Top 10 Successful WhatsApp Marketing Campaign Examples

Whatsapp marketing is about targeting the audience to know your brand and creating trustworthy relationships with them through a trusted solution. But just because various people are utilizing and always open WhatsApp messages, you should not be sharing generic, dull, or irrelevant messages with them.

There is always a place for some creativity with such WhatsApp marketing messages. Let’s experiment with these WhatsApp marketing strategies to get some ideas for your company’s promotions. 

Someone already stated that ‘instead of irritating, work on attracting,’ or ‘the best marketing is something which does not feel like marketing.”

Hence, it would help if you considered some new ideas for your promotion. Suppose you get yourself looking to be motivated to execute your next marketing campaign, which may be executed with a fixed price but has high returns. In that case, this is easy to manage, and we have covered examples of effective and successful marketing campaigns from businesses in various industries. 

What is WhatsApp Marketing for Businesses?

WhatsApp marketing is the process of sending promotional or marketing messages to a number of people at the same time. With billions of people rapidly using WhatsApp daily, companies have started using it as a marketing tool to communicate with their clients. 

WhatsApp enables organizations to share marketing content directly over to the client’s phone to gain their trust and make them trustworthy to the brands. Multiple customers likely stay loyal and buy directly from a brand that converses with them on their suggested channel.

With WhatsApp drip marketing campaigns, businesses can send automated messages over a period of time to create sales through long-term repeated exposures.

There are some facts about WhatsApp which reiterate why this should have- 

• By the end of this year, 2024, the total spent on the popular immediate messaging tool’s business platform is expected to cost 3.6 billion U.S. dollars.
• WhatsApp is accessible in around 180 countries and 20+ languages.
• The average open rate of messages is around 23 to 25 times a day.

7 Benefits of Using WhatsApp Marketing

WhatsApp marketing provides multiple benefits if you are searching to connect with your audience seamlessly. Through its significant level of reach and popularity, WhatsApp offers a direct and prompt channel for organizations to engage with their audience in real-time. 

Having said this, look at the benefits of using WhatsApp for business marketing:

1. Customized communication

Compared with traditional marketing strategies, WhatsApp allows one to communicate with clients directly. Sharing targeted marketing messages, offering occasional deals, discounts, or suggested products they might love. This personal experience creates trust and stronger relationships. 

2. Target a global audience

Like we already spoke about this, WhatsApp has gained more than 2 billion active users. This opens the gateway to a massive audience. Organizations can expand their target into new strategies or connect with their clients at a significant level.

Utilizing WhatsApp, you can streamline the users from all over the globe to expand your business’s targeted marketing and ensure consistent lead creation. Hence, to run WhatsApp marketing campaigns, you require a dynamic marketing strategy. Getgabs is a marketing and sales boosting platform that enables to create and run powerful campaigns to target a wider audience. 

3. Get creative with rich multimedia content

Through the WhatsApp marketing platform, you can go beyond text messages. You can send multimedia messages, including images, videos, texts, and other content, to better describe your intent of messages in an emerging way. Creating interactive and engaging messages for WhatsApp campaigns needs tools that are both efficient and effective. 

4. Guide customers during shopping

WhatsApp’s conversational nature makes it easy to nourish the leads and lead them through the sales process for buying something. You can reply to questions in real-time, refer to concerns, and offer customized solutions, all within the same conversation window. This simplified conversation window helps to improve conversion rates. 

5. Enhanced conversions

WhatsApp is a key in enhancing conversion rates due to its simplicity and ease of use. Additionally, the fact that WhatsApp has an outstanding 98% open rate, as per the WhatsApp business facts, proves how important it is for your business. 

WhatsApp leverages the process of reaching leads, connecting them with multiple types of content, and transforming them into clients. Sending direct WhatsApp marketing messages, WhatsApp enables you to encourage conversion rates and your bottom line.

6. Drive sales

Targeted marketing campaigns over WhatsApp platforms could be highly effective in bringing sales. You can launch promotions, share exclusive deals, and use rich media content to display your products in a good way. Through engaged customers and high open rates, this platform is perfect for transforming potential customers. Hence, including WhatsApp in your product management approach can improve customer engagement and conversion rates with targeted marketing campaigns.

7. Creates brand awareness

More than 60% of businesses believe that enhancing the customer experience is one of the most compelling advantages of customization. Regular and customized communication through WhatsApp could develop stronger relationships with clients. 

When you offer excellent customer service over WhatsApp, you refer to their requirements directly. This builds a positive experience, which makes them come back. Additionally, happy clients are more likely to suggest your brand to others, driving new business opportunities through word of mouth. You can also track brand awareness after employing these strategies, and you will definitely see how your efforts pay off.

Now, after knowing the benefits of WhatsApp marketing, let’s go to see how businesses announced WhatsApp marketing campaigns to acquire great results. 

Successful WhatsApp Marketing Campaign Examples

To understand the scope and potential of WhatsApp-led growth marketing, let’s see how brands manage to surprise and even break new ground by utilizing WhatsApp channel popularity among their customers along with its conversational nature to the fullest.

These are the proven WhatsApp marketing campaign examples that natural brands have already utilized to enhance sales and bring customer satisfaction:

1. Absolut Vodka’s “Doorman at the Party” marketing campaign

This is a renowned Swedish vodka brand applauded for its distinctive taste and iconic design of bottle packaging. 

Goal: The campaign focused on spreading awareness of the launch of a new, limited edition of their vodka in Argentina. Consider alcohol? Consider a party? Let’s see what they have done. The idea was to design a bottle of Absolut vodka 4 million uniquely.

Campaign: First, they announced a campaign called ‘unique access’ over WhatsApp. They launched a celebrity party and said that two champions will get access to this event of the year! (Customers who party understand a thing or two about FOMO).

How they did it: Now, the twist was- they had to convince the fictional but fearsome doorman called Sven to allow them to participate in the party. People realized fast it was not so simple to convince him. Hence, they came up with interactive ways to manipulate him and get access to the party.

Outcomes: Following the three-day contact with participants, Absolut vodka handled to – 

• You have successfully added 600 new contacts.
• Achieved more than 1000 messages, images, and videos
• Flash necessary social media buzz.

2. Unilever’s “I’ll Bring Your Beloved Clothes Back” marketing campaign

Another WhatsApp marketing campaign example is Unilever’s campaign, which is a multinational consumer goods company that has made more than 400 brands to date.

Goal: Unilevel was likely to launch its new fabric softener brand Comfort in Brazil at a low price in 2019. Hence, they were searching for a new and unique messenger marketing strategy.

Campaign: The brand held more than 10,000 billboards across Sao Paulo, including a message ‘I’ll bring your clothes back’ and a WhatsApp contact. When people contacted the WhatsApp number displayed, a chatbot named ‘Madambot’ communicated with them on how to care for the clothes while giving tips. This is announcing people to new products using images and videos.

At the end of the conversation, people receive a 50% discount on the new items with free shipping.

How they did it: Whenever you utilize the Whatsapp business API platform, which enables you to create Whatsapp chatbots, it’s incredibly straightforward to execute these campaigns. WhatsApp allows you to send images, text, GIFs, videos, and docs, which makes it easy to have creative conversations.

With the use of a chatbot, you can even have real human interaction in between the chat if required.

Outcomes: 

• After the campaign, sales increased by 14x. That outcome alone is sufficient to prove its effectiveness.
• We got 290k messages from 12 thousand unique clients. 

3. Hellmann’s “WhatsCook” marketing campaign

A well-known brand Hellmann is recognized for its mayonnaise and condiment items, celebrating widespread recognition for its quality and flavor. Hellmann’s is known for its best product and quality of ketchup, mayonnaise, salad, sauce, condiments, dressings, and other food items.

The brand is also known as the perfect gateway of mayonnaise. The perfection is extensively derived from the product’s consistency, sweetness, and texture. 

Goal: The business realized that customers often did not understand what to cook with the ingredients available in their fridge. To address this pain point and create a positive brand connection, they decided to make a WhatsApp marketing campaign called “WhatsCook.”

Campaign: In Brazil, 96% of the population actively uses WhatsApp. Building on this popularity, Hellmann announced ‘WhatsCook,” the first-ever live recipe service through the tool. People just had to register through the website and share a picture of the available components. 

How they did it: Real chefs will use WhatsApp to suggest customized recipes featuring Hellmann’s mayonnaise. If anything does not get clear through messages, the chefs also share videos and images.

Outcomes: The spent on the campaign was just $900 by Hellmann’s. The ROI was attractive – 

• More than 12,000 people registered on the website (almost 50% of website visitors signed).
• Over 4 million visitors directly contacted the business through WhatsApp.
• More than 100 new recipes, including Hellmann’s mayonnaise, were created.
• 99% of customers were satisfied with the service.

4. Maggi Germany’s “Chef in your kitchen” marketing campaign

Maggi is an internationally famous brand of seasonings, noodles, and instant soups, which is famous worldwide and one of Nestle’s billion-dollar brands. Its unique red and yellow packaging has never failed to impress its clients.

Goal: The brand wanted to enhance brand awareness not by voice, its name from the top of buildings, but by being part of people’s daily routine so they would not forget the brand if they saw it somewhere.

Campaign: Maggi built a free, virtual cooking curriculum entirely on WhatsApp. They are interested in personally engaging with customers of every age, gender, and region, supporting them in their culinary journeys, and encouraging them to prepare great food in just a few steps.

How they did it: The curriculum was provided through a WhatsApp-powered virtual assistant that they named Kim. Ho guides the clients with step-by-step guidelines, replies to their queries, and shares videos for particular cooking strategies.

Outcomes: Three months after the launch of the WhatsApp-powered virtual assistant, Kim, Maggi discovered it had acquired the following outcomes – 

• In the first 8 weeks, 200,000 messages were sent. 
• 4.2 point charge in standard ad recall.
• 3-point life in awareness of the campaign.

5. Netflix – Stay in Touch marketing campaign

The following marketing campaign is known as a powerful motivation for all membership-based brands. Netflix is also a famous brand and a global streaming service known for its vast library of TV shows, library, and movies. In 2019, Netflix introduced its ‘I am in’ marketing campaign over WhatsApp. Its goal? To engage and connect with inactive and churned users or subscribers.

Goal: The campaign focuses on keeping current Netflix subscribers who canceled their subscriptions in touch and offers to incentivize clients to re-subscribe to their streaming channel.

Campaign: The campaign was developed to enable subscribers to stay in touch through WhatsApp, where the business sends reminders and updates.

How they did it: The WhatsApp users who became members of the marketing campaign get timely notifications and a series of recommendations on what to watch next. In such a case, the subscriber who clicks “I am In’ will receive new suggestions, notifications, and updates on what to watch.

Outcomes: Netflix can now retain its existing subscribers and pull its dormant subscribers to re-subscribe to their channel.

6. S-Bahn Munich Selfie Competition marketing campaign

S-Bahn can be called Schnellbahn, or city rapid rail, is the urban-suburban rail service providing a metropolitan region in German-speaking countries.

Goal: S-Bahn improvised its trains and interested in conversing with the people and motivating more people to take public transport.

Campaign: Apart from just holding banners around the stations, they can leverage a modern digital channel – WhatsApp. Passengers had to take selfies in one of the advanced S-Bahn trains and share them through WhatsApp with the keyword ‘selfie’ to a contact which was displayed in many trains and stations.

How they did it: This adds the person to a lucky draw with an opportunity to win a fantastic prize. Plus, the winning selfies were also shown in a gallery in the S-Bahn Munich online magazine. It may be a lucky draw for Apple AirPods and a presence in their online magazine. With these ideas of selfies, rewards, and bragging rights, they attract the target audience. 

Outcomes: They gathered in 3.5 weeks – 

• 250+ selfies
• Various mentions on social media of the revamp.
• On multiple websites and magazines mentions of the campaign to bring more awareness.

As per Mario Schmid, DB Regio AG-S-Bahn Munich, the creative user interface, image feature, and capability to develop a chatbot on WhatsApp played an essential role in the success of the selfie campaign.

7. Flipkart “A Personal Shopper” marketing campaign

Flipkart starts its game with a creative personal shopper experience. The ecommerce hit a campaign called ‘Big Billion Days’ that aims to reach potential clients in a rather memorable way. The platform offers multiple products ranging from electronics, clothes, groceries, books, and many other things.

Goal: Flipkart was likely to create excitement for its upcoming online sales or discount offers called Big Billion Days during the festive season, for which it wanted to target people who captured increased attention.

Campaign: The brand introduced an automated chatbot to guide people in the shopping experience but they added the wow thing by displaying India’s famous Bollywood movie star, Amitabh Bachchan. 

How they did it: The business created rich-media communications by utilizing all the various formats of conversation that WhatsApp provides, like images, videos, audio, and emojis. The client could also find more about the sale through puzzles and emoji-enabled games on WhatsApp.

Outcomes: In 2 weeks, the number displayed that whatsapp marketing works effectively. Here is how the ratio compared to when they were not using WhatsApp – 

1. 3.5X more conversions 
2. 7X more high-quality visitors (depending on the spent time on the platform) 
3. USD 2.5 million in revenue

8. Saffola’s “Beat The Crave” marketing campaign

The WhatsApp marketing campaign for the brand Saffola has been the market leader in edible oils in India for 30 years; it has stood for purity and trust between customers with its extensive antioxidant system, which helps to enhance immunity. The business is using the LOSORBTM technology in its items, resulting in upto less oil absorption in making food to keep you healthy. 

Goal: To encourage people to engage with their healthcare brand, Saffola decided to focus its ad on stifling the temptation to reach for unhealthy food. They were launching a new active slimming product, and this was part of a more considerable marketing.

Campaign: To promote better eating habits, Saffola created a chatbot on WhatsApp. Users could message this bot anytime they felt like reaching for some comfort food. In response, the chatbot made an effort to divert the user’s focus by rapping, playing games, and playing recorded encouraging messages in an attempt to promote Suffola’s recently released active slimming drink.

How they did it: Users voluntarily joined up for the “Beat the Crave” campaign by providing their WhatsApp number on the Saffola website, which allowed them to contact the company’s “digital audio buddy.” Like any good buddy or professional trainer, this acquaintance also discouraged users from eating bad meals.

When users texted the snack-craving bot, they would consistently receive an encouraging text or voice message to help them “beat the crave.”

Outcomes: As a result, Saffola’s WhatsApp campaign had remarkable success, obtaining over 1,60,000 microsite visits and 82,49,757 Facebook Reach.

Over 6,000 people signed up for WhatsApp, the brand helped satisfy almost a million appetites, and—most importantly—sales increased by more than 500%, with return visits accounting for over 12% of the total.

9. Persil Kufua Expert marketing campaign

Persil is a famous brand leading laundry detergent manufactured by Henkel company. The company is a multinational company better known for its diverse portfolio of products, which includes adhesive technologies, laundry detergents, beauty care, and home care items. 

Goal: The business wanted to launch its business Persil to motivate customers’ familiarity with the company, enhance engagement between the company and customers, and create a loyal brand following.

Campaign: The campaign asked customers to send 15-second videos of their best washing suggestions through WhatsApp. The best of these ideas were then prized and given Persil hampers. The idea was to make clients feel they were part of the brand.

Outcomes: The creative and collaborative behavior of the WhatsApp industry drives a considerable enhancement in brand awareness.

10. ADAC “Don’t call mom” marketing campaign

Last but not least, we have a sample WhatsApp campaign from ADAC, a German car club that offers roadside assistance to its members. Being the biggest automobile club in Europe, the brand enjoys a large customer base of 20 million. However, ADAC identified they had a problem with attracting younger customers who often travel through their parent’s vehicle and not their own.

Goal: What was worrying ADAC, a firm that has been around for almost 120 years and has over 20 million members? The biggest car club in Europe realized that its target audience was changing. How can you remain relevant to a target market that may not get a car in the near future and does not currently own one? Therefore, reaching out to this younger audience was the aim.

Campaign: The group unveiled its first-ever digital campaign, “Don’t Call Mom—Call ADAC,” which was witty and relatable. They revealed a special WhatsApp hotline operated by a group of community administrators in the summer of 2017.

How they did it: They established a secure area on this platform where young people may ask any questions—big or small—that they were unable to ask their parents. This creative strategy addressed a particular issue: the reluctance to seek assistance from parents, particularly in cases of car trouble or awkward circumstances.

Things happen, and sometimes, all you need is guidance. Experts and influencers from ADAC fearlessly assumed the role of reassuring “moms” and ran the hotline for 14 hours every day.

Outcomes: Let the numbers speak for themselves here:

• ADAC and the community exchanged more than 140,000 messages.
• produced 20 million impressions
• They also received the esteemed Cannes Bronze Lion Award.

Use Getgabs for WhatsApp Marketing Automation & Team Inbox

Leveraging WhatsApp business API with Getgabs allows you to take benefits of the following functionalities and create an effective marketing campaign along with excellent customer support through WhatsApp business automation with ease:

1. Auto-replies: You can set up auto-responses for the customers who message you in or out of working hours in the WhatsApp business app, such as a greeting message when a customer initiates the message for the first time. Or an away message from outside of business hours.

2. Shared team inbox of WhatsApp: Utilizing Getgabs’s shared team inbox, you may have:

1. Handle communications on the API number through a shared inbox for WhatsApp.
2. Monitor which team member is working on which chat
3. Ensures seamless ticket transition from one executive to another by using private notes on the conversation.
4. Boost the response to general asked questions with fast-reply templates.

3. Whatsapp broadcasting: Leveraging WhatsApp business API, a platform called Getgabs, you can – 

• Send WhatsApp broadcast messages to upto 100,000 customers a day. Such a message could be customized using variables without writing personal details for every receiver.
• Customers do not have to save your number to send them broadcast messages.
• Create various simultaneous logins for your team.
• Plan the broadcast for an after point in time.

4. Automated WhatsApp notification: Leveraging WhatsApp business API, you add and send automated messages to your clients like:

• Abandoned cart recovery
• Order confirmation
• Order tracking
• Cash on delivery verification

How to Create Your WhatsApp Marketing Campaign?

Using WhatsApp for marketing comes with various technical skills and challenges. But this is crucial to remember that, in nature, this is just marketing. For the WhatsApp campaign, you are required to:

• Ensure your target customers are actively using WhatsApp
• An insight into client behavior which sets a foundation for that marketing strategy

A WhatsApp marketing campaign consists of the following:

1. A simple one-off WhatsApp template message that clearly conveys the point and invites the customer to tap on a link or a button to complete the action. 
2. A rule-based WhatsApp chatbot that connects the users (that can be triggered by you sending a template message or a user connecting to you). Such a type of WhatsApp chatbot allows you to share and collect details in a more structured manner. It provides you with more control over the experience. The user may pick the option by clicking on buttons or selecting answers from a dropdown list. Use strategies like conditional logic or keyword shift to customize the experience. 
3. An AI WhatsApp chatbot that makes use of natural language processing (NLP) tools to have more conversational and fluid exchanges. This kind of bot is beneficial if your campaign depends on that unique human element (like in the example of Sven, the bouncer, or if Hellman’s wants to utilize AI to simulate a conversation with a chef). Even though using AI is the most challenging case, there are now low-code, understandable choices available, so it’s not as impossible as it once was.

There are countless options when it comes to WhatsApp marketing. It seems thrilling, but we are also aware that there are a lot of options. But don’t let that deter you!

Complexity or difficulty is not necessary for your marketing campaign to be successful on WhatsApp.

Frequently Asked Questions

Q1. What is a WhatsApp marketing campaign?

A. WhatsApp marketing campaign is a strategy to market your brand and messages shared on WhatsApp to connect and communicate with the target audience to acquire a specific goal, for example: enhance sales and establish brand loyalty. It involves customized messaging, broadcasting to unlimited audiences, and media sharing. 

Q2. Which brands are using WhatsApp for promotion?

A. These companies are utilizing WhatsApp for promotion: Flipkart, Netflix, Lenskart, Adidas, livon, Unilever, Maggi Germany, Absolut Vodka, and Skullcandy to connect with their clients and promote their products at a large scale.

Q3. What is the advantage of using WhatsApp marketing?

A. The best thing about marketing your product with WhatsApp is it helps you to drive sales 3x for business, build brand awareness and reputation, enhance customer loyalty, and lower the marketing cost or efforts.

Q4. How to create a WhatsApp marketing campaign?

A. Creating a WhatsApp marketing campaign requires setting up goals, recognizing the target audience, and composing a target message template that you can broadcast to your target people. You can take guidance from Getgabs’s WhatsApp template message for ideas along with marketing campaigns to unlimited users in one shot.

Q5. What is Hellmann’s marketing campaign?

A. A well-known brand Hellmann is recognized for its mayonnaise and condiment items, celebrating widespread recognition for its quality and flavor.

Conclusion

WhatsApp marketing campaign is an effective way to engage with your people in this mobile-first world. Following the steps given in this post, you may develop and introduce WhatsApp marketing campaigns that match the target audience’s requirements.

Remembering, the key relies on providing valuable information, customizing engagement, and tracking performance. With an interactive and approaching plan, you can leverage WhatsApp marketing to bring sales, develop brand awareness, and acquire success.

Hence, are you looking for a reliable partner to guide you through WhatsApp campaigns? There is no better choice than using Getgabs! Contact us immediately.