How to Use WhatsApp Business API for Beauty & Personal Cares?

With the beauty business targeting $446 billion in 2023, and increasing 10% from the past years, the competition is intense for your business. There’s never been a good time to improve your marketing game, as operating a beauty business these days is very high. Therefore, a good way to engage the beauty & personal care industry customers is via WhatsApp.

If you’re thinking whether this tool is worth your time or money, organizations seem to think so. You do not require a complex system or a big team to send personalized WhatsApp marketing campaigns. 

WhatsApp offers Live Chat to talk with buyers like you’re talking to a friend, send photos of your latest work, and also sell products directly in the conversation. This is not it; there are many ways to use WhatsApp messaging for your business.

So, let’s begin to know how WhatsApp is the right channel for your beauty & personal care business.

What is WhatsApp Business API for Beauty & Personal Care?

WhatsApp Business API is a social messaging platform that enables companies to engage effortlessly with their prospects using the app. By integrating the business API into the beauty business, they can offer customer support, make appointments, and share reminders via the popular communication tool. The API is known as the Application Programming Interface. 

This is a package of protocols and tools that enable software apps to connect with each other. The platform lets the beauty & personal care business send and receive messages from their clients using WhatsApp.

The API routes the customer replies into your business systems, allowing customer service or chatbots to offer customized support at scale. Such a level of customization and automate messages can transform how companies engage with their clients, making every conversation more effective and meaningful.

Reasons to Use WhatsApp for Beauty Business

Earlier, people used to shop for beauty products in person, from brick-and-mortar stores. However, as per the research, online sales have higher sales rates compared to offline purchases. The number of these brick-and-mortar stores has decreased drastically.

But how does WhatsApp Business API help the beauty & personal care industry to level up their business?

1. Increased Demand for Beauty Products 

The research says that by 2026, revenues for the cosmetics industry market in India will have grown to $26 billion, and this is expected to grow more at a compound rate of 6.5% yearly.

2. E-commerce beauty brands Competition

With sales in the global cosmetics and personal care industry estimated to exceed $716 billion in 2025, more customers want glowing skin care products and want to be in the game. Plus, rising revenues have already enabled the brand in the market to grow by 24% in a single year.

3. Customer Acquisition Rate

CAC has skyrocketed due to heightened competition, but when you realize that the Customer Lifetime Value (LTV) for beauty companies is $188 and that the retention rate is meagre because beauty consumers are less devoted to a single product and always want to try new products.

4. Increased Social Media Revenues 

At the same time, social media advertising revenue is increasing by over 16% annually. Meanwhile, ad budgets and expenditures are also growing. For e-commerce beauty firms, creating a solid social media marketing plan is crucial.

Benefits of WhatsApp Marketing for Beauty & Personal Care

Shifting to the use of WhatsApp Business API for beauty & personal care focuses on increasing the communication scale without adjusting the quality of customer engagement. WhatsApp’s extensive user base is about messages shared through WhatsApp, which have a high engagement rate of 90%, usually exceeding traditional email conversations.

Here is how WhatsApp Business API benefits the beauty & personal care industry:

1. Bulk customized messaging

Automated messaging enables companies to automate multiple messages, such as order confirmations, appointment reminders, and delivery updates. Such messages can also be scaled to every client, making them feel more personalized and relevant.

2. Efficient customer support 

Integrating WhatsApp chatbots via the WhatsApp API solution can transform how you manage your clients’ queries and support tickets. These chatbots can optimize routine tasks and issues, enabling your team to concentrate on more complicated tasks.

3. Pre-approved message templates

The tool enables the use of pre-approved WhatsApp message templates to send alerts and updates. This ensures your messages are stable and comply with WhatsApp’s instructions while managing your brand voice.

4. Rich media sharing

Interact with your clients by sending images, audio, documents, and videos directly with WhatsApp. This ability can enrich the client experience and instructional content, providing detailed product visuals and digital brochures.

5. Seamless integration

It effortlessly integrates with your existing business software, such as CRM systems and e-commerce platforms, to simplify workflows and actionable information.

6. Multi-user access

Offer various team members the opportunity to log into a similar WhatsApp business account for an ideal customer experience.

7. Detailed analytics

Access the detailed analytics and reports to track message delivery, open, and response rates.

8. Meeting compliance needs

Using WhatsApp’s business API for beauty and personal care can offer a more simplified, responsive, and customized communication experience at scale. This leap forward improves efficiency and strengthens customer relationships in a highly competitive digital marketplace.

How to Use WhatsApp Messaging for Beauty & Personal Care

In the following ways, WhatsApp Business API can be used for beauty and personal care services:

1. Appointment scheduling

The cosmetic industry can use WhatsApp’s business API to enable its clients/users to schedule appointments and bookings through WhatsApp. Consumers can also send a message to the business with their suggested date and time, and the company can confirm the appointment through WhatsApp.

2. Follow-up messages

Beauty and personal care services can use a WhatsApp Business API to send their clients follow-up messages following a cosmetic operation. These communications may consist of encouraging words, reminders to adhere to post-treatment instructions and advice on how to care for the skin following the surgery.

3. Product Suggestions

Cosmetic businesses can utilize a WhatsApp Business API to offer tailored product recommendations to their clients or users. For instance, the clinic can send a message with a link to buy a skincare product if a customer or user has shown interest in it. 

Useful WhatsApp Message Templates 

The first thing is that WhatsApp broadcast messages can be shared when clients have subscribed to your service. If you do not have the WhatsApp list, we advise applying for the WhatsApp Business API to get started!

1. To interact with new clients after opt-in

New customers can sign up either when they buy or simply opt in through one of your marketing campaigns. As soon as you get a new subscriber, you must send them a WhatsApp broadcast message.

Hey [customer name],
Thank you for logging in with us.
We’ll notify you of new arrivals, discounts, offers, and more so that you’re constantly updated on our latest launches.
Explore now!

2. To drive repeat customers

Customers tend to use beauty products quickly. They have a short shelf life, and clients order them repeatedly. One way you can use WhatsApp broadcast messaging is to attract these repeat customers. 

Hey Suzy,
It’s been a long time, and you haven’t purchased anything yet. It’s time to refill your makeup box with premium products. Check out the latest beauty items available at the lowest costs.
Check out the choices here: (URL)

3. To alert customers when the product is restocked

Some of the supplies might run out. Therefore, you must notify your customers—especially those who have subscribed to restock alerts via WhatsApp—when you replenish an out-of-stock product.

Hello, Gen
At BeautyNOW, we always keep our word.
Your favorite lip colors are back in stock.
Get these today for 5% less. Make use of code 5NOW.
Buy now.

4. To ask for feedback

Multiple buyers check ratings and feedback before they purchase any services. Hence, collecting feedback is extremely important for e-commerce businesses.

Hey Tessy, please share your valuable feedback about your experience. Please give us the rating and describe your review in a few words!

5. To re-engage customers

In the online marketplace, there is intense competition. If a business does not agree with engaging customers, they can forget your store. But when they allow your WhatsApp updates, there are multiple choices to reconnect them.

Hey Priya, We have seen you liked our last collection. Based on that, we are suggesting some new summer lip shades. Explore the current products available at our store! Buy now.

6. To promote content/tutorial blogs

Beauty and personal care businesses may exist on their blogs, social media platforms, etc., including tutorials and articles. However, good information is only valuable once it is promoted.

Hey Samantha,
Our latest makeup tutorials are now active.
Subscribe to watch the tutorial:

• Morning skincare routine
• Top 5 makeup products to have
• Glam look using products in your cost

Stay adorable!
Watch all tutorials.

7. To promote new launches

When you add new items to your inventory, you want them to sell quickly. You’ll need to advertise the merchandise for that. You may find these WhatsApp broadcast campaign ideas helpful.

Hello, Mary!
A range of ten new lip colors, fifteen new foundation hues, and much more.
The hues of fresh flowers served as the inspiration for this new collection.
Start your buying now because they can sell out quickly.

8. Limited-time offers

You could want to hold a flash sale or surprise sale for a short time during weak sales times. WhatsApp broadcasting is the best approach to reach your customers rapidly. The campaigns you could launch are listed below.

Hey Tess, get the most significant discounts on cosmetics!
All of the cosmetics on our website have drastically reduced prices.
However, the deals are only valid for two days. July 12–14. 50% off is available.
Get them right away!

9. On special occasions/birthdays/anniversaries

The personal care and beauty product business is all about creating long-term relationships with clients. A straightforward way to do this is to send them a special message on their special days—birthdays and anniversaries. 

Hey Gloria,
Happy anniversary To You, and Happy Savings on your special day!
Get 25% OFF everything on MyGlam today!
Purchase now.

Conclusion

Therefore, integrating an effective tool like a business messaging API can drive an umpteen number of advantages to beauty & personal care businesses. It can enhance buyer engagement, customize experiences, grow convenience, and lower costs. As a result, the companies can develop strong relationships with their buyers, improve revenue, and increase customer satisfaction.

This is an effective tool that can assist any business in increasing ROI and enhancing the client experience. In the end, utilizing a WhatsApp API for your company may prove essential in helping you grow your business and reach the highest level of success. Ultimately, the platform for your business can prove important in helping you expand your business and target new heights of success.

So, let your beauty product get seen. Sign up for WhatsApp messaging services with GetItSMS or Getgabs now and begin driving leads!