How to Use WhatsApp Business API for Real Estate

Are you looking for WhatsApp Business API for Real Estate Business? If yes, you are at the right place. Buying a new property or your dream home is the best experience you will ever have. Since the approach indicates a vast number of transfers, individuals want such resources to be present, responsive, and effortlessly reachable.

In the current, more competitive market, various realtors have adopted communication platforms with clients that enable real-time communication. WhatsApp Business API is one solution with a broad customer base of more than two billion active users. 

To learn more about how WhatsApp Business API benefits real estate businesses, we have some adequate facts or insights on how you can implement WhatsApp API for real estate to scale your customer service quality.

What is WhatsApp Business API for Real Estate

WhatsApp Business API for real estate is a potent tool designed for this dynamic industry. Besides message exchange, the channel addresses powerful features in proportion to real dealers and agent requirements. WhatsApp automation in real estate messaging enables messaging agents to set automatic replies for frequently asked questions and receive reminders. They also use the WhatsApp application itself, their WhatsApp chatbots for Real Estate that effectively respond to many queries from clients.  

However, confirming loyalty is very important when it comes to property transactions. The opportunities provided by APIs in the field of real estate: agents and dealers can provide instant assistance to the client, access information about the properties’ availability or take sharp and clear photographs of the property, organize alluring virtual tours, and more.

The feature assures trust and transparency and clears the way for upgraded property buyer interaction over WhatsApp. WhatsApp used in the real estate business, is rapidly advancing in this sector. This gives realtors a tool that isn’t based on generating huge profits through hard work but the ability to create a bond with the customer.

Top 7 Benefits of WhatsApp Business API for Real Estate

In return, the businesses help the real estate sector by sharing quick replies to customer’s questions and property details on WhatsApp. Here, we are discussing the relevant advantages of the WhatsApp API for real estate. 

1. Quick and easy conversation

WhatsApp is the best way to get instant interaction By using the feedback option or voice command. It addresses the audience and gives help and data. Traditional modes like Email can be considered formal, i.e., phone calls an informal mode. It is, of course, less invasive than Phone and more easily accessible than e-mail though it has few but more easily understandable messages.

2. Add a professional image.

The real estate industry involves a lot of money, and developing a professional image is essential to win client trust in the space. The conversation is the first key with customers via a personal contact number that needs to be more professional. This is especially so when scaling your business and involves a large number of people.

3. Enables media sharing

You must choose the type of communication that you will use in your real estate business to share multimedia files and documents with customers. Real estate businesses can use WhatsApp Business API to share property pictures, 360-degree videos, documents, brochures, etc, with customers and buyers.

4. Gather feedback 

Real estate agents wish to know how their customers feel about their service. WhatsApp is the best channel to engage and respond to input either after the first session or before the customer closes the deal. This helps the company get a fair estimation of the satisfaction level of its customers.

5. Showcase business catalog

The WhatsApp Business account allows you to provide additional property information such as videos, location, pictures, the recently completed project, business profile, available units, and others. This opportunity makes the business communicate to its clients about its business, gaining and establishing visibility.

6. Automated messages

With WhatsApp, you can automate responses to frequently asked questions, appointment requests, and sign-up duties for real estate enterprises. Agent time and productivity are saved in this way. Also, you may set welcome and goodbye messages that can help your customers that can help your customers who may wish to contact you during odd times of the day.  

7. 24*7 customer service

With WhatsApp Business API, it provides you with 24*7 customer support, which means you can offer customer support services at any time with its circulated service of chances to close deals.

Why to Use WhatsApp Business API for Real Estate?

It also lets you answer frequently asked questions, share properties, request feedback, and organize visits through the WhatsApp Business API. This improves conversation efficiency and offers a hassle-free experience for customers, visitors, and buyers.

It streamlines customer communication with WhatsApp Business API using features such as customer data, tracking, CRM integration, and advanced WhatsApp business automation. This offers to manage customer discussions efficiently, from automated replies to customized engagement.

Use Cases of WhatsApp API for Real Estate

1. Quick lead generation 

Is it true that you are sick and tired of using the fast and quick way to get leads? Well, now you have the best solution for this: WhatsApp Business API.

All you have to do is contact a solution provider and set up an API in your business system. There are many ways through which we can integrate a free WhatsApp button into your website, and the customer will be able to generate leads through WhatsApp for real estate. When a customer clicks on the button, they will be taken to your specific WhatsApp number or account.

You will get their contact details as soon as they initiate the conversation; hence, immediate lead generation is done at no extra charge.

2. Property listings and updates

One of the best uses of the WhatsApp Business API is the use of sending messages of all sorts to multiple customers and even all customers at once. By the use of this application, one can reach out to hundreds of thousands of people and spread the word about new updates or even new property listings.

It is an excellent way for real estate brokers to disseminate information on the available homes concisely and engagingly to potential buyers or clients. This increases the chances of attracting potential customers as well to the business.

3. Online Tours of Properties

When can you utilize WhatsApp to give virtual tours of every property? Who is required to go there in person? Through WhatsApp automation for real estate, brokers can share 360-degree photos, video tours, and detailed descriptions with their customers to view properties from a distance and make good choices.

4. Retarget hot leads

Suppose that though you attempt to disseminate real estate listings to your users, you must be more effective. It would help if you now tried to target these users again. How can one target the appropriate audience? Is it relevant to resend the broadcast to everyone?

There’s an easy fix for this issue: Getgabs Campaigns for WhatsApp Retargeting.

You may use Getgabs to filter users according to who has viewed, responded to, or clicked on your WhatsApp Broadcast message (the CTA button). This refined targeting can assist you in remarking warm leads, save your time and money, and boost your conversion rates by three times.

5. Boost brand trust with a blue tick badge

Yes, this is the best thing you can possess in your WhatsApp account—a WhatsApp blue tick badge! – a WhatsApp blue tick badge! 

It makes a customer believe that the number behind the account is legit and can be trusted since it is a verified account affiliated with a reputable brand. This is a direct response from WhatsApp to the customers to put their trust in you and your business.

6. Post-sale support

The bond between the business and its customers, even after a sale, might not be limited. They can buy the service from that company again if they are satisfied with it. Whatsapp business API enables us to offer post-sale support, referring to customers’ problems or concerns. It allows for the management of solid client relationships and leads to referrals and repeated companies. With Getgabs, you can switch through different customer support agents to respond to customer problems in one click.

7. Automated reminders

Storing records of agreements signed, such as those of contracts and property viewing, could be as complicated. Another remarkable application of using WhatsApp Business API is that you can easily set up quotidien notifications to remind clients about essential meetings.

Getgabs offers an easy setup of API into your existing CRM system. To guarantee that clients are going to make use of all the meetings or visits to be scheduled, the application will automatically send reminders.

WhatsApp Business API for Real Estate: Using Chatbot & Automation

1. Requirement of automation in WhatsApp API for Real estate 

When we talk about WhatsApp API for real estate, automation is not just a trend but a need. It assures timely interaction with loyal customers, elaborating on their experiences with the business. There is plenty of property that requires immediate response and it is correct not to let automated solutions in the WhatsApp for real estate sector endanger brand reputation.

2.  Chatbots: future of WhatsApp API for real estate

Why WhatsApp chatbots are designed at the top of this domain’s list of creative tools is explained. AI creates such chatbots for real estate to entertain simple inquiries, present detailed information regarding property lists, and interact with clients for property tours. This round-the-clock availability of WhatsApp for the real estate industry describes it as always active, changing buyers from different parts of the world.

3. Upgrade buyer’s journey

Real estate agents offer dependable, seamless, and enhanced customer service through the novel media platform, Digital Assets of communicating with consumers through WhatsApp by giving, for instance, auto responses suitable for real estate on WhatsApp chat. Such tools facilitate real-time and mass communication thus enhancing effective interaction to make accurate purchase decisions.

4. Seamless integration with WhatsApp API

For the persons, who are already familiar with the API and ready to use it to test the potential of WhatsApp Business for Real Estate, integration is relatively easy. Once deployed, the API creates a myriad of possibilities for automating real estate endeavours, thereby allowing realtors to engage the right niches based on customers’ preferences.

In real estate, it’s the age of automation. Implementing it means maintaining the status of market leaders in real estate technology solutions, delivering excellent services, and enhancing successful transactions, including, for example, through WhatsApp Business for Real Estate.

WhatsApp Message Templates for Real Estate

Opportunities of WhatsApp Business API in real estate is more than a tool; here is how you can use it. We have listed real-life effective methods agents can use for better customer communication:

1 Confirmation of property bookings

“Congratulations [Client Name], your property booking is confirmed. Let’s move on with the documentation work. Any query? Reach us by Call.”

2 Welcome message

“Hey. welcome to the propertybooking.com. Thank you for contacting us. It would be delightful to serve you with your needs, and our team will guide you!”

3 Sharing property details

“Dear Sir, We’re sharing the property lists and details. Can you find the location and let me know when we can schedule your site visit?”

4 Post-Visit Feedback

“Hi [Client Name], thank you for giving us a chance to serve you. Did you like the site? Please give us your valuable feedback or ask us for any queries.”

5 Scheduling a Visit

“Hi [Client Name]! As per your availability, choose the preferred slot for a property visit. Contact us to book another slot beyond these times. We can adjust if needed,

<Timing Slot 1>

<Timing Slot 2>

<Timing Slot 3>”

When sending various information to real estate clients, buyers, or dealers, the use of such templates demonstrates the loyalty of the business as well as the possibilities of real estate digital communication on WhatsApp, including clarity, professional appearance, and close contact, which is so valuable in the real estate industry.

Frequently Asked Questions

Q1.  How can I implement WhatsApp Business API for real estate?

A. WhatsApp Business API for real estate business would allow the conversation with the client, the provision of the necessary information about the properties, providing feedback and setting up appointments for property tours. With Getgabs, you are now able to incorporate the WhatsApp Business API in the handling of real estate jobs.

Q2. What is WhatsApp for real estate?

A.WhatsApp for real estate is an application through which they can be able to communicate with their clients using the available WhatsApp application.

Q3. Do agents use WhatsApp in real estate?

A. Yes, most of the agents in the real estate industry rely on WhatsApp for communication with clients. Agencies integrate WhatsApp’s Business API into their strategies to connect with customers in real time. Getgabs provides solutions at different scales for agents, dealers, and buyers to enhance their communication on WhatsApp and efficient handling of their clients.

Q4. Is WhatsApp marketing illegal?

A. No, it is not an unlawful practice, provided you respect data protection regulations, and as mentioned above, customers opt-in to share their messages. These include realtors who will always ensure they fulfil the aspects of the marketing tool, as we have found out that WhatsApp marketing is 100% effective and only follows the set rules.

Q5. How do you sell through WhatsApp?

A. WhatsApp is a vital tool, especially with the WhatsApp Business API for the real estate business. Agents can display their properties, close deals, and simplify transactions.

Conclusion

I believe that the WhatsApp Business API for Real Estate has exciting potential for the sector. It provides an effective means of communication between the agents, businesses, and their clients. Thus, it has become more and more common for real estate companies as a marketing strategy that offers more channels for generating leads and enhancing client relations by using the API. 

Using WhatsApp Business API, agents can work with numerous sources of leads. Thus, in a week, they can strengthen relationships and address client’s questions faster. However, this enables brokerages to build their brand since their clients have an active online presence and creativity.