How to Use WhatsApp Business API for Educational Institutes?

Educational institutes around the world have used communication tools like WhatsApp. It has more than 2 billion active users and offers a variety of features to the business. This large user base states that educational institutes utilize WhatsApp Business API, where most of the students are active and offer several digital services suited to the mobile-savvy generation.

Unlimited students across the globe are moving to use WhatsApp for their educational needs to engage with institutes, teachers, and peers to learn and understand remotely or improve their knowledge skills. Online classes through WhatsApp ensure the quality of education is not compromised while helping the students for learning apart from trying time. 

That’s all! Let’s navigate to comprehend the benefits, features, and how to use WhatsApp Business API for educational institutes.

Why Use WhatsApp Business API for Educational Institutes?

WhatsApp business API for educational institutes refers to the implementation of a conversation tool to manage the educational engagement between institutes, parents, students, and teachers. It allows us to interact with students and current prospects along with stakeholders.

Such institutes can vary from online or in-person schools to universities and EdTech companies. The combination of WhatsApp’s accessibility, cost-effectiveness, media sharing, group messaging, and ease of use makes it the ideal platform for educational institutes. 

Nowadays, WhatsApp business API is becoming very popular for many reasons:

• Accessibility – WhatsApp is the most used application. It can be easily accessed by students and counselors to represent the college or suggest courses.
• Cost-effective – Adhering to the vast usage around the globe, WhatsApp is the right choice for institutes and universities.
• Group messaging – WhatsApp Business API allows to send bulk messages to communicate with prospects easily at one time.
• Media sharing – Counselors, teachers, and students can communicate with each other as well as share messages, including images, videos, documents, class materials, assignments, and other educational stuff.
• Ease of use – WhatsApp’s easy-to-use UI interface makes it easy for the users to access the tool.

6 Benefits of WhatsApp Business API for Educational Institutes

Educational institutes that are required to target large prospective students should utilize WhatsApp Business API as it provides the flexibility to select the preferred messaging tool with advanced features scaled to specific goals and needs.

Unlock the potential possibilities for marketing and lead generation through WhatsApp Business API for education. We will discuss the benefits of API below and how it helps the institutes with their student-capturing leads and nourishing them.  

WhatsApp nourishes the new face of lead generation and, along with sharing educational documents and assignments around the country, started to leverage the benefits of API.

1. Automated replies

WhatsApp business enables the institutes to set up automated replies to general queries from respective students, like information on admission requirements, tuition fees, and event details.

2. Lead generation

Educational institutes can leverage WhatsApp to design a lead generation form over their website or social media channels that allows the students to submit their contact details and get automated follow-up messages through WhatsApp.

3. Customized engagement

A simple but effective method to nourish is customized communication. Interaction with a respective student is customized by leveraging their names and other information grasped during inquiry submission.

4. WhatsApp broadcast messages

Authorities of educational institutes can use the technology to send WhatsApp broadcast messages to a vast group of respective students of important announcements, upcoming events, seminars, and updates on the required programs.

5. Lead scoring

WhatsApp Business API enables tracking the engagement of prospective students and adds WhatsApp as a standard to generate lead scores. 

6. Campaign tracking

This is simple to monitor the performance of lead nurturing campaigns and measure their effectiveness by analyzing the ratio of lead generated, the conversion rate, and the entire ROI.

Top Use Cases of WhatsApp Business API for Educational Institutes

Marketing approaches for educational institutes are becoming more competitive day by day. Because of budget factors, universities’ marketing campaigns are usually played down. To grow it at the top, they have to target an entire new set of students and parent audiences every passing year. 

When the academic year is about to start, you will see a vast number of students and parents looking for every piece of information they can get online, from unofficial websites to social media holders to public feedback. Although most institutes have a solid online presence, how do you stand out?

The answer is WhatsApp business API, which offers a communication channel like no one else has. There are the top use cases of WhatsApp business API in educational universities:

1. Communicate with students through automated notification template

Have you got the student’s admission form for the next semester to enroll in your university? If not, then why are you waiting? Send them customized messages on WhatsApp to grasp their interest with helpful information for your facilities and institutions. 

2. Initiate engagement marketing campaigns

Do you still need convincing to convert your candidates? However, it would help if you did not lose them or give up without trying. Utilize WhatsApp Business API to send messages to pique their preferences by sending regular updates, news announcements, and reminders. This provides a chance to re-engage with students in a personalized and interactive manner. 

3. Send class schedules

Equipping timetables of the lectures for students is the most significant difficulty for teachers. This plan has to work for students and teachers, and if study material is placed offline, you would have to maintain the place for it. WhatsApp is not only a tool to send class schedules but also to share fast updates of changes, rescheduling, and cancellations for the sessions.

4. Request student feedback

Feedback is the way to tell the business about the experience of service and identify the services that need to be improved. Through WhatsApp business API, you can collect productive feedback from prospects on the quality of the lectures and tutorials, the student experience, and many more.

5. Give immediate reply

Enable the students to engage with the universities and receive more details about the institutes on WhatsApp and satisfy them with immediate replies.

6. Create new leads

Students and parents are devastated by WhatsApp marketing content on the internet and longing for human resources to help them with selecting the right choice. Apart from trying to create leads with online ads or landing pages, you can convert them on WhatsApp and interact in direct two-way communication. Such interactions enable the sharing of relevant details and follow-up with interested students to enhance enrollment.

7. Simplify the application process

The application method could be less demanding for your staff and students. Various paperwork and manual processes can make it time-consuming and challenging for those who are involved. Through WhatsApp business API, you can update the candidates on the status of their admission application, schedule one interview, manage FAQs, and any problems that the students may have.

How Does Getgabs Help the Educational Institutes via WhatsApp Business API?

WhatsApp Business API enhances engagement and improves brand recall like no other service. Getgabs, a WhatsApp solution provider offers the integration of API to transform how educational universities leverage the technology. It fosters customized nurturing through interactive broadcasts and sending real-time updates to students. Tailor the enrolments with just some simple clicks as you enhance the counselors’ productivity and increase the marketing ROI. 

This is how Getgabs helps the education organization go to the next level with WhatsApp Business API:

1. Get a verified badge 

Getgabs offers a blue tick verified badge for the business account. Educational institutes can get verified to elevate their brand recall. Getting personalized messages from a verified sender with an authentic business will support the candidate’s decision to join your educational institutes.

2. Automated replies and broadcast messages

Customize broadcast messages with a tap of a button, depending on the student’s position in the enrollment journey, and enable them to communicate with the account. Send application status, deadline reminders, exam timetable, tour schedules, and due fee of course, etc.

3. Automate message for enrolment journey

Through WhatsApp business API, institutes can automate the nurturing efforts by sending creative messages according to the prospect’s position in the enrolment process and tailor the communication better than always.

4. Boost conversation with rich media messaging

Engage your student in a rich media experience through videos and images, and send extensive insights into branches, libraries, sports, hostels, placement calls, campuses, scholarships, student communities, etc.

5. Create and save conversation templates

Effortlessly design and create interactive templates at the panel and send them anytime, anywhere. Have your repetitive used interactions, such as welcome messages and application submission reminder messages, optimized to be used anytime.

6. Automate engagement with WhatsApp chatbot

Give your candidates 24/7 contextual engagement on the web, WhatsApp, and Facebook with the conversational WhatsApp chatbot. Through real-time, personalized contact and engagement with potential students, WhatsApp Business API enables educational institutions to efficiently nurture leads, which can help boost enrollment and enhance the overall student experience. Are you curious about WhatsApp’s benefits for you? Make the move to Getgabs (formerly NoPaperForms) Education CRM right now to foster effectively!

Ways to Promote WhatsApp Among Students

What makes WhatsApp so appealing is how simple it is to use and how far it can reach. WhatsApp removes geographic restrictions by using just a smartphone and an internet connection, opening up a world of educational possibilities.

Here are three strategies you may use to inform kids that they can contact your school via WhatsApp:

1. WhatsApp chat button: By including a WhatsApp chat button on your website’s primary pages, students will be able to initiate a WhatsApp conversation with only one click!
2. Click-to-chat: When a WhatsApp click-to-chat button is added to your Facebook advertisement, it will instantly link potential customers to your business.
3. QR codes: Create free WhatsApp QR codes, then scan them to launch an automatic ad when you scan print advertisements, brochures, or leaflets to open WhatsApp chat automatically.

Frequently Asked Questions

Q1. What is WhatsApp Business API for education?

A. WhatsApp Business API for education includes the marketing and lead creation, student services, and help them or classroom engagement.

Q2. How does WhatsApp API support education institutes?

A. Getgabs WhatsApp Business APIlinking helps universities and teachers effectively connect with students and parents. You can even set up 24/7 support with a business API for your educational institute.

Q3. What is a WhatsApp chatbot for education?

A. WhatsApp chatbot for education gives deep details about the courses offered by institutes, mentioning their duration, curriculum, or any specialties. The chatbot also provides information about the teachers, institutes, facilities, qualifications, and experience.

Q4. What are the benefits of WhatsApp for educational institutes?

A. WhatsApp nourishes the new face of lead generation and, along with sharing educational documents and assignments around the country, started to leverage the benefits of API.

Q5. Can schools, colleges, and universities get verified with a blue tick?

A. Getgabs offers a blue tick verified badge for the business account. Educational institutes can get verified to elevate their brand recall. Getting personalized messages from a verified sender with an authentic business will support the candidate’s decision to join your educational institutes.

Conclusion

Associating with official WhatsApp Business API solutions like Getgabs, this is an easy-to-use WhatsApp business API for educational institutes. You can take advantage of WhatsApp apart from a single classroom and use the channel for marketing your studies at scale.

Get access to the API to streamline the admission process, and learning process and grow student engagement. The API costing in India varies from one solution provider to another. However, at Getgabs, you can access WhatsApp business API at the lowest price per month. So contact us today and enjoy the fantastic services!