WhatsApp Drip Marketing Campaign: Complete Guide, Templates & Setup Steps

When discussing contemporary marketing, a WhatsApp drip campaign is a strong yet subtle method of confronting customers and boosting leads.

The automated messages are those acquired via WhatsApp drip marketing campaigns, and like you, you may have to see many websites on a particular day to receive them. Have you ever received WhatsApp messages after you visited a web page?  Does that sound appropriate?

Don’t worry; no one is stalking you! However, what are such messages, and why do they matter? What would the relevance of such messages be, and how would they be better than any other marketing strategies? 

First of all, WhatsApp is known to be the most used app for communication, and with more than 2 billion downloads in 2019, it makes it even more reliable and is often referred to as the most used app in the world.  

As globally, the majority of individuals and companies make use of WhatsApp for everyday communication, you will be able to capture a bigger market segment. This is going to be interesting. So what are we waiting for? Now let’s take a look at a WhatsApp drip campaign and how it might be beneficial for you.

What is a WhatsApp Drip Campaign?

A WhatsApp drip campaign is a marketing strategy where a series of automated messages are sent to customers or leads over time, based on specific triggers or actions. Even the most giant organizations have been incorporating conventional promotional techniques such as email for drip campaigns. But why can we not ignore the fact that these campaigns have failed? 

This is because audiences have moved to novel methods of communication, such as WhatsApp. The application is not restricted to just personal chat; it also has advanced techniques for business-related conversations. 

If you’ve read about WhatsApp drip marketing before, this is what the process looks like: It is an automatic method of sharing targeted messages with potential and existing customers. The content is sent over some time to build the relationship and to promote the business.

Benefits of Drip Campaigns on WhatsApp

Due to its users’ activity level, WhatsApp is an ideal platform for drip campaigns. In particular, users are more likely to open and read messages compared to email, and with the help of WhatsApp, you can be certain that your content is viewed by the intended audience. 

They spend 59 minutes on average interacting with the material and use the application 22 times a day on average.

WhatsApp is the industry leader in large-scale personalization. Because messages may be customized based on unique customer behaviors, preferences, and stages in the customer journey, communication becomes more effective.

With this feature, text, video, as well as other formats that are compatible with WhatsApp, such as internet links, may be broadcast automatically in a scheduled manner. Additionally, people can be allowed to get the text that is relevant to their specific sales level. 

Similarly, content delivery automation ensures that the right message gets to the right recipient at the right time. The timing of a communication, whether it’s a welcome message, a follow-up, or an exclusive offer, is critical to conversion rates.

Last but not least. WhatsApp drip marketing can considerably improve conversion rates through timely and meaningful updates to prospects and consumers. Making the leads receive information and offers that are as relevant to their interests and needs, the approach moves them through the funnel step by step and keeps the brand active in their consideration set. I am sure you already understand some of the basics of a WhatsApp drip campaign.  Now, it’s time to reveal how to create one on Getgabs.

Why is Drip Marketing on WhatsApp Important?

Drip Marketing on WhatsApp is crucial; it is all about sharing the right information with the audience at the right time. You can schedule and personalize the messages to be sent out in many content types, including webpage links, text messages, videos, and other encouragement types, using WhatsApp. Additionally, you may be able to send customized texts to any single use, depending on the sales level at which they’re available. 

While most customers think a little, drip marketing campaigns assist them through their whole journey when making item purchases through tailored content.

How to Use Drip Campaigns?

If you are wondering about result-driven campaign strategies, look no further. Drip campaigns, such as the WhatsApp campaign, allow businesses to target customers in several ways.  However, the primary goal always stays the same: to send relevant messages to valuable and existing customers. 

Let’s have a sneak peek at some sorts of WhatsApp drip campaigns that can be utilized:

1. Nourishing leads

Respective customers interested in your brand and business are known as leads. Multiple people may be out there interested in your service, deals, and offers, and few will be more curious than others. Because of this, you have to partition and prioritize the customers before forwarding the messages. 

What does nourishing mean? It is an acronym for ‘engaging your perspective’ whereby you provide details until he or she becomes a permanent customer.  Nourishing leads involve offering product details and facilities, exploring the service, and all.

2. Greeting your customers

Not every client receives warm greetings. When you grab the attention of customers to use your service continuously, this is a time to share a welcome message. The content may include brief information about the company and information about the most requested services.

3. Onboarding customers

Meeting new customers is great, but this can also be improved by the use of onboarding messages to achieve simple things like booking an appointment, requesting test drives, or making a product purchase.

4. Suggestions

The use of suggestions such as ‘you may also like’ is not restricted to OTT platforms.  The content may include brief information about the company and information about the most requested services.  You can describe service suggestions for every sector and customer perspective.

Through suggestions, you can reach your existing clients and convince them to buy services similar to those they are using.

5. Renew notifications

You can employ the use of WhatsApp to remind your customers of their renewal for the subscriber-based products that you offer them. Sending the customers’ WhatsApp messages, which will help the customers be informed about the renewal date or the payment, is a good way to go.

6. Validate drip campaigns

Sometimes, even after getting the deal done or when you have the service renewed, you would need to notify the customers, too.  Whereas, before sending the messages, consider that a verification text is sufficient to say ‘booking done’ or ‘thank you.’ This enables the clients to send better interaction resources, involving tips on how to use products.

7. Engagement drip marketing

The final one is to add an interactive and personalized WhatsApp drip campaign to enhance customer who visit both online and offline stores. Such campaigns are specifically designed to satisfy clients. Companies may develop an engagement drip marketing campaign for current customers or each client, respectively.

Use the 0,10,15 Strategy in WhatsApp Follow-Up Campaign

Talking about this strategy, you should first send clear doubts or remind them that their bag is empty. These will bring back some of the customers to the page.

The next messages should mention a time-bound 10% discount or offer. This offer will once again enable some users to be convinced to make that purchase. 

Finally, after some days, mention of this offer of up to 15-20% with a very limited period of validity would make the customers respond effectively.  

Like this, you will not lose your customers, and yet you can give them a flat discount to everyone.

Tip: Using a client’s testimonial on your website or social media will make the discount more attractive. 

Ensure the customers feel that if they use the offer this time, this is the best opportunity that they can grab, in case they respond. As for the coupons, always make sure that those they give you are automatically applied during the time of checking out the products. 

One such technique is to ensure that the customers make the signature WhatsApp drip marketing. A typical and quite effective WhatsApp campaign that is well implemented aims at increasing conversion percentages from 3-4% to about 8-9%. 

WhatsApp drip marketing campaign gives the chance to improve the two-way communication on WhatsApp, where it is possible to add real and instant reviews to the campaigns. 

Our multiple-step campaign may be automated relying on time, replies, and additional things. These top D2C businesses, particularly your competition within the market, are already trying with the number of messages shared, up to, with what is copied.

WhatsApp Drip Campaign Setup Steps

There is no one-size-fits strategy, however, you can start applying the following steps to undertake some experiments:

• You need access to the WhatsApp Business API and a reputable WhatsApp Business API solution provider, such as Getgabs, to set up a drip campaign. Then, you can operate Getgabs’ automated workflows or WhatsApp Broadcasts.
• By using  WhatsApp’s Broadcast feature, you may plan messages to be sent at certain times for basic drip campaigns.
• Utilizing Getgabs workflows is the most suitable resolution for associations seeking more customization opportunities and refined automation tools. Therefore, with the help of targeted messaging based on consumer data, firms may employ conversational AI technologies for the building of sophisticated WhatsApp drip campaigns.
• Human agents, on the other hand, will have the capability to pause the campaign for a particular contact without having to stop the whole audience. As a result of its auto functions, Interakt enables the creation of more captive and better-targeted WhatsApp drip campaigns.

Top 5 Templates for WhatsApp Drip Marketing

The 5 templates that are effective for WhatsApp drip marketing that you can follow and use for your drip campaign messaging strategies are:

Template 1:

Greet new customers to your business and instruct them through the entire product or service. 

Welcome to [company name], Hello [customer name]!  We are privileged to get your attention and invite you to the platform that lets you discover your wants. You are only three clicks away from reaping the platform’s advantages and, therefore, the full potential. Here are the steps Follow the link [link]. Within the next few days, you will receive an email to launch it!

Template 2:

Remind the customer that you are concerned about them by giving more information about the brand and directing them. 

Unlock the potential of Getgabs! Hi [customer name], We are happy to see you familiarising with our service. If you have any trouble, worries, or questions please do not hesitate to contact us. We offer services to more than 200+ businesses, and we want to partner with you. Click on the video link to learn about the potential benefits of our platform in depth. We’re always dedicated to supporting you.

Template 3:

Some of the ways through which media can be employed include the use of videos or images, and assisting the clients in starting the business.

Here is the video that details the right procedures to follow when trying to get the best out of the platform. 

• Scan the QR code and share your campaign.
• Link your number with Getgabs.
• Authenticate your Facebook Business account.

Consider following this four-minute video tutorial to get activated [link].

Template 4:

To persuade customers, showcasing victory/success stories, testimonials, or reviews can help with the product’s benefits.

Brings marketing on WhatsApp

On Getgabs, set up a WhatsApp drip campaign and send 1000s of opted-in customers in one click. Do not believe us? See the performance of [corporation name], which has been generating more than 2 lakh subsidiaries daily by sharing single WhatsApp notifications.

Template 5:

Allow the customers to come to the events like a competition to interact and make their experience with the business more engaging. While customers are unresponsive to your message, send a clever message with exciting incentives to protect a sale.

Hello John! Hello Influence family, welcome to the [brand name] WhatsApp Game Show. The sale season is now over so you get only a chance to grab your free discount and offers. Are you ready to spin? Spin the wheel and get lucky!

8 Effective Tips to Improve Your Drip Marketing

Effective drip marketing guarantees that the desired positive results are offered as you focus on them, especially for patients. The best tips you can use in your drip campaign on WhatsApp are given below: The best tips you can use in your WhatsApp follow-up campaign are given below: 

1. Achieve WhatsApp opt-in

Permission from the audience should, however, be given before engaging in WhatsApp marketing messages. Ensure that you are on the right side of the law regarding WhatsApp’s terms and conditions/privacy policies. 

2. Customize WhatsApp Campaign

Personalize customers by using their names and details like their behavior, their interests, and things that were discussed previously. 

3. Split the audience

Those customers should be segmented with the help of demographic measurements, such as interests, previous conversations, and purchase history, to comprehend the content. Targeting the segment and creating different and specific content will ensure that the content created is highly relevant for each customer. 

4. Use automation

The action setup should depend on events and optimal message scheduling. The implementation of  WhatsApp automation tools should be done to ensure it is timely and relevant to every conversation.

5. Create engaging content

Design great information for each recipient and employ media elements, including but not limited to photographs and videos, among others, to capture their attention. Furthermore, a strong and obvious call to action (CTA) might help direct the audience toward additional action.

6. Take frequency and timing into account

Take into account the time and frequency of your campaign messages to avoid overwhelming or annoying your clients. You must also know their time zones so that you can give your messages to the customers within certain hours.

7. Track and enhance

To get the most desirable results, track your campaigns and enhance the content of your messages within the WhatsApp campaign step by step. To evaluate the success of your campaign, use analytic tools, A/B testing, and feedback gathering.

8. Update content frequently 

By updating your information frequently, you can avoid making it stale and repetitious. Try experimenting with various types of content regularly and develop the best drip marketing plan to achieve the best results.

Frequently Asked Questions

Q1. Is Drip marketing helpful?

A. Yes, the Drip marketing campaign helps generate leads, develop customer relationships, and enhance interaction over time. The campaigns are dedicated to allowing you to select what customers or leads receive what type of messages. There is also the opportunity to modify every message the way to reach a specific segment of viewers.

Q2. Can I utilize video and images in the WhatsApp Drip Campaign?

A. WhatsApp drip marketing: Drip marketing makes it easy to broadcast messages in different content types, which are supported over WhatsApp, such as videos, images, web pages, and more. 

Q3. What should a WhatsApp drip marketing include?

A. The type of messages sent through the WhatsApp drip marketing can comprise welcome messages, onboarding clients, product suggestions, and abandoned cart, among others. A drip campaign involves the release of small content portions over time.

Q4. What size of content is included in the drip campaign?

A. The WhatsApp message template consists of up to 1024 characters in length, but this is the number of characters you should aspire to when making the drip marketing campaign message simple, catchy, clear, and not more than 160-200 characters.

Conclusion

WhatsApp drip marketing campaigns allow you to personalize and even dynamically enhance your experience, which serves to guide you through the levels of added interaction and therefore the added ROI. Fulfilling customer expectations and replying promptly is the best way to demonstrate yourself as a pro-customer brand.

Clients have shifted to a new communication platform, and you have to, too. This time, utilize the most popular technology and platform to target your audience. WhatsApp drip marketing allows you to be creative and employ a customized touch. 

Most significantly, it helps expand business awareness and become people’s first choice by sharing the proper message at a suitable time. Still, you’re thinking? Optimize the power of WhatsApp drip campaigns to push leads through the sales funnel.