How to Generate Organic Leads Using WhatsApp Business API

The information that has to be incorporated in the article “How to generate organic leads using WhatsApp Business API” shall include the information below. WhatsApp lead generation could be defined as the process of obtaining the likes of customers and distorting it to the service and brand of the company.

WhatsApp will allow you to generate leads and convert them into customers if you do not know your potential customers. Lead generation through WhatsApp requires a change of the same tactics, where the brand personality comes into play, and the relationship with the customer is fed. Lead generation through WhatsApp has a high rate of user engagement on the platform.

WhatsApp has a 98% open & response rate compared to other social media strategies. However, whenever businesses promote or send advertisements through WhatsApp, there is a high possibility of users reading the messages. WhatsApp can therefore be used as a lead-generation tool when used in the marketing setup.

So, if you are looking for the best WhatsApp service provider to generate leads using WhatsApp Business API, then you are at the best platform.

We will guide & show you the steps on lead generation through WhatsApp or how to generate leads through WhatsApp using WhatsApp API and WhatsApp business for a better customer conversation experience and service.

What Is WhatsApp Lead Generation?

WhatsApp lead generation is the process whereby the business gets to understand more of the interested customers. If you need to be informed, you should know that by using WhatsApp. It is possible to generate a nice amount of leads and then sell them as clients.

Why WhatsApp, one could ask? If there are numerous platforms at the disposal and many of those are considered to be better lead generators, this is quite a reasonable question. Among these platforms, WhatsApp, though, can be considered more convenient and versatile than those mentioned above.

As a marketer, you should always opt for the channel on which potential customers feel most comfortable. To be frank, more so, WhatsApp is among such services. Making a WhatsApp lead: it is the method of obtaining potential consumers who have shown interest in a product or a service using WhatsApp Business for the creation of leads. 

WhatsApp Business app or WhatsApp API enables businesses to create lead generation on WhatsApp. Even though using WhatsApp for lead generation is a new idea for some firms, it has several benefits.

6 Benefits Of WhatsApp Lead Generation

WhatsApp is a better platform for lead generation than email, web chat, and others because it addresses some problems that firms using these channels tend to come across.

WhatsApp can enable businesses to get lead information when leading a message through WhatsApp web chat or the WhatsApp App and in the process get more exposure. Companies can also sell leads through the funnel faster and help to increase the conversion rates eliminating the time and discomfort of using formal language. 

Moreover, it has other features such as links to a conversation, QR code, etc. that assist businesses in generating leads using WhatsApp Business API proficiently. But before diving into that, let’s take a sneak peek into the benefits of WhatsApp lead generation.

1. Shift from Traditional Channel

Marketing channels have gone from traditional to the use of WhatsApp by various companies. Leads by WhatsApp are the most efficient than by email and even by Short Messaging Services SMS. WhatsApp is an extremely engaging platform as a messaging channel that shortens the gap to the clients.

2. Direct and Personalized Communication

Direct and individualized communication means one-on-one with potential and related customers to build the necessary personalization that WhatsApp guarantees.

3. Instant Responses

WhatsApp allows instant responses using its functionalities. Conversations can instantly take place with the potential customer displaying that the company is customer-friendly through the use of real-time messaging so that the business can reply to the customer queries right away and demonstrate to the customer that they have the best interest of the customer at heart.

4. Rich Media Sharing

Graphics, photos, videos, product catalogs, and any other multimedia assist business organizations in getting more responses and effectively passing their offers.

5. Global Reach

The broad adoption of WhatsApp ensures that businesses can connect with clients all around the world, breaking down geographical restrictions.

6. Cost-Effective

As a cycle of an overall promotional undertaking, using WhatsApp for lead creation often spends the least money as contrasted with conventional advertising.

How Is Generating Leads through WhatsApp Worth?

Lead generation using WhatsApp Business API has significant features that make businesses stand out in a competitive market. It is always wise to use WhatsApp for your business because it is always productive making your business progress from the low level. It means you can be able to post one message to more than a hundred customers in one instance.

Of other social media messaging apps, WhatsApp stands out as the most active messaging app with links with more than three billion users. When it comes to using apps for daily or professional communication there are many users of WhatsApp. This means that they don’t want this WhatsApp utilization to be shifted to other platforms. 

Did you know that WhatsApp has taken over Snapchat’s feature, known as “Stories,” and rebranded it as “Status”?

Yes, that is accurate. That’s not all, though. When WhatsApp imitated this function, a sizable portion of SnapChat’s user base quickly migrated to WhatsApp. This demonstrates the users’ devotion to and loyalty to this software.

Instant messaging is WhatsApp’s primary component. That is why conversational marketing strategies are absent in WhatsApp to cause communication issues for customers. 

The use of WhatsApp and AI Chatbots makes the functionality of Customer service easier. 

To anyone’s surprise, Morning Consultant reports indicate that over 4 out of 5, SMEs are leveraging WhatsApp and chatbot integration outcomes for higher leads and sales. You can easily close your prospects and offer them the WhatsApp solution they need as you get started.

How to Generate Organic Leads on WhatsApp

You can follow one of the methods to learn how to generate organic leads on WhatsApp. The process that WhatsApp users in the process of using WhatsApp to generate leads using free and paid tools like QR codes, click-to-chat web chat widgets, and third-party Vendors is less complex. This part will provide you with the method of lead generation through WhatsApp.

1. WhatsApp Lead Generation through WhatsApp Chat Widget

The first way of WhatsApp lead generation is through the chat widget WhatsApp.

This is the simplest way to initiate communication with people to ensure that they can easily interact with you using just a click of a button whenever they’re checking out your website.

People visit your online store for a variety of reasons. They may be interested in acquiring your products or seeking additional information. Some may just be browsing. Regardless of why they are there, you have an excellent opportunity to contact them.

The most effective strategy to engage with your consumers is to include a WhatsApp chat widget on your website. Customers can quickly contact your staff by hitting the chat button, and they will be offered the solutions they seek. When you start a chat on WhatsApp, you will immediately receive the customer’s phone number, which can be utilized for future communication.

2. Lead Generation Through Social Networks Like Facebook

Businesses can get better leads by incorporating social networks in brand marketing. Remember to add a WhatsApp chat button on Facebook when you post something about your business to inform customers about your products. This functionality allows the clients to start the exchange of information with your customer service, which will convert them into sales.

3. Create New Leads Through Paid Ads

The third method for lead generation via WhatsApp is making paid ads, which apply the CTA prompting the conversation. Sharing potential leads from Paid ads to your business WhatsApp chat can make them visit the product page and get a more immediate conversion.

4. WhatsApp Service Provider

The WhatsApp Business API helps manage WhatsApp leads. Getgabs helps add new WhatsApp inquiries automatically and gives leads to salespeople who have been added as users in the CRM.

Receive timely reminders for follow-up via email and WhatsApp. Track leads by linking to them utilizing WhatsApp to aid sales managers. Enable CEOs to evaluate the performance of the sales team.

Utilize the capabilities of your WhatsApp marketing service and WhatsApp business account to increase your sales.

5. Generate Leads Using Click-to-chat

To acquire additional leads, link your Facebook account to your WhatsApp Business account and construct WhatsApp click-to-chat advertising on Facebook and Instagram. Remember that WhatsApp advertisements are not free.

The company’s name is a creative feature that allows users to quickly get into the WhatsApp chat. When website visitors click on this link, the chat will be initiated immediately. It also saves them time typing your phone number and often makes them more willing to have a conversation in the first place. To ensure that the link appears reputable to the average user, and to establish a sense of continuity throughout the site, embed the link as text or incorporate it into the navigation button of your Web page.

Follow these steps to create a click-to-chat:

1. Go to the official wa.me URL template: https://wa.me/IhreWhatsAppNummer
2. Link your WhatsApp business phone number to the template. Take an example with country code: https://wa.me/01234XXX333
3. If required, give a text template so the customer can edit or send it.

https://wa.me/whatsappnumber/?text=Add%your%text%here

Example:

https://wa.me/01234567890/?
text=More%info%about%new%collection%please

Let’s now examine how to use QR codes and WhatsApp conversation links to generate leads through WhatsApp.

6. Generate Leads Using QR-Codes

The two characteristics that are most effective for generating leads through WhatsApp or directing inbound leads are click-to-chat links and QR codes. You may insert your WhatsApp QR code in your physical store, brochures, and other printed materials, as well as implant your chat link anywhere on the web, consisting of websites and social media.

All you have to do is guide to your WhatsApp settings > Business Tools > Short Link to create your click-to-chat link and QR code. You can transmit your chat link and QR code on this page, as well as form a message that will pre-fill the lead’s greeting when they are taken to the chat inbox.

Whether you’re operating the WhatsApp Business App or the WhatsApp API, you may effortlessly construct a connection utilizing the online WhatsApp panel.

Create links and QR codes on Getgabs with ease if you’re utilizing the WhatsApp API connected to Getgabs. First, you go to the settings menu, select growth widgets, and then click on the add widget option. 

 Click Create Widget after selecting the QR Code.

Select your WhatsApp Business Account from the list of channels, choose WhatsApp, type your messages in the prescribed fields, and then click on Create Widget. After that, copy the chat link or share the QR code of the chat.

We’ll then demonstrate how to use the WhatsApp widget to generate leads.

7. Generate Leads Through WhatsApp Chatbot

Although WhatsApp chatbots are an excellent tool for Lead Generation Through WhatsApp, you even need to put some work into developing leads. Here are some strategies to turn your WhatsApp chatbot into a lead generator.

• Include links to WhatsApp’s chatbot in email signatures and social media posts:- Your sales team’s email signatures mean there is a significant range for WhatsApp chatbots to emigrate if the organization is cold emailing prospects. Email signatures are not only at the end of your emails but they serve as email footers and can provide further details about your company, its products, forthcoming events, or ongoing promotions.
• Add chatbot links to paid advertisements:- Display and text advertising from Google. Twitter ads, Facebook ads, and Instagram ads. There are tons of paid channels you can use to run your marketing campaigns. It is standard procedure to request users’ contact information via a pop-up form or lead sign-up page.
• Distribute QR codes for WhatsApp:- The personal interaction with clients has been lost due to dropshipping and doorstep delivery. Is that correct? However, you can have your company’s official WhatsApp channel where clients are free to engage with your business. You may always communicate with your current customer or a potential new customer in the future if they would like to be informed more about your other products or would like to order more.

WhatsApp Lead Generation for Sales and Customer Support

This is how we can do WhatsApp lead generation for sales and customer support:

1. Expand Sales Through WhatsApp

Business entities need to take their operations strategies to this effective channel for sales. Perhaps it should be more effective to convey brand personality, feed the customer relationships, and provide relevant information that is close to the target group.

2. Merging WhatsApp into Customer Support Channels

Aside from increasing revenue, WhatsApp can be smoothly linked with customer service channels. This enables organizations to deliver immediate and efficient service to their clients, thereby improving the overall customer experience. WhatsApp addresses typical issues encountered by organizations utilizing traditional channels such as email and webchat, providing a more engaging and immediate communication platform.

Businesses that collect lead information such as names and phone numbers can follow up with potential clients and nurture them along the sales funnel. WhatsApp may also be linked to Facebook pages and Instagram accounts, allowing businesses to divert traffic from these platforms to WhatsApp for increased interaction.

3. Further, Practise Tips

The final and only success factor in positive customer relations is to formalize the follow-up of such relations and the level of informal talks by automation. This way, the company can use the opportunity provided by WhatsApp with its ‘24-rule’ and directly contact a client within the first 24 hours of a chat. 

Much later, businesses could directly communicate with users and send them promotional messages on WhatsApp. The terms & conditions listed are important in helping organizations respect and understand how they may need to purchase WhatsApp for lead generation.

Things To Know About WhatsApp Lead Generation: Lead Generation Through WhatsApp

With the help of the WhatsApp Business App, which was created for small businesses, or the WhatsApp API, which was designed for SMEs and corporations, companies can develop organic leads on WhatsApp.

The WhatsApp Business App lets businesses share with prospects and customers anytime as long as such communication conforms to WhatsApp’s Business and Commerce Policies. The app is likewise accessible.

Meanwhile, to prevent user privacy violations, facilitate rapid responses, and prevent firms from spamming customers, there are more rules for WhatsApp in addition to the Business and Commerce Policies for the API. 

For example, only the customers can start the conversation and all the companies should reply to the messages within 24 hours. Companies can only send a message to leads or customers on the WhatsApp feature by using only approved WhatsApp Template Messages. 

It has no user interface and therefore must be integrated with other applications such as the Getgabs customer conversation management software. 

In the above section, we demonstrated to you how to generate organic leads on WhatsApp. Now you’re aware of the different WhatsApp products available and how to use them.

Best Practises To Manage WhatsApp Leads

If you have increased the ease of lead communication, you now have to manage leads competently and ensure that you dispose of sufficient quantities of resources to address many incoming discussions. Many of the strategies learned in this part can be applied to manage or communicate with your WhatsApp leads.

1. Leads Management: WhatsApp Business App

For lead management, the WhatsApp business application has features that enable business applications to control or conduct a conversation on WhatsApp for small businesses as well.  For said, whenever new users message business, they would be able to use labels to categorize the priorities.

Possessing these features allows one to send promotional broadcast messages to audiences, creating leads through WhatsApp. 

As it was mentioned before, WhatsApp users expect a fast reply from the companies they are interacting with. Clients can be received with an auto welcome message that is aired as soon as anyone from that company calls in. When leads get to call them after normal business operation hours, they can reply with an away message to demoralize buyers.

Businesses can use the rapid reply option to put up pre-determined answers to frequently requested questions because having sales personnel constantly respond to the same inquiries can be tedious and time-consuming.

For micro to small businesses who wish to create and manage leads on WhatsApp, the WhatsApp Business App is a suitable choice.

As your team expands, though, you’ll realize that the software can’t handle medium to high message volumes, lacks advanced WhatsApp automation tools, and cannot determine which agent is in charge of which task.

2. Leads Management: WhatsApp Business API

Consider consolidating all of your company’s communication channels into a single omnichannel inbox using the Getgabs’ WhatsApp Business API customer conversation management platform.
You may use tools to manage WhatsApp leads, automate chats, and work together with team members for support. It also allows you to use WhatsApp Business with numerous users.

That it works with all the WhatsApp Business API  operations- broadcast, push notification, interactive message, and others is vital.

This is also a mobile application for Getgabs that enables the always-on-the-road teams to answer messages from wherever they are.

If you are transferring from the WhatsApp Business App to WhatsApp on your account, you can export your WhatsApp contacts to an Excel file or CSV file and import WhatsApp contacts into Getgabs. With this method, you will retain the same job that you are holding right now.

This will help you to keep all your current contacts including possibly leads that you have already identified. After that, we can see how to get in touch with WhatsApp leads using Getgabs.

3. Arrange WhatsApp Leads

Assemble the basic or bare minimum of information from leads who message you to consider whether they are new leads or contacts who have already messaged you on another channel.

If they are current Contacts, you will be asked to merge their contact information and all of your communications with them into a single profile so you can see all they have accomplished for your company.

If a lead is newly generated, Getgabs will update their details and create a Contact in the system immediately. When you get fresh leads, still sort them according to the status of engagement, type of interest, and geographical location among others. This will be useful when using the Getgabs Broadcast Module to send broadcast messages specifically.

Now that you have the contact management side taken care of, it is time to begin automating chats to deal with an immensely large number of conversations that will be coming your way.

4. With Automation, Manage Lead Communication

Businesses may automate sales processes with WhatsApp Business API including qualifying leads, directing them to the appropriate sales team based on the funnel they fit into, and automatically assigning them to a salesperson.

Another major feature of Getgabs Workflows is the considerable freedom that managers have in constructing their routing logic for leads and other resources, like routing by priority access, deal size, region, and other variables.

Besides, they can automatically assign recent customers to their empowered agent or ensure that leads are broadcasted equally throughout the sales force.

5. Enhance Lead Management With Integrated Tools

When a representative needs help handling a lead, Getgabs presents a preference for internal communication tools. Agents can include discussion summaries for data collection when concluding a chat, tag coworkers for assistance, provide internal comments for handovers, and allow managers to monitor and steer live dialogues.

Moreover, the Getgabs reports and Analytics Module helps the managers, in their case, evaluate the efficiency of the lead qualification process, identify the weaknesses, and provide suggestions to the team on lead conversion. 

They may also observe in real-time the agent activity load, performance, time to fix cases, and progress of conversations. 

Use the WhatsApp Business API for lead generation if your small business receives few messages. However, you need WhatsApp API connected to Getgabs if you are getting a lot of leads or expect your business to expand.

Frequently Asked Questions

Q1. What do you mean by Lead Generation Through WhatsApp?

A. WhatsApp lead generation is the ability of the business to identify and interact with more potential customers. If you felt the need to be informed, you should have known that WhatsApp is capable of generating good leads and converting them into customers.

Q2. Can we use the WhatsApp chatbot to generate leads?

A. Yes, you can operate a WhatsApp chatbot to generate leads. WhatsApp chatbots are the ideal tool for lead generation, but you still need to put some work into generating leads.

Q3. Why is generating leads through WhatsApp required?

A. WhatsApp, as a marketing and promotion tool for generating leads is highly active by the users of the application. Compared to other social media techniques, WhatsApp opened and the response rate was recorded at 98%. However, whenever businesses use WhatsApp for advertisement or send notifications, users will likely read the messages.

Q4. How do you generate leads through QR codes on WhatsApp?

A. It is easy to create links and QR codes on Getgabs if you are using the WhatsApp API integrated into Getgabs. To begin, navigate to Settings, choose Growth Widgets, and then click Add Widget. Click Create Widget after selecting the QR Code.

Q5. What third-party applications can be used to generate leads through WhatsApp?

A. Getgabs avails the possibilities of integrating new WhatsApp inquiries and provides leads to the salespeople that have been registered in the CRM as users. Get contact follow-up reminders through the mail and the WhatsApp social platform. Sales managers can use WhatsApp to connect to leads to track them.

Final Summary

It has given you details on how to use generate organic leads using WhatsApp Business API  with all the necessary details in the article. All the methods mentioned above for the generation of leads using WhatsApp or WhatsApp lead generation are some of the best-known methods. Probably the easiest and cheapest method to get leads for your businesses is by using a conversational WhatsApp marketing platform such as Getgabs.

However lead generation as well as WhatsApp marketing still require people to understand and value. Thus, it can be an effective lead-generation tool because, according to the data, prospects are most comfortable when messaging on WhatsApp.

Lead Generation using WhatsApp Business API and turning them into dependable clients will be fine if you know how to use the proper WhatsApp marketing methods at the right moment. Target your prospects’ problems and make an effort to describe them as closely as possible. The most excellent method to close a deal is to do that.

Are you still having reservations? Still, determining WhatsApp’s effectiveness as a lead generator? Call us today and learn how we can expand the level of your Company’s success.