Whatsapp Automation For Business: What Is It + Top 5 Tools

Detailing WhatsApp automation and the best use of it will be explained in this article. WhatsApp automation for business is one of the best methods to automate responses to customer queries, welcome, and away messages.

82% of the users in 2024 expect an instant response from businesses. Otherwise, they would not convert and could shift to a competitor offering robust customer support service.

That time when a company had to rely on text messages and emails to send information to its users is now history. WhatsApp business has become a huge platform for standard audience communication. Thanks to the immediacy it provides when delivering its messages, it has assumed the character of a popular and effective marketing channel. 

Have you ever thought of how to create smart messages on WhatsApp to remind customers of cart abandonment, application drop-off, delivery confirmation/cancellation, and welcome messages, among others? 

You are at the right place!

This blog will follow everything about WhatsApp Business automation and everything you ever wished to know about how to send; messages using the WhatsApp Business App and/or the WhatsApp Business API.

What is WhatsApp Automation?

WhatsApp automation is the process of using a technology, and an API to make communication, and interaction, as well as the way messages are delivered on WhatsApp to be more systematic. 

In the era of getting things done to the expectations of the people, WhatsApp business automation works like a covert means of providing timely satisfaction to consumers. Here are the benefits businesses can leverage today by using WhatsApp marketing automation for today’s modern customer service and communication. But what exactly is WhatsApp business automation?

Without interfering with humans, the WhatsApp automation for business systems can respond to the customer’s queries, send & receive messages, and broadcast messages to multiple contacts.

WhatsApp offers two alternative applications for business purposes: WhatsApp Business API and WhatsApp Business App. The working of these platforms is completely different from the requirements.

WhatsApp business app can be downloaded from the Play Store for Android and iPhone devices. However, the WhatsApp Business API can be obtained only after approval from the WhatsApp team. Businesses have to request WhatsApp Business API access. 

Thanks to the new WhatsApp Business API, it is possible to schedule as well as organize the message and the conversation. But WhatsApp business apps are required to integrate with third-party applications to automate the engagement and message flows.

On the other hand, WhatsApp automated messages are predefined templates issued to automatically reply to the landing messages from respective customers. However, there is no need for human intervention to send messages because WhatsApp allows business automation. 

Using GetItSMS you will be able to use WhatsApp automation of WhatsApp messages and double the rate of communications.

Here is a closer look at how WhatsApp automation can be applied:

• E-commerce industries can have smart order currents, tracking, returns for specific offers, and delivering tailored offers or recommendations. 
• On the airline side, WhatsApp automation provides for booking and reservation change, billing, and other ancillaries. 
• Insurance industries make work like filing for a claim, requesting information, booking an appointment, or even being given directions when your car has a mechanical problem. 
• Bank industries can also use WhatsApp automation for account openings, card activations, and security criteria such as card blocking.
• The service providers can also automatize contract amendments, meter readings submission, and identification of users. 

Hence automation in WhatsApp can supply instruments for very large industries to continue to keep up with customers’ interactions, to the size of certain industries’ demands, ensuring a more polite, timely service customized for certain customers. 

That not only saves time for both business and client but also elaborates the complete customer experience by offering timely, related, and customized communication.

Benefits Of WhatsApp Automation: Why Should You Use?

WhatsApp automation can be of great help to businesses as it will reduce the time for sending out messages and the amount of money required to achieve the goal. They can use WhatsApp automation to perform repetitive tasks, improve response time, and increase satisfaction of customers.

Besides, there may be countless advantages of WhatsApp automation to your business. Significant benefits of operating WhatsApp Business automation are listed below: 

• Increase engagement and customer reach
• Improve brand awareness and conversion rates
• Cost savings
• Manage customer support and success
• Decrease response time and instant replies
• Automate reminder and analytics

Let’s discuss the WhatsApp automation benefits in detail.

1. Increase engagement and customer reach

The use of automation in business via WhatsApp can enhance the level of engagement and the customer base. Businesses can have customized communication, respond quickly to queries, and send targeted messages.

The term “reach” means the ratio of the audience viewing WhatsApp messages. With the use of WhatsApp automation, there is an ample possibility of extending the number of customers addressed within a single message by addressing a particular number of people or a group of people.

2. Improve brand awareness & conversion rates.

Through WhatsApp automation, consumer relationships can be established and valued optimizing brand loyalty. Leveraging WhatsApp business automation, businesses can send new product updates, news, and offers regarding the products to introduce the business.

Satisfied shoppers can effortlessly be led by the GetItSMS sales funnel and requested to buy from you by automating the WhatsApp message.

3. Cost savings

The significant benefit of WhatsApp business automation is cost-saving. Some business tasks, like lead generation, customer support, and message delivery, can reduce costs. Without human existence, WhatsApp automation will help to reduce manpower costs.

Additionally, investing is necessary for businesses to bring in new clients and serve current ones to advertise the services.

4. Manage customer support and success.

Through WhatsApp marketing automation, companies can automate the support for their customers. Doing this can enhance the service promoter scores as customers buy their desired products. WhatsApp provides round-the-clock customer support when buyers are being entertained.

5. Decrease response time & quick reply.

While 70% of customers demand replies in 24 hours, 30% demand even less – in less than an hour. In addition, the GetISMS allows for WhatsApp automation with no manual manpower which means you will be able to send quick messages to the users. Customers get happy as they receive fast responses.

6. Automate reminders and analytics

WhatsApp automation messages will benefit businesses that want to remind their business associates or partners of specific events or meetings.

And to track the engagement metrics businesses use WhatsApp business automation. Configures the analytics tool that will be used in determining the conversion rate which includes the message open rate, response rate, and customer behaviors.

How Does WhatsApp Automation Work?

As mentioned above, there are several approaches to how the owners of the companies can use WhatsApp automation.  But first, we have to understand the role of APIs in how WhatsApp automation works.

WhatsApp Business API allows a system or software with WhatsApp messaging features to be affiliated. Such APIs hence allow the developers to create customized solutions for automating WhatsApp interactions in some or all of the few below ways:

1. WhatsApp chatbots

WhatsApp chatbots play an important role in WhatsApp automation. Such automated communication agents can learn and respond to their user’s questions and directions.

Chatbots may provide customers with quick responses through WhatsApp by reducing the deployment of either pre-programmed or generated power ChatGPT with no use of Imagination.

2. Customization

WhatsApp automation provides industries with an opportunity to dictate how they communicate with customers. By leveraging customer data to integrate details like names or order details, companies can share tailored messages that build a more engaging and customized experience for their clients.

3. Workflow automation

WhatsApp can be used to create paths for performing specific activities and processes in an organization. This includes explaining rules and the conditions that can make an operation automatic and which are usually in response to a particular user’s communication or some other circumstance. For example, the workflow may trigger an email template containing order bookings as well as appoint­ment reminders for clients.

4. Updates and notifications

Clients can be informed, and other updates may be sent to the business clients via WhatsApp automation that is available. Important notices, event reminders, order status updates, and any other use case could be examples of these. For whatever purpose, you will be able to alert your clients of literally anything in real-time.

5. Conversational apps:

Apps for conversations are software programs intended to offer a range of user interactions that are similar to apps running on a mobile gadget. However, conversational applications typically function within messaging services like WhatsApp rather than existing as separate apps on your phone.

OK, But Why Implement WhatsApp Automation?

Leveraging the benefits of some or all of the components we discussed above, industries can simplify multiple aspects of their client’s communications. More apparently, WhatsApp automation also guarantees timely and smooth communication that leads to the satisfaction of customers and improved business outcomes.

Top 7 Use Cases Of Whatsapp Automation

WhatsApp Business Automation is not just a tool. Since you can get a full-service workshop within your reach, it is an awesome site. They can assist in reinventing the way you deal with your clients. In this section, the primary focus is on the top 7 specific cases that demonstrate how automation facilitated through WhatsApp has enhanced actual business interaction.

1. Automated Payment Reminder Notifications

Get 3x more payments by sending payment reminders on WhatsApp. Today’sToday’s world is fast-paced. Customers have to pay for various things including loan EMI, school or college fees, subscription fees, car loans, and so on. Applying Automated Payment Reminders means to bring 3 times more payments in a lesser amount of time. 

WhatsApp Business API and WhatsApp automation for businesses can be connected using GetItSMS for the appropriate WhatsApp business solutions. You could integrate automated WhatsApp notices for any business software with the aid of GetItSMS conveniently.

2. Setup Quick Replies and Welcome Messages

The recipients of welcome or onboarding messages are likely to interact with your business by 33%. One of the best ways you can be sure to set the right impression for your business is by having a warm welcome. 

They include the ability to offer an auto welcome message to any user visiting the platform or when they make their first purchase. Easily set up automated messages for your business with the help of GetItSMS. Your users will instantly receive messages depending on the time of their message.

3. Recovery of Abandoned Carts

The most popular use case of WhatsApp Business automation is an abandoned cart recovery message in WhatsApp; 80% of the customers add things to their cart but do not complete the payment. 

According to the study, 8 out of 10 users add items to carts, they do not buy. It is possible to bring back 45 – 60% of the cart abandonment by following a simple technique. Starting with sending cart alerts to the users on the WhatsApp application to complete the purchase. 

Mobile notifications for abandoned cart messages could be a money-making proposition for businesses. It can help in increasing sales by as much as 20%. Other clients are also able to gain more than this amount.

4. Send Delivery Updates on WhatsApp

According to the survey, a whopping 97% of customers demand end-to-end visibility for the order shipment with accurate, live delivery tracking status, alerts, and dynamic updates. Sending WhatsApp notifications automatically is a way of attempting to create a brand that people can trust. 

As it is illustrated when users request a refund or make a payment, they always get a confirmation message via WhatsApp. As a platform user, you can conduct GetItSMS and create an automatic promotional and informative campaign on the WhatsApp Business API.

5. Automate customer queries with WhatsApp Chatbot

WhatsApp chatbot is the only function with WhatsApp that is used to reply to users technically. WhatsApp Chatbot therefore refers to a chatbot that operates on the WhatsApp platform. It also allow responding to questions, making sales, and collecting the customer’s feedback through WhatsApp.

So, WhatsApp chatbot can work like a customer support agent to deliver a human-like experience for your business. WhatsApp chatbot can answer common customer queries. Easily nurture leads when they first land on WhatsApp.

6. Robust After Sales Support

Some studies indicate that if a brand cannot support quality customer support, 96% of the customers will leave the brand. After-sales support is important for boosting customer retention and loyalty to the brand. Invite customers to the chat and provide them with answers to their frequent questions using the features of the WhatsApp Business service provider: GetItSMS.

7. Out-of-Office message

Through automated WhatsApp messages whenever you are out of office hours and might be on vacation. Dealing with your customer in that circumstance can also be an opportunity at once. You can not reply to them when you are occupied with something else, but you also can’t leave them waiting for a response. As for such things, WhatsApp automated messages are one of the best ways to drop an away message to help clients stay connected.

Top 10 Examples of Using WhatsApp Automation

They are all outlined here on how WhatsApp automation is advantageous for increasing productivity as well as the satisfaction level of customers. Now, let’s look at it practically with examples. The examples we discussed below include a variety of use cases in multiple industries like hospitality, insurance, e-commerce, finance, and more.

1. Banking – new credit card

From login to the digital signature, the entire procedure is safe from start to end. It would be something that was a time-consuming process and a long time for the bank as well as their clients and now can be done with even fewer clicks.

2. Airlines – add a bag

Talking about the example, clients can select which flight they want to add a bag to or the weight allotment. They can move right to the safe payment page where they can complete the transaction with ease.

3. E-commerce – proactive marketing

WhatsApp automation offers even more than problem-solving. The other application of e-commerce is the ability to undertake marketing Ad campaign initiatives. These can be code-unique offers or discounts or sales or any offer or they can be for users also like this style for female clothing wear.

4. Insurance – make a claim

Insurance claims may also be harassing to the customers. Using WhatsApp automation, customers can easily make car insurance claims. It can give related information, post images, and finish the claim on one known site.

5. Automotive – book a test drive.

Another example we can see is using the automotive industry, where customers can speed up their journey. Customers choose which car they want to hire, pick the right date and time, and receive their booking information within seconds.

6. Telco – top up a number

Making a top-up could be easier, like having a chat. That is sometimes known by the name of WhatsApp automation where various businesses related to telecommunication such as top-ups can be simplified to make the customer’s experience a far less cluttered affair, faster, better, and more efficient.

7. Utilities – change contract owner

Something essential, like changing the owner over a utility contract, can generally be time-consuming for clients. But not with WhatsApp automation. The clients can provide the documents when needed for the change of name and when the changes occur within the time limit. 

8. Insurance – upsell

Another good example of the popular use of WhatsApp automation for insurance is the practice of upselling via WhatsApp campaigns, which cannot be limited to push notifications. In the sense that giving the old clients personalized products/complementary and special discount offers on the policies for being their clients, one could have the two aspects of both customer loyalty and profitability at the same time.

9. Airlines – select a seat

Clients can select the seat they want with just a click on the particular choice in the airline’s seating plan; they are directed directly to the payment page and complete the buying process effectively.

10. eCommerce – shipping complaint

Automating the communication process through the WhatsApp Business application also provides an opportunity to quickly deal with a declaration of non-receipt from the customer. Such issues are inevitable in the eCommerce industry. However, with WhatsApp automation, you can solve them faster and ensure that your customers are happy.

How To Send Whatsapp Messages Through Automation?

Before sending WhatsApp messages through WhatsApp automation, you need to set up WhatsApp automated messages using two methods:

1. WhatsApp Business App
2. WhatsApp Business API.

It is explained in the next section in more detail how the two steps to put into practice the WhatsApp marketing automation. Please continue to read the blog.

1. Setup Automated Message On WhatsApp Business App

In the WhatsApp Business App, you can have personalized greeting messages, away messages, outside working hours messages, and a message according to the specific time of the day. It is easy to organize alerts with the help of the WhatsApp Business App. 

• Tap the “setting” option to open the WhatsApp business app.
• Under “Business Settings”, select the message type: Cutting them by names such as Away Messages, Greeting Messages, or Quick Replies. 
• To add new content, press on + button for selected features.
• Save the changes after personalizing messages.

2. Setup Automated Messages via WhatsApp Business API

Making changes in the WhatsApp chatbot for sending auto-replies to audiences with WhatsApp automation can be done by using WhatsApp Business API. Connect GetItSMS to start automating your WhatsApp Business. 

GetItSMS is the top WhatsApp Business services provider. In just a few clicks, automatically configure the WhatsApp Business platform using the WhatsApp Business API with the help of GetItSMS. It will also be quite simple to create and send automatic WhatsApp messages for order confirmation, delivery notices, cart abandonment, and delivery drop-offs through the WhatsApp Business API. 

Getting away or welcoming messages through the WhatsApp Business API is easy when using GetItSMS. Design WhatsApp Business API-based campaigns to send orders, delivery, payment, and many more alerts instantly.

Top 5 WhatsApp Automation Tools That You Can Use

Here is the list of the most popular WhatsApp automation tools that will help your organization to grow. Continue reading them to determine which one will be good for you and determine what the best automation tool is on the market to help you with the conversion of customers and meet the purpose of its promotion via WhatsApp marketing messages.

1. GetItSMS

GetItSMS is among the top WhatsApp automation tools. Businesses may handle their clients’ communications with ease by using GetITSMS’s services. Getitsms is used by companies to advertise their product where they can send up to 256 messages at once. Another solution that can take up the role of the top supplier of WhatsApp automation services is GetItSMS. 

Pros:

• Easy integration with a variety of programs.
• WhatsApp messages that are sent automatically.
• Multi-product catalog showcased.

Cons:

• Using the platform requires technical skills.
• Beginners could benefit more from a more focused user interface.

Pricing:

Targeted messages, on the other hand, attract a fee of $0.0099 per message in capital. 

2. Getgabs

Getgabs is helping businesses by producing a lot of leads and income. Currently, Getgabs integrates with multi-agent shared inboxes, SMS messaging and chatbots, and the WhatsApp Business APIs. With the help of the official API, the user can also use this program to send marketing messages and automation to both existing and potential clients. 

Pros:

• Easy integration with a variety of programs.
• WhatsApp messages that are sent automatically.
• Multi-product catalog showcased.

Cons:

• Using the platform requires technical skills.
• Beginners could benefit more from a more focused user interface.

Pricing:

Sending bulk mail costs $0.0099 for each message in capital.

3. Wati.io

WATI’s owner is Clare.io, it is a WhatsApp business solution provider and a customer service automation solution. By making use of this platform, customers can request WhatsApp Business API, and they can offer product support by using a shared inbox and marketing automation on the application.

In terms of automating customer replies and building communication flows, this also offers a no-code chatbot builder. Wati is the perfect customer service tool if you only need to answer customers.

Pros:

• Charges per conversation, not per message.
• Instant auto-replies.
• Well-known and highly rated.
• Extensive additional integrations.

Cons:

• May have extra charges based on consumption.
• It can easily get pricey.
• Navigating it can be challenging.

Pricing:

• Standard: $ 40 per month.
• Professional: $ 80 per month.

4. Interakt

From the list of official WhatsApp Business service providers, Interakt falls among the cheapest and most affordable. It enables your whole team to log in and help with customer support by paving the way to a WhatsApp business inbox. 

Moreover, users of your admin panel can benefit from automated order alerts and efficient contact management. The official API enables you to use Interakt to send many WhatsApp marketing messages at the same time! It also makes getting started with integrating the WhatsApp API one of the cheapest options available.

Pros:

• Offers active customer support.
• Easy to use.
• Well-known and highly rated.
• Free version.

Cons:

• Price may vary based on the usage.
• Complex to use.
• Rarer features than other tools.

Pricing:

• Free Trial: 14 days.
• Standard: $15 per month.
• Growth: $35 per month.
• Advanced: $45 per month.

5. AiSensy

Here we find that AiSensy offers improved customer marketing services for all sorts of firms based on WhatsApp API. You can use the official API to broadcast promotional materials in the WhatsApp business app, organize chatbots, and use the multi-agent shared inbox to connect with your colleagues regarding increasing sales productivity. 

Other potential services which can be delivered by AiSensy include broadcast advertising offers and messages for all users of WhatsApp, as well as, the delivery of automatic messages. It also enables customer support to set up AI chatbots and provide round-the-clock multi-agent live chat.

Pros:

• Active customer service.
• Support for multi-language.
• Easy to use.
• Well-known and highly rated.
• Free version.

Cons:

• Variable price based on the country.
• Less features.

Pricing:

• Free Trial: 14 days.
• 2000 Monthly users: $14 per month.
• 5000 Monthly users: $36 per month.
• 20000 Monthly users: $130 per month

Frequently Asked Questions

Q.1 What is WhatsApp Automation?

A. WhatsApp automation is the process of designing automated WhatsApp messages with the assistance of the WhatsApp Business App and WhatsApp Business API.

Q2. Can WhatsApp Business Automation improve customer satisfaction?

A. The negative impact of WhatsApp Business Automation on customers can be reduced significantly. Businesses can embrace automation to boost their customer satisfaction score. It is all about accessing the customers at any time and any place.

Q3. How does WhatsApp Automation work?

A. With the help of WhatsApp automation, you can set welcome and away messages. You can also automate many customer-related questions and announcements, including order confirmation and payment calls.

Q4. Is WhatsApp Automation free?

A. It depends on whether you are using the WhatsApp Business app or WhatsApp Business API platform such as GetItSMS. WhatsApp automation actually can be made free through the use of the WhatsApp Business Application, to use the services of the application such as GetISMS for automation you have to pay for the use of WhatsApp Business API.

Q5. Which WhatsApp messages can I send with automation?

A. It is also important to note that you can send welcome and away messages with the use of WhatsApp Business App. With WhatsApp Business API customers can answer customer’s queries and send alerts to the customers.

Q6. How do I make WhatsApp automation messages?

A. You can get started with WhatsApp automation with WhatsApp Business app or WhatsApp Business API platforms such as GetItSMS.

Conclusion

To sum up, WhatsApp automation can significantly help your business. The automation of using WhatsApp to answer customer queries can save your agents hours of work in their daily routine. In this blog post, we looked into the automation of the WhatsApp Business app along with everything that you might want to know.

WhatsApp automation is not just about technology. Simply, it is about transforming the conventional approaches to customer relations as well as relations between a company and its customers. WhatsApp automation for customer support seems to have a great scope for delivering an efficient experience.

Assuming you want a brief explanation of WhatsApp automation, this is the following: with the help of WhatsApp Business service providers like GetItSMS, get easily done with the automation of greetings and quick replies.