WhatsApp Marketing Software: 15 Amazing Tools to Send Bulk Messages

Are you a business looking to reach a large audience instantly? Do you want to boost customer engagement, leading to business growth? Then you landed on the right page. Thanks to WhatsApp Marketing Software, it is no longer a hassle to reach a mass audience quickly. 

Businesses can now send messages to thousands of customers in just a few clicks. It does not matter if it is a new business or a large business; WhatsApp Bulk Messaging tools let you get messages to customers quickly and efficiently.

Bulk messaging platforms allow you to promote offers, provide information and updates, and send reminders. It fosters your brand credibility and relationships all in one go. It’s a time-saver, eliminates tedious manual work, and simply guarantees that your message reaches everyone. 

There are plenty of bulk messaging tools available today, generally simple, quick, and well-priced. Some tools focus primarily on bulk SMS, while some focus mainly on bulk WhatsApp, email, or various types of multi-channel communication. But do you know what suits your company?

In this blog, we will detail WhatsApp marketing tools that can help you boost your business and improve your communications. At the end of this post, you will know exactly which bulk messaging tool works best for your goals and budget.

What is WhatsApp Marketing Software?

WhatsApp marketing software is an easy way for businesses to send marketing messages to customers and subscribers on WhatsApp. 

Before, WhatsApp had a limited marketing capacity on the WhatsApp Business app. This is why WhatsApp launched an API called the WhatsApp Business API Platform. It has powerful business features that further expand the WhatsApp marketing offer. 

An API does not offer its own interface to work with; it simply connects two programs. Therefore, you will need a WhatsApp marketing software provider like GetItSMS. It provides an interface for you to create, manage, and send WhatsApp messages. This will usually be within a marketing platform that also allows you to manage contact lists and review proposals for campaign performance. 

With WhatsApp marketing software, companies can also:

1. Send personalized cart recovery prompts that entice customers to complete their purchases.
2. Send timely event reminders so customers do not forget about their upcoming flight, hotel booking, or other events. 
3. Have two-way customer conversations to assist them through your product catalogue and answer support questions.
4. Enable an end-to-end shopping experience where a customer can browse products, add products to their cart, and check out without leaving WhatsApp. 

Explore Best WhatsApp Marketing Tools

1. Getgabs

Getgabs is an effective WhatsApp automation tool designed to help businesses connect to customers at scale. It has the necessary tools for sending bulk WhatsApp messages, building automated chat flows, and managing conversations all in one dashboard.

The platform is simple to use, making it great for both marketing teams and customer support teams. You have the option to personalize messages, segment audiences, and track delivery and replies for insights into how your campaign is performing.

The platform is considered a WhatsApp chat widget and a multi-agent chat support system that allows teams to work independently and respond quickly. It is an excellent option for your audience if they rely heavily on WhatsApp to communicate.

2. GetItSMS

GetItSMS is a reliable bulk messaging tool. It has a clean and user-friendly interface and allows businesses to run marketing and customer engagement campaigns. Companies can send promotional, transactional, or notification messages through the GetItSMS platform.

GetItSMS is a good choice if your business requires a flexible and cost-effective solution. If you want to integrate with CRMs or have an AI chatbot included, GetItSMS may not be able to provide these functionalities as well for your company, as its strength is in providing the basic functions for small and mid-sized businesses.

3. Brevo 

Brevo is one of the software for WhatsApp marketing. It sends WhatsApp, SMS, and email messages. This platform is designed for companies that want all of their communications in one place. The interface is easy to use, and you will build your campaign using a drag-and-drop style, so you can get to work quickly.

Brands can automate and personalize WhatsApp messages. Analytics reports track whether or not campaigns were successful.

Brevo is focused on multi-channel marketing communication, not just WhatsApp. It is best utilized if you want to manage all your marketing messages together. You may find the platform overwhelming if you only wish to bulk WhatsApp messaging. 

4. Insider 

Insider is a robust platform for customer experience and marketing automation. Businesses can use it to send personalized messages on platforms like WhatsApp. It enables the creation of automated customer journeys based on behavior and interests.

This platform is built for businesses of all sizes, even small startups and growing small to mid-sized companies.

Insider offers advanced analytics and automation features. If you are a business looking for deeper insights and targets, then this platform is a suitable choice for your needs.

5. WATI 

WATI is a WhatsApp Business Solution provider that assists businesses with features like bulk messages and broadcasts, and boosts customer engagement.

The platform is designed to send bulk broadcasts or customized messaging. It uses an intuitive interface and drag-and-drop builder for your WhatsApp campaigns. You also have access to the WATI API Gateway if you’re more technically minded than a regular user.

If you are not trying to use omnichannel marketing features for your campaigns, you will be happy to have fully advanced features for your WhatsApp campaigns inside the app. However, if you’re just looking for a platform to use to send WhatsApp bulk messages occasionally, there’s no reason to invest in a dedicated all-in-one solution like WATI.

6. CleverTap 

CleverTap is a customer engagement, automation, and personalization platform. It offers a wealth of features, especially around mobile app engagement, including features for creating segments, sending in-app notifications, and moving users through various stages of the lifecycle. 

Its WhatsApp marketing tool also enables marketers to send contextual messages and conversational experiences inside the app. The platform also allows marketers to manage, sync, and edit templates, or, in some cases, to optimize conversations with AI.

7. Zoho 

Zoho offers a comprehensive solution for customer engagement and business automation. Its core offering of marketing, sales, and customer support features is bundled together as a lifecycle engagement module under one digital umbrella. 

Users can design entire campaigns to automatically send messages on WhatsApp to provide updates about their business. Templates can be created, edited, and synced within Zoho so that they can be pushed out quickly and easily. 

Zoho is the perfect addition of a messaging channel for businesses that currently use Zoho CRM but are looking for a blended messaging customer workflow.

8. NovoChat 

NovoChat is a multi-channel messaging platform built for sales and improving customer engagement. It features one dashboard for WhatsApp, Messenger, and LINE, allowing for easy engagement and management of the messaging. 

NovoChat has a WhatsApp marketing tool for businesses looking to send bulk messages, automate replies, and engage in a more in-person way with marketing events. The messaging can give a more substantial experience, incorporating a personal name, links, or including product details.

This platform has tools that enable teams to collaborate and manage leads. NovoChat functions well for eCommerce stores and customer service teams that require fast communication, while keeping it organized.

9. Whatsender 

Whatsender is a tool for bulk WhatsApp messaging that is mainly focused on small to medium-sized businesses. With Whatsender, you can send messages, links, and media to many contacts at once.

This platform offers message scheduling and personalization of your messages. Targeting groups of contacts or individuals can make campaigns more targeted and effective. Whatsender also provides valuable, basic analysis information to show delivery and engagement metrics.

If you are a business that wants a simple and low-cost platform to send bulk WhatsApp messages, then it will be a good option for that. 

10. Bird

Bird is a WhatsApp marketing and automation tool that was formerly called MessageBird. This software gives your business the capability to manage WhatsApp campaigns efficiently. You can send bulk messages, automatic replies, and various customer notifications.

Additionally, it allows you to personalize your messaging and, more importantly, segment your messaging so you can accurately target the correct recipient or audience.

If you are a business that wants a simple and effective solution, then it can be the right option for you. However, it is not perfect for companies wanting a more advanced and multi-channel marketing solution.

11. Twilio

Twilio is one of the perfect WhatsApp marketing solutions for businesses. It helps brands to provide the connection between companies and customers through SMS, WhatsApp, voice, and email. It also has an API to develop and automate messaging on a large scale easily. 

The platform has integrated the WhatsApp API to send bulk messages, automated alerts, and personalized notifications. 

From an analytics perspective, Twilio has delivery tracking capabilities and advanced analytics features, and it connects with many of the popular CRM systems. It is best for medium to large business that needs to create custom communication workflows and has the need to send high volumes of messages.

12. AiSensy

AiSensy is a WhatsApp marketing platform that is made specifically for businesses of all sizes. In fact, AiSensy users can send bulk campaigns, create automated chatflows, and manage their communication with customers all in one simple dashboard.

The tool allows for features that include broadcast messaging, segmentation of contacts, and templates. They also allow organizations to leverage chatbots to automate responses and improve turnaround time with customers.

AiSensy is a CRM and ecommerce app integration that makes it simple to connect WhatsApp marketing, sales, and support teams. It is a great all-in-one plug-and-play solution for those who want an easy-to-use no-code solution for WhatsApp campaigns and automation.

13. Growby

Growby combines WhatsApp marketing and automation to provide businesses looking to grow faster with a messaging platform in an all-in-one app. With Growby, you can send bulk promotional messages, manage customer chat messages, and track campaign performance from one app. 

It has chat automation, contact segmentation, and broadcast scheduling. You can also use a template to message your customers on a campaign, and then easily track delivery and response rates.

The platform is helpful in marketing and in customer support. If your team wants to use WhatsApp quickly and efficiently, this software is designed for you with a clean, no-code interface that is simple to use.

14. Sendwo 

Sendwo is a practical and straightforward software for blasting WhatsApp bulk messaging. It provides businesses with a way to send promotional, transactional, or reminder messages to as many customers as they would like, instantly.

It offers personalization in your messages. If you are sending it to 1000 contacts, you can also personalize it by adding in customer names or product details related to their particular broadcast.  Sendwo also automates replies and provides reputable lead management from the dashboard for all the existing leads.

This is an affordable, simple solution for small and medium businesses that are looking to run effective WhatsApp marketing campaigns without any technical skills.

15. Infobip 

Infobip is a worldwide communication platform providing businesses with connectivity to customers through many channels, including WhatsApp, SMS, and email. This platform is specially built for brands that need enterprise-grade messaging at an extensive scale.

Its WhatsApp Business API allows bulk messages, system-generated notifications, and targeted campaigns to be sent. Also, it adapts chat automation and AI chatbots to provide easy handling of customer engagements.

The platform has tracking metrics, insights, and delivery analytics, which facilitate the measurement of fundamental campaign metrics. Infobip is positioned for medium to large businesses that seek a scalable and cross-channel messaging solution.

Best Practices for WhatsApp Marketing Software

In this section, we have discussed the best practices for WhatsApp Marketing tools. Businesses should follow these practices to get the most out of their WhatsApp marketing campaigns:

1. Get clear opt-in consent

Invite users to subscribe via landing pages, lead forms, or click-to-WhatsApp Ads. It should be done before sending them any messages, and only message individuals who have sued your list. This will show a more engaged audience as they are sincerely interested in what you have to communicate. 

2. Adhere to privacy laws and WhatsApp rules

Be genuine in how you collect and utilize data. Adhering to GDPR, CCPA, and WhatsApp Business policies protects your business and builds trust with customers. 

3. Personalize messages

Leverage the contact’s name, any record of interaction, or purchase history. Personalized messages feel more human and enhance the odds of a favorable response.

4. Deliver genuine value

Deliver value to customers through discounts, updates, reminders, or valuable content. The more you can demonstrate the value of your messages, the more likely consumers are to read and act on your messages. 

5. Create an easy opt-out process

Incorporate an obvious option to unsubscribe, “Reply STOP to opt out”, so that users can unsubscribe at any time they please. Lowering the barriers of unsubscribing displays a sense of respect to the audience and lessens the probability that you will receive negative feedback. 

6. Implement rich media

Provide photos, videos, PDFs, and even product catalogs to provide engaging options. These are much more likely to be clicked compared to just plain text messages. In fact, in many circumstances, using visuals can often capture the user’s attention even faster than using plain text alone. 

Conclusion 

WhatsApp marketing Software has transformed the way businesses communicate, achieving as much as a 60% increase in conversion rates compared to traditional communication channels and marketing apps. We reviewed 15 amazing tools to send bulk SMS to see which platform was best for what purpose in any business scenario. 

GetItSMS is the most readily available platform. While this platform has overall marketing functions, its advanced overall features support larger enterprise businesses, and smaller companies can take advantage of the complete toolkit. 

Would you like to improve your WhatsApp marketing returns and results? Leap: engage with GetItSMS WhatsApp marketing and see the results in customer communication that can fulfill your potential! 

The ideal tool matches your business needs with the right potential. If you do not have a budget, considering the features you require from the tool and your growth ambitions will then help you in your final decision-making. The best WhatsApp marketing software can help you achieve high engagement and conversion rates!