Top 7 Strategies To Get WhatsApp Opt-In From Users Easily

As per the Meta policies, the organization has to opt-in for sending WhatsApp messages for all the communications that pass through  WhatsApp Business API. This is performed because you have received the customer’s consent to send them promotional messages about your business.

Meta said: We like to help people get expected and valuable information about businesses they would like to hear from.

However, getting the opt-in information from all customers is essential before sending them the first WhatsApp notification. But do you know how to persuade customers about the updates you are sending to them through WhatsApp? 

But don’t take stress! At the end of this, you will have all the strategies and techniques to compel customers to subscribe to the firm’s WhatsApp notifications. What we’ll be discussing is how to drive the users to opt-in in WhatsApp.

What is WhatsApp Opt-in?

WhatsApp opt-in is the consent businesses might attain from customers to share notifications over WhatsApp. This feature enables organizations to reach their consumers and send business updates, promotional messages, and other forms of communication with the consumer’s consent. 

This request can be made directly on WhatsApp or through another communication channel such as the checkbox during the ‘signup process’, the Website, and social media advertisements. Opt-in is the way to establish a list of users interested in receiving notifications from businesses on WhatsApp.

The opt-in content must mention the conversation, including:

• The name of the business from which they receive the WhatsApp messages.
• The interest from the side of the person to receive business updates on WhatsApp is very crucial.

You may be thinking about asking for permission to opt-in for your business on WhatsApp, and that’d be complex. But don’t bother; we are here to help you know this is easier than you think.
The following approaches need to be adopted to be sure of a massive influx of users to your WhatsApp business that includes all opt-in customers.

Top 7 Strategies for WhatsApp Opt-in from Users

1. Add a WhatsApp Opt-in pop-up on the Website

The most elemental method of getting people to opt into the WhatsApp service is to include a pop-up on the Website that invites people to subscribe to receive WhatsApp notifications. This will bring website visitors to WhatsApp, engage them with promotional offers, respond to queries, and transform them into customers.

This is an interesting feature of getgabs, the most innovative enhanced WhatsApp engagement platform to capture user names and mobile numbers right from your WhatsApp.

2. WhatsApp Opt-in on Signup Page

The other location of WhatsApp opt-in is the signup page, to get the users opt-in. Once the needed information of users has been collected, offer the users an opportunity to subscribe to the updates through WhatsApp. 

Explicitly specify the kind of messages the consumers desire to receive on the WhatsApp platform which includes transactional notifications, OTPs among others as well as promotional messages.

3. Gain Direct Opt-in on WhatsApp

Ahead of time, businesses must gain opt-in through third-party sources like email, SMS, etc. Nevertheless, on July 2, 2020, WhatsApp amended businesses to obtain direct WhatsApp opt-in with a WhatsApp message.

Instead of synchronizing using phone numbers, it allows you to request opt-in authorization if you already know the user’s WhatsApp number by sending a message to him or her by way of WhatsApp. When you meet them in person, tell them in a friendly manner if the company would like them to start receiving company updates through WhatsApp.

Count users who respond with ‘Yes’ as opted-in. When communicating, be very clear, and make sure to always give a way for people can unsubscribe from your messages.

4. Forward Email and SMS for WhatsApp Opt-in

Another successful method to reach consumers for opting in for WhatsApp is sending out Email and SMS campaigns. This lets people know that they can get in touch using the more personal and efficient platform of WhatsApp should they have any questions or issues regarding the product.

Emails and SMS have 10x lower open rates than WhatsApp, which has a 98% open rate, so moving communication away from Emails to WhatsApp can be highly successful for business growth.

Getgabs allows you to have an unlimited number of customer care agents answering user queries on the move via mobile, tablet, laptop, and desktop PCs.

5. Add a WhatsApp Button on the Website to Receive Opt-in

Another good practice for collecting user Opt-in is to place the WhatsApp chat button on the website to collect opt-in. If you navigate visitors directly to the Website and take WhatsApp, it is easy to opt in, and placing a free WhatsApp button is a good idea.

Add a pre-filled message that users can send to you on WhatsApp to indicate their interest in receiving updates from your company. When a user clicks the WhatsApp Button on your Website, a pre-filled message appears in their text window.

6. In-store WhatsApp Opt-in

In retail stores, you can opt for your customers to join your WhatsApp by placing the QR codes in your stores. Increase your user engagement on WhatsApp – For FREE! One of the latest Creator tools available on Getgabs is the capability to create a WhatsApp QR Code.

Once more, it is required to fill in the pre-ticked checkbox, after submitting which the user will agree with the receipt of notifications from the company’s number through WhatsApp.

7. Engage Social Media Platforms

Social media is the most effective method to drive more users to opt in on WhatsApp, especially in the targeted African nations. To increase the number of users with the WhatsApp application, you can use other related social media platforms like the linked profile, Facebook, and Instagram, among others.

Link your company’s WhatsApp number in the bio section to direct traffic to WhatsApp, and run Facebook and Instagram advertising directing people to WhatsApp. 

Link your company’s WhatsApp number in the bio section to direct traffic to WhatsApp, and run Facebook and Instagram advertising directing people to WhatsApp. 

Having gently guided users from Facebook to WhatsApp, you can then re-engage them with Getgabs, converting them.

Shortly, you will be creating WhatsApp Ads for Instagram and Facebook right on the Getgabs platform. Stay tuned!

4 Tips to 3x Your WhatsApp Opt-in and Prevent WhatsApp Opt-outs

Yes, there are some serious tips for those who are going to join WhatsApp. Follow the below tips to ensure 3x more business engagement and opt-ins on WhatsApp from users: 

• Clear, convincing, and crisp communication: The end should also strive to be as clear, crisp, and convincing as possible; this means coding the message into plain English. What is in it for consumers who will give their consent for your alert through WhatsApp notification?
• Don’t junk: Sharing spam content makes people block you on WhatsApp. So it is better not to send unnecessary or unwanted messages.  Just send Broadcasting if necessary.
• Run click-to-WhatsApp ads: The most effective method to get people on WhatsApp is to one should Post Ads on Facebook or Instagram that should lead to the WhatsApp Business API number.  Getgabs allows you to generate click-to-WhatsApp ads and turn leads quickly.
• Permits users to opt out: All users do not want to receive notifications on WhatsApp for a long time. Please do not disclose this information and provide this opt-out link in all messages so that users can opt out of the updates.

WhatsApp Opt-in Rules and Policies

To achieve WhatsApp opt-in from consumers, you must obey the following rules:

1. Before bearing their first promotional message to consumers on WhatsApp, businesses must receive an opt-in on WhatsApp or via other channels.
2. When the consumer takes the first step towards the business, you can capture the consent in the first conversation. 
3. Make sure that opt-in indicates the user’s consent for business notifications via WhatsApp.
4. Explain in advance what types of messages the user can expect to receive from your company. For example, transactional (shipping updates, order confirmations, promotional offers, OTPs, and so on).
5. It should always be possible for users to unsubscribe from your company’s update messages. The opt-in and opt-out strategy should be seamless and reflexive for all.

How do You Effectively Maintain WhatsApp opt-ins and opt-outs using Getgabs?

I am going to tell you that it is possible to handle the WhatsApp opt-in and the WhatsApp opt-out users directly based on the information that is being provided over WhatsApp.
What can we do?

Yes, this can be done!

The WhatsApp BSP, Getgabs, enables you to automatically opt-in/opt out of consumers with developed opt-in management functionality.

If you are interested in automating WhatsApp opt-in and opt-out, follow the procedure below using Getgabs. First of all, if you’re still orbiting the outer rings of Getgabs, then sign up at once! You can use Getgabs on a FREE trial for three days. Let’s get initiated with an entire manual to automate WhatsApp opt-ins and opt-outs.

1. Proceed to Opt-in Management

The first message from the company to the clients is to start opt-in or opt-out on WhatsApp by getting to the option “Auto reply” on Getgabs. You can add your Opt-in keywords which should be to subscribe to users under the Auto-reply.

For example: Do subscribe from consumers possess the new Opt-in keyword such as the keyword ‘Hi’ in the auto-reply option equivalent to the one depicted in the screenshot below:

2. Add Opt-out Keywords

Now, let’s take a look at the procedure to uncheck users in Getgabs to be able to automatically. 

First, Add the opt-out keywords like “STOP”, and “Unsubscribe”. This will also help to send an opt-out message to the users who would want to opt out of the updates through your WhatsApp.

Please also note and include the keywords consumers use to opt out of receiving WhatsApp updates.
These might probably be as basic as ‘STOP’ or ‘Don’t send me texts’ as the keyword. After entering keywords, click Save settings. Anyone who ever clicks on these keywords will be automatically unsubscribed from your WhatsApp updates.

3. Compose the Opt-out Message (optional)

In case you’d like to add some customization to the WhatsApp opt-out message, that is easily possible. 

• Just tap on the Configure message
• Select pre-approved content or create a new one
• Select the message type
• Add unique content (if adding further content, tap on “Save Configuration”)

The template message of Opt-out consumers will be displayed like this:

4. Setup Opt-in for Users

Once again, go through this process to automatically set up WhatsApp opting in as done while setting up the management of opting out. 

• Authorize Opt-in replies
• Build Opt-in Keywords (like “Yes or Hi”, I’m interested, etc)
• Compose a message (Optional)
• Save settings

Benefits of Opt-in for Users Using Getgabs

In the WhatsApp book segment on Getgabs, there will be separate lists consisting of Opt-in as well as Out-users. Supposing in the future, you wish to send a WhatsApp campaign to the opt-in users, you can immediately go to this list and make the campaign. For example shown in the screenshot below:

Frequently Asked Questions

Q1. Is WhatsApp opt-in required?

A. Yes, WhatsApp opt-in is necessary. Businesses must enable WhatsApp opt-in to where the users can get consent that they will be sending them business promotional messages even after the 24-hour session window is over.

Q2. How do we define WhatsApp consent?

A. In an endeavor to avoid SPAM in the WhatsApp platform, Meta has imposed a condition that business organizations have strict permissions from the user before sending them WhatsApp notifications. This way, Meta guarantees that users will interact with messages from chosen companies only, eliminating spam.

Q3. Do messages sent for customer support count as opt-in on WhatsApp?

A. No, those who contact us through WhatsApp are not considered opt-ins. To transform them into Opted-in contacts share an Opt-in message where that permits you to send them notifications and updates over WhatsApp.

Q4. How does WhatsApp implement its WhatsApp opt-in rule?

A. In the same way, if many people thwart the business when the business sends them promotional messages, WhatsApp has a penalty which is the Opt-in penalty. If so, a color that refers to the quality rating screen shall switch from green to yellow and to red as well. Hence, if a company with a low-quality rating continues Broadcasting, it may be likely that its WhatsApp API number will be blocked.

Conclusion

Do you have good news here or are you ready to get the WhatsApp opt-in rates after receiving the consent and getting meaningful results? Do not waste another second. With the premium feature and seamless integration of Getgabs, your company is just a click away from moving forth. It’s time to move from optional to necessary. Onward and higher!