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WhatsApp marketing proves to be a helpful way for companies to connect with clients, but knowing how much it costs is key to doing it right. In the article, we’ll elaborate on who offers the best services within your budget. You will know what brands are charged for sending many kinds of messages, how costs vary for regions, and what extra platform charges you can expect from third-party providers.

You’ll also find a comparison of WhatsApp Business API pricing for GetItSMS vs. WANotifier. So, let’s begin to compare both providers to determine which is the best in terms of service, cost, and integration.

WhatsApp Business API Pricing: Meta+Tool Charges

Businesses charge two types of costs while using the WhatsApp Business API: the charges for the tool that simplifies API utilization, like our platform GetItSMS, and the charges for sending messages through the API.

Knowing both is important to calculate the entire WhatsApp marketing cost accurately.

1. Charges for the Tool

Meta only offers an API, not the actual tool to utilize this API for targeting messages, handling contacts, scheduling reminders, creating and deploying chatbots, automating replies, and so on. For these features, you can either create your own tool from scratch, which can take months, or use a ready-made platform such as GetItSMS and initiate sending messages in bulk using the API on WhatsApp.

This is when you can charge for the software tool using the API, and they differ from one provider to another. We have three different paid subscription plans, and we charge a small monthly or yearly fee to give you access to the tool. You can visit our pricing page to help you get started with a free forever plan without upfront charges.Β 

2. WhatsApp API charges

Knowing how Meta charges companies for messaging is important to handling your marketing plans. WhatsApp has provided a pre-message pricing model since July 1, 2025, which means companies are charged for pre-delivered template messages accordingly.

Remember that WhatsApp enables companies to send various messages using API, including free-form text, media, templates, and creative messages. Yet, if a brand wants to initiate a conversation with a user, it can only be performed using a message template. The templates should be approved by Meta, and the category selected for each template will be categorized according to how it will be charged.

The real cost of sending messages based on the following criteria:

  • Message template categories like marketing, utility, authentication, or service.
  • It’s free while sent within a messaging window.
  • The receiver’s country.
  • Your monthly messaging volume gives lower rates via volume tiers.

WANotifier WhatsApp Business API Pricing vs. GetItSMS

When it comes to picking the right WhatsApp API provider, cost plays an important role – mainly for growing companies. Two popular choices, WANotifier and GetItSMS, present distinct cost models and value based on what you require. Here’s a breakdown to guide you in knowing how they compare:

1. WANotifier – Transparent, No-Markup Pricing

WANotifier comes out with simple and no-nonsense pricing. It gives direct access to the official Meta-verified WhatsApp business API without any setup charges or platform markups. Which means:

  • You pay only the official WhatsApp ratesβ€”nothing additional.
  • There are no hidden charges or inflated message costs.
  • The platform does not charge for API access; you just pay for the messages you send on WhatsApp.

Hence, WANotifier is perfect for:

  • To access the WhatsApp Business API for developers and businesses.Β 
  • Brands that are looking to integrate WhatsApp conversations into their systems without additional software features or subscriptions.
  • Seeking to lower costs.

Thus, WANotifier is the right API tool to access it – lean, affordable, and efficient.

2. GetItSMS – Feature-Rich Platform with Tiered Pricing

On the other hand, GetItSMS gives a full-fledged WhatsApp marketing platform, including features such as

  • Bulk messaging
  • Chat widgets
  • Broadcast campaigns
  • Multi-agent inbox
  • CRM integrations
  • Blue tick verification support

The WhatsApp Business API cost at GetItSMS includes both:

  • A monthly or yearly subscription fee based on your plan (e.g., Basic, Pro)
  • Per-message charge, particularly for bulk messaging or WhatsApp campaign usage

Example Pricing (as listed):

  • Free forever with no markup charges (features: chat widget, QR code, chat link, and limited support (no multi-agent support, drip sequences, etc.)
  • Basic Plan: Around β‚Ή800/month (~$9 USD) with 1 number, team inbox, green tick support, and chat.
  • Pro Plan: β‚Ή4500/month (~$49 USD), adding broadcast campaigns, REST API access, multi-agent (up to 4), and dedicated support.
  • Bulk Messaging: β‚Ή0.12 – β‚Ή0.25 per message, based on the volume

This platform is suitable for:

  • Industries that need ready-made tools without coding need to use them immediately.
  • Teams that require customer service features (e.g., multi-agent support).
  • Marketers are driving WhatsApp campaigns or broadcasts.

The tool is especially for bulk WhatsApp messages, priced per message in India:

  • β‚Ή0.25 per message for 10K plan
  • β‚Ή0.14 per message for 50K
  • β‚Ή0.12 per message for 100K

WhatsApp API Pricing Key Differences

Feature WANotifier GetItSMS
Setup Fee No Setup Fee, Meta Partner, 0% markup Platform subscription plus messaging costs
Pricing Transparency Transparentβ€”only official rates Transparent but includes additional subscription components
Messaging Pricing Model Migrated to per-message model (since July 1, 2025) Subscription + per-message or per-bulk pricing
Best For Businesses desiring a pure WhatsApp API with low overhead Those looking for messaging volumes with built-in support tools
Additional Platform Fees None Relatively priced plans with added features (green tick, multi-agent, etc.)

Conclusion

Understand? How does WhatsApp Business API pricing help you plan your marketing budget? One way to handle charges is by using the API practically, after considering the benefits & features. Choosing between WANotifier and GetItSMS is a confusing task as your API partner. Select the platform with transparent pricing to get full control of your budget.

WANotifier lets you access the WhatsApp API with no markup charges, and GetItSMS offers robust plans aligned for business automation and scale. If you want simplicity and pure pay-as-you-go, then WANotifier is right for you. It makes it effective for agencies that are focused solely on messaging.

But if you want feature-rich tools such as broadcast campaigns, chatbot flows, multi-agent support, and blue-tick assistance, GetItSMS is perfect with added subscription plans.

Frequently Asked Questions

No, you can choose GetItSMS as per your requirement - suitable for SMBs rather than large enterprises. It has many built-in tools and helpful features to reach users widely.

Yes, you can leverage the API directly from Meta, but you’ll have to make your own interface or tool to access the features. If you need a simple option, a provider like GetItSMS allows you to use the API using a user-friendly interface without any coding skills.

GetItSMS is a raw API access tool; you have to build or integrate your own software to manage bulk messaging. It’s not the same as plug-and-play.

Yes, we support and offer blue tick verification, as it’s included in paid plans.

GetItSMS is perfect for marketing and customer support, including features such as: bulk messaging, multi-agent support, campaign management, no-code automation.


Author

Shalini Mishra

Shalini Mishra

Shalini is a creative content specialist at GetItSMS, with expertise in creating engaging content to unlock the benefits of WhatsApp & SMS for business marketing, promotion, and automated messaging. With her 3 years of experience, she helps businesses know how to use these tools effectively with her creative content. She is excellent at writing for more platforms, including social media, and aims to improve online visibility and engagement with audiences.