Lead Generation Through WhatsApp: Step-to-Step Guide

Lead Generation Through WhatsApp: GetItSMS helps to generate leads through WhatsApp. WhatsApp plays an important role in business growth to make user and business communication easier with its advanced features. GetITSMS is an effective tool to provide you with the opportunity to create leads through WhatsApp.

Generating leads through WhatsApp has a high rate of user engagement on the platform. As compared to other social media strategies WhatsApp has a 98% open & response rate. However, whenever businesses promote or send advertisements through WhatsApp, there is a high possibility of users reading the messages.

WhatsApp is used by more than 2 billion users and has become the most used social media for many businesses to target several audiences. Most business partners are advised to use WhatsApp for their product marketing. WhatsApp provides an effective way to generate leads through it. 

So, if you are looking for the best WhatsApp service provider to generate leads through WhatsApp, then you are at the best platform. This article will demonstrate you through the entire journey of generating leads through WhatsApp and its benefits.

We will guide & show you the steps on lead generation through WhatsApp or how to generate leads through WhatsApp using WhatsApp API and WhatsApp business for a better customer conversation experience and service.

What Is The Term Lead Generation Through WhatsApp?

In the first term, you need to know what exactly is lead generation. So let me introduce you to the meaning of lead generation and how it works we will discuss in the next section.

Lead generation is the process of allowing the business to recognize and engage with more interested customers.  If you're not aware, you should be aware that WhatsApp can be used to produce large leads and turn them into clients. 

Why WhatsApp, one could ask? Given the wide range of platforms that are now in use and are regarded as better lead generators, that is a reasonable query. WhatsApp, however, stands out above these platforms in terms of ease and adaptability. 

As a marketer, you should always choose the channel on which your potential customers are most at ease. Sincere to say, WhatsApp is one of these services.

Using WhatsApp Business to create leads—potential consumers who have expressed interest in a product or service—is the method of creating a WhatsApp lead. Through the WhatsApp Business App or WhatsApp API, businesses may generate leads on WhatsApp.

While using WhatsApp to create leads might be a novel strategy for certain firms, it has several advantages.

How Is Generating Leads through WhatsApp Worth?

Using WhatsApp for your business always gives several advantages that make your business grow from low to high. It allows you to send a single message to more than a hundred customers at one time. 

Among other social media platforms, WhatsApp is known as the most active messaging platform having connections with more than 3 billion users. For daily life communication and professional communication, WhatsApp has a high majority of users. The users do not prefer to switch the use of WhatsApp to other platforms. 

Did you know that WhatsApp has copied the "Stories" feature from Snapchat and given it the moniker "Status"? Yes, that is accurate. That's not all, though. When WhatsApp imitated this function, a sizable portion of SnapChat's user base quickly migrated to WhatsApp. This demonstrates the users' devotion to and loyalty to this software. 

Instant messaging is WhatsApp's primary component. WhatsApp has due to this no conversational marketing strategies to not cause the communication problem for the customers. Customer service is made more practical by the integration of WhatsApp and AI Chatbots. 

In fact, according to Morning Consultant's reports, 80% of SMEs are utilizing WhatsApp and chatbot integration to their advantage to increase leads and sales. You can easily onboard your prospects by providing them with the WhatsApp solutions they require.

Advantages Of Generating Leads Through WhatsApp

Businesses use WhatsApp, a highly engaging messaging platform, to connect with their target market and foster relationships through casual conversations. WhatsApp gives companies access to a sizable client base because of the daily exchange of billions of messages, particularly in areas where WhatsApp is well-liked.

WhatsApp is a better platform for lead creation than conventional channels like email and web chat because it solves issues that firms employing these channels frequently encounter.

For instance, because of their formal tone, emails may get in the spam bin, get lost in a sea of unread emails, and take longer to establish relationships.

Due to the possibility of anonymous website visitors and the requirement that both parties be online at once, traditional web chat increases the danger of losing leads.

Because individuals are more likely to check WhatsApp than email, businesses can use WhatsApp to collect lead information like name and phone number when leading a message via WhatsApp web chat or the WhatsApp App and gain higher visibility.

Additionally, it allows for flexible communication between companies and clients at convenient times. Businesses may move leads through the sales funnel more quickly and improve conversion rates by doing away with the time and inconvenience of utilizing formal language.

The best part is that since WhatsApp is a member of the Meta family, businesses may link their Instagram and Facebook pages to WhatsApp to send traffic from these social media platforms to WhatsApp.

Additionally, WhatsApp has additional capabilities like conversation links, QR codes, and more that can support the business to generate leads through WhatsApp efficiently. But before diving into that, let’s look into how to use WhatsApp business and WhatsApp API generation. 

Lead Generation Through WhatsApp: How To Generate Leads Through WhatsApp?

To generate leads through WhatsApp you can follow one of the mentioned methods offered by WhatsApp. WhatsApp users have an easier process of using WhatsApp to generate leads using free and paid tools such as QR codes, click-to-chat, web chat widgets, and third-party vendors. This part will explain to you the ways to generate leads through WhatsApp.

1. GetItSMS: WhatsApp Service Provider

The Bangalore-based business service provider GetItSMS helps to manage leads from WhatsApp. GetItSMS helps to add new WhatsApp inquiries automatically and Gives leads to salespeople who have been added as users in the CRM.

Receive timely reminders for follow-up via email and WhatsApp. Track leads by connecting to them using WhatsApp to assist sales managers. Enable CEOs to assess the performance of the sales team. 

Utilize the capabilities of your GetITSMSWhatsApp marketing service and WhatsApp business account to increase your sales.

2. Generate Leads Using Click-to-chat 

Platforms on social media are quite useful for marketing. With almost 50% of the world's population utilizing them, businesses have a great chance of success in attracting their target market.

To reach additional leads, link your Facebook account to your WhatsApp Business account and build WhatsApp click-to-chat advertising on Facebook and Instagram. Remember that WhatsApp advertisements are not free.

The WhatsApp Business App Ad function enables you to advertise your WhatsApp Catalog or a particular image from your phone's gallery to a chosen target market based on your budget on Facebook and Instagram.

Leads will be sent directly to your WhatsApp inbox by the advertisement, where they may begin a conversation about a service or product they are interested in.  

Go to your WhatsApp Business App settings and choose Advertise on Facebook to configure it. Select the item from your WhatsApp catalog or an ad image, then select the Continue to Facebook button. Select an image after that, then click Done. After that, add your ad copy and run a preview of it.

After choosing your target audience and daily budget, plan your advertisement for a specific amount of time. Make sure the toggle for "Run this ad on Instagram" is turned on if you wish to reach Instagram users. When you're satisfied with your advertisement, click Promote Now to run it.

As soon as you do that, you can message more of your desired demographics on WhatsApp. If you're utilizing the WhatsApp API, you can also put up WhatsApp click-to-chat advertising on Meta Business Suite.

Let's now examine how to use QR codes and WhatsApp conversation links to generate leads through WhatsApp.

3. Generate Leads Using QR-Codes

The two characteristics that are most effective for generating leads through WhatsApp or directing inbound leads are click-to-chat links and QR codes. You may insert your WhatsApp QR code in your physical store, brochures, and other printed materials, as well as embed your chat link anywhere on the web, including websites and social media.

All you have to do is navigate to your WhatsApp settings > Business Tools > Short Link to create your click-to-chat link and QR code. You can share your chat link and QR code on this page, as well as create a message that will pre-fill the lead's greeting when they are taken to the chat inbox.

Whether you're using the WhatsApp Business App or the WhatsApp API, you may easily create a connection using the GetITSMS online WhatsApp panel.

Create links and QR codes on GetItSMS with ease if you're utilizing the WhatsApp API connected to GetItSMS. To begin, navigate to Settings, choose Growth Widgets, and then click Add Widget. Click Create Widget after selecting the QR Code.

Pick your WhatsApp Business Account from the drop-down menu of channels, pick WhatsApp, type your message using the pre-filled fields, and then click Generate Widget. Next, duplicate the chat URL or distribute the QR code.

We'll then demonstrate how to use the WhatsApp widget to generate leads.

4. Lead Management Through WhatsApp

Keep in mind that leads from WhatsApp are hot and have high potential because they have chosen to contact your company through a personal channel out of trust for you.

Although WhatsApp Business offers Basic Lead Management with Customizable Labels, if your company operates in the below market, you should get comfortable utilizing a CRM that can track new WhatsApp inquiries and incorporate them into your sales process.

Businesses that are required to employ CRM with WhatsApp integration.

• Real estate agencies and businesses

• Agents for personal and health insurance

• Agents of Vehicle Insurance

• manufacturing companies for equipment and tools

• industries that manufacture medical equipment

• industries that manufacture dental equipment

• Firms that deal in cars

5. Generate Leads Through WhatsApp Chatbot

Although WhatsApp chatbots are the ideal tool for Lead Generation Through WhatsApp, you still need to put some work into generating leads. Here are some strategies to turn your WhatsApp chatbot into a lead generator. 

1. Include links to WhatsApp's chatbot in email signatures and social media posts.

Your sales team's email signatures provide excellent space for WhatsApp chatbots to move if they are cold emailing prospects. Not only are email signatures at the end of your emails, but also. They serve as email footers and can provide further details about your company, its products, forthcoming events, or ongoing promotions. 

2. Add chatbot links to paid advertisements

Display and text advertising from Google. Twitter ads, Facebook ads, and Instagram ads. You can run marketing campaigns using a plethora of paid channels. It is standard procedure to request users' contact information via a pop-up form or lead sign-up page. 

3. Distribute QR codes for WhatsApp

The personal interaction with clients has been lost due to dropshipping and doorstep delivery. Is that correct? You can still set up a WhatsApp channel for clients to interact with your company. You may always get in touch with your current customers or potential new customers if they want to learn more about your other products or make additional purchases. 

Things To Know About WhatsApp Lead Generation: Lead Generation Through WhatsApp

Through the WhatsApp Business App, which is made for small businesses, or the WhatsApp API, which was developed for SMEs and corporations, businesses can generate leads on WhatsApp.

Businesses can chat with prospects and customers at any time using the WhatsApp Business App as long as they follow WhatsApp's Business and Commerce Policies. The use of the app is likewise free.

On the other hand, WhatsApp API has a set of guidelines in addition to the Business and Commerce Policies that safeguard users' privacy, promote quick responses, and stop companies from spamming clients.

For instance, only customers may initiate a conversation, and companies must respond to messages within 24 hours. Businesses can only initiate conversations with leads or customers on WhatsApp by using pre-approved WhatsApp Template Messages.

The API must be connected to third-party applications, such as the GetItSMS customer conversation management software because it lacks a user interface.

We’ll show you in the above section how to use WhatsApp for lead generation now that you're aware of the different WhatsApp products available and how to use them.

Best Practises To Manage WhatsApp Leads

Since you've made it easier for leads to contact you, you need to handle them well and make sure you have enough resources to respond to a large number of incoming discussions.

You can use the best practices you learn in this part to manage and communicate with your WhatsApp leads.

1. Leads Management: WhatsApp Business App

To manage the generated leads WhatsApp business application has the required tools to manage the conversations on WhatsApp for small businesses as well. For said, whenever new users message business, they would be able to use labels to categorize the priorities.

Having these features enables one to reach audiences with their promotional broadcast message which results in generating leads through WhatsApp.

As was already established, WhatsApp users typically anticipate prompt responses from companies. Businesses can greet new clients with an automatic welcome message, and when leads contact them after regular business hours, they can respond with an away message to help manage their expectations.

Businesses can use the rapid reply option to put up pre-determined answers to frequently requested questions because having sales personnel constantly respond to the same inquiries can be tedious and time-consuming.

For micro to small businesses who wish to create and manage leads on WhatsApp, the WhatsApp Business App is a suitable choice.

As your team expands, though, you'll realize that the software can't handle medium to high message volumes, is lacking in advanced automation tools, and cannot determine which agent is in charge of which task.

2. Leads Management: WhatsApp API to GetItSMS

You may consolidate all of your company's communication channels into a single omnichannel inbox using the GetITSMS customer conversation management platform. 

You may use tools to manage WhatsApp leads, automate chats, and work together with team members for support. It also allows you to use WhatsApp Business with numerous users.

The fact that it supports every WhatsApp API function, including broadcasting, push notifications, creating interactive messages, and more, is crucial.

For teams that are constantly on the road, GetITSMS also provides a mobile app that allows them to respond to messages from any location.

You can export your WhatsApp contacts to a CSV file and import them into GetItSMS if you're switching from the WhatsApp Business App to the WhatsApp API on your account. You won't lose your current position in this method.

You won't lose your current contacts, which include possible leads, in this method.

After that, let's look at how to manage WhatsApp leads with GetItSMS.

3. Arrange WhatsApp Leads

Gather the bare minimum of information from leads who message you to assess whether they are fresh leads or contacts who have already messaged you on another channel.

If they are an existing Contact, you will be asked to combine their contact information and all of your communications with them into a single profile so you can see all they have done for your company.

If a lead is fresh, GetItSMS will instantly record their information and add them as a Contact.

Whenever you receive new leads, be sure to group them according to priority, interests, geography, and other factors. This will be useful when using the GetItSMS Broadcast Module to send tailored broadcast messages.

It's time to automate chats to handle the huge amount of incoming conversations now that you have the contact management aspect under control.

4. With Automation Manage Lead Communication

Businesses may automate sales processes with GetItSMS, including qualifying leads, directing them to the appropriate sales team based on the funnel they fit into, and automatically assigning them to a salesperson.

Managers have the option to build their routing logic, such as routing leads by priority access, deal size, region, and other factors, thanks to GetItSMS's Workflows' great degree of customization.

Additionally, they can automatically allocate current customers to their designated salesperson or guarantee that leads are distributed equally throughout the sales force.

5. Enhance Lead Management With Integrated Tools

When an agent needs assistance handling a lead, GetItSMS offers a choice of internal communication tools. 

Agents can include discussion summaries for data collection when concluding a chat, tag coworkers for assistance, provide internal comments for handovers, and allow managers to monitor and steer live dialogues.

In addition, the GetItSMS Reports and Analytics Module aids managers in assessing the effectiveness of their lead qualification process, pinpointing areas for development, and assisting their team in improving lead conversion.

They may also monitor the workload and efficiency of the agents, the time it takes to resolve cases and the development of conversations in real-time.

In conclusion, employ WhatsApp Business App for lead creation if your small business receives few messages. However, you need WhatsApp API connected to GetItSMS if you're getting a lot of leads or expect your business to expand.

frequently Asked Questions

Q. What do you mean by Lead Generation Through WhatsApp?

A. Lead Generation Through WhatsApp is the process of allowing the business to recognize and engage with more interested customers.  If you're not aware, you should be aware that WhatsApp can be used to produce large leads and turn them into clients. 

Q. Can we use WhatsApp chatbot to generate leads?

A. Yes, you can use WhatsApp chatbot to generate leads. WhatsApp chatbots are the ideal tool for lead generation, but you still need to put some work into generating leads.

Q. Why is generating leads through WhatsApp required?

A. Generating leads through WhatsApp has a high rate of user engagement on the platform. As compared to other social media strategies WhatsApp has a 98% open & response rate. However, whenever businesses promote or send advertisements through WhatsApp, there is a high possibility of users reading the messages. 

Q. How to generate leads through QR codes on WhatsApp?

A. Create links and QR codes on GetItSMS with ease if you're utilizing the WhatsApp API connected to GetItSMS. To begin, navigate to Settings, choose Growth Widgets, and then click Add Widget. Click Create Widget after selecting the QR Code.

Q. What third-party applications can be used to generate leads through WhatsApp?

A.

GetItSMS helps to add new WhatsApp inquiries automatically and Gives leads to salespeople who have been added as users in the CRM. Receive timely reminders for follow-up via email and WhatsApp. Track leads by connecting to them using WhatsApp to assist sales managers.

Final Summary

I hope this article has helped you to know the process of Lead Generation Through WhatsApp in detail. The discussed ways to Leads Generation Through WhatsApp or generate leads through WhatsApp are the best ones we know. One of the simplest and most affordable ways to get leads is to use a conversational WhatsApp marketing platform like GetITSMS. 

Lead generation and WhatsApp marketing are still underappreciated. Because prospects are most at ease using WhatsApp, it might be a useful lead-generation tool. 

Lead Generation Through WhatsApp and turning them into dependable clients won't be a major concern if you know how to use the proper WhatsApp marketing methods at the right moment. Address your prospects' pain areas and try to be as descriptive as you can. The greatest method to close a deal is to do that. 

Still, having reservations? Uncertain of WhatsApp's effectiveness as a lead generator? Make a connection with us right now to further your company's development.