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WhatsApp marketing vs. email marketing, which one is the most effective approach? WhatsApp marketing is a powerful weapon that brings businesses and customers together on the same channel. But the doubt is which marketing method is more effective?

Companies are keen to utilize various communication channels to build closer connections with their target customers. In this regard, Email and WhatsApp have become famous conversational platforms.

However, email marketing is still a vital and long-standing approach in the digital marketing era. Its creativity and effectiveness remain to bring sales and improve brand awareness.

However, the launch of WhatsApp into the combination has kindled the WhatsApp vs Email for business debate. Industries such as WhatsApp due to it has a high open rate of 98%, and consumers search for it quickly and attractively. This makes it a good option for regular email marketing.

Thus, who wins the discussion between WhatsApp marketing vs email marketing? Which one is a more helpful marketing channel? Today's article will help you to know how well both strategies work and describe which suits your industry or marketing plans best.

What is Email Marketing?

Email marketing could be more creative, but using it to advertise your business products and services effortlessly. As this is one of the old methods available, companies can frequently use it because this is cost-effective and hassle-free.

But the best thing about this marketing is that industries can quickly get the emails of customers and prospects with mailboxes and turn them into sales and clients. Different from some of the other latest marketing methods, such as social media and WhatsApp, which depend on engagement, email marketing depends on interest; hence, this is a less time-consuming procedure.

Email marketing is the old traditional marketing method that allows businesses to send tailored messages, promotional content, and updates through Email to connect with the audience worldwide.

Emails are effective in connecting with current and potential customers. They facilitate relationships and quick actions like making purchases, signing contracts, and many others. Comprehensive Email marketing is a potent method of communicating with your audience, generating leads, and creating brand awareness.

Although Email open rates have fallen as low as 20%!!, there needs to be a discussion about how effective your Email is; when customers are not checking your mail, there is no means of sending it.

Currently, users open their Emails just to see business emails, verify OTPs, and verify emails for verification purposes. That's it. Emails are enough to convince customers to make their own decisions.

There WhatsApp comes into the picture.

Advantages of Email Marketing

  • Email marketing helps to develop an emotional relationship with subscribers. Eventually, it motivates them to make an effort as it has a feature storytelling technique.
  • Compared with other marketing techniques, this is highly cost-effective. Businesses can easily target their customers without spending a penny on promotions or direct Email.
  • You can easily track your email campaigns, involving factors like open rates, click-through rates, and communication, to learn your users' habits and enhance your technique.
  • Email marketing allows you to segment your customers based on their interests and suggestions and offer personalized messages similarly. Hence, you can target customers right where they are in their communication process.
  • A great bridge to interact with customers who move forward to get communication from your end. Your email marketing list will include people who have actively shown their interest in getting emails from you.

Disadvantages of Email Marketing

  • In the past years, subscribers have become disinterested or exhausted by the number of emails they acquire from businesses.
  • Your unsubscribers will affect the size and engagement of your email list, so it will be harder to receive more subscribers if your opt-out rate increases.
  • Chances of lower engagement and click-through rates when you have to compete with a cluttered inbox and other distractions for the opt-in user's attention.
  • Emails may have the chance for messages to be caught in spam filters. If the receiver detects the message is spammy or irrelevant, it will automatically be sent to the spam folder.
  • Consider that your Email passes a subscriber's spam list; this will be required for it to be delivered to their inbox. Matrics, including the quality of your email list, email service provider, and your business's importance, can impact your email deliverability.
  • Complying with laws like the CAN-SPAM Act in the United States can result in fines and legal action. Such laws require you to mention specific details in your Email, such as unsubscribe links and contact details.

Now that we've covered the advantages and disadvantages of email marketing in the discussion of WhatsApp Marketing vs. email marketing, let's look at its rival marketing strategy: WhatsApp marketing.

With its large user base and instant messaging features, WhatsApp marketing has become an increasingly appealing alternative for organizations trying to connect with their target audience.

What is WhatsApp Marketing?

WhatsApp marketing includes using the most popular communication channel, WhatsApp Business, to converse with people in any corner of the world. This channel is used to share promotional content, offer customer support, and engage in one-on-one conversations.

WhatsApp marketing is even used to broadcast messages on a significant level. This is a direct, immediate, and more intimate way of communicating with your customers. You may employ groups, broadcast lists, or WhatsApp chatbots to simplify customer interactions and provide fast service.

Furthermore, WhatsApp lets you exchange rich media material such as photographs, videos, and documents, which improves the entire user experience.

How WhatsApp works: Consider an example of a marketing campaign

A WhatsApp marketing campaign was launched in 2019 by Unilever called "I will get you back your beloved clothes" in Brazil to let people know of their new fabric store. The marketing team applies the posters and billboards around places to reach as many people as possible. The posters and billboards clearly show the product image and a WhatsApp contact number.

When customers message the number, the chatbot navigates them and gives tips on how to care for their clothes.

Using WhatsApp, chatbots also launch new products using audio notes, videos, and memes. At the end of conversations, people achieve a whopping 50% discount on the fabric softener with free delivery.

As a result of the campaign, Unilever's sales improved by 14x, and the product got 290,000 WhatsApp messages and 12000 new leads. WhatsApp marketing works due to the platform's widespread usage and great engagement rates. With more than 4 billion active users, WhatsApp provides an extensive potential customer base. This helps with real-time conversation, allowing fast responses and instant customer engagement.

You may quickly get started with WhatsApp Marketing using a WhatsApp Business API-based platform like Getgabs. The platform allows you to connect with hundreds of thousands of WhatsApp users in one click, automate alerts, receive WhatsApp Green Tick, conduct Click to WhatsApp Ads, send Catalogs, collect payments within WhatsApp, and send retargeting campaigns to consumers.

Advantages of WhatsApp Marketing

  • WhatsApp's premium plan allows businesses to automate operations, save time, and enhance the efficiency of conversations with their users.
  • It allows you to instant message customers in real-time, making it much faster to address their requirements and concerns. This will enable them to develop trust as they experience being heard and valued.
  • WhatsApp marketing is famous in most countries, so you have more significant potential to click into international markets and lead a wide range of customers. The channel is also effective for people of every age and background.
  • WhatsApp also offers group chats and broadcast lists to save time by sending WhatsApp Bulk messages to customers at the same time. This may also be recognized depending on customer choice, demographics, or shopping behaviour to reach the right people.
  • WhatsApp enables the added support of media, which allows the design of versatile marketing campaigns. The ability to share various formats helps to create more creative and exciting marketing factors that grab the attention of the audience.
  • WhatsApp has high conversion rates due to high open and response rates as compared to other strategies.

WhatsApp Vs Email For Business

Among WhatsApp marketing vs email marketing, which one will you pick for your business promotion? Well, to select which channel is most useful for your business, it is essential to know the following differences between WhatsApp vs Email for business.

Function Email Marketing WhatsApp Marketing
Communication method More formal More casual, conversational
Open Rate 20% up to 98%
CTR 2-4% 45-60%
Reactivity Low High
Communication Speed Based on when the receiver opens emails to check the message Immediately, businesses can know when the receiver reads the message and will show a blue tick.
Spam/Mail Advertised emails often end up in the junk folder and go unnoticed Any type of message will not come into the junk folder and will be received as chat messages
Multimedia Support Most platforms only support images, text, and GIF files Supports text, PDF files, videos, and images

1. Message Open and Response Rates

The open and response rate shows the percentage of users who opened your message or Email and replied to it. The campaign Monitor report says WhatsApp has a higher open rate of 98% than emails. This is because of the quick and personal touch of WhatsApp messages, which encourages individuals to open and reply to messages instantly.

In contrast, email users generally encounter challenges such as cluttered inboxes and unwanted spam messages, which may lead to a lower open rate of 20%.

2. Click-through rate

The next factor to discriminate between WhatsApp marketing Vs Email marketing is click-through rates. This is the percentage of people who click on the links mentioned in your WhatsApp broadcast message or emails.

WhatsApp has a click-through rate and conversion rate of 45-60%. The channel's high click-through rate is attributed to its customized features, immediate replies, and direct interaction.

On the other hand, email receivers usually think that clicking on external links leads to lower click-through and conversion rates of about 2-5%. The cause for this can range from security concerns to unwanted and unknown emails.

3. Junk & Spam

With Email marketing, emails are open to be marked into junk or spam filters. This can happen if your receiver does this intentionally or if your subject line includes spam triggers. But WhatsApp messages are not marked as junk or spam messages.

Thanks to the blue-tick and double-tick facility, businesses can also tell if their customers have received or read the sent messages.

4. Resource Dependence

Resource dependence means how Email and WhatsApp marketing vary in their requirements. Email requires lots of effort in design and content, whereas WhatsApp is more friendly and casual and requires fewer resources. It is different from WhatsApp and allows you to share other messages without thinking about the file size.

That means WhatsApp marketing needs fewer efforts and resources than email marketing.

5. User Responsiveness

An average user spends 40 minutes daily on WhatsApp. Because WhatsApp messages have an almost immediate response rate, people check their WhatsApp notifications several times every hour. Similarly, emails have a low user response rate compared to WhatsApp, as users only open emails to check business emails and for OTP verification.

That means that WhatsApp vs. email marketing is still relevant for business. Email is much more secure than WhatsApp. As we discussed, Email marketing is still a force to be reckoned with. According to the stats, a staggering 82% of companies still use this type of marketing (Email) around the world.

WhatsApp Marketing Vs Email Marketing: Which is Effective for Business?

WhatsApp marketing and Email marketing have unique advantages when it comes to allowing you to engage with customers and enhance brand awareness. WhatsApp provides fast, intimate, and resource-efficient conversation, customized content, substantial ROI, and segmented email marketing offers.

On the other hand, before sending emails, you can verify email addresses to confirm they are not undelivered or labeled as spam.

The answer to the debate of WhatsApp marketing vs Email marketing depends on the nature and focus of your business. This does not mean that you are required to select one over the other marketing channel. If you want the best result for your business, you can integrate both channels to improve business.

Let's take an example to understand the concept better:

Consider a local restaurant looking to improve its consumer outreach initiatives. The restaurant might utilize Getgabs’ WhatsApp Business API service to include a simple click-to-chat WhatsApp button on its website. So, when website visitors click on it, the restaurant may send them rapid, urgent offers, such as a lunch special, to lure clients on short notice via WhatsApp. This method enables quick replies and fast interaction.

Meanwhile, the restaurant may employ email marketing to provide tales, recipes, and updates to consumers who want to connect more deeply. Email, after all, supports more comprehensive material.

In other words, in this scenario, using WhatsApp marketing and email marketing in the restaurant marketing strategy may be pretty beneficial. WhatsApp can immediately attract attention for unexpected sales, but email marketing may develop superior, long-term ties with consumers over time.

Promote Your Business on WhatsApp with Getgabs

As we discussed above, WhatsApp marketing vs. Email marketing shows that WhatsApp presently provides high reach and engagement in today's competitive market. This is obvious for businesses that want to grow beyond domains and borders. However, promoting the brand with WhatsApp may take a lot of work for many business owners.

To avoid complications and receive guided instructions, you can integrate with Getgabs, the best WhatsApp Business service provider and expert in offering WhatsApp workplace solutions.

Getgabs has offered extensive experience helping businesses from several domains involving real estate, travel, and education market their brand with WhatsApp. You can create your own WhatsApp account at Getgabs to send promotional messages.

Frequently Asked Questions

Q1. Is WhatsApp marketing a good replacement for Email?

A. WhatsApp marketing is a more personal way to reach customers on a large scale compared to email marketing. To make messages more interactive, you can include photos, videos, and gifs. Irrelevant mail can be automatically labelled as junk or spam.

Q2. How are WhatsApp messages more secure than Email?

A. Emails are only encrypted, while WhatsApp is end-to-end encrypted. That means that any email or chat conversations sent with Email are encrypted. At the same time, this is being transmitted over a public network.

Q3. What is WhatsApp marketing?

A. WhatsApp marketing includes using the most popular communication channel, WhatsApp Business, to converse with people, share promotional content, offer customer support, and engage in one-on-one conversations.

Q4. Which one is better: WhatsApp marketing vs Email marketing?

A. As we discussed above, there is no better technique. Depending on our requirements, we can mix both channels to bring extra revenue to the company's brands. Email marketing is for long-form content, while WhatsApp is for pre-access, including interactive messages.

Q5. Do we still need to use Email marketing for business?

A. Yes, you should still manage your email CRM platform. But to make from such a channel, integrate it with WhatsApp marketing. Both channels have their different uses, but both channels together will create more revenue for the business.

Conclusion

Hence, we have seen the difference between WhatsApp marketing and Email marketing, along with their strengths and weaknesses. While WhatsApp marketing is perfect for immediacy and intimacy, Email flourishes in customized and detailed content.

In the discussion of WhatsApp vs. Email for business, your choice of platform depends on your company's behaviour and business goals. But that does not mean you should select one over the other. Email marketing is a dominant platform for B2C business; throwing a campaign on a messaging application like WhatsApp offers more effective results in terms of customer interaction, open rates, and conversions.

To get the best result, why not use them together and utilize the strength of both platforms? Eventually, a balanced technique assures swift interaction and long-term relationship development for a robust marketing strategy.