How to Track WhatsApp Marketing Campaigns?

What if you can track your WhatsApp marketing campaigns? It will help you to know the performance of campaigns and to get interested leads from them. E-commerce businesses have broken the code to uncover business opportunities with WhatsApp as a marketing tool. Its huge user base and seamless messaging capabilities have become the savior of brands growing their sales.

The interactive WhatsApp business API allows tracking of important WhatsApp engagement facts like open rates, reply times, and click-through rates. For those running high-volume campaigns, WhatsApp bulk messages tracking—open rates, clicks, and replies—plays a crucial role in evaluating success. This information helps you to enhance campaigns, personalize messaging, and cater efforts to your business goals. 

The rest of the details about how to track the WhatsApp marketing campaign will be continued in the article. Read carefully!

Why Track WhatsApp Marketing Campaign?

It is important to track WhatsApp marketing campaigns to know the effectiveness of your business. As WhatsApp offers huge potential for engagement, the real doubt is – does it deliver good results for you? 

By analyzing metrics on WhatsApp, you can achieve clarity on campaign impacts – unveiling which strategies echo with your audience and which require enhancements. Using this data, targeting campaigns like shooting in the dark drops you with no details in your ROI.

Additionally, you can optimize conversions and improve performance tracking by utilizing solutions for WhatsApp marketing campaigns. You may increase engagement and generate measurable sales by concentrating on data-driven tactics, which guarantees WhatsApp marketing’s return on investment.

Challenges in Tracking WhatsApp Marketing Campaign

While it’s about WhatsApp interactions, we are required to differentiate between business-initiated (when the business starts a conversation) and user-initiated (when the user sends a message). These are not the concerns, as for every sent campaign, you have to monitor the metrics and know how they’re performing.

The challenge is to monitor user-initiated messages and track their source characteristics properly. When using WhatsApp for lead generation, there are numerous ways to get people to visit your WhatsApp channel, including landing pages, LinkedIn paid campaigns, and links to your chatbot in advertisements. 

“Why don’t I just use UTM parameters to trace where the leads came from?” is probably what you are thinking at this point. The problem is that WhatsApp links do not support UTM parameters like other links do.

Therefore, how can you determine whether your WhatsApp leads are from a landing page, a Facebook or LinkedIn campaign, or another source? Consider the factors below while going to track the marketing campaign performance.

Key Metrics to Track the Success of WhatsApp Marketing Campaigns

Monitoring the WhatsApp marketing campaign’s success is necessary to ensure it drives good results. Here are the facts to use to monitor marketing campaigns.

1. Open rate 

It shows the percentage of users who open and see your messages. An increased open rate shows engaging previews and related content. To enhance and leverage customized and timely messages.

2. Click-through rate (CTR)

It checks how many receivers clicked on the link given in the message. A CTA such as ‘Buy now’ and ‘Learn more’ can mainly grow the metric.

3. Response rate 

The factors describe how many users acknowledge your messages and show engagement level. To boost response rate, create innovative messages, and empower 2-way conversations.

4. Conversion rate

The highest measure of performance, conversion rate, tells how many recipients finished the desired action, like making a purchase. Use targeted offers and urgency to get engagement.

5. Delivery rate

Through these factors, businesses can know the number of messages delivered successfully. Continuously update your contact list guide to handle high delivery rates.

6. Opt-out rate

An increasing opt-out rate shows irrelevant content or massive messaging. Aiming to provide value and lower message numbers to lessen metrics. 

7. List growth rate

It indicates the speed at which your user base expands. Creative opt-in approaches such as exclusive discounts can charge growth.

8. Cost-per-conversion

This factor evaluates the charges of transforming a single customer. Boost targeting and segmentation to reduce cost.

9. Revenue generated

Monitor the revenue your campaign generates to catch a direct impact on business growth.

10. Automation analytics

It helps to calculate the count of people engaged with your WhatsApp chatbot or automated flows. By doing this, you will know the flow of your widely used platform, and you must remove non-working features.

By regularly tracking WhatsApp engagement metrics, companies can fine-tune their approaches and increase returns.

How to Monitor Traffic and Sales from WhatsApp on GA4?

Google analytics-4 (GA4) provides an upgraded and flexible data structure that aims at events and user conversations. It offers more in-depth analysis and insights. If you want to check how much the channel involves rather than other channels you are using for marketing. You can track WhatsApp business metrics on GA4 as well. 

Here are the streamlined steps to monitor WhatsApp clicks in Google Analytics 4 – as advised by XYZLab. Please follow the steps below to check traffic and sales on GA4. 

Step 1 – Publish your tag manager by activating all click variables.

In this step, you have to access the Google Tag Manager. 

Tap on click variables.

Check relevant click options and activate them. Click submit and publish the changes to your tag manager.

Step 2 – Set up the tag

Direct to your GTM account, tap Tag option > Name the Tag.

Select Google Analytics > GA4 event in the tag configuration.

Step 3 – Offer your GA4 measurement ID.

Set the GA4 measurement ID manually and copy it from the GA4 account or paste it into the required field.

Step 4 – Name the event

Without any spaces, name your event using special characters like underscore.

Step 5 – Create a new trigger

Tap on triggering > Create new trigger > Name it.

 

Step 6 – Choose ‘Just links’ for trigger type

Under trigger configuration > pick ‘just links’ as the trigger type.

Step 7 – Choose ‘Some link clicks’ for trigger configuration

Pick ‘Some link clicks’ to monitor particular clicks.

Step 8 – Choose ‘Click URL’ from the dropdown list.

Select ‘Click URL’ as a variable to track from the dropdown menu

Step 9 – Paste the link address (WhatsApp URL)

Copy the WhatsApp URL and paste it into the box to monitor a particular URL

Step 10 – Save the tag configuration

Step 11 – Submit and publish the container

At the end, submit the container to enable a new tag and trigger, and start monitoring clicks on particular links.

Tricks to Setup Tracking for WhatsApp Marketing Campaigns

Monitoring the success of a WhatsApp marketing campaign is required to know their performance and acquiring goals. There are some suggestions to help you set up an effective tracking system.

1. Set clear goals

Describe what you are looking to achieve with your campaigns, whether they bring sales, improve engagement, or grow conversions. Always make sure with your goals to help pinpoint the right WhatsApp engagement metrics to monitor.

2. Adopt WhatsApp Business API

This makes it possible to access detailed data for message delivery, open rates and replies with WhatsApp Business API track.  The modern tool offers the foundation for actionable information.

3. Use an analytics tool

Leverage tools to analyze WhatsApp campaigns that sync with your CRM or analytics platforms. Such tools simplify tracking and present performance insight data in a structured dashboard for easy monitoring.

4. Split your contact list

Sort your audience into groups according to their demographics, hobbies, or previous behavior. This facilitates more accurate targeting by tracking how various groups react to your advertisements.

5. Add the UTM parameters.

To monitor the traffic your campaigns bring in, include UTM codes in your links. This helps you determine the return on investment (ROI) of WhatsApp marketing by enabling you to track website activity and directly link it to your WhatsApp efforts.

6. Analyze Key Metrics Regularly

Consistently monitor important marketing metrics on WhatsApp, such as click-through rates, response rates, and opt-out rates. This ensures you stay informed and can quickly adjust strategies when needed.

7. Experiment and Refine

Test different message formats, calls-to-action, and timings to understand what works best. Use this information to tailor your campaigns for better outcomes.

Frequently Asked Questions

Q1. Can I Track Open Rates or Clicks for WhatsApp Bulk Messages?

A. Absolutely! With the WhatsApp Business API and the right marketing platform, you can easily keep track of how your bulk messages are performing. You’ll get access to detailed analytics, including open rates (how many people actually opened your messages), delivery status (whether your messages reached your audience), and read receipts (who has read them)

Q2. What tools can we use to track campaign performance?

A. The following tools are used to track WhatsApp marketing campaigns –

• Google Analytics: Monitor traffic and conversions through UTM parameters.
• CRM Tools (like GetItSMS): Link with your tech stack to offer details into client interactions and campaign success.
• HubSpot: Analyze lead generation and customer engagement metrics.
• Bitly or Similar Link Shorteners: Evaluate click-through rates for shared links.

Q3. How do we measure ROI from WhatsApp marketing?

A. There are a few facets to measuring WhatsApp Marketing ROI, like defining clear goals, tracking campaign performance, assigning monetary value, and comparing price and revenue. 

Q4. Can small businesses track marketing campaigns effectively?

A. Yes, using the right tools and strategies, small businesses can track their WhatsApp marketing campaign.

Q5. What are the general mistakes while tracking campaign success?

A. The general mistakes that might occur during tracking campaigns are not explaining clear goals, avoiding UTM parameters, aiming solely on engagement metrics, failing to segment audiences, not following up on information, etc.

Q6. What are the factors to track marketing campaign performance?

A. The marketing campaign tracking factors are open rates, click-through rates, conversion rates, customer retention rates, revenue generation, and customer engagement metrics, among others.

Conclusion

Employing helpful approaches to track campaign performance, you would not only efficiently monitor performance but enhance their effectiveness, drive good engagement, and higher returns. Analyzing sales and traffic from WhatsApp has been the simplest way to do this, with the introduction of GetItSMS’s analytics dashboard within the app itself.

Its features enable brands to seamlessly check the number of sales and revenue created from every campaign. If you are willing to harness the power of WhatsApp analytics, contact us today and discover how it will impact your business.