How To Find the Best Time To Send WhatsApp Broadcast Messages

Are you looking for the best time to send WhatsApp broadcast messages for your next WhatsApp marketing campaign strategy? You are at the right place. In today’s fast-paced digital world, marketers cannot directly create customers, they are held accountable for capturing customer attention. Getting customer attention through a WhatsApp marketing campaign involves the right message and visuals and the best time to send WhatsApp Broadcast messages to customers. 

WhatsApp is probably one of the most used messaging applications in the world today, and e-commerce organizations are keeping up with its adoption to reach out to their customers. With over 2 billion consumers, the messaging platform has been discovered to be an effective way of maintaining consumers’ interest through constant notifications of offers, coupons, and other promos. 

WhatsApp has an open rate of 45% to 60% and in terms of click-through, it is one of the highest across any other channel. This blog post explains “How to find the Best Time to Send WhatsApp Broadcast Messages” to your clients for business promotions. Let us find it…

How do you choose the best time to send a WhatsApp Broadcast Message to a business?

Business texts unlike casual daily texts between individuals will not get the best response from customers if timed wrongly. 

Several things have to be considered to know the best time to send WhatsApp Broadcast Messages for your business, depending on the desired target group to receive it. Some of them are; 

The Type of Message

It means that the kind of message is not always of paramount importance in determining its impact, but it is the time at which it is delivered. For instance, holiday promotions can realize a positive impact on a few of the many holidays only.

Your Customer’s Schedule

Figure out what your customers likely may be and then find suitable time slots for the appointments. For instance, on working days, customers do not wish to be contacted via text messages.

Your Customers Online Habits

Find out when the customers are likely to be active online, on the app. 

Personal Privacy Law

Acquire consent and design WhatsApp Broadcast Message timings with the respective customers’ private laws into consideration. 

What is the best time to send WhatsApp Broadcast Messages?

First of all, you need to realize that there can never be one right time to send marketing messages via WhatsApp or any other platform. With WhatsApp, the high open rates are associated, and the text will not work at any time of day. Indeed there are right and wrong times marketing messages can be sent though there cannot be an exact time. 

Based on several researches, these are considered the best times for brands to send WhatsApp broadcast messages:

Between 9 AM to 12 PM on Weekdays: Typically on weekdays, this is the period that people probably glance at their notifications before proceeding to their activities.

Between 5 PM to 9 PM on Weekdays: This is the time when most of your readers would be out of work or school, and turn to their gadgets. Most consumers will wait until they are out of public places and they are comfortable then check their phones, thus the best time for WhatsApp marketing is between 7 PM and 9 PM.

Between 10 AM  to 12 PM on Weekends: Messages should be sent on Saturdays and Sundays since the audience may be in a position to receive the messages widely.

Between 4 PM  to 7 PM on Sundays: This is the time when people are least likely to be going to work because mostly everyone will be resting before they head off to work the next day. Especially dangerous frequencies are Saturday nights because people prefer to be active at this time.

Top 5 tips to select the best time to send Broadcast Message on WhatsApp

The timing of a message sent in the WhatsApp Broadcast can go a long way in determining how effective the message is going to be. The potential participants work in different time zones and have different cultural backgrounds and schedules, therefore the time to approach them should be planned accordingly. Here are some helpful tips for choosing the right time for sending an unsolicited WhatsApp Broadcast message:

1. Understand Your Audience

The best approach for adopting customer knowledge is to gain insight into the who, what, when, why, and how of the respective target market. Taking into consideration such aspects as age, occupation, and lifestyle. For instance, working-class people may be more likely to post comments during their lunch times or after work while students would probably be more active during the evening. 

2. Weekday vs. Weekend

Find out when your audience is most active. Ideally, weekdays may experience more interactions during Lunchtime (12:00 – 2:00 PM) or at 5:00 – 8: 00 PM when employees get off from work. Weekends might have different schedules of work intensity, it may be active on Saturday afternoon or Sunday evening. 

3. Avoid Peak Hours 

Do not prefer to initiate any broadcasts to the populace at the busiest and most flooded hours. For instance, mornings may be avoided since people are rushing for work or attending to other activities between 8 AM and 10 AM. 

4. Test and Analyze

Divide your target audience and send out broadcasts at different times and on different days to conduct A/B testing. Those may include opens, and responses, along with general engagement and usage of that specific time to send out the WhatsApp Broadcast messages or emails to your audience. 

5. Consider Cultural Festivals and Events

India is a culturally diverse country and has many festivals and occasions around the year. This is more so, because during such periods people may be more inclined to read something concerning festivities. However, care should be taken that individuals should respect cultural relations while sending broadcasts during such events. 

Top 10 Times You Can Try Sending WhatsApp Broadcast Messages

1. After Receiving Customer Consent

For any organization that wishes to advertise its products and services through the telephone including the use of WhatsApp messages, there are strict guidelines and regulations well spelled out in the TCPA. This falls under obtaining permission from the customers before sending the messages through the agency WhatsApp, being clear on what you are to send (promotional material, confirmation of payment, etc.,) and also ensuring that you have a clear <<unsubscribe>> button from the broadcast subscription list. 

To ask for consent from customers, you can find it convenient to position a “Receive updates on WhatsApp” button on other interactions such as the registration interface or even the purchase confirmation interface.

This way you can accumulate the people’s number and may begin forwarding the messages soon after customers have subscribed to your organization’s WhatsApp Updates. 

2. When the Customer is Shopping

Send WhatsApp Messages while browsing and purchasing eCommerce stores and websites. You will be in a better position to communicate with people with business promotions when they are already in the position that they are willing to purchase something and this makes you qualify for success. 

Usually, Monday stands to be the most crowded day of the week for eCommerce stores with Saturday being less crowded. The timing you are sending your WhatsApp broadcasts; on Saturdays or during weekends when internet users especially those visiting online stores are many, could bring better results.

3. When People get Paid

This is especially so when all the people who are likely to respond to a WhatsApp promotional Message are paid, this normally happens in the last week of the month.  When performing research on shopping patterns, it was found that though weekly sales may have been comparatively lower, making sales on the 26th, that is, the end of the week or week before, actually increased the volume slightly.

Customers also tend to make impulse buys immediately after getting paid, a simple WhatsApp with the right message indicating the value may be exactly what that customer needs to complete the transaction. 

4. When Shoppers need You

Analyzing customer buying behaviors can tell a lot about the WhatsApp marketing strategy. By mapping down to small trends and customer behaviors, you will have a clearer understanding of when a customer needs your solution. When they are likely to need your solution is information that if timed right; can enable you to provide it at the right time.

Inform customers when it comes to consumable products or products that are in special demand during certain times of the year. This not only makes your promotions more relevant but also your actual communication more attuned to what the customer is interested in.

5. Transactional Messages should be sent ASAP

The WhatsApp Transactional Messages include payment confirmation, shopping notifications, and any other information regarding the order tracking. The messages are only sent once a customer performs a particular action so there is no specified time when one has to send these messages. When such important information is transmitted, any delay may culminate in anxiety in customers and this is bad for your business.

Thus the transactional messages should be sent right after the particular customer action that elicited the message. For instance, the type of message such as “item shipped” is to be sent immediately after the shipment of the item. Anything that adds that little bit of time would make the message way too skewed and inconsistent.

6. Within 24 hours of Cart Abandonment

Cart Abandonment can be explained as situations where a customer has put products in the shopping cart but fails to complete the purchase process. Every cart that people just leave behind can be very detrimental to your business since you lose a sale.

Using an abandoned cart message, you can reach out to your customers within 24 hours regaining some of the lost revenue. You can get even sweeter with them by offering free shipping, gift vouchers, or even discounts to compel them back to their shopping carts. 

7. When People Visit your Website

The other best time to send WhatsApp broadcast promotions is when they are going through your website. Customers cannot be identified when they are visiting your website, but you can know the days and times that your website receives the most traffic and target them with high-value messages. In case the odds are stacked in your favor and there’s a possibility of the customer being in the store, a promotion of products at a cheaper price will work.

8. Before Anyone Else Gets a Deal

Every individual requires value from the brand, and telling the customer that they are special and first to have access to your business’s early bird deals, builds value that your business is willing to deliver on the expected value. 

Offer items that other customers have not been offered, make your subscribers get access to products they haven’t been able to access, and provide them with special discount coupons, and special information like tips for example. This will also be useful in its attempt to maintain your subscribers as well as convert those who you have not managed before.

9. Off the Hour

Leave the hour mark behind and try sending WhatsApp Broadcast messages at odd times (within the ideal time window) like 5:41 instead of strictly sending at 5 or 6 in the evening. Something that any marketer would want to accomplish is to be unique from the rest of the market. Thus, sending the advertisements simultaneously, at the same time as every other businessman does, will act in a diametrically opposite way to shocking. There is something special in getting a message in a particular minute when the person gets only your message.

10. In the Morning 

People in the morning are more receptive than during any other time of the day. So, a message was sent between 8:00 am. However, the Received column analysis of the extracted Email messages shows that messages sent around 8:00 am and 10:00 am have greater chances to be opened and replied to. Yes, everyone knows that on average people glance at their phones within 10 minutes after waking up, but do not message too early. Waking time will also vibrate with the type of age group individuals belonging hence that too needs to be taken into consideration.

Choose the best WhatsApp Broadcast Solution: Getgabs

WhatsApp Business API is an application of WhatsApp Business that enables business organizations to reach out to more users through the integration with related apps and programs including omnichannel, CRM, WhatsApp Automation, and WhatsApp chatbot. WhatsApp Business API is the single platform you need for your entire business communication with customers, especially for the targeted WhatsApp broadcasts with Getgabs.

It provides an effective and efficient mass communication tool that can be utilized to spread a particular message, influence a large group of people, and fulfill your business purposes. WhatsApp marketing can be a very effective tool for the promotion of your products and services to clients if you choose the right solution and know how to use the solution’s features properly to get the maximum ROI for your campaigns.

Reach out to Getgabs if you want the best WhatsApp Business API solution.

Frequently Asked Questions 

Q.1 What is WhatsApp Message Broadcast?

A. WhatsApp broadcast is a part of WhatsApp that enables you to send the same message to multiple contacts at the same time without making a group chat. Visualize it as a one-way announcement tool where each recipient receives the message as an individual chat, maintaining the conversation personally.

Q.2 Why should I avoid sending WhatsApp Broadcast messages on weekends?

A. Weekends or holidays are usually saved for rest, spending time with family or pursuing hobbies after five or six days of work. Your customers will probably spend more time in supermarkets or shopping centers than on their smartphones. So, avoid sending broadcast messages on Weekends.

Q.3 What is the best time to send WhatsApp Broadcast messages?

A. Businesses need to realize that there can never be the right time to send marketing messages via WhatsApp or any other messenger. However, try sending Broadcast messages between 9 AM to 12 PM on Weekdays, Between 5 PM to 9 PM on Weekdays, Between 10 AM  to 12 PM on Weekends, and Between 4 PM  to 7 PM on Sundays to achieve this goal.

Q.4 Who is the best WhatsApp Broadcast message sender?

A. The WhatsApp Business Solution by Getgabs is the most premium and preferred solution for implementing your WhatsApp marketing strategies. It provides a complete solution that goes beyond messaging. Our platform is designed to simplify communication, and seamlessly integrate into your existing business operations to enhance customer engagement.

Conclusion

Ultimately, the best time to send WhatsApp Broadcast messages to shoppers on WhatsApp differs significantly based on who your target audience is. WhatsApp has completely changed the face of communication in general, it is one of the most used messaging applications in India. For any social or commercial use, it is fast and easy to send a WhatsApp broadcast message because 80% of adults in India use WhatsApp. 

While it is substantially simpler to identify the times to send WhatsApp Broadcast messages at which users do not use the app or those not suitable for sending WhatsApp broadcasts, it is considerably more intricate to figure out the ideal time to send messages to an audience. The new features open up the ability to analyze the data even further, perform tests, and further personalize content, thereby making your broadcasts more powerful and effective and engaging your audience across this broad and varied landscape.