WhatsApp 100 Million Users in the US: Mark Zuckerberg is Celebrating this Milestone

 The CEO of Meta has announced that its users have reached 100 million in the US. The messaging platform owned by Meta is known as a great message app in the world. It hits the milestone on 25 July 2024. The CEO, Mark Zuckerberg, introduced the news on his WhatsApp channel.

WhatsApp was a massive success for Meta, the US owner of the application. The tech giant recently announced a few interesting features to market the application. It utilizes Apple’s iMessage and old texting. One of them was a television advertisement that ran with the cast of ABC’s well-known web series Modern Family.

• Whatsapp is used mostly in countries like India and Brazil.
• For years, it wasn’t the case in its native country.
• The messaging app is currently making waves in the US thanks to some work on the side of Meta.
• What started out as a texting and calling app for friends and family is now becoming a way for companies to communicate with their customers.
• WhatsApp Business and WhatsApp Business API are two fantastic ways for businesses to connect with their users or potential customers, share updates, offers, and other information, address complaints, respond to inquiries, and use the channel for marketing, sales, and customer support and service. The latter is particularly effective.
• User-business partnerships are evolving into new paradigms (you might not want to miss the bus!).
• Consider how companies could utilize the messaging app to connect with customers in other nations.

Growing Popularity of WhatsApp

Starting with a small user base of 100 million in 2012, it has reached around 2.5 billion active customers in 2023. Few estimates show it will go up to 3 billion by the end of 2024. 

The data collected by World Population Review shows that an independent not-for-profit business gathers global population insights and demographics. In terms of user numbers, India, Brazil, the US, and Indonesia are some of the biggest places for business growth.

Around one out of three users use WhatsApp in India. Nearly 2-3 people in Brazil are active on Whatsapp. And in the US, the ratio is 30% of the population using WhatsApp. The milestone in the US has thrilled the CEO. The application has been used in a large number of countries but not in Meta’s home country. The waves seem to be turning.

“Thus, WhatsApp says, I think it must be needed as a firm trend only due to the US punches beyond its weight in terms of. It’s like a large amount of our revenue,” he said in the 2nd earning call for 2024.

‘Now we consider starting with it to make inroads into leading in the US as many people are using the product. They realize it’s a good experience. The best experience for cross-platform engagement and groups and on all various things. I consider that just knowing all of the work we perform is to grow the business opportunity. Over time it was going to have a big strength in the US and end up being a big leader. Hence I think one reason why it’s needed’ – Mark Zuckerberg (Founder & CEO of Meta).

WhatsApp’s Revenue Strength for Meta

The number of potential revenue from using WhatsApp is shown in Meta’s accounting books. Zuckerberg stated in February 2023 the company’s first quarter 2023 earning call that Meta’s click-to-message ads had reached the $10-billion revenue run rate (on an annual basis). 

Meta has achieved $389 million in ‘other revenue’ from its ‘family of apps’ (Facebook, Instagram, Threads, and WhatsApp) in the second quarter of 2024 according to the latest earning call. It was the enhancement of 73% similar time a year ago ‘brought significantly by business messaging revenue growth from our WhatsApp platform.’

Calculation shows across 50 million businesses use WhatsApp as a messaging platform for business. It helps them to target a large number of clients with the click of a button. Customers engage with the business via WhatsApp and create trust with the business.

Meta has given two options for brands – WhatsApp business and WhatsApp business API.

When the former is free and gives fixed abilities to send messages to users and automate, it reveals many use cases to get, nurture, and transform leads into deals. All of it can be done with the help of WhatsApp marketing tools like Getgabs.

The main businesses across the world have targeted something valuable – the feature to successfully target millions of users with lease efforts. Hence to customize the message depending on distinct personas – in a world where achieving user engagement is growing complex.

Industries, mainly in countries like India, and Brazil are initiating to enhance using messaging apps to engage with customers around the world. With WhatsApp’s 100 million users in their home country, the strength of using WhatsApp/WhatsApp business API in the US is growing rapidly.

Evolving Features of WhatsApp

The most popular application is used as a free messaging and calling app to help users engage with their family and friends. But with time it has evolved to be used for businesses to target their clients in huge numbers. Meta launched the WhatsApp Business app in January 2018. A few months later, WhatsApp business API came into play. It enables the companies to work on critical needs to integrate some modern features for marketing, user experience, and sales on the platform.

WhatsApp Business API delivers the firms the interesting features given below.

• Click-to-WhatsApp Ads:  It allows the company to launch its marketing ads on Meta’s social media platforms (Facebook & Instagram). Drives potential customers to chat and turn them into sales on WhatsApp.
• WhatsApp Broadcasting: Businesses broadcast bulk messages to announce exclusive deals, offers, new products, and promotions to users in a single go.
• WhatsApp Flows: The feature utilized to collect data from clients in an architectured manner to simplify engagement hence improving conversion rates.
• WhatsApp Chatbots: Helps to automate and personalize client engagement.
• WhatsApp Drip Marketing: Active the firms to schedule a series of predefined messages and send them to clients at a pertinent period.

Meta is glad about driving the potential of WhatsApp’s increasing popularity and success of organizations to engage with wide users without being too invasive. However, WhatsApp marketing is definitely becoming essential for improving businesses and their marketing teams. The tech stack regularly works to make WhatsApp business platform’s features better for them to increase engagement while confirming user privacy and safety. 

Frequently Asked Questions

Q1. Why was this WhatsApp milestone important?

A. WhatsApp’s 100 million milestone is important as it shows that WhatsApp bridges the gap between distinct users and operating systems like iPhone and Android. Also, it shows achieving popularity in the US, where it had earlier lagged behind other messaging tools.

Q2. What did Zuckerberg say about the milestone?

A. Mark Zuckerberg, CEO of Meta, announced the 100 million milestone of WhatsApp in the US. He was thrilled to announce and expressed his gratitude to users. He also claims Meta will introduce new features further.

Q3. When will WhatsApp reach 100 million users in the US?

A. The head of WhatsApp at Meta said it has reached 100 million monthly active users, with the majority of iPhone users. Pew Center survey data shows 29% of US adults said they use WhatsApp to engage with their loved ones.

Q4. How many users are active on WhatsApp in the US?

A. Around one out of three users use WhatsApp in India. Nearly 2-3 people in Brazil are active on Whatsapp. And in the US, the ratio is 30% of the population using WhatsApp. 

Q5. Why did Meta launch the WhatsApp Business API?

A. In January 2018, WhatsApp business API was launched by Meta. It enables the companies to work on critical needs to integrate some modern features for marketing, user experience, and sales on the platform.

Conclusion

Completing the title WhatsApp 100 million users in the US including facts and features, know why to adopt this technology. Let me tell you why a business should use WhatsApp. 

A growing number of users based on the chat messaging app provides helpful use cases to connect people and create strong marketing channels. No wonder organizations are creating a beeline for WhatsApp Business API relations.

Users are not just using tools to send messages, and GIFs, and be in touch with their loved ones. But significantly chat with businesses and achieve their shopping needs. If you’re looking for what we offer at the best rate, talk to us. We ensure you’ll be hooked when you know the return on investment (ROI) drives for your brand.