How to Use WhatsApp Business API for Pharma Companies?

The Pharmaceutical industry is rapidly evolving, and so is the way it connects with its patients, doctors, and researchers. Where traditional channels are failing to hit the mark and are expensive, communication tools like WhatsApp Business API for pharma companies stand out. 

With WhatsApp marketing, pharma firms can make conversations more instant, secure, and engaging. From handling medicine orders to streamlining patient conversations, API make each process effortless by offering features like automated messaging, file sending, and group messaging.

With over 2 billion active users worldwide, WhatsApp accounts for about 55% of all users’ purchases. Now, pharmaceutical and healthcare businesses can interact with their stakeholders on the platforms where they are most active. 

But how effectively does WhatsApp marketing serve pharma companies? Let’s find out the answer to this question through this blog and learn more about its benefits and use cases.

What is WhatsApp Business API for a Pharma Company?

WhatsApp Business API makes communication and collaboration more convenient in the pharmaceutical industry. It lets researchers send data, ideas, and other details quickly and securely. They can also send vital updates and protocol upgrades faster, considering the privacy measures in place. 

It makes it easier for pharma companies to analyze and monitor the clinical tests, which is advantageous for all stakeholders. With researchers and healthcare shifting towards digital platforms, pharmacy professionals utilize instant and automated tools. 

At the same time, customers’ purchasing habits have changed. Now they are more likely to purchase anything through messaging services like WhatsApp. Everything is now purchased online, even prescription drugs and food. 

Top 3 Benefits of WhatsApp Business API for a Pharma Company

Promoting pharma firms over WhatsApp for research allows you to run collective drug research and send real-time updates. Let’s get more in-depth into the difference between the traditional mode of communication and the WhatsApp Business API.

API enhances communication among researchers, enhances efficiency, reduces cost, and maintains regulatory compliance while safeguarding the data. Therefore, it helps in unlocking the full potential of pharma research.

1. Enhanced collaboration and unity between researchers

WhatsApp API for pharma promotion is the perfect solution. Researchers can improve their conversations and collaboration using such creative platforms. It allows them to share ideas and details easily, resulting in quick query resolution. Additionally, this is mobile and user-friendly, or more accessible. 

As we know, chemical words are often tough, but with API, we can share videos or photos to describe the research work more easily. It also allows the sharing of medical updates between doctors and patients quickly. 

It is an effective method for breaking old communication barriers in medicine. The decision-making process is fast, projects are completed more quickly, and communication between parties is handled.

2. Increased efficiency and lower cost

Efficiency and cost-effectiveness can be improved by integrating WhatsApp into medicine. There are some ways to do this:

• With WhatsApp automation, automated messaging can lower the conversation time with patients, vendors, and stakeholders, leading to more regular and timely data collection. 
• Utilizing WhatsApp simplifies the engagement with stakeholders and results in good results at a quick pace. 
• Industries can automate reminders for bookings, deadlines, and follow-ups. It cut down the extra cost associated with missed appointments or incomplete requests. 

Furthermore, the API allows for efficient management of large amounts of details with rich multimedia messages. Rather than monitoring records on Excel sheets or physical documents, WhatsApp’s data structure offers simplified analysis.

Pharma companies need to support automation-oriented methods. A WhatsApp chatbot may help complete various tasks more effectively while reducing errors and improving work satisfaction. 

Utilizing engagement platforms like WhatsApp Business API, you can enhance efficiency within the pharma industry. It offers excellent accuracy rates and decreases the staff workload. Compliance with regulatory measures is essential to avoid problems in the long run.

3. Compliance with data protection and regulatory standards

To ensure the safe use of WhatsApp Business API in pharma, businesses must adhere to certain guidelines. Here is what you need to follow:

• Prevent unauthorized access by setting up clear user permissions.
• Perform frequent audits for data security.
• Continuously check data security and privacy measures.
• Train your staff on GDPR, HIPAA, and other legislation.

4. Better Patient Engagement & Satisfaction

With the help of an API, pharma companies can interact with their patients in a better manner by providing them with personalized reminders and follow-ups for prescriptions. It also offers multilingual support that makes interactions easier and enables it to reach more individuals. Therefore, it not only increases customer satisfaction but also breeds loyalty.

Use Cases of WhatsApp Business API for a Pharma Company

To successfully use WhatsApp API in healthcare, firms should create rules and guidelines and regularly check their usage. Here’s how you can use WhatsApp in different ways for pharma companies:

1. Inventory management

Implementing a WhatsApp virtual assistant may keep inventory records and create alerts for the team when products are in low stock. Hence, this can control stockouts and help manage satisfactory inventory.

“Alert Team! The stock of [Medicine Name] 500 mg is running out. Only 50 units are left. Place a restock order today to avoid any delays.”

2. Clinical trials and research

WhatsApp chatbots may help the pharmaceutical industry organize clinical tests and research by gathering data and reviews from trusted customers.

“ Hi Shawn, do not forget about your upcoming vaccine appointment on 4th Sep at 11:00 AM. Tap on “Yes” to confirm and “No” to reschedule. – [Pharma Name]” 

3. Sales & Marketing

The WhatsApp conversational interface may be extensively beneficial for sales and marketing. By running WhatsApp campaigns or sharing client notifications, they can provide discounts and promotions for new product launches or services.

“Exclusive deal! Get 10% off on [Phrama Name] on all medicines for the next 2 days. Order today and get home delivery in just 24 hours. Click [Link].”

4. Order management

WhatsApp chatbots may be implemented to handle and process orders for healthcare items, supplements, and medicines. Clients can place orders online via WhatsApp and receive real-time updates on the status of their purchases.

“Hey Roy, thank you for choosing MediCare Pharma! Please type the name of the medicine or supplement that you would like to order.”

5. Informing treatment choice

Pharma is always coming up with new ideas, as the epidemic has shown. The unfortunate news, though? It can be difficult for many doctors to stay current with the latest products available in the market. Pharma representatives can use WhatsApp to promptly inform doctors about the best available treatment options for their patients, as well as to receive updates on new goods and therapies. Physicians can also request automated responses to frequently asked questions, research seminars, and recommended internet resources (see Introducing Accessibility) at the touch of a button.

“Good Morning, Dr. Gupta! We have just launched our new [medicine name] for heart patients. Results: 25% faster recovery compared to the older version. [Attachment].”

Strategies of WhatsApp Business API for a Pharma Company

With the ever-evolving nature of the healthcare business and the nature of patients, it is important for pharmacies to focus on effective management. WhatsApp Business API offers a customized, efficient, and compliant platform for communication.

Hence, WhatsApp has become the first choice for promotion by pharma companies. Let’s see why it is a better choice:

1. Ensuring treatment decision-making

In the progressing medical innovation landscape, it is critical to promote the sharing of information with researchers to inform them. It enables pharma agents to send real-time updates on new research, new products, and treatment protocols, and it also allows WhatsApp designates to notify patients. 

Integrating high-quality media messages into the application makes communication quicker and on time. Thus, it ensures that medical representatives are still updated on the most recent advancements in their profession.

2. Caring proactively

Beyond sharing data, WhatsApp facilitates proactive communication with medical providers, which enhances efficiency and builds stronger relationships. Pharma businesses can use WhatsApp’s interactive features to provide doctors with personalized support.

This can be achieved by implementing tactics like sending medication reminders and giving pharmacists easier access to inventory management. Such proactive outreach streamlines workflows and increases HCP (Healthcare Providers) loyalty and trust.

3. Customization and localization

In medical communication, one size does not fit all. Due to its high usage around various regions, WhatsApp is a must-have communication tool for contextualizing information and engaging with pharma representatives on their desired channels. Healthcare companies show that interacting clinicians in India leverage WhatsApp at a considerably higher rate than traditional conversational channels like email.

Examples of WhatsApp Business API Implementation for the Pharma Industry

Pharma companies can use digital solutions to update customer conversations and order management. WhatsApp Business API is designed for businesses to communicate with customers in a personalized manner. 

It is an efficient engagement tool that improves engagement and handles orders more seamlessly. Here are the best examples of using this platform:

• WhatsApp automated messages for generic doubts.
• Customized reviews for particular inquiries.
• Quick replies to crucial issues like recalls and rescheduling.
• Related details on upcoming conferences or seminars.
• Easy arrangement through a dedicated WhatsApp number.
• Safety and security of client data.

WhatsApp marketing for pharma promotion should complement, not replace, the old conversation. 41% of pharmaceutical companies use WhatsApp chatbots and automation tools to increase client interaction. They can use this tool instead of hiring a P. A and can maximize orders and communication like experts!

Features such as quick solutions to frequently asked questions, customizable menus, and connections to product catalogues have helped Med representatives optimize their sales pitches. With WhatsApp, they can even maintain a database for stock management. In this ever-changing market, using tools like WhatsApp API is vital and guarantees client happiness. 

Frequently Asked Questions

Q1. What is WhatsApp Business API for pharma?

A. WhatsApp Business API for pharmaceutical companies makes communication and collaboration more accessible in the pharmaceutical industry.

Q2. Can pharma staff use WhatsApp to manage orders?

A. Yes, WhatsApp Business API can be used by pharma staff to manage orders. They can process orders, check inventory, receive orders, and offer the order status on WhatsApp. 

Q3. Is it safe for pharma companies to use WhatsApp Business API?

A. Implementing WhatsApp’s business API for pharmaceutical companies is safe as long as the company follows WhatsApp’s guidelines and terms of service, as WhatsApp offers end-to-end encryption.

Q4. What are the benefits of using WhatsApp for a pharma business?

A. Utilizing WhatsApp Business API for pharma promotion helps to save time, enhance efficiency, and grow customer satisfaction. It offers a fast and easy way to engage with clients and handle orders.

Q5. How do researchers use WhatsApp for clinical tests?

A. Pharmaceutical researchers can use WhatsApp Business API to recruit participants for clinical trials, engage and support patients, and gather data remotely.

Conclusion

For pharma companies, WhatsApp Business API offers a smoother and faster way of communicating with patients, doctors, and researchers. From real-time engagement and managing orders to sending treatment updates, it makes every conversation count. Plus, its end-to-end encryption features keep the conversation safe and offer a secure channel for sharing medical information. 

The tool offers several benefits that improve the efficiency of drug discovery, such as chatbots and auto-reply messages. It also provides real-time synchronization of clinical trial data and automated updates on regulatory compliance, which facilitates information access for all parties involved. And if you’re medium or larger, the WhatsApp API is not just a plus and a game-changing tool. Book a demo today with GetItSMS for WhatsApp Business API.