How to Use WhatsApp Business API for Beauty & Personal Cares?

Are you an e-commerce business looking to promote your business with WhatsApp Business API for beauty & personal care to the next level? Do you want a one-stop solution for WhatsApp marketing campaigns and live chat?

If yes, then you are on the right platform!

In our earlier blog, we discussed various WhatsApp marketing campaigns you can integrate to lower CAC and RTO and enhance CSAT – including examples of honest communication our customers have had with their clients.

Today, we will explain how your competitors reply to their clients on WhatsApp and Live Chat and how you can upgrade your WhatsApp marketing game to enhance your sales threefold.

Let’s examine what makes the WhatsApp business API a good choice for companies looking to boost their conversation rates.

What is WhatsApp Business API for Beauty & Personal Cares?

Have you ever thought of making your business communication a blend by automating it? Hence, that’s precisely where the WhatsApp Business API comes into the limelight. 

WhatsApp Business API for beauty & personal care bridges the business operations and their customer’s preferred messaging application, WhatsApp. It works seamlessly in the background and connects with business software, offering to automate messages depending on your consumer’s specific triggers or actions.

Whatsapp business API handles it all, whether it’s a ‘Thank you’ message after a shopping trip, an update on a support ticket, or a reminder about a flash sale. The technology offers two-way messaging, which means clients can even reply to automated messages, request further support, and ask questions. 

The API routes the customer replies into your business systems, allowing customer service or chatbots to offer customized support at scale. Such a level of customization and automation can transform how companies engage with their clients, making every conversation more effective and meaningful.

Apart from getting lost in a sea of emails, your message comes right where your clients are most active – their WhatsApp. This enhances the client experience and increases the chances of your messages being seen and reacted upon.

How Does WhatsApp Business API Help Beauty & Personal Cares?

Earlier, people used to shop for beauty products in person, from brick-and-mortar stores. However, as per the research, online sales have huge sales rates compared to offline purchases. The number of these brick-and-mortar stores has downgraded drastically.

But how does WhatsApp Business API help the beauty & personal care industry to level up their business?

1. Demand for beauty products has increased massively

The pandemic situation brought power back to well-being, especially skincare and self-care services. The research says that by 2024, revenues for the cosmetics industry market in India will have grown to $26 billion, and this is expected to grow more at a compound rate of 6.5% yearly.

2. Competition between e-commerce beauty brands has leveled up

Through sales in the global cosmetics and personal care industry estimated to exceed $716 billion in 2025, more customers want glowing skin care products and be in the game. Plus, rising revenues have offered the brand already in the market to grow by 24% in a single year.

3. The customer acquisition rate is beyond the vision

CAC has skyrocketed due to heightened competition, diminished financing, and poor ad returns. Although this might not be an issue on its own, it becomes problematic when you realize that the Customer Lifetime Value (LTV) for beauty companies is $188 and that the retention rate is meagre because beauty consumers are less devoted to a single product and always want to try new products.

4. Revenues from social media marketing have enhanced

At the same time, social media advertising revenue is increasing by over 16% annually. Meanwhile, ad budgets and expenditures are also growing. For e-commerce beauty firms, creating a solid social media marketing plan is so crucial.

8 Benefits of Using WhatsApp Business API for Beauty & Personal Care

Shifting to the use of WhatsApp Business API for beauty & personal care focuses on increasing the communication scale without adjusting the quality of customer engagement. WhatsApp’s extensive user base is about messages shared through WhatsApp, which have a high engagement rate of 90%, usually exceeding traditional email conversations.

Here is how WhatsApp business API benefits the beauty & personal care industry:

1. Bulk customized messaging

Whatsapp’s business API enables WhatsApp to automate multiple messages, such as order confirmations, appointment reminders, and delivery updates. Such messages can also be scaled to every client, making them feel more personalized and relevant.

2. Efficient customer support with chatbots

Integrating WhatsApp chatbots through the WhatsApp business API can revolutionize how you manage your clients’ queries and support tickets. These chatbots can optimize routine tasks and issues, enabling your team to concentrate on more complicated tasks.

3. Allow using of pre-approved message templates

The API allows the use of pre-approved WhatsApp message templates to send alerts and updates. This ensures your messages are stable and comply with Whatsapp’s instructions while managing your brand voice.

4. Rich media sharing

Interact with your clients by sending images, audio, documents, and videos directly with WhatsApp. This ability can enrich the client experience and instructional content, providing detailed product visuals and digital brochures.

5. Seamless integration

Whatsapp business API effortlessly integrates with your existing business software, such as CRM systems and e-commerce platforms. This integration simplifies workflows, ensuring that customer engagement is logged and actionable information is collected.

6. Multi-user access

Offer various team members the opportunity to log into a similar WhatsApp business account for an ideal customer experience.

7. Detailed analytics

Access the detailed analytics and reports to track message delivery, open, and response rates.

8. Meeting compliance needs

Organizations in regulated industries like beauty & personal care will find the API’s support for pre-approved message templates and compliance with WhatsApp’s stringent policies valuable. This facility is essential for managing trust and ensuring secure and compliant engagement.

Thus, using WhatsApp’s business API for beauty and personal care can offer a more simplified, responsive, and customized communication experience at scale. This leap forward improves efficiency and strengthens customer relationships in a highly competitive digital marketplace.

Use Cases of WhatsApp API for Beauty & Personal Care

In the following ways, WhatsApp business API can be used for beauty and personal care services:

1. Appointment scheduling

The cosmetic industry can use WhatsApp’s business API to enable their clients/users to schedule appointments and bookings through WhatsApp. Consumers can also send a message to the business with their suggested date and time, and the company can confirm the appointment through WhatsApp.

2. Follow-up messages

Beauty and personal care services can use a WhatsApp Business API to send their clients follow-up messages following a cosmetic operation. These communications may consist of encouraging words, reminders to adhere to post-treatment instructions and advice on how to care for the skin following the surgery.

3. Product Suggestions

Cosmetic businesses can utilize a WhatsApp Business API to offer tailored product recommendations to their clients or users. For instance, the clinic can send a message with a link to buy a skincare product if a customer or user has shown interest in it. 

WhatsApp Message Templates for Beauty & Personal Care Brands

The first thing is that WhatsApp broadcast messages can be shared when clients have subscribed to your service. If you do not have the WhatsApp list, we advise applying for the WhatsApp Business API to get started!

1. To interact with new clients after opt-in

New customers can sign up either when they buy or simply opt-in through one of your marketing campaigns. As soon as you get a new subscriber, you must send them a WhatsApp broadcast message.

Hey [customer name],

Thank you for logging in with us.

We’ll notify you of new arrivals, discounts, offers, and more so that you’re constantly updated on our latest launches.

Explore now!

 

Hey Sumesh,

We’re so delighted you subscribed to our WhatsApp updates.

We’ll ensure you never miss out on sales, discounts, deals, and what’s new.

We are giving 10% off on every product now.

Unlock the deal now!

2. To drive repeat customers

Customers tend to use beauty products quickly. They have a short shelf life, and clients order them repeatedly. One way you can use WhatsApp broadcast messaging is to attract these repeat customers. 

Hey Suzy,

It’s been a long time, and you haven’t purchased anything yet. It’s time to refill your makeup box with premium products. Check out the latest beauty items available at the lowest costs. 

Check out the choices here: (URL)

3. To alert customers when the product is restocked

Some of the supplies might run out. Therefore, you must notify your customers—especially those who have subscribed to restock alerts via WhatsApp—when you replenish an out-of-stock product.

Hello, Gen

At BeautyNOW, we always keep our word.

Your favorite lip colors are back in stock.

Get these today for 5% less. Make use of code 5NOW.

Buy now.

 

Hello, Samantha

We know what you enjoy having in your vanity case, and the party season is quickly approaching.

All of your favorites have been replenished. Visit the store today to purchase these before they sell out.

4. To ask for feedback

Multiple buyers check ratings and feedback before they purchase any services. Hence, collecting feedback is extremely important for e-commerce businesses.

Hey Tessy, please share your valuable feedback about your experience. Please give us the rating and describe your review in a few words!

5. To re-engage customers

In the online marketplace, there is intense competition. If a business does not agree with engaging customers, they can forget your store. But when they allow your WhatsApp updates, there are multiple choices to reconnect them.

Hey Priya, We have seen you liked our last collection. Based on that, we are suggesting some new summer lip shades. Explore the current products available at our store! Buy now.

6. To promote content/tutorial blogs

Beauty and personal care businesses may exist on their blogs, social media platforms, etc., including tutorials and articles. However, good information is only valuable once it is promoted.

Hey Samantha,

Our latest makeup tutorials are now active.

Subscribe to watch the tutorial:

• Morning skincare routine
• Top 5 makeup products to have
• Glam look using products in your cost

Stay adorable!

Watch all tutorials.

7. To promote new launches

When you add new items to your inventory, you want them to sell quickly. You’ll need to advertise the merchandise for that. You may find these WhatsApp broadcast campaign ideas helpful.

Dear Customer, You will want to get everything from our newest offerings, including pinks, reds, browns, and nudities.

Every occasion and time of day can find shade.

Because these incredibly cool shades will be around for a while, grab them while you can.

Purchase now.

 

Hello, Mary!

A range of ten new lip colors, fifteen new foundation hues, and much more.

The hues of fresh flowers served as the inspiration for this new collection.

Start your buying now because they can sell out quickly.

8. Limited-time offers

You could want to hold a flash sale or surprise sale for a short time during weak sales times. WhatsApp broadcasting is the best approach to reach your customers rapidly. The campaigns you could launch are listed below.

Hey Tess, get the most significant discounts on cosmetics!

All of the cosmetics on our website have drastically reduced prices.

However, the deals are only valid for two days. July 12–14. 50% off is available.

Get them right away!

9. On special occasions/birthdays/anniversaries

The personal care and beauty product business is all about creating long-term relationships with clients. A straightforward way to do this is to send them a special message on their special days—birthdays and anniversaries. 

Hey Gloria,

Happy anniversary To You, and Happy Savings on your special day!

Get 25% OFF everything on MyGlam today!

Purchase now.

Frequently Asked Questions

Q1. What is Whatsapp business API integration?

A. Integrating WhatsApp Business API for beauty and personal care allows the sending of automated, customized messaging at scale, making it suitable for notifications, marketing, and customer service.

Q2. How do you set up WhatsApp API for the beauty and cosmetic industry?

A. To set up WhatsApp Business API, set up your profile, choose a BSP solution like Getgabs, and integrate it into your software. It might be daunting, but with the right choice, this is pretty simple.

Q3. How does WhatsApp help the beauty industry promote its services?

A. The cosmetic industry can use WhatsApp’s business API to enable their clients/users to schedule appointments and bookings through WhatsApp.

Q4. What is the benefit of using WhatsApp for beauty services?

A. The API can enable the cosmetic industry to send promotional messages or other updates directly through WhatsApp and assist businesses in better managing client inquiries, reservations, appointments, and payments. 

Q5. Who can help to set up WhatsApp Business API for the business?

A. Getgabs is an official Meta business partner that helps businesses lower expenses, boost convenience, customize consumer experiences, and enhance customer engagement. 

Conclusion

Beauty and personal care businesses can profit from using an API in countless ways. It can lower expenses, boost convenience, customize consumer experiences, and enhance customer engagement. Cosmetic industries can also improve customer happiness, increase income, and forge closer bonds with their clientele as a result.

Beauty care businesses have a fantastic opportunity to give their clients a quick and straightforward means of communication with the help of WhatsApp API.

In addition to enabling the cosmetic industry to send out promotional messages or other updates straight through WhatsApp, the API can assist businesses in better managing client inquiries, reservations, appointments, and payments.

This is an effective tool that can assist any business in increasing ROI and enhancing the client experience. In the end, utilizing a WhatsApp API for your company may prove essential in helping you grow your business and reach the highest level of success.