Top 10+ Use Cases of Text Messaging for Ecommerce

E-commerce businesses are growing rapidly, and text messaging is giving them a boost. Leading ecommerce businesses utilize text messages not just to engage with their shoppers but also to intricately design and elevate the entire shopping experience. From customized marketing to real-time order updates, the following scenarios demonstrate the potency of this marketing approach. 

In this article, we’re going to discover the top 10 examples and use cases of SMS marketing for e-commerce. These SMS messaging marketing examples show how SMS marketing is evolving the engagement between brands and customers. Let’s know that.

How Does Text Messaging Marketing Work?

To begin with SMS marketing, brands need an interface for creating, targeting, and dispatching messages. Text message marketing is run by brands registering short codes or long codes. Shortcodes, basically five to six digits long, are perfect for marketing messages and can be aligned to a certain brand.

Long code, with ten digits, gives the benefit of a quicker time to promote the brands. Alternatively, companies may even automate the process via SMS APIs and conversational API to send messages effortlessly. It allows the brands to reach and connect their target audience seamlessly. When a user subscribes to your messages, you can initiate a conversation by sharing carefully created text messages, including relevant details, promotional deals, or exclusive offers.

Moreover, text message marketing works on a permission-based model, where a user subscribes to receive updates, promotions, or marketing offers from a specific brand. This opt-in process makes sure that receivers are open-minded to the messages, improving the campaign’s entire effectiveness.

Top 10 Text Messaging Use Cases for E-commerce

Let’s review the effective best use cases of leveraging SMS marketing to attract the ecommerce business buyers, improve promotional strategies, and customer conversions.

1. SMS alerts for cart abandonment

Your business usually faces shopping cart abandonment, and your interested buyers leave the page without processing the purchase. This is so irritating because you’ve performed many tasks to bring the customer to the sales funnel, but at the final page, they left without taking any action. 

Of course, you can’t go after all of these buyers one by one to make them return to buy. That’s where text messaging works best. You can send automated reminders via SMS to nurture customers to complete their shopping.

Don’t forget that you have to include something important in your text to prompt them to come back. Consider the example below to better understand the card abandonment SMS alert:

Hey Mathew, you forgot something important in your cart. Buy it before you miss the best deal, or it sells out. Complete your purchase now and save up to Rs. 100 off on your next purchase. Don’t miss the deal!

2. Welcome texts

If you do not create a strong first impression, you may lose your business or an opportunity to build a lasting relationship with your new users. While most of them expect a good greeting when they contact you, SMS messages ensure the user will receive the welcome message immediately – helping to set the stage for long-term engagement. 

You should include these while sending a welcome message:

• Customize the message with each user’s name
• Mention exclusive deals or promotions to motivate new buying.
• Set demands by signifying what’s next (updates, launches, deals, etc.)

Welcome to [business name]. Thank you for reaching out to us. We’re happy to help you with what you’re looking for. Get 10% off on your first order with code NEW10. Buy now: link.

3. Exclusive SMS only discounts

Giving the best deals and discounts to customers always draws them to your business. The SMS-only discounts are no exception, as discounts are always effective. Who doesn’t love a good offer?

When you provide SMS-only offers, your buyers feel like VIPs. This is a helpful method to grow your business and convert leads into loyal customers. This is the best example to understand a discount SMS for subscribing:

Thank you for opting in! Avail the code TEXTVIP for 20% off your next purchase. Shop now: [Link]

4. Appointment reminders

One of the general SMS marketing use cases is sharing appointment reminders automatically to confirm appointments. Customer requirements are somewhat to blame for this. Not only are appointment reminders asked for and anticipated, but they have also proven as effective marketing tools for boosting a closer relationship between a business and its buyers. 

While it’s a doctor appointment or a parlour booking, the kind of promotion is quite helpful for service firms. See the example below to understand the scenario:

Hey [customer name], it’s time for your haircut. Your appointment is booked for today. Reach the [salon name] on time or cancel and reschedule your appointment. Please reply with ‘Confirm’. We’re available to help you!

5. Contests and giveaways

You can market SMS contests or giveaways where clients participate in giveaways, promotions, or unlock the best rewards by replying through text. Must have these to use the campaign effectively:

• Just make the entry method simple, like ‘Reply WIN’.
• Mention clear deadlines to create urgency.
• Create excitement with a follow-up with a winner announcement.

Hey customers, why are you getting bored at home? Get a chance to win exclusive offers and a gift card worth $20. Participate in our upcoming giveaway. Reply WIN to enter the giveaway. The winner will be announced on Wednesday!

6. Birthday and Anniversary text messages

One of the quick methods to excite customers is to send them special offers that are completely aligned to a single buyer based on their recommendations. A fast and practical marketing strategy to send a text message with an anniversary and birthday greeting or special offer. It makes sense due to who doesn’t like to receive a nice birthday gift, especially when it comes with a unique offer?

But as almost all users are likely to open the messages, the chances of getting sales are higher with a message. See the example below:

Wish you a very happy birthday, Jack! Here is an exclusive coupon voucher for 25% off on your order as a special deal from us! Enjoy your day.

7. Delivery tracking

Even while tracking delivered shipments could not seem like a marketing function, when performed correctly – with strong branding and attention to detail – also be something as straightforward as tracking the order that has the feature to boost ties with shoppers. 

The purpose of SMS marketing is to enhance the buying experience, and monitoring the delivery’s location explains that you’re open and kind enough to know whether your user received the order or not.

Go through the message below to know how it works:

Hey [client name], your order has been dispatched and will be delivered within the next 2 days. Track your order by clicking on the link below [tracking link].

8. Custom product recommendations

Sharing general SMS is sometimes a waste of effort. You’re actually sharing the single messages to numerous people without categorizing them. If you need to outperform your rivals, it’s better to target the people more exactly and send them custom messages. 

In fact, you have to identify what offer is right for all kinds of audiences. Thus, it is preferred to categorize your customers on the basis of their demands or important factors like:

• Age
• Gender
• Location
• Purchase history on your website
• Past purchases

Luckily, you can easily do this utilizing SMS marketing platforms like GetItSMS that provide segmenting abilities. For example, GetItSMS is the right SMS marketing provider for ecommerce that guides you to send promotional messages from your website’s dashboard.

Using the client’s data from the site and sending customized messages, they feel taken care of. It leads to growing the conversion chances. This is a sample message showing the custom product preferences of your audience:

Hey Riya, we found you were looking for brown hair color. We advise you to buy this new product for your hair that you’ll definitely love! 

9. SMS loyalty programs

If looking to increase brand awareness, SMS marketing is the best approach for an ecommerce business. You have to give special care to your existing customers due to the many new users, considering their satisfaction.

Therefore, SMS loyalty programs are important to reward your consumers for connecting with you. These kinds of messages are the best tactic for long-term benefits. Try to give them something like:

• Exclusive perks
• Discounts
• Early access to new launches

Definitely, you have to include special discounts for loyal buyers to make sure they’re part of your business journey. Consider the example something like:

Welcome to our premium club! As a gift, here’s 30% off on your next shopping. Also, earn points every time you buy. More details: [link].

10. Customer feedback and review text messages

Promotional marketing SMS is a fast and easy way to achieve user feedback to enhance your ecommerce experience and product offerings. Using text marketing, brands can easily ask for reviews or thoughts after a client purchases something from them. You have to do it when the shopping is fresh.

Using the messages, you can ask their opinions about the buying experience:

Hey Jimmy, we hope you loved our product. We would like to hear your valuable feedback on your latest purchase. Click the link to drop your review [feedback link].

Conclusion 

The rapidly growing business in the e-commerce sector necessitates a strategic marketing approach, with text marketing offering influence. Knowing the terms, fundamentals, like customization and timely conversation, is needed. The top 10 text messaging use cases for e-commerce show the versatility of the method, signifying its effectiveness in exclusive marketing, order tracking, new launches, and personalized preferences.

If you’re looking to skyrocket your business through text marketing stats, look no further than GetItSMS, a cutting-edge, no-code, AI-driven conversational messaging platform, is the best choice for many ecommerce businesses.

Using the GetItSMS effective marketing services, you can lead your buyer to order their favourite products anytime, seamlessly with just a creative text – no downloads, login, or accounts needed! However, let us shape your buyers into potential clients.

Experience the future of e-commerce success – request a demo now and see the impact firsthand!