How To Automate Brochure Sharing on WhatsApp?

Have you ever thought, what if you have the feature to share your customers a product brochure instead of asking them to visit the store or connect over a call? Isn’t that a good thing for all businesses? 

Of course, to simplify the product selling process, brochure sharing is essential for the industry. It offers a tangible way to interact with clients, create trust, and offer detailed information regarding products. But what is the best platform that draws an audience with good conversion rates? Well, with the help of WhatsApp Business API, this is possible. 

WhatsApp marketing with brochures is easy to distribute, cost-effective, and grows brand awareness and market share. In the technology-driven world, multiple businesses are using brochures. Automating brochures on WhatsApp shares multiple benefits, including boosting efficiency, productivity, and enhancing customer experience. 

So, are you ready to leverage the WhatsApp brochure automation tool? Then take a look at this creative and helpful article to know more about the title in detail.

What Is A Product Brochure & Why Do We Need To Automate It?

A product brochure is a handy and detailed piece of paper that describes your business, brand, and product. These are powerful, targeted features leveraged to learn your target audience and the public of the offered services. Furthermore, these are more than simple promotional software, they represent the brands and benefits that the audience can relate to.

Whenever a customer queries about a specific product from the business, instead of visiting the store, the business can share the product with the customers directly on WhatsApp. When online ads dominate, brochures provide a fresh alternative. 

Using WhatsApp automation to automate brochures on WhatsApp offers a specifically high value for the business. It reduces the staff workload by communicating with customers to share product information. They can efficiently leverage automation tools to expedite processes. The technology allows for simplifying the process, saves time and resources, and allows for better control. The organization can even track the brochure distribution, basically leading to growing sales and marketing effectiveness. Through WhatsApp BSP, businesses can send automated WhatsApp messages for brochures on WhatsApp.  Therefore, a well-designed brochure tells volumes of your professionalism.

Prerequisites to Automate Brochure on WhatsApp

In today’s fast-paced environment, buyers are looking to get quick details on WhatsApp. Whether you’re from retail or e-commerce, WhatsApp brochures are always a powerful way to show your services. However, manually sharing brochures could be time-consuming and inefficient. 

WhatsApp automation allows organizations to send PDF brochures on WhatsApp automatically, but before diving into it, ensure you have a few things available:

• A WhatsApp Business Account (preferably with API access or connected via a third-party platform)
• A PDF format brochure, or maybe a link
• Automation tools like GetItSMS
• Optional: Website, landing page, or lead form

A Detailed Step To Automate Brochure Sharing on WhatsApp

Follow the steps below to send a PDF brochure on WhatsApp automatically;

Step 1: Get Your Brochure Ready

Before starting to automate brochures on WhatsApp, make sure your brochure has a well-structured design and is saved as a PDF or image. It must be accessible on mobile devices. To deploy it on Google Drive, Dropbox, or your website hence you can easily share the link later.

Step 2: Choose a Tool to Help You Automate

Choose GetItSMS as your automation tool to integrate its effective features. Selecting a platform generally depends on your budget, required features, and technical knowledge. 

Step 3: Choose How People Will Ask for the Brochure

Consider what will be in the brochure to be shared. You can set up the brochure to be sent when a user:

• Sends you a specific word like “brochure” or “info”
• Fill out a form on your website
• Click a button from your Facebook or Instagram ad
• Scans a QR code

Step 4: Set Up WhatsApp Automation

GetItSMS will help you to integrate WhatsApp Business API and all its features.

• Link your WhatsApp Business account.
• Craft a WhatsApp message template that contains the brochure link or file with a sample message like:
  “Hi! Thanks for reaching out. Find the attached brochure you requested: [PDF]”
• If required, share the message with Meta for the approval process.

Step 5: Add Smart Logic

With the help of a selected platform:

• Set the trigger “When a user sends a message like ‘brochure’, then respond with a brochure template.”
• Add customization utilizing dynamic factors like name or product of interest.
• If your brochure varies based on the user’s preference, you can add conditional logic.

Step 6: Testing the Automation

• Test the flow with various inputs.
• Ensure the brochure link opens correctly on all devices.
• Check for delays, incorrect replies, or delivery failures.
• Ask a few team members or friendly users to test and give feedback.

Step 7: Go Live and Let It Work for You

When the automated brochure is ready to send. So, once it’s working perfectly, you’re ready to go! Now you’re ready to auto-send a brochure to customers on WhatsApp whenever they trigger a message. Relax, focus on sales, or grow your business.

Benefits Of Automating Brochures on WhatsApp

Automating brochures on WhatsApp is a very interesting thing that any business owner wants to have. It’s about creating an easier and more effective experience for both customers and businesses. This is how it helps the industries:

1. Instant Response, Anytime

No clients like waiting. With the WhatsApp brochure automation tool, brands can immediately send product brochures anytime. You can never miss a deal or lead, even while you’re away from your phone or out of working hours.  

2. Saves Time & Manual Effort

Now no more manual sharing of product brochures. Automation will manage all automatically without requiring a human agent to get involved. Your team can target other tasks and create relationships rather than performing repetitive tasks.

3. Better Customer Experience

A quick and professional reply always maintains transparency and trust. When a user receives a brochure immediately, it presents your business as organized, responsive, and appreciative of the time.

4. Personalized Touch

Smart automation helps to keep it personal while the person’s name is described in the product or service they queried for, and also aligns the brochure on the basis of their interest.

5. Scalable for Marketing Campaigns

Managing an advertisement or gathering leads in bulk? You can manage hundreds or even thousands of brochure requests with automation and never have to do a thing.

6. Track Performance & Engagement

Many of the WhatsApp automation platforms allow tracking delivery rates, clicks, and open rates. You can check which product brochure works best and enhances the strategy over time.

7. Easy to Integrate with Other Tools

A reliable WhatsApp automation tool helps to connect with your software, like CRM, landing pages, lead forms, and WhatsApp chatbots. You can manage from beginning to end to create a hassle-free sales funnel.

8. Cost-effective and Efficient

Rather than hiring a large team or spending hours on follow-up, just integrate automation to send brochures automatically on WhatsApp. Let the system do the work – save time, effort, and money in the long run.

To put it succinctly, automating brochures on WhatsApp is similar to employing an incredibly productive secretary who works nonstop and never forgets to follow up.

Best Practices Of WhatsApp Brochure Automation Tool

One of the essential key findings about automating brochures on WhatsApp is to understand how essential effective data management is for overall efficiency. Worries about data quality were mainly significant, with 96% of respondents thinking about the quality of business data. 

To ensure your automated brochure sending on WhatsApp offers beneficial, professional, and smooth, here are some important best practices to consider:

1. Follow WhatsApp’s Rules

Ensure you’re following WhatsApp’s instructions before sending anything over WhatsApp. The users who have given their consent to send messages should not spam them with repeated messages. If you’re leveraging WhatsApp Business API, include predefined message templates. It makes your account secure and shows clients appreciate their privacy.

2. Add a Clear Call-to-Action (CTA)

Do not just share the brochure without making it creative. Ask the user to take an action on it. You can add innovative CTA buttons in your message that push the user to click on it.

• “Reply ‘yes’ if you’d like to talk to our team.”
• “Click here to book a free consultation.”
• “Got questions? Just message us anytime!”

Remember, always have a clear CTA always gives direction and supports the conversation forward.

3. Ensure Brochures Are Mobile-Friendly

Most people will open your brochure on their phone, so it needs to look good and load quickly.
Use a clean, simple design, avoid tiny fonts, and keep the file size light so it doesn’t take forever to download. Test it on your own phone to be sure!

4. Track What’s Working

Use your automation tool’s analytics to see how many people:

• Received your message
• Opened or clicked the brochure
• Replied or took action

The technology helps to know what’s working and your strategy to achieve better results on time.

Frequently Asked Questions

Q1. Can we send an automated WhatsApp message for the brochure?

A. Of course, with a WhatsApp solution provider like GetItSMS, you can set up an automated brochure sending messages on the basis of user actions, such as a keyword or submitting a form.

Q2. Is coding required to set up automated brochure sharing on WhatsApp?

A.This is not required to have coding knowledge. You can use no-code tools or a chatbot. Platforms like Getgabs are easy to use and accessible for non-tech users.

Q3. What is the best design for brochures on WhatsApp?

A. PDF is the best format. This is easy to read on mobile, keeps the design creative, and looks professional. Hence, you can send PDF brochures on WhatsApp automatically with automation tools.

Q4. Do WhatsApp message templates need to get approved before use?

A. Yes, if you’re using WhatsApp Business API, you have to submit the message templates for approval. The process for approval hardly takes a few hours.

Q5. How do you set up an automated brochure on WhatsApp?

A. To set up an automated brochure on WhatsApp, you should have: A whatsapp business account, a ready-to-send PDF brochure, a WhatsApp automation tool, and a triggered message.

Conclusion

Automating brochures directly on WhatsApp simplifies the lead-nurturing process and makes your brand look more professional. Through using a few simple tools and steps, you can set a software that works 24/7 and never misses a potential customer. In today’s competitive world, a brochure can seem just a paper to multiple. A well-structured brochure is powerful and helps to display brand identity and offerings.

Why wait then? Are you ready to adopt the brochure automation marketing tool? Start setting up your automated brochure on WhatsApp today and give your clients the instant experience they require. Start auto-sending a brochure to customers on WhatsApp!