How to Use WhatsApp Business API for Diagnostics?

Currently seeing the digital-first healthcare landscape, diagnostic labs should deploy to match the speed and convenience that patient wants. And old methods like phone calls and emails are quite becoming obsolete, usually direct to missed appointments, delayed test report delivery, and less-effective patient engagement.

Hence, WhatsApp Business API enters, the massively used communication platform with around 2 billion users worldwide. Integrating the tool, diagnostic labs can simplify and customize conversations, lower operating costs, and certainly improve the patient experience.

While it’s about booking blood tests, confirming home samples, or sharing lab reports faster, WhatsApp solutions for diagnostic centers are changing how the labs work. 

Come with us and read the article to know that WhatsApp is more than a messaging, yet scalable solution for modern healthcare.

What is WhatsApp Business API for Diagnostics?

WhatsApp Business API is a practical tool used to simplify conversations for companies with their end-users using well-known and renowned messaging platforms. The diagnostic experts can use the platform to communicate with patients directly in an efficient, secure, and personal way.

WhatsApp API for businesses is different from the usual WhatsApp applications designed to handle large-scale engagement. It simplifies the diagnostic labs appointment scheduling process, receives confirmation, and also reschedules if required. Not only this, but the labs can leverage it to securely send reports, making sure patients receive quick details. 

Diagnostic promotions on WhatsApp help to enhance the relationship with patients, as the WhatsApp business API provides automation to send automated replies to patients. An AI-driven WhatsApp chatbot sends a quick reply to those patients who message the center outside of business hours.

Why Use WhatsApp Marketing for Diagnostics?

The varied use of WhatsApp business messaging in diagnostics is due to its helpful benefits, like:

1. Budget-friendly Solution

Lowering the cost of tests and the efforts of diagnostic centers is essential. The tool may be a practical solution to streamline communication between patients and lab doctors or staff. It offers automated message options to help the staff, and no extra device or software is required. 

The platform meets healthcare privacy rules and provides rapid test results. It ensures the safety and security of customer data while collecting their details. This simple platform revolutionizes conversations while managing charges. 

2. Streamline Booking & Reminder

WhatsApp API not only offers automated appointment scheduling but also offers: 

• Appointment scheduling directly with WhatsApp.
• Sharing customized reminders to patients.
• Patients are verifying or rescheduling appointments.
• Defining phone calls for both diagnostic staff and patients.
• Analyzing appointments more efficiently.

It lets the centers personalize patient interaction. This decreases the misunderstanding between lab technicians and patients and also avoids the errors that occur manually while booking appointments. 

3. Improved Patient Communication

Lowering the number of missed appointments and information exchange leads to better health outcomes. Compared with traditional marketing, WhatsApp enables experts to share personalized messages, including reminders, test checkups at home, feedback forms, report details, and advice on wellness. Such customization improves user experience and creates lasting relationships.

Secure messaging enables ongoing care through secure channels and contributes to the development of trust between patients and providers.

4. Enhance Patient Interaction

Patients can engage with the lab professionals with concerns or queries and receive faster replies, which lessens the risk of developing health issues. 

Innovative communication makes diagnostic centers stand out in the marketplace. A diagnostic center in Colombia used the API to automate client tests at home, saving five hours a day. Patients prefer prompt service, especially on their days off or beyond work hours.

Use Cases of WhatsApp Business Solution for Diagnostic Centers?

Diagnostics promotion on WhatsApp is now the new way to contact patients. We can use it to promote diagnostic centers in various ways. Let’s see how diagnostics promotion through WhatsApp Business API is improving their regular operations.

1. Appointment bookings

Using an efficient tool like Meta API has made it more accessible for patients; they can book their test appointments on WhatsApp and receive immediate confirmation without any human resources. 

For example:

Hello sir! How may we help you? Please select your requirement from the following options:
Book a test
Check report
Ask for a back
To select your requirement, type the numbers of the given options, such as type ‘1’, to book your test.
Thanks

2. Immediate lab reports

Timely availability of diagnostic lab reports can significantly affect the treatment journey of patients. The reports can be shared directly to the patient’s WhatsApp numbers in PDF or link format. This is completely secure to inform patients when reports are ready, and or else give them access to download it online.

For example:

Hello Mr. Prakash,
Your diagnostic test report is ready.
You can view/download it securely using the link: [link]
Feel free to contact us if you have any queries!
Stay healthy! 

3. Appointment reminders

WhatsApp allows you to send appointment reminders to notify patients about their bookings. This is helpful in case the patient forgets their appointment or is not available so they can reschedule it. You can also send customized reminders, informing them in advance, which improves the patient’s experience.

For example:

Hi [patient name], your appointment for the lab test is scheduled for tomorrow at 12:00 PM at [Address]. Click on these buttons if you want to
Confirm: Reply “YES”
Reschedule: Reply “RESCHEDULE”
Cancel: Reply “CANCEL”

4. Home sample collection

In the current fast-paced world, many patients are unable to visit labs or pathology due to health issues or time limits. Using the WhatsApp solution, the labs can now schedule, confirm, and inform the patients of home sample collections in real time. It lowers appointment booking no-shows by 60%. It’s win-win for both labs and patients.

For example:

Hello [Patient Name], Your home sample collection has been successfully scheduled at Date: [DD/MM/YYYY], Time Slot: [Time Range], and Lab expert: [Technician Name]. The team will contact you before arriving.
Thank you for choosing [Lab Name]!

5. Check your lab reports in one place

Suppose you have forgotten your manual lab reports and are searching in your home, or are not getting them from labs as well. Then do not worry; you can see all your past reports in one place – on WhatsApp. 

WhatsApp Business API offers end-to-end encryption that protects the data exchanged between labs or patients. Patients can see their reports over WhatsApp as soon as this is available. Furthermore, you do not need to worry about seeing your report in the paper stock; similarly, you can achieve it anytime, anywhere, in seconds.

For example:

Hello sir! Thank you for sharing your patient ID with us. We found your report; please download it by clicking on this link.

6. Contact with the customer support team

Calling over and over again to the customer care of diagnostic centers, choosing a few numbers guided by the representative, waiting in the queue to connect your call, and finally speaking with the agent are some of the time-consuming and annoying tasks for patients. 

Patients can now directly message the labs for queries – no hold music, no call drops. Everything happens in a few clicks, anytime.

For example:

Dear Jeson, Thanks for contacting us [Lab Name]!
How can we help you today?
Book/Reschedule a Test
Check Report Status
Ask About Home Sample Collection
Other Queries
Reply with the option given above, and our team will help you.
Thank you for choosing us! 

How to Get WhatsApp API for Diagnostics?

To get the official WhatsApp business API, go through these easy steps to leverage it for your diagnostic:

1. At the initial level, sign up or log in Getgabs panel.
2. Move to manual onboarding on the left side panel.
3. To create an app, a Facebook developer account is used.
4. Link a non-WhatsApp or new WhatsApp number to the API setup.
5. Upload the required documents, like GST, MSME, to verify your company account on Meta. Verify that the business number will be used for the API.
6. Move to the Getgabs app, and add needed details, including app ID, phone number, and display. Once details are added, the account status will be changed to Green.

Congrats, you’re done! Start message broadcasting now to your patients.

Conclusion

For the healthcare industry, whether it’s a diagnostic lab, clinic, or entire hospital, offering patients the right care needs more than merely making diagnoses. The industry is about trust, timing, and care. 

The diagnostic centers that wish to remain on top of the trends in the constantly evolving world of the market by using WhatsApp API in their plans to engage are a necessity. It empowers us to deliver all three with scale, speed, and security. WhatsApp ensures patients are always informed, supported, and engaged.

Hence, if you’re the one running a diagnostic center, adopt the features with a trustworthy WhatsApp API provider like GetItSMS and Getgabs to maintain a competitive advantage.