2:00 PM 4:00 PM. Get ready to enjoy your new purchase!

3. Refund and Return Update

Your order #12345 has been successfully canceled. We’re processing your refund, and you’ll see it reflected in your account soon.

4. OTP Alerts

Your one-time password (OTP) is 738512. This code is only valid for the next 2 minutes.

5. Transaction Alerts

Suspicious activity detected on your account. Respond with ‘YES’ if you recognize this transaction.

6. Booking Confirmation

Your booking for Flight BA1234 is confirmed! Booking ID: F1234567. 

Download the ticket 

Contact Us

7. Status Alerts

Important Update: Your gate for Flight BA1234 to New York has changed to Gate 24. Please proceed to the new gate.

8. Payment Confirmation

Thank you for your payment of $120. Your bill for August has been paid successfully. Receipt ID: R123456.

9. Delivery Tracking

Your delivery driver is on their way with order #54011. Track their location in real-time right here.

10. Appointment Confirmation and Reminders

Your appointment with Dr. Smith on August 20th at 2:00 PM is confirmed. Please arrive 10 minutes early to complete any necessary paperwork

Benefits of WhatsApp Business API for Transactional Messages

In this advanced, Digital, and FinTech industries, operating WhatsApp Business API, transactional messages deliver some benefits to businesses. First, the benefit of the method is an enhancement of customer fulfillment. Therefore, buyers who are corrected with the right and punctual transaction notification displayed on the screen, are more likely to grow confidence and continue to employ the business.

Send critical information

This type of messaging provides the opportunity for businesses to share messages with important information as soon as possible. Over-the-air transactional notifications promote the delivery of important information in a fast, secure manner and increase the confidence of the receivers. 

Build trust

This shows that the trust that customers deposit in any given business is very important for the progress of that business. Updating clients and customers is very important through Transactional messages. It gets used by customers for basic information like confirming an order and delivery details with real-time tracking of orders. When these expectations have been managed well by firms, the element of credibility is created.

Improve engagement

Customers will always want to engage with and reply to messages containing information that is relevant and necessary for them.

For instance, in logistics, business organizations employ transactional text messages to provide customers with information on their courier shipments. Besides enhancing customer satisfaction, it also leads to customer repeat business.

Gather insights

It can also be seen that some pure transactional messages can be used to capture this kind of information. By examining transactional APIs or transactional messages, organizations can gain more insights regarding the customers’ behavior and needs. This information can be employed to enhance services and increase the efficiency of the future message used in communicating with customers.

Scalable messaging

As the size of your business and your target market expands, don’t experience any issues with scaling up your communications. Extend the frequency of the WhatsApp messages and flows to reach the customers anywhere and to keep growing the business.

Highly compliant

No matter where your business is, the latest compliance engine ensures that every transactional WhatsApp sent out is legal in the region. Make sure to always notify your audience of new content without infuriating them.

Why Transactional Messaging with Getgabs?

WhatsApp Business API Platforms such as Getgabs appreciate the fact that transactional messaging can be somewhat challenging. This is why it does all the hard work for you. You must be thinking How? 

Getgabs makes transactional messaging easy by enabling you to send broadcast messages, build custom alerts, use chatbots, and many others. 

Where?  The place where most of your customers are: WhatsApp So, no matter if you need to send order confirmations, reminders to clients, or alerts about their accounts, Getgabs does it all. 

Sounds too good to be true? Don’t take our word for it. However, book a demo today and you will see it for yourself.

Frequently Asked Questions

Q.1 What is WhatsApp Business API for Transactional Messages?

A. Transactional messages are non-marketing automated texts that businesses send to help their customers. Order confirmation, welcome text messages, and shipping updates are the common types of Transactional Messages.

Q.2 What are the advantages of sending Transactional Messages?

A. Transactional messages allow you to offer a seamless buyer’s journey, a great communicational experience, and updates that are a must-know for your audience. In addition, transactional messages boast open rates of about 95%, so getting your message across to the right people at the right time and converting more leads into customers increases in probability.

Q.3 Can transactional messages be automated?

A. Yes, the transactional messages can be automated so that the processes are fast, efficient, and timely customer communication.

Q.4 How is transactional messaging different from promotional messaging?

A. Transactional messaging communicates to the customer about the fact that they have performed some action. On the other hand, a promotional message is marketing or advertising for the product/service.

Q.5 How can transactional messaging help in building trust with the customer?

A. Customers are felt to be satisfied and trustworthy customers in return when transactional messaging is timely, relevant, and correct.

Q.6 How much does it cost to send Transactional Messages with API?

A. To know the price details of Transactional Messages with WhatsApp Business API provider Getgabs, you must visit their website.

Conclusion

So that is it, I hope this article ‘WhatsApp Business API for Transactional Messages’ will able to provide deep insights.

Communication through transactional messages is highly valuable because it is an interaction point between a brand and consumers. It gives out the needed information and also facilitates customer engagement with the channel by making it deliver contextual and relevant content. 

If well executed, such messages make a positive impression and strengthen the brand and the customer relationship. However, not sending transactional messages may bear very severe implications. 

Since the different brands regularly interact with the customers, they need to make sure they give them the right information at the right time; otherwise, customers may turn against the brands because of the lack of good information.

As always, we hope that the pointers and ideas given in this blog will help you in some way. You can also see our WhatsApp Business API Templates of transactional for reference if interested.