How to Send Interactive Button Messages With WhatsApp Business API

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No worries, we have got your back! One of the important reasons for getting WhatsApp Business API is to create and send interactive button messages. The use case of interactive button messages with WhatsApp Business API is to create an experience for the user, a seamless proactive conversational experience among products, distributors, and consumers.

You will better understand how to work with WhatsApp button messages, and its importance for future campaigns, where businesses need to define different types of messages to be communicated to customers using WhatsApp Business API.

In July 2020, Meta introduced interactive button message templates that allow customers to quickly and easily interact with businesses. The buttons provide a quick way to respond when they are used in response, without having to type. This functionality is part of the WhatsApp Business API and is intended to reduce the timespan responses initiated and improve the experience of the chat. When tested WhatsApp found that its response rates were higher when its chatbots used interactive buttons as opposed to text messages.

As of 2024, WhatsApp chat buttons became part of the cloud API on the WhatsApp Business platform. Next, let’s understand WhatsApp interactive buttons.

What is WhatsApp Interactive Button Message?

A WhatsApp Business account operates the WhatsApp Interactive Button Message format, enabling firms or industries to interact with customers more dynamically and interactively.

These messages can have clickable buttons, thereby making it easier for customers to take actions directly from within the message.

Meta introduced interactive button messages in July 2020. These button messages are pre-filled messages that a business can use to quickly automate workflows and send messages to customers. These messages make it possible for users to reply to the business message using buttons present on the template.

In other words, Interactive messages are WhatsApp messages with buttons. Customers can interact with them by tapping one of the quick reply buttons, visiting the website by clicking a Call-to-Action button, submitting the information by filling out the form-based WhatsApp flow, etc. 

Types of WhatsApp Interactive Button Message

WhatsApp has two types of interactive button messages. Both template kinds are created for different purposes, so dialogue and interaction with users is easier. Here are the major types of interactive button messages along with their use:

Call-to-action (CTA) Button 

Businesses can use the CTA buttons to send customers to call them or to their website. It is limited to two buttons, where one can allow customers to call you and another to visit your website or any specific landing page.

Remember, you will manage to connect the call button only with a landline or a mobile number, except for the WhatsApp Business API number, since you can’t make a call to the WhatsApp Business API number.

Message with CTA buttons enables leads to contact you with only one click. For example, you can include a call-to-action button that invites your potential customers to visit your website or schedule a call.

Quick Reply Button 

The quick reply button makes it easier for your customers to quickly reply to your message without writing anything. Quick reply is a set of pre-set reply options that customers can click on to tell your business what they want. Businesses can include up to three buttons with a text or media message.

It is kind of like the service conversation reply button, but instead of being able to directly reply to any message customers may have sent to the business, quick replies must first be accepted by WhatsApp before they can be used.

Unlike simple reply buttons, these templates can be customized using placeholders, allowing you to personalize messages for each customer and their specific context.

Top 8 Benefits of WhatsApp Interactive Button Messages with WhatsApp Business API

Sending Interactive Button Messages with WhatsApp Business API helps businesses offer a seamless customer journey with an improved customer experience, reduction in human error, as well as increasing rates of response and conversion. Let’s look at the benefits of interactive button messages in the section below:

1. Improved Customer Experience

Companies can also use WhatsApp interactive button messages to nudge customers through a pre-defined journey of the customer journey. Messages can be further customized according to the situation of the customers for a more personalized experience.

For example, companies can show a checklist of appointment time slots for reservations or the reply button to the prior delivery address of a client. This will make it effortless to spot what the consumers need from the corporations and reply to them in one click.

2. Reduce Human Error

Interactive button messages are easier and more transparent in allowing people to locate and select what they desire from a business. Since every single button is thought through, it leaves little, if no room for human errors such as typing mishaps or unclear messages.

Without interactive messages, customers and businesses would need to type out every reply themselves, increasing the chances of errors and miscommunication.

3. Boost Conversions

The use of a CTA button prompts customers to contact or visit the business’s site while sending promotional messages through broadcast increases the conversion.

Testing on WhatsApp revealed that interactive messaging will have more responses and conversion than straightforward text messaging as it presents the ability to guide customers through the conversation and allows giving immediate replies.

4. Easy-to-track

Businesses can track button clicks to gather data on how their customers interact with their messages. For instance, it can tell them which CTAs are generating the most responses or which product is actually of interest. That information will come in handy when formulating future messaging and marketing strategies.

5. Cost-effective Solution

Compared to other channels of marketing and communication, a wired connection to the customers, and sending interactive button messages through WhatsApp Business API is relatively cost-effective.

6. Quick Customer Response

Share these two-way messages to have a quick response from your customers. Simple polls or quick responses can provide you with great insights related to customer preference.

Implementing WhatsApp Interactive button Messages in your business is very smart and saves you a lot of time, helps maintain a professional image, and also implies the investment for better communication and better customer satisfaction.

7. Time Efficiency

You’re busy and right. Using these button messages can automate responses to common inquiries or actions. Which means less time typing out those responses and more time on growing your business.

8. Professional and Consistent Communication

Be sure that every message you send will look professional and consistent. Whether it’s a booking confirmation or a product update, all your messages reflect the voice and style of your brand.

How to Send WhatsApp Interactive Button Messages using Getgabs

There are two steps to send WhatsApp interactive button messages using Getgabs:

1. Approve/Create Interactive Message Template
2. Create a Campaign to Send Interactive Button Messages

1. Approve/Create Interactive Message Template

• Step 1: The first step is to log in or sign up with Getgabs.

• Step 2: The other step to start creating WhatsApp business API interactive button message templates is to click on the Template icon on the left side panel and tap on Template message (New).

• Step 3: Add a unique name to the create template message. The message template name field is restricted to a maximum of 512 characters, which should be fewer alphanumeric characters and used for underscores. This template section will be accessible to you only.

• Step 4: According to your use case, select the language of the template message. WhatsApp supports 70+ languages, including Hindi, English, Arabic, Telugu, Spanish, and many others. By default, WhatsApp’s language is set to English. You can choose one language for every template message.

• Step 5: Picking up the Template Message type from one of the below:
  • 1. Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
  • 2. Utility — Enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update), account updates or alerts (e.g., payment reminders), or feedback surveys.
  • 3. Authentication — This enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
  • 4. Service — Enables you to resolve customer inquiries.

• Step 6: Then, you can select to either drop the header or add text (up to 60 characters) or even an image (up to 5MB), a video (up to 16MB), or also a document with a size of 100 MB. You would not be able to send only images; along with them, add the texts or files you wish to send.

• Step 7: Now, it’s time to add the body content. You can add the content in the body section with a limit of 1024 characters. The practical part is that you can add dynamic value to the content by adding [1], [2], [3] and also use it as a dynamic name, order ID, OTP, track order link, payment link, or user ID, among many other things.

• Step 8: You may also add a footer to your interactive button template message; the most typical use for a footer is to include an opt-out statement that allows the receiver to stop receiving messages from your official WhatsApp number and protects you from being classed as spam.

• Step 9: Set up the CTA buttons to make your message template interactive; this is entirely optional. However, we strongly advise you to include a Website URL or Quick Replies to increase conversions. A template message might contain a website URL, a phone number, or both. You may also add numerous fast answers with a maximum length of 20 characters each.

Note: Templates with four or more buttons, or a rapid reply button and one or more buttons of another sort, are not viewable on WhatsApp desktop clients. Nonetheless, it will be viewable on mobile.

2. Create a Campaign to Send Interactive Button Messages

• Step 1: Tap the “Create Campaign” option on the dashboard.

• Step 2: Add a name for the Campaign, like 2407_first_campaign, in the campaign name field.

• Step 3: Select Whatsapp Book or Contact List from the drop-down menu in the WhatsApp book field. You have to “Import your Excel contacts file”.

• Step 4: You can select whether you want to send a WhatsApp interactive button message immediately or would like to schedule for a specific date and time.

• Step 5: At the end, select a “pre-approved WhatsApp interactive button message template”

• Step 6: Tap the ‘submit’ button to send the WhatsApp interactive button message using the Getgabs app.

You’re done now! Similarly, you can create a Campaign to send interactive button messages on WhatsApp and even schedule WhatsApp messages with the Getgabs app. With the Getgabs’ WhatsApp broadcast, it is possible to improve the strategy of marketing. The broadcasting of WhatsApp bulk messages can help companies promote their product widely.

5+ Template Message Ideas for WhatsApp Interactive Button Message

1. Order Confirmation

Hi, [Customer Name],

Great! Your order [Order Number] is in place. You can track it back or modify it based on your preferences.

Please choose one of the options below:
Track Order
Change Shipping Address
Contact Support

2. Appointment Schedule and Reminder

Hi [Customer Name],

Just a quick reminder! Your meeting with [Business Name] is organized for [Date] at [Time]. Do you need changes or more information?

Please select one of the options below:
Confirm Appointment
Reschedule Appointment
Cancel Appointment

3. Promotions and Discounts

Hi [Customer Name],

We have an offer just for you!

Get 45% off your next buy with code SAVE45. Shop now?
Shop Now
View Details
No, Thanks

4. Renew Your Subscription Reminder

“Your subscription to [Service Name] ends soon on [Date]. Keep the access uninterrupted. Renew Now
View Subscription
Contact Support”
Cancel Subscription

5. Survey or Poll

Hi [Customer Name],
We’re running a short survey to enhance our services. It’ll only take a minute.
Would you like to participate?
Yes, Take the Survey
No, Not Right Now

6. Event Countdown or Reminder

Hello [Customer Name],

There are only [X days/hours] until [Event Name]! ???? Are you ready?
I’m Ready
Tell Me More
Not Interested

7. New Availability of Products

Hello [Customer Name],

Good news! The [Product Name] you’ve been waiting for is now available!

Do you want to order it now?
Buy Now
Notify me later
View More Products

Frequently Asked Questions

Q.1 What are Interactive Button Messages with WhatsApp Business API?

A. WhatsApp Interactive Button messages is a type of message format operated on WhatsApp Business accounts that allow firms or industries to communicate with customers more interactively and dynamically.

They can interact through any of these quick reply buttons, visit the website by clicking the Call-to-Action button, submit the information by filling out the form-based WhatsApp flow, etc.

Q.2 What are the types of Interactive Button Messages?

A. There are two types of interactive button messages available in WhatsApp: the Quick Reply Button and the Call-to-action Button. Including these interactive button types in the messaging in WhatsApp enhances businesses’ engagement with customers.

Q.3 How can WhatsApp Interactive Messages benefit my business?

A. They make communication much faster, provide instant customer engagement, enhance the efficiency of support, and even may increase sales through a quick action option such as ‘Buy Now’.

Q.4 Do I have to approve every interactive button message I intend to send?

A. Yes. Every message you wish to use for an interactive button message has to be approved by WhatsApp before you can use it. In this way, your messages will strictly adhere to the guidelines and policies which are provided by WhatsApp.

Q.5 Is it possible to customize WhatsApp interactive button messages?

A. Yes, you can personalize WhatsApp interactive button messages with placeholders and variables added to your templates. This is how you create more relevant messages that carry proper information about the particular customer you intend to reach.

Conclusion

In conclusion, the action of sending Interactive Button Messages using the WhatsApp Business API is part of a wider push to improve communication between businesses and customers into one that will be very efficient and customer-centric for large organizations.

WhatsApp Interactive Button Messages allow for powerful customer engagement, conversion, and effective general customer satisfaction while automating processes to enhance efficiency. Interactive features would be very crucial and serve as a key requirement for customer service, marketing, and sales while using WhatsApp as a means of communication with potential customers.

WhatsApp Interactive button Messages are a very powerful tool in the armory of any business using WhatsApp. However, to tap into that potentiality, a solid platform is needed. Which is where Getgabs comes in.

So are you ready to take your business communication to the next level with WhatsApp and Getgabs? Dive into the WhatsApp Interactive button message today and let Getgabs help you in your journey to better customer engagement.