Top 10 WhatsApp Business Features You Should Know About

WhatsApp business is a free application used for communication purposes as it’s available freely on the Play Store or AppStore. The application is used to send messages in bulk to clients anytime and anywhere. However, the drawback of this application is that it is used for small or medium-sized industries only. 

But apart from that it has multiple features that are beneficial for the industries. A WhatsApp business account saves time in customizing your communications and creates a smooth experience with customers regarding their requirements.

Comprehending the workings of the  Whatsapp Business app, the article will lead to creating customer relationships quicker and better. Whatsapp Messenger’s business version works and feels like a normal one. Hence it has additional tools and features offered.

Benefits of WhatsApp Business?

WhatsApp Business is a robust tool used for the conversations between business and clients. There is a lot we can benefit from this tool, from customizing engagement to showcasing products. And when the WhatsApp chatbot comes to the queue. Further, we are going to discuss the benefits of it.

• 24/7 support: WhatsApp Business’ automated messaging feature allows users to keep in touch with the consumers while the business is out of working hours. It entertains the customers with their queries. 
• Saves Time: A reliable app ensures efficiency in customer engagement by delivering abilities such as quick replies.
• Integrations that count: Integration of tools like Facebook and Instagram are allowed for business marketing. 
• A Chatbot on Duty: Integration of features like Whatsapp Business chatbot allows you not to skip anything while you’re not active. Especially support to grab more potential leads and optimize them effectively on one Platform. 
• Convenience: Do you think something would be more convenient than WhatsApp to interact with your customers? No, for millions of customers, It’s the most feasible channel (and potential clients).

Top WhatsApp Business Features

Let’s look closely at the features of WhatsApp business that will be an enjoyable thing for the business: 

1. Business Profile
2. Contact labels
3. Quick Replies
4. Automatic Greeting and away Message
5. Automatic Away Message
6. Message statistics
7. WhatsApp broadcast
8. Interactive Business messages
9. Product Catalogs
10. WhatsApp Business API
11. Cart 
12. WhatsApp payments
13. Short WhatsApp links
14. Click-to-WhatsApp ad 

Elaborate on the features in detail to better understand its working.

1. WhatsApp Business profile

WhatsApp business allows organizations to create professional WhatsApp profiles to interact with clients. A business profile can be established, including useful information about the business that explains to clients about the business. Your business profile contains details like office address, profile picture, working hours, product catalog, email address, and website.

This is how to make a WhatsApp business profile:

• Go to Settings. 
• Tap on “Business Settings.” 
• Open Profile. 
• Enter your details in the given fields.

The biggest reason to utilize the business’s services is its incredible feature of a business profile with a verified blue tick badge for customer engagement. Furthermore, you require this to have a verified account to achieve more potential customers.

2. Contact labels 

Labeling contacts is another important feature of WhatsApp business that makes the process complete in an order for a company. It has the ability to manage their contacts and label them in multiple categories. The process required information to be easy and quick. For example, you can label a customer chat with “Existing customer” or “Not interested customer” to track the customer’s spending interests.

Follow the steps to learn how to contact labeling:

• On the customer’s chat page, click the menu button. Select a label. Make the changes you save.

In case of adding a new label, go with the step below: 

• Go to the customer’s chat page and tap the menu button. Click the option “New label”. Tap “Save.”

3. Quick replies

Another yet extensive feature, quick replies, as it implies, allows you to send quick messages in reply to general client queries. The option encourages you to save and use messages you quickly require to communicate with consumers. The feature is quite pretty to acknowledge queries without taking time. All you have to do is ‘Click / on your keypad, select a suitable reply, and hit Send.’ Quick reply messages can be shared, including multimedia files, text, images, and videos. It allows you to store up to 50 predefined messages. 

4. Greetings and away messages

Sometimes, businesses skip to acknowledge customers with their messages. In such cases, clients can expect quick automated replies when they send a message. This effective feature reduces time and effort; and also helps to engage with people even when business is out of work. 

Generally predefined automated WhatsApp messages are used:

• Greeting messages – These are the kind of messages that are shared when the client begins the conversation with the brand for the first time.
• Away messages – A kind of message that is used to notify clients about a business’s unavailability if they initiate the message after business hours.

Have a look at the steps on how to set away message:

Open the WhatsApp business app > go to Settings > Business Settings > Click ‘Away messages’ > Activate away message setting.

A specific time can be set for when you’d like to send this message. You can even select the options like ‘custom schedule,’ ‘always send,’ and ‘after work hours.’ Likewise, you can edit the messages from settings.

5. Message Statistics

In WhatsApp business, message statistics enable organizations to check the important metrics and statistics related to customer engagement. It involves crucial metrics like the count of messages shared or read by the receiver. 

For example, when you are required to know the number of messages that were read, utilize the feature to check the appropriate answer. The feature just offers to check the performance of sent messages. 

Go with the steps to check stats on WhatsApp Business:

• Click the Menu button.
• Go to Settings.
• Click Business Settings.
• Navigate to Statistics.

The following feature has a significant use case to make a more informed choice depending on the metrics offered by these statistics.

6. WhatsApp broadcast

Whatsapp broadcasting feature can be utilized to send a message to up to 256 contacts. You can make a broadcast list and continuously send broadcast messages without choosing them every time. While you include the feature, the message would be achieved by every contact in the broadcast who has saved your number in their phone book. I am running a few minutes late; my previous meeting is running over.

Broadcast messages do not seem different from regular messages, and if a customer replies to the business broadcast, only the sender and receiver can see the message. In B2B SaaS marketing, broadcasting incorporates empowering product updates and nourishes lead by transferring valuable information. Also helps to announce new brands, special offers, follow up after events, or webinars with aligned messages.

7. Interactive business messages

Interactive business messages allow freely to have a quick conversation with the specific customer base. You can add particular buttons to WhatsApp messages that solve the problem. In WhatsApp business, you will have two kinds of interactive messages – Quick replies and CTA (Call-to-Action). 

Quick replies are a predefined message format to reply to general queries where Call-to-action buttons move the users to a call or business webpage. The creative button is an extensive feature that enhances user experience. 

Remember, this is a paid feature. Pay for the feature if you want to use it.

8. Product Catalog

An additional benefit of creating a business profile on WhatsApp is the ability to display up to 30 of your goods or services in a product catalog. This function is particularly helpful for business-to-business sales. It enables you to present software features, subscription bundles, and other services in an orderly fashion. Prospective customers may quickly peruse your collection, choose an item that piques their attention, and initiate a conversation by sending it straight to their WhatsApp message.

You may easily organize your collection on your WhatsApp company profile by using the catalog option. It saves time by doing away with the necessity to discuss the cost of each item separately.

Each item in your catalog can have a description, price, and other details added. This choice just makes your customer navigation for the specific item easy. It is not required to message a business every time regarding a product.

Simple steps to perform to create a product catalog:

Open the WhatsApp Business app > Click More options > Go to Settings > Expand Business tools > and Hit Catalog > Tap Add new item menu to create a catalog.

• Add the relevant product images.
• Click ‘Gallery’ and pick product photos (you can upload photos or click directly from the camera).
• Give a name to photos.
• Add the details like price, description, and product code.
• Tap ‘Save’ to make the changes.

Thus, users can easily browse the product and place it directly on WhatsApp. Moreover, they can make payments and track their order status.

9. WhatsApp Business API

WhatsApp Business API is another useful feature of WhatsApp Business. It is designed to help large sized companies to reach their target customers globally. A most secure and quick way to connect with the audience. Through this feature, a business can send messages to people and manage engagement within WhatsApp.

Whatsapp business API is not only a feature like others we discussed above. But a complete concept on which marketing is based. It is used to manage large-scale engagement appropriately or flawlessly.

10. Cart

The cart feature of WhatsApp Business streamlines the buying process and enhances the entire customer experience. Users can scroll through the catalog, pick products, and add them to their cart -everything in just WhatsApp conversation. Such an integrated shopping experience makes it a flawless option for executing shopping decisions. All it needs without leaving the chat page.

When the items are added, users can send their cart to the business as a message. This works like a preliminary order, that can review and confirm the order. It lowers the potential for errors in order booking; everything is shared via WhatsApp.

11. WhatsApp payments

Whatsapp payments are the most effective feature of WhatsApp Business. Why? Maybe because country regulations have made it difficult for the communications behemoth to integrate payment systems.

Facebook Pay powers WhatsApp Pay, which is handled by Cielo. It may be accessed through the basic and business WhatsApp apps. Additionally, individuals in Brazil and India are the only ones who may access it. 

12. Short Whatsapp links

WhatsApp business application enables the creation of click-to-chat links. Hence, people can easily contact you by clicking it or scanning the QR code. You can make a default message and offer your consumers the choice of sending your business a predefined message to initiate an interaction.

When a client clicks the short link on WhatsApp on a mobile phone, it automatically starts a chat between both of them. If they open the short link on the browser, they will be redirected to the web page with your business details. 

The following feature streamlines the process of lead generation. It enables lead communication to particular topics like scheduling demons or discussion subscription plans using predefined message templates. Such links can be connected to different tools such as social media, email campaigns, and websites.

13. Click-to-WhatsApp ads

Click-to-WhatsApp ads are placed on Meta platforms like Facebook and Instagram. If a user clicks on this ad, it redirects them directly to WhatsApp chat with your company. This is a straightforward and quick way for lead generation.

These ads can be customized with a CTA button that motivates users to message you. And it is highly recommended for instant messaging and customized interactions.

Frequently Asked Questions

Q1. Can we create a WhatsApp business without a phone number?

A. WhatsApp business needs a phone number to get registered and create an account. You can add a mobile number or even a landline, but the same number can’t be used at the same time on WhatsApp Messenger and WhatsApp Business.

Q2. What are the limitations of WhatsApp business?

A. As compared to WhatsApp Business API, WhatsApp business apps have some restrictions like scaling. It’s not perfect to manage a large volume of messaging. And sometimes lacks advanced automation and integration options. Additionally, users have to save their contact numbers to receive broadcast messages.

Q3. What features are offered by WhatsApp Business?

A. The WhatsApp Business app offers numerous features to a business, including a business profile, quick replies for FAQs, product catalogs, automated greeting and away messages, contact labels for organization, carts for orders, message statistics to monitor performance, WhatsApp Broadcast for bulk messaging, and short links for direct chats.

Q4. How much does it cost to use the WhatsApp Business app?

A. WhatsApp business is a free application used for communication purposes as it’s available freely on the Play Store or AppStore.

Q5. How to obtain WhatsApp Business API?

A. To get WhatsApp Business API, all you have to do is contact a WhatsApp Business partner like Getgabs. It simplifies the practice by helping you to set up your API account and integrate it with existing software. So contact us today to get started!

Conclusion

After discussing the above, Top WhatsApp Business features that can streamline your business processes and enhance client interaction have been examined. You can offer your goods or services in a product catalog, use rapid answers to communicate more quickly, set up automated messaging to be responsive even after office hours, and more.

Furthermore, Click-to-WhatsApp Ads provide a straightforward method of generating leads, and WhatsApp Broadcast and short links facilitate the process of connecting with numerous clients while maintaining personal interactions.

Upgrade to the WhatsApp Business API if you wish to expand your capabilities and scale your interactions. The Platform is a great option for people who need to manage a greater number of client contacts because it provides extensive WhatsApp automation and connectivity with CRM systems.