How to Get Blue Tick Verification on WhatsApp Business?

We are here with our blog on ‘How to get blue tick verification on WhatsApp business?’ Currently, Meta is offering businesses from green tick verification into a blue tick. Meta has made changes for the company to show them authenticity by having a blue tick badge on their account. 

A blue tick verification on WhatsApp business shows that you’re loyal and trustworthy towards your customers. Having a verified blue badge on your WhatsApp profile helps you to market your brand effectively and get more leads. 

Following Meta’s approval process and instructions to use its services, having a blue tick badge on WhatsApp business may be complicated. However, in this article, we will discuss the process of getting BlueTick verified and its benefits. Read on to learn more about this verification.

What is the Blue Tick Badge on WhatsApp Business?

The verified blue tick trademark is displayed on your WhatsApp business account whenever you communicate with your customers. This verified account on WhatsApp is a sign of a trustable and official business profile, obtained with an extra verification step by Meta.

To obtain this verified badge for your business account, the organization has to finish the detailed verification procedure and fulfill the Meta requirements. Blue tick verification is the only medium to achieve customer’s trust, so the customer is sure they are in safe hands. 

Also, blue tick verification for businesses gives credibility to accounts and brand trust. The badge helps the people to recognize official companies or let them know the organization really belongs it declares to be.

Whatsapp has robust corporate verification and authentication rules to protect users from fraud and spam accounts. As in outcomes, the app process includes various phases and is only sometimes confirmed.

To apply for the blue tick verification, you have to use the WhatsApp Business platform, which means the WhatsApp Business API. The blue tick verified badge on the WhatsApp profile helps distinguish between a regular WhatsApp account and an official WhatsApp business account. 

5 Key Benefits of Blue Tick Verification on WhatsApp Business

Achieving a verified blue tick badge on your Whatsapp business account offers various benefits that have positive impacts on your business. Here, we will describe the practical benefits of a blue tick verification:

1. Build trust in the company

In the age of spam and impersonations, clients are growing safer when connecting with organizations online. The blue tick badge on WhatsApp business is a sign of authenticity, assuring the customers interact with a reputable company. The verification process involves a detailed evaluation of your business’s validity. This ensures customers that they will engage with the actual brand rather than potential fraudsters. 

2. Grow professionalism and credibility

First impressions are the most important, and having a blue badge next to your profile boosts your trustworthiness. It indicates your commitment to providing dependable services and accurate details. Clients will likely trust a company with a verified image, which provides a competitive benefit in the marketplace.

3. Enhanced customer experience

Whatsapp is most famous for its smooth and comfortable conversation features. Through a verified blue tick badge, the business may offer more benefits to improve the customer experience. Verified companies get access to tools such as quick replies, enabling them to reply to commonly asked questions quickly. You can even create automated WhatsApp messages to offer users the necessary information after working hours. This assures them they feel appreciated and valued, which promotes loyalty and favorable feedback.

4. Reach and accessibility

With more than 2 billion users globally, WhatsApp is the best platform for growing your company’s customer base. Having a Verified WhatsApp business account helps people recognize your company. It increases the chance that they will open your marketing message. Additionally, it makes your business more discoverable. It invites customers to engage with you, which could grow your clientele and earnings.

5. Encourage people to know your brand

Customers are more likely to stick with you as long as they feel comfortable doing business with you. The WhatsApp Business blue tick fosters trust, which in turn fosters brand loyalty. Loyal customers build your brand organically by using your goods or services again and spreading positive word-of-mouth recommendations.

Criteria for Verified WhatsApp Business Account

There are four criteria for a verified WhatsApp business account. A few of the companies only have a blue tick on their WhatsApp business. If you are not qualified for the blue tick verified badge on WhatsApp business, do not get demotivated; WhatsApp not only verified the organizations for the blue tick verification on the business profile. 

Companies need to ensure that there are four main requirements to achieve a blue tick badge on WhatsApp business. This is crucial for the company to get the blue tick symbol on WhatsApp business instead of getting rejected by WhatsApp’s terms of service.

• WhatsApp API access is available through an official WhatsApp business service provider like Getgabs.
• Verified Business Manager
• 2-factor authentication enabled
• Good quality rating on your business account
• Should have a notable and reputable brand

According to Meta, a prominent firm represents a well-known and frequently searched entity or brand. To be considered for an Official Business Account, businesses need to provide three to five links to media coverage from news articles or publications.

The company must be mentioned in the media links, and the coverage’s business name must match both the Meta Business Suite and WhatsApp Business display names.

It’s crucial to remember that Meta does not accept promotional or paid content for reviews. Meta searches for the brand on Google in addition to media links; therefore, setting up a Google Business Profile is highly recommended. Another indicator of a company’s importance on Facebook is the quantity of its followers.

Even though meeting every criterion appears straightforward, there’s no assurance that your WhatsApp business profile will authenticate. Now, let’s see how to apply for blue-tick verification for your business.

How to Apply for a Blue Tick Badge?

You have decided that your company meets the requirements for the WhatsApp blue tick. Now, it’s time to start the application process. Before you begin, check that your business is eligible for the WhatsApp business API. There are ways to apply for a blue tick badge.

The WhatsApp green tick badge is now being transformed into blue tick verification. The Whatsapp blue tick trademark enables businesses to create trust with their clients. It shows that the WhatsApp number belongs to a verified business profile.

Getgabs currently helps more than 100 clients, such as Stellar Skoda, Looks Salon, Vanarai, and more, to achieve a verified WhatsApp blue tick badge. Having a blue tick badge on your WhatsApp profile must be verified by Meta, and you must follow some simple steps with five media articles. Contact our team to have a WhatsApp blue tick badge.

To apply for a blue badge for Free with a Getgabs Pro account, you can:

• Sign up or log in with your Getgabs account.
• Move to your account Dashboard and tap on ‘WhatsApp Manager’.
• It will take you to your Meta Account>Go to Settings>Business Settings>Business profile.
• Tap on the ‘Request verification button’.
• Submit your business details, including your business name, contact details, and website. 
• Wait! Meta will verify the details within some time (usually, it takes 3-4 hours).

You know the best part is? Our expert will contact you through Google Meet during the entire process. Below are the steps to instruct you to authenticate your WhatsApp business account: 

1st Step: Move to the Developer Facebook account and tap on WhatsApp.

2nd Step: Tap on API setup and move to WhatsApp Manager.

3rd Step: Now, tap on WhatsApp to display the name of your organization.

4th Step: Tap on the Submit Request button.

5th Step: Now add the description of your company and paste five company media article links.

Note: Do not use your own website links or self-published promotional materials.

Congratulations! Now, you are verified with a WhatsApp blue tick badge.

Is It Worth Applying for WhatsApp Blue Tick Verification?

Yes, this is worth applying for WhatsApp blue tick verification. A blue tick badge on WhatsApp is a top-notch feature that improves the company’s credibility, trustworthiness, and authenticity with clients.

Unlike a standard business profile, access to additional features on WhatsApp Business is restricted to users who have earned a verified badge. First off, rather than prohibiting marketing campaigns on WhatsApp, blue tick verification aids in creating brand impressions.

Users who see a blue tick on WhatsApp Business are shielded from falling for con artists and phony companies. Second, the blue tick on WhatsApp Business makes industry access to the WhatsApp Business API—which offers capabilities like automation and third-party application interaction—possible. Organizations may enhance customer service and save time by doing this.

Thirdly, the blue checkmark facilitates customers’ ability to locate and contact the company via WhatsApp. Additionally, it makes businesses seem more professional and helps them stand out from their competitors. 

Tips to Get Your WhatsApp Blue Tick Verified

The following section contains what a business can do if it is rejected for the blue tick verification. The section will also involve what we should do if our business fails WhatsApp to have a blue tick badge on WhatsApp’s business profile.

Through the Getgabs customer support team, if a company wants to enhance its options and get the best possible method to having an official WhatsApp business profile, ensure they meet Meta’s criteria. 

Instead of the requirements mentioned above, there are four tips you can use to get a blue trademark next to your WhatsApp account. 

• Use a work email address instead of webmail (e.g., Gmail, Hotmail, Yahoo).
• Paid media advertisements will not be considered.
• Maintain quality rating for WhatsApp phone numbers.
• Improve brand awareness.

Let’s discuss these tips in detail and how they will help the business to get the blue tick verified.

1. Develop an official website and Email

Customers want to work with a business that only bothers to collect proper contact details. Having an email address or a website is now considered a professional need. 

2. Schedule click-to-WhatsApp ad campaigns

Another tip to enhance your WhatsApp blue tick verification is to run marketing click-to-WhatsApp ad campaigns. WhatsApp marketing campaigns allow you to know that you are a loyal customer. The higher WhatsApp marketing ratio activities help to get a verified blue tick badge for a WhatsApp business account. 

3. Manage WhatsApp phone number quality rating

Tailoring your WhatsApp business API profile offers a strong case when applying for an OBA. Hence, if you want a great chance of getting approved by Meta, your message volume and quality rating must be high.

4. Encourage brand awareness

According to Meta, notability is one of the most important requirements for a business to get approved for WhatsApp verification. To become a well-known organization, your business needs to have a solid online presence. This means running public relations efforts on popular websites and garnering a ton of favorable press.

Make arrangements for your company’s press releases to appear on major news sites and websites catering to specialized audiences. You may cite up to five articles in the submission process. Kindly ensure that every one of them is counted.

Utilize QR codes and WhatsApp links to entice customers to follow your company on Facebook and Instagram and leave positive reviews.

What to Do If Your Blue Tick Verification Gets Rejected?

Of course, there are many times when WhatsApp rejects your application for a blue tick verification badge. Then what? If this is the scenario, your business will be required to wait. New apps may only be submitted after a 30-day waiting period. 

However, WhatsApp does not enclose the reason for an application’s rejection. As discussed earlier, you must be a well-known business with some traffic on your website or social media channels; the larger your brand and the more visitors you have, the better you can be verified with a blue tick badge.

The reason for the rejection of WhatsApp blue tick verification: 

• Unverified business contact number
• Unused primary account for business
• Less information about your company

The good news is that many requests are approved after the second or third try, so determination is essential!

But the things you can do in such a situation:

1. Experience Being Rejected Reason

WhatsApp usually explains the reason for rejection in its communication with you. Please read the rejection message to learn why your application was denied. The problem’s resolution will depend heavily on this information.

2. Improve Business Profile

By including thorough and precise information, you can improve your WhatsApp business profile. This consists of a professional profile photo, contact details, company hours, and a rigorous business description.

3. Verify the WhatsApp Commerce Guidelines

Make sure your business and communication methods abide by WhatsApp’s policies for business and commerce. WhatsApp has particular guidelines for companies, and verification requires compliance.

4. Stay updated

Follow WhatsApp’s rules and regulations, as they are subject to change. Ensure that your communications and business procedures continue to meet WhatsApp’s requirements.

5. Enhance Mistakes

After you’ve identified the reason for the rejection, correct any mistakes or inconsistencies. This can entail rectifying your company’s details, making sure you’re following WhatsApp’s policies and procedures, or resolving any operational or technical problems.

6. Top-Up Press Attention

Increasing the amount of media attention your brand receives through natural articles will boost your reputation. Positive press signals to WhatsApp that your company is respectable and well-known.

7. Website Widget for WhatsApp Chat

You can enhance your online presence by including a WhatsApp chat widget on your website. This will make it easier for website visitors to initiate WhatsApp discussions with your business. Add links to WhatsApp on your social media to foster interaction with the audience.

Frequently Asked Questions

Q1. What is the blue tick badge for businesses?

A. The verified blue tick appears on your WhatsApp Business account whenever you communicate with your customers. It is a sign of a trustable and official business profile, obtained with an extra verification step by Meta.

Q2. What are the criteria for verifying the WhatsApp blue tick?

A. The criteria to get verified for the WhatsApp blue tick badge include an official WhatsApp business profile following the WhatsApp terms and conditions and a known business. This should be a valid or active existence on the platform.

Q3. How do you achieve a blue tick for WhatsApp business?

A. The first step is to set up a WhatsApp business account or request a verified one from a WhatsApp solution provider such as Getgabs.

Q4. How does Getgabs help the business get a blue tick verified?

A. Getgabs is an official WhatsApp solution provider and an official Meta business partner. As a trusted business, you can set up an account on Getgabs and access the service or insight needed to save your business’s WhatsApp blue tick verification.

Q5. Is Blue tick verification helpful for industry growth?

A. The blue tick badge next to the business name improves the customer experience and trust. Meta refers to this as a vital tool. It enables businesses to customize their message and offer seamless customer service with excellent conversion rates.

Q6. What do we need to do if blue tick verification gets rejected?

A. You can reapply for the verification after 30 days, as the rejection for the blue tick verification does not impact scheduled marketing campaigns and existing clients. Having a blue-tick trademark offers professionalism to your business account.

Conclusion

The blue tick verification on WhatsApp business accounts in the digital world shows integrity, trust, and professionalism. The advantages of growing customers’ trust, enhancing customer experience, and expanding reach are apparent. 

As a result, achieving blue-tick verification is the catalyst you need for exceptional development and success in the digital era. As I mentioned earlier, getting blue-tick verification for your business is challenging but highly desirable.

However, if WhatsApp rejects your application for the blue tick badge, you can still optimize the features of the WhatsApp Business API. Likewise, the WhatsApp blue tick badge offers your company a more personalized and official appearance; you can still use it without it.

Utilize the WhatsApp blue tick verification badge to enhance your WhatsApp marketing strategies today!