Top 10 WhatsApp Business API and Shared Inbox Service Providers in India

In India, WhatsApp users check the app more than 23 times a day. It is the most popular messenger app with around 2.2 billion monthly users and a 98% open rate for messages. It has become the quickest way for businesses to reach their customers in real time. 

To make the most of this, WhatsApp introduced WhatsApp Business API. Unlike WhatsApp, the API helps businesses to send Bulk messages, integrate chatbots, and automate conversations. While meeting Meta’s guidelines, it also responds to customer queries instantly.

But to gain benefit from it, it is also important to choose the correct service provider. A service provider that helps your business effectively utilize the WhatsApp API to meet customer engagement and sales expectations. 

In this guide, we are going to explore the top 10+ WhatsApp Business and Shared Inbox Service Providers in India. It is a comparison of features, pricing, pros, and cons, so you can evaluate which is the right choice for your business. 

What is WhatsApp Business API?

WhatsApp Business API was introduced in 2018 by WhatsApp as a communication channel for medium and large organizations. It is different from the WhatsApp app, which is restricted to individual users or small businesses. The WhatsApp API gives businesses a platform to engage with customers at scale. 

It is a secure tool for messaging, customer support, and marketing. Businesses like eCommerce, healthcare, and travel have effectively utilized the WhatsApp API to meet customer engagement and sales expectations.

With API, businesses can:

• Send alerts like order confirmations, shipping updates, payment confirmations, OTPs, and all types of promotions.
• Use chatbots for FAQs, appointment scheduling, and buying assistance.
• Create custom messaging flows for onboarding, support, and lead acquisition.
• Allow for real-time conversations with customers.
• Connect WABA to manage interactions between CRM, ERP, e-commerce platforms, helplines, and tickets.
• Automate workflows like tracking orders, gathering feedback, and creating support tickets.

Things to look for in a WhatsApp Business API service provider

The following are things to look at when thinking about the WhatsApp Business Service Provider for your business.

1. Quick Integration

The integration process must be smooth. At this stage, it should not be very difficult to connect the WhatsApp API to your customer relationship management system software.

Consider selecting an all-around communication platform, such as Getitsms, that you can integrate with your WhatsApp marketing. 

2. Security and Compliance

The API service provider must adhere to WhatsApp’s guidelines and policies. Noncompliance with the restrictions can lead to loss of service. Data protection is very important for complying with the rules released by Meta.

Verify that the WhatsApp service provider complies with protection regulations and security standards. Security and compliance are essential to safeguarding users’ and customers’ sensitive information.

3. Analytics Report

The WABA providers make it possible to get real-time performance analytics for your broadcast campaigns. These providers provide analytics reports with metrics such as the number of people who read, the delivery rate, the delivery failure, and more.

4. WhatsApp Automation

WhatsApp automation offers endless possibilities. Easily deploy an AI-powered active chatbox with the help of WhatsApp API providers such as Getitsms to answer the queries of your customers. Businesses can create WhatsApp message templates with this tool. 

5. Easy Navigation

WhatsApp Business API providers allow you to choose your favorite marketing tools effortlessly. Allows integration seamlessly through the best WhatsApp Business API service providers in India.

Benefits of WhatsApp Business API

Get the best of WhatsApp marketing with the support of WhatsApp Business API. About the WhatsApp marketing destination for your business, WhatsApp Business API is the most effective means of getting it done. Connecting with WhatsApp BSP (Business Solution Provider) can have many benefits for businesses.

The following are the key benefits of using WhatsApp Business API, outlined

• Promote unlimited advertisement campaigns through opted-in customers and users with the help of WhatsApp business service providers. 
• Easily automate notifications on WhatsApp with the help of integrations.
• Get a verified blue tick on WhatsApp to boost the authenticity of your business.
• Use live human chat support with no limit on the number of devices you are permitted to use.
• Integrate WhatsApp chatbots to automate support and sales for your business.
• Perform all the retargeting ad campaigns through WhatsApp.

Top 10 WhatsApp Business API Service Providers in India

In this section, we have curated the top 10+ leading WhatsApp Business API service providers in India.

1. GetItSMS

Getitsms is the best WhatsApp Business API service provider in India. It offers a range of services, including bulk SMS, WhatsApp bulk message, voice, and email services. It also provides WhatsApp business solutions like group messaging. Getitsms allows businesses to send up to 256 messages to users and customers at once. 

Pros:

• Automation for WhatsApp marketing.
• Seamless integration with many applications.
• Showcase multi-product catalog.

Pricing:

The cost of sending WhatsApp bulk messages is $0.0099 per message. Visit the website to know more.

2. Getgabs 

Getgabs is the best WABA service provider in India. It is an end-to-end encrypted platform designed for small and medium-sized businesses. It helps businesses increase their sales by 30-50% with a full range and higher conversions, all with a more intelligent customer experience. 

Getgabs offers a full range of features, including bulk messaging on WhatsApp, AI Chatbots, automation, and campaign tracking. It seamlessly connects firms to manage sales, marketing, and support from one simple dashboard.

Pros:

• No setup fee.
• Customizable Bulk messaging & campaign scheduling.
• AI Chatbot for instant response and lead capturing.
• Built-in CRM & client tracking.
• Click-to-WhatsApp ads 
• Automation for sales funnels.
• Transparent pricing with SMB friendly plans.

Pricing: 

Visit the website to check out Getgabs’ WhatsApp Business API pricing.

3. Zixflow 

Zixflow is also a WhatsApp Marketing and API provider in India. It offers businesses several services, including 2-way communication and Chatbots. Its WhatsApp cloud API helps businesses automate, schedule, select templates, send, and personalize messages, all from a quick and easy dashboard. 

Pros: 

• Robust API documentation system. 
• Businesses can manage interactions, add notes, create activities, save files, and create contacts. 
• Facilitate AI-driven, two-way conversations
• Auto-assign incoming messages and leads.

Cons: 

• Users feel overwhelmed by the dashboard.
• Pricing is higher than the other providers. 

Pricing: 

It offers a 7-day free trial. It is priced at ₹1,999/month, charged annually. You can visit the site for more information.

4. MSG91 

MSG91 is a leading provider of API solutions. This is a great option to improve customer experience using communication channels such as WhatsApp, Email, SMS, and Voice calls. It offers a dynamic process to connect you with your global customer base. It allows you to send WhatsApp messages at scale, order details, and OTPs. 

Pros: 

• Promotional and Transactional WhatsApp messaging
• AI chatbots for quick reply
• One Unified Inbox for All Chats, Instagram, Emails, Webchat
• Real-Time Customer Updates

Cons: 

• Clumsy contact management
• limited support for Mac
• Message delivery failures

Pricing: 

MSG91 has a per-message pricing model based on the type of message. Click here to check the website for the pricing of this solution provider.

5. Textlocal

Textlocal is a business-to-business WhatsApp marketing service provider. It offers a pay-as-you-go option for users, and they can start sending messages within minutes of signing up. Textlocal is ranked among the top WABAI service providers in India at present.

Pros:

• Scalable WhatsApp Business API service provider for your business.
• Cost-effective WhatsApp BSP.
• Easy-to-use user interface.
• Supportive customer support.

Cons:

• API integration with other systems can lead to issues. 
• WhatsApp API message markup cost.
• Compared to other API service providers, it has a limited number of features. 

Pricing:

Per-month and annual plans are available. Visit the website to know more.

6. Wati

WATI is a SaaS platform that helps businesses communicate with their customers. It is a customer communication platform based on the WhatsApp Business Solution. Today, this company is among the top WhatsApp Business API solution providers in India. With the help of WATI, you can conduct personalized conversations.

Pros:

• Engage with your customers in real time.
• Personalized conversations.
• Message automation.

Cons:

• WATI is available only for the Business API.
• Customer Support problems and issues.

Pricing:

Monthly and annual plans are available. Plans start at $39 per month.

7. Interakt

Interakt offers a comprehensive set of features to automate business conversations on WhatsApp. With the help of Interakt, you can easily send bulk messages on WhatsApp. It includes features such as a shared team inbox and automated chats on WhatsApp. 

Pros:

• Quick approval and access to WhatsApp Business API.
• Team productivity report.
• Green tick badge verification.
• Quick integration with e-stores.

Cons:

• There is no chatbot.
• The smart dashboard feature is not available.
• Customer support using email can take 2-3 days.

Pricing:

Interakt has three monthly plans. The starter plan costs Rs. 999 plus taxes for 2000 active contacts. It offers limited features.

8. Gupshup

Gupshup offers all forms of communication to companies, regardless of size. It is one of the WhatsApp business service providers in India. Using WhatsApp, firms can directly communicate with their clients and send as many messages as they want about their stocks.

Services offered by Gupshup include notifications for orders, customer support, and much more. This platform provides a wide range of advanced features, such as real-time analytics and conversational AI. Leverage Gupshup to improve customer support and enhance the way your customers interact with you. 

Pros:

• Multiple language support.
• Automatic template selection and translation.
• Reach a wide audience.
• Schedule reminders for follow-ups.
• Reach a Wider audience with multi-lingual support.
• Use AI-based WhatsApp chatbots.
• Use your WhatsApp account as a virtual store.

Cons:

• Gupshup’s API is relatively more expensive than the cost of other WhatsApp Business API service providers in the market. 
• Technical complexity can create problems for non-technical users.
• Another challenge that has resulted from using WhatsApp Business API is integrating it with other systems. 
• WhatsApp API message markup cost.

Pricing:

Pricing is not listed on the website. You can visit the website and request more information about pricing.

9. DelightChat

Just like how DelightChat presents the WhatsApp Business API, which helps businesses to communicate with their users and customers. Delight Chat’s API is simple and intuitive in Usage Reporting & Analytics. 

It also offers automatic template translation and multiple language support. This platform can help businesses improve real-time communication and automate customer interactions using advanced conversation AI technology. Among the top WhatsApp Business API solution providers, it is one of the best in the Indian market. 

Pros:

• Chatbots for improved customer experience.
• Robust analytics.
• Reporting tools for valuable customer insights.
• Labeling conversations as ‘Exchange,’ ‘VIP,’ and ‘Refund.’
• Use ticket creation to deal with customers and their communication.

Cons:

• Limited customer support 
• High Cost
• The response time of emails in the startup plan is 2 working days.
• Charges for premium plans are high in comparison to those of other Business API service providers in India.
• Message markup cost is charged.

Pricing:

Delight Chat offers three monthly plans: Startup, Scale, and Growth. The basic startup plan is $49 per month and includes a $25 charge for a WhatsApp green tick.

Additional charges of $50 are payable for one conversation in a 50-minute session. The scale plan charges $99 per month, and the growth plan charges $299 per month.

10. Brevo

 

Brevo (formerly SendinBlue) is an all-in-one marketing solution that provides solutions to businesses using its WhatsApp API. The benefits that come with using Brevo include: Multichannel messaging, a feature of advanced reporting features, and automation of the platform. 

Pros:

• Multichannel messaging
• Automation capabilities
• Advanced Reporting
• All-in-one marketing platform

Cons:

• Compared to other WhatsApp API service providers, it has a limited number of features. 
• A free trial is not available.

Pricing:

Brevo plans start at $25 per month.

11. Twilio

Twilio is a specialized marketing partner of Facebook. It is one of the top WhatsApp Business Solution Providers in India. As to the capabilities of the platform, the targeted businesses can further adjust it according to their specific lines of business. Using Twilio, you can assemble an omnichannel for SMS marketing, push notifications, call tracking, and web chat for your business.

Pros:

• Omnichannel platform
• Communication channels for VoIP, phone calls, messaging, WhatsApp messaging, and emails.
• A good degree of extensibility and customization.

Cons:

• Technical knowledge is required to get on board.
• Lagging customer support.
• Challenges regarding the deliverability of mass messages, broadcasts, and email. 
• Service costs can escalate heavily.

Pricing:

The service cost is $150 per month. A free trial is also available.

12. Kaleyra

Kaleyra is among the top WhatsApp Business API solution providers in India. It has ranked among the top API providers in the ripple of conversational commerce.  It offers a comprehensive suite of technology solutions, including media sharing, quick reply buttons, chatbots, auto-replies, and customizable message templates.

Pros:

• Flexibility in solutions to meet specific business requirements.
• Services include multimedia communication, documents, videos, QR codes, audio, etc. 
• Cutting-edge chatbots for real-time updates.

Cons:

• Limited customer support.
• A trial option is not available.
• A markup fee is applicable.

Pricing:

Pricing is not available on the website. Visit the website to get a quote.

13. Aisensy

Aisensy is a kind solution for automating business communication. It is one of the most popular and reliable service providers for WhatsApp Business API in India. With the help of Aisensy, businesses can easily manage their end-to-end WhatsApp communication.

They can manage their end-to-end sales processes on WhatsApp, such as chatting with customers, placing orders, making payments, and tracking orders.

Pros:

• Chatbots for improved customer experience.
• Robust analytics.
• Reporting tools for valuable customer insights.
• Multiple language support.

Cons:

• The number of unique contacts for sending messages is limited.
• Another issue is that prices for uniquely targeted onboarding calls are relatively higher than most offerings from WhatsApp business API companies. 
• Message markup cost is charged.

Pricing:

Pricing is not listed on the website.

Which WhatsApp marketing Provider Should You Choose?

Choosing the right WhatsApp Business API service provider can be a challenging task. Depending on the criteria against which you can evaluate and select the best WhatsApp automation provider. Several factors for choosing the best WhatsApp Business API marketing software are highlighted below: 

• Outline the marketing goals.
• Evaluate the features. Check if they align with your business needs.
• Engage the usability, device compatibility, and functionality of the concerned platform.
• Check integrations with third-party software.
• Analyze subscription options, markup prices, and the various terms of service. 
• Investigate the market reputation of the WhatsApp Business API solution provider.
• Evaluate the onboarding and implementation process.
• Schedule a demo to get more insights.
• Check the quality of customer support.

Conclusion

WhatsApp is now much more than a messaging app—it’s one of the best channels available for businesses and is now used to engage with customers in real-time. Using WhatsApp Business API allows businesses to improve communication and support the overall support experience.

However, being successful depends on the right solution provider. The right provider will depend on your business size, needs, and budget. If you’re looking for an official, reliable partner, GetItSMS is among the best WhatsApp Business API providers in India. Each provider has different features, implementation, and cost, so be sure to weigh your options. 

With simple integration, advanced automation, and dedicated support, GetItSMS allows businesses of any scale to effectively scale customer engagement.

Ready to book a demo? Get started with GetItSMS today and put the WhatsApp Business API to work for your business.