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If you have planned to diversify with WhatsApp marketing, itβs necessary to understand the WhatsApp business API pricing structure. Companies send large-scale marketing messages through effective WhatsApp campaigns using the official API. To enable its access, you have to sign up for a WhatsApp partner, i.e., a WhatsApp Business solution provider.Β
Does Metaβs API pricing match that of all providers? No, different providers have their own WhatsApp pricing, but generally, you pay to play. The costing covers Metaβs cost per conversation along with BSPβs price for its services and features.
Here, weβre going to differentiate the cost of API pricing between two providers: Brevo WhatsApp Business API pricing vs. GetItSMS. Letβs explore the API pricing and the different plans you can expect.
Does WhatsApp Cost Money?
Businesses can use two kinds of WhatsApp. One is a free WhatsApp business app, while the other is a paid & official WhatsApp API where users pay to send marketing campaigns to their audiences. The marketing features and scalability of the API and the free WhatsApp business app are compared.
Metaβs WhatsApp API Pricing Model
The WhatsApp API is free, but the messages are charged per session, which is called a conversation-based pricing structure. A WhatsApp conversation consists of all messages shared between your business and a contact made in a 24-hour conversation window, apart from the message numbers you transferred.
If it has been more than 24 hours since the last user texted, you can begin a new conversation (that would be charged). If you initiate a conversation of a different category during 24-hour communication, you have to pay for a new conversation.
And now, WhatsApp API pricing also differs by country. The pricing changes on the basis of the receiver’s country code.
Brevo WhatsApp Business API Pricing vs. GetItSMS
Brevo (Sendinblue) β WhatsApp Business API Pricing
As a WhatsApp business solution provider, Brevo has an easy setup and simple costing. You only have to pay for the messages with Brevo, with no additional charges. When youβve enabled WhatsApp campaigns from Brevo, connect your WhatsApp business account and shop pay-as-you-go WhatsApp credits, and you are ready to send messages to your prospects.
- Access to the API is free β the WhatsApp API has low pricing.
- Pay-as-you-go pricing
- No setup/license fees
- Credits donβt expire.Β
- Cost isnβt based on media included or message template length.Β
- No restriction on contact list size, users, phone numbers, or message templates offered for approval
The WhatsApp API plan at Brevo starts with a Pro plan at approximately βΉ1,079/month, perfect for small teams or single users, which consists of features like a unified team inbox, chatbot support, conversation triggers, full communication history, and integrations with platforms like WordPress, Shopify, and WooCommerce. It may charge an additional fee for extra users of about β¬13 each.
GetItSMS β WhatsApp Business API Pricing
With GetItSMS, you can pay for the messages you send, with no extra charges. When youβve activated WhatsApp campaigns from GetItSMS, connected to your WhatsApp Business API account, and bought pay-as-you-go WhatsApp credits, you can send messages to your people.
On top of that, using GetItSMSβs WhatsApp API, you receive signup forms for creating your WhatsApp contact list and an integrated place to manage the list. Also, it helps you to create WhatsApp message templates, so you donβt need to get approval multiple times.
Free βForeverβ Plan (βΉ0/month): It offers important features like a chat widget, QR code, WhatsApp link, and email supportβwith no multiple-agent or broadcasting elements.Β
Basic Plan (βΉ800/month): Upgrades with blue tick verification, broadcast messaging, support for up to 2 agents, chat history, QR code, and up to 1,000 chatbot sessions.Β
Pro Plan (βΉ4,500/month): A complete plan with REST API, multi-agent support (up to 4 agents), broadcasting, custom reports, catalog, chat routing, AIβpowered chatbot, and priority support.Β
It has different bulk WhatsApp messaging plans available, which cost per message; for example, Rs. 2500 for 10,000 WhatsApp messages plus GST. These plans are completely different from API plans.
Frequently Asked Questions
Q1. Which platform is more affordable for small businesses?
A. Considering the features and pricing, GetItSMS is more cost-effective for small businesses. It offers a free plan for marketing your business forever. If you want to access advanced features, upgrade to the basic and pro plans.
Q2. Do we need technical skills to use GetItSMS?
A. Not required. GetItSMS is perfect for kickstarting your WhatsApp marketing; it is completely user-friendly, so technical skills are not required.
Q3. Who gives the best customer service?
A. GetItSMS provides basic email support under lower plans, and priority support is included in its pro plan. Meanwhile, Brevo has standard support and documentation, but with higher charges.
Q4. Does GetItSMS allow integration with other software?
A. GetItSMS offers integration, but it may require API setup or third-party tools.
Q5. How does the 24-hour conversation window work?
A. While a user messages the business, a 24-hour customer service window is active. During the session, you can reply at no cost using free-form messages or utility templates. When the window closes, each template message, along with the utility, would be charged depending on its category charges.
ConclusionΒ
When you pick an official WhatsApp Business API provider, you have complete control over your budget. Thatβs when GetItSMS comes in. The platform gives you access to the API with no markup charges and a full list of capabilities to help you.
If youβre searching for a solid plan with helpful features and integrations, Brevoβs βΉ1,079/month Pro package is quite good.
On the other hand, GetItSMS provides more flexibilityβbeginning from a free tier, aligning through βΉ800, and then βΉ4,500 for full API functionality with more agents and advanced abilities.
If budget is a concern for you, donβt hesitate to admit it. GetItSMS has affordable pricing plans from basic to pro, which could be an initial choice. But if you need a simplified, integrated service and donβt think about the cost, GetItSMS offers an effective package.
