How to Use WhatsApp Business API for Hotels & Hospitality

With the introduction of extensive communication platforms like WhatsApp for hotel booking, they have become a powerful tool for leveraging communication and elevating guest services to new heights. So, if you are an owner of a hotel or restaurant business searching for a manner to facilitate your customer conversation process, then we have got you covered.

There is nothing more suitable than utilizing WhatsApp Business API for your business. This important tool incorporates hotels, visitors, agents, vendors, and other groups. With a user base of 2.7 billion people, WhatsApp has identified the right platform to use in reaching out to clients and improving the satisfaction of the guests. 

The functionality of WhatsApp makes it ideal for hotels and the hospitality industry to communicate with people. As compared to other communication methods, it has an exceptionally high open rate. Many people open WhatsApp daily, so they are read and ready to reply than those on other platforms. 

WhatsApp Business API for hospitality also authorizes sending messages, including pictures, videos, and files, to make chat exciting and lively. It also keeps all the chats, so hotels can smoothly maintain a record of conversations more suitable than emails or text messages.

Getgabs’ WhatsApp Business API integration for hospitality secures immediate conversation. It enables the growth of long, trusted relationships with your customers. The article will elaborate on how to use WhatsApp Business API for hospitality.

What is WhatsApp Business API for Hotels?

WhatsApp Business API for Hotels is an effective tool that is created for medium to large businesses. This helps them in a way to interact with customers on WhatsApp in a secure and scalable way. The WhatsApp Business API operates WhatsApp as a conversation medium to link hotels, guests, merchants, and other groups of people.

Now, here is the question arises, why should hotels or the hospitality industry adopt a messaging platform like WhatsApp Business?

Utilizing WhatsApp, a hotel can effectively or rapidly communicate with its customers or other stakeholders while improving communication. Yet, some hotels already use other similar platforms like SMS or Email booking platforms to interact with their stakeholders.

Using WhatsApp Business for hotels, assume booking a room until they leave, creating things more convenient and personal. Hotels can send broadcast messages on WhatsApp for various purposes:

• Pre-arrival information
• Respond to inquiries
• Coordinate services during the stay
• Gather feedback after check-out

For hotels and hospitality industries WhatsApp Business API  is about more than just talking to guests. It also involves the coordination of other events and shows and arranging for promotional activities with the traveling agencies to encourage more people to come to the hotel.  When hotels use WhatsApp Business API, they may expand their relations with people and make their work more comfortable or seamless.

Now, let’s get to the point, of how WhatsApp helps the hotels or hospitality industries by tempting more customers and delivering personalized communication.

Top 8 Benefits of WhatsApp for Hotel Booking?

The use of WhatsApp Business API for Hotels makes it easier to make improvements in the experience of guests in the hospitality industry.

Also, it helps to enhance customers’ conversation, encourage better guest experience, and facilitate operations. Below are some advantages that WhatsApp Business API offers.:

1. Improves customer experience

It helps improve the customer experience as WhatsApp Business API facilitates direct and instant communication with customers and guests, permitting hotels to connect with them throughout their journey from booking to check-out. This helps to enhance customer experience and develop long-term relationships.

2. Personalized communication

Via WhatsApp marketing with WhatsApp Business API, hospitality can share personalized or tailored messages, offers, and updates with customers based on their choices and searches or prior communication. It also manages multiple conversations efficiently, reducing response times and improving guest satisfaction. This level of customization improves the experience of the guests and encourages them to repeat hotel bookings.

3. Easier booking process

By leveraging WhatsApp business API, hotels and hospitality businesses can simplify the booking process for customers by allowing them to make reservations, ask about availability, and get confirmation messages immediately through the official WhatsApp App. This ease and convenience speed up the booking process and reduce the workload on hotel staff.

4. Real-time assistance

It also provides 24/7 support for services like room bookings, cancellations, and inquiries.

For Hotels, the use of WhatsApp Business API enables one to provide quick service and support to the guests by integrating WhatsApp chat widgets on the hotel’s website and nimbly addressing their inquiries, complaints, or even requests. 

chat widgets on This improves customer service and confirms customers a smooth or hassle-free experience during their visit.

5. Targeted marketing campaigns

WhatsApp Business API also allows hotels and related industries to run targeted marketing drives by breaking their audiences based on preferences, demographics, and booking records. This targeted method enriches the significance of marketing efforts and boosts the ROI.

6. Cost-effective marketing

WhatsApp Business API is a cost-effective solution for the hotels and hospitality industry as compared to other solutions such as traditional channels like SMS, email, and phone calls. Hotels and hospitality industries can also maintain communication expenditures while delivering superior services to guests.

7. Reviews and Feedback

Nowadays, reviews and feedback from guests play a significant role in increasing the revenue of hospitality industries. The WhatsApp Business API feature for hotels allows them to easily collect valuable feedback and reviews from customers via WhatsApp, suggesting important insights to enrich their services regularly. This innovative strategy to review management helps hotels operate high measures and handle problems fast.

8. Streamlined operations

Through integrating WhatsApp Business API with hotel operations, numerous operations of the hotels can be facilitated, including room service, check-in/check-out, recommendation service, and security service. This would also help in increasing efficiency and reduce the time customers had to spend waiting for their turn. 

Additionally, WhatsApp API for hotels offers a powerful marketing channel to streamline guest communication and deliver the best customer experience. Leverage WhatsApp’s massive user base to reach guests and encourage loyalty. Hotels can also be able to send bulk WhatsApp messages to a massive audience to promote special offers, events, and amenities, or increase attention and earnings.

Features of WhatsApp Business API for Hospitality

We’ll explore WhatsApp Business API’s features in the hospitality sector to help you improve your guests’ experiences. Features like these include multi-agent support, automated messaging, a corporate dashboard, and customizable templates. These features can enhance customer service, communication, and visitor experience.

1. Automated messages

Set up automated workflows for common queries, freeing staff to focus on complex issues.

These automated replies using the WhatsApp Business API are an ideal approach to enhance customer experience and service efficiency. Here’s what you receive:

• Customers obtain immediate replies as there is no need for physical involvement.
• 24/7 Availability—With WhatsApp business automation, you can be available to clients anytime, regardless of time zone.
• Personalization involves answering the clients using their names and giving them information depending on the questions they asked.

The WhatsApp Business API permits one to create computerized or automatic responses for particular circumstances. 

For example, you can congratulate customers on their birthdays,  apologize for any delays, you can also welcome first-time customers, and add calls to action that advise them to take more action.

Ultimately, these Automated Messages on WhatsApp Business API foster hospitality sector businesses to deliver rapid service while saving staff time and offering the customers the best possible experience.

2. Multi-agent support

WhatsApp Business API provides real-time multi-agent support for customer services. Numerous agents can communicate with customers simultaneously, which can help save response time and offer them personalized and individualized experiences.

Features include handling several communications, directing certain ones to professionals or language-proficient agents, and escalating questions that are complicated.  It also examines the communication record to improve customer understanding.

3. Personalized templates 

Meta provides demo templates. It is also possible to create regular WhatsApp message templates for marketing campaigns and send WhatsApp broadcast messages for your hotel marketing purposes.  These templates are customizable, which saves businesses time and effort. The given templates are public: feedback requests, welcome messages, promotions/offers, and reservation confirmations. Also, there is an opportunity to establish unique templates according to the demand of the specific firm as well.

Segment customers as per their demographics to get the most out of these templates. Use a conversational tone appropriate for your brand, and reply to client queries promptly.

4. Business Dashboard

Unleash the fantastic feature of the business dashboard. You can develop business goals, analyze key metrics, track progress, and create elaborate reports. By using WhatsApp Business API, you can also develop promising relationships with customers, enhance earnings, and enhance brand images.

How to Use WhatsApp Business API for Hotels?

Hotels and hospitality industries can instantly notify their customers about bookings and the details of their visit using WhatsApp Business API. With the help of  WhatsApp chatbot hotels can also ensure that their guests or customers have a smooth and hassle-free communication experience by using speedy replies and automatic messages.

WhatsApp Business API for Hoptels, Getgabs is the ultimate platform. Our platform provides features such as:

• Managing conversations with multiple guests
• Sending promotional messages
• Automation
• CRM integration
• Performance monitoring

Through WhatsApp Hotels and hospitality industries can take their business to the next level and it also offers premium customer experiences. It is easier for hotels and their staff to communicate with customers and each other through WhatsApp. It assists them to manage the hotel well and meet their consumers’ needs.

several guests or customers suggest merging with hotels and related industries through WhatsApp to meet their requirements according to the analysis. This suggests how significant these hotels and hospitality industries are to utilize such modern and ultimate communication methods.

For the Hotels and Hospitality industries, the following ways suggest how to use WhatsApp Business API for hotel bookings:

1. Serve Guests

This is where WhatsApp Business API can come in to help improve the experience of the visitors. There are several ways to make their experience as smooth as possible.

• Pre-arrival: There are no second chances in giving the first impression, and this is why it is said that the first approach to a guest is always the best to avoid any unpleasant encounter with the guest. It is required to send a confirmation message through WhatsApp when they make a reservation. In advance, think about sending push notifications to clients regarding your amenities and all possible things to do. This builds anticipation and permits individuals to plan their stay.
• Check-in and Stay: With WhatsApp Business API, your hotel can enhance the guest experience and offer unparalleled convenience with virtual concierge and room services. Use broadcast messaging to publicize ongoing events or promotions. By using WhatsApp Pay, you can authorize customers to explore hotel spa treatments or room service on WhatsApp Catalog and pay for them. 
• Check-out: By sending customers a special ‘thank you’ message and a visitor satisfaction survey you can also improve customers’ check-out experience to collect feedback and improve your services.

For customers to access new services, hotels, and hospitality industries may use these tools to simplify operations and enhance the guest experience by delivering an easy and seamless method WhatsApp allows your hotel to enhance or even replace traditional guest services.

You may also increase your chances of customers visiting you again by offering vouchers or similar offers with promotional messages. In other to enhance the effectiveness of these messages they should be sent out frequently, especially before the Christmas season but they could be sent any time any day for instance during birthdays or anniversaries.

How WhatsApp Business API may be used at hotel events such as exhibitions and conferences.

2. Events and Exhibitions

Businesses like MICE (meetings, incentives, conferences, and exhibitions), weddings, or parties may also generate good hotel revenues. Promote the image of your hotel as a place in the physical and digital environment such as brochures, trade exhibitions, social functions, and many others. More people and customers in your inbox WhatsApp uses QR codes and chat links to get more customers. 

Such features generate leads. With WhatsApp Business API, customers’ contacts and data stored in the phone book can be saved for future marketing campaigns. 

3. Collaborate with Travel Agents

Extending the targeting of the guests and other end users, hotels can work with travel companies through WhatsApp Business API, and click into their clients. To be specific, by integrating with their CRMs, the hotels may record agreement/contract information and customer lists as well as transactions. 

In the same way, hotels can also include travel agents in a broadcast list to inform them of special offers. This will in turn enable the hotels to target the appropriate audiences and therefore increase the chance of gaining] more clientele. 

Hence, broadcasting promotion through WhatsApp leads to enhanced exposure for the hotel and potentially more room bookings. But this will not end here. With the use of WhatsApp Business API and Getgabs, there are many things that you can accomplish.

2. Events and Exhibitions

Businesses like MICE (meetings, incentives, conferences, and exhibitions), weddings, or parties may also generate good hotel revenues. Elevate your hotel as a place in physical or digital spaces like brochures, trade shows, social events, and many more. Use WhatsApp QR codes and chat links to get more customers in your inbox.

Such features generate leads. WhatsApp Business API allows you to preserve contacts and their information in your phone book for future promotional messages.

3. Collaborate with Travel Agents

Further targeting guests and other end customers, hotels can collaborate with travel companies via WhatsApp Business API and click into their clients. Hotels can also integrate with their CRMs to keep records of agreements and contracts, customer lists, and related transactions.

Similarly, hotels can add travel agents to their broadcast list to advertise special deals and offers. Doing this will allow the hotels to effectively target a wider audience and enhance their probability of attracting more customers.

Hence, broadcasting promotion through WhatsApp leads to enhanced exposure for the hotel and potentially more room bookings. But this will not end here. You can do many things with WhatsApp Business API and Getgabs.

Tips for Using Official WhatsApp Business for Hotels

This may integrate with a hotel’s system to allow WhatsApp Business API to manage the guests’ communications. Using the hotel’s system to send updates and notifications through the client’s WhatsApp may develop high-level satisfaction among the clients. 

You can use WhatsApp to communicate with your guests in various ways, including sending pre-arrival messages with booking and travel details, messages during the arrival process to expedite check-in, messages during the mid-stay period to manage any issues or concerns that may appear, and post-stay messages with greetings and feedback survey links.

1. Pre-arrival stage: Communication with customers before they get to the hotel can be useful, and increase satisfaction levels while at the same time showing that the hotel cares for its customers. Such pieces of information must contain the call, travel details, and other information that would aid in retaining customers and, therefore, prove useful in various ways. 

2. Message at arrival: At the time of the client’s visit, you can discuss the registration and room allocation procedure with the customers. To some extent, this will assist in easier coaching of the customers for the check-in step to make it more convenient.

3. Mid-stay message: During the middle of the stay period, if a customer has issues relating to hotel service delivery or service amenities such as internet service, lifts, food, or accommodation service delivery, there is an opportunity to communicate with the hotel team through WhatsApp to resolve the issue. This offers a timely solution for the customers and reassures them that their concerns are being addressed.

4. Post-stay message: Clients can be reached using messages at check-out where the hotel wants to know about their experience at the hotel. This will also include a greeting message and a link to a short survey to get their feedback and reviews on the services received. You can use the reviews to identify areas that need improvement. If feedback is good, it can be used for marketing purposes.

5. Promotional message: By implementing the WhatsApp API for hotels, one can satisfy the customer to their expectations given the fact that they will have provided them with customized care and attention. Finally, no matter whether people want to advertise a hotel service or to share harvesting tours, WhatsApp Business API provides the best porter service that can impress even the most capricious client.

Frequently Asked Questions

Q1. How do hotels use WhatsApp Business API for marketing purposes?

A. Several users receive various messages from hotels through WhatsApp Business API such as special deals, offers, events, and amenities among others. Hotels can also split their audience, analyze the performance of their campaigns, and interact with guests with interactive content and rich media messaging.

Q2. What is the WhatsApp Business API for hotels?

A. WhatsApp Business API for Hotels is an effective tool that is created for medium to large businesses. This helps them in a way to interact with customers on WhatsApp in a secure and scalable way. 

Q3. Why is the hotel industry adopting WhatsApp?

A. The hotel and hospitality industry inherited WhatsApp to enhance the method of communication with the customers and the staff. WhatsApp allows both the hotel staff and customers to talk at any time concerning matters related to the hotel and customer satisfaction surveys showed that 90% of the customers supported the idea of using WhatsApp to communicate with hotels. 

Q4. What do you understand about WhatsApp Business API?

A. WhatsApp Business API is an opportunity provided by WhatsApp to help businesses get to customers on WhatsApp.

Q5. What are the benefits of using WhatsApp Business API for hotels?

A. Cost savings, better customer service and engagement, improved efficiency, and enhanced guest satisfaction are the ultimate benefits of using WhatsApp Business API for hotels involved

Conclusion

So, WhatsApp for hotel booking has taken its place in this digital world. To upgrade the customer experience, the industry has shifted from traditional channels to modern technology. The reason is that businesses can deliver more personalized services and share automated replies to guests.

WhatsApp’s end-to-end encryption and user-friendly interface features make it very smooth to contact hotel customers, whether booking a room, organizing events, or checking in/checking out.

Everything is controlled toward a seamless customer understanding, supporting business loyalty and trust, and enhancing customer pleasure. Additionally, WhatsApp Business API for hotels offers compelling features like WhatsApp message templates, labels, and quick replies.

This will help improve team productivity and ease customer conversations. It is especially beneficial when the staff deals with multiple channels during busy hours.