Best Tip To Use WhatsApp Stories For Engagement

Looking for the best Tip To Use WhatsApp Stories For Engagement  Businesses who are interested in growing their engagement can know the best tips we will discuss in this article. Modern clients need convenience and familiarity while interacting with brands. As they’re exposed to hundreds of online messaging tools every day, reducing the noise is complicating – but not unfeasible.

No doubt, WhatsApp has become a widely used channel for an organization to promote their brands, deals, discounts, and offers and connect with clients on a regular basis. As you can see, they use WhatsApp broadcasts for the same. There are other functionalities of the app that are usually not used, but they have the power to enhance numbers.

All the thing is – WhatsApp stories!

In the article, we are detailing the ways in which brands can use WhatsApp Business stories to get more engagement in their campaigns.

What are WhatsApp Stories?

WhatsApp stories, called WhatsApp status, are a function of the WhatsApp platform. It allows users to share photos, videos, and text-based updates for 24 hours. When a user posts a story, it shows on a separate tab within the interface of the app. Numbers saved with the WhatsApp user’s phone number can be viewed. The stories appeared chronologically, with the latest updated at the top.

But when this is about small businesses, WhatsApp stories might be a powerful tool for targeting and communicating with clients when they are not actively seeing the messages in their inboxes. 

Businesses can use WhatsApp business stories to interact with subscribers, including sharing behind-the-scenes to time-sensitive deals and offers or announcing new items. It drives the business to check shared messages as WhatsApp broadcasts.

How to Setup a WhatsApp Story?

Sharing stories on WhatsApp is similar to sharing Instagram stories. Here are the steps to follow to share WhatsApp stories.

1. Unlock WhatsApp and find the Status tab.
2. Click the ‘Add to my Status’ button that will display by + or camera icon on your screen.
3. It will open your camera interface. Click the photo, record a short video, and also pick an existing image/video of your phone.
4. Add text, emojis, and filters to improve the quality of your content.
5. Tap the link symbol to add the URL to the WhatsApp story. It will redirect the users to relevant web pages.
6. When you include the related details, tap the share or send button to upload your story on WhatsApp.
7. Once it’s added, a story will appear to all your selected contacts or ones who have engaged with your business on WhatsApp.

6 Effective Tips to Use WhatsApp Story

Whatsapp stories are shared in many creative ways, like social media stories. Let’s see all of them being used by the brands.

1. Give a sneak peek into new launches 

Leverage WhatsApp business stories to post a photo or short video, like a trailer of an upcoming product or service. These stories work great at creating curiosity in your audience. For example, if you are introducing a new product, create a story asking clients to know the new features you are going to share. It will not just create excitement but even grow WhatsApp engagement. Make sure that you’re uploading grabbing visuals. 

2. Announce a new discount or offer 

Make visually appealing images with details of new offers and limited-time deals. Always note that WhatsApp business stories are right for sharing time-sensitive deals. For instance, specify your best-selling items and create a 20% off weekend sale on specific items. Promote a flash sale for 1-day which completely fits how long WhatsApp stories live.

3. Launch an exclusive offer for your WhatsApp list  

Present an exclusive offer or deals on the most-used products, particularly for your WhatsApp clients. It will experience them and create a sense of urgency, giving the right reason to stay connected to your WhatsApp list. For example, you can offer a discount code such as ‘WHATSAPP30’ for a 30% offer for WhatsApp users.

4. Showcase a product 

Include a short and interactive video to present a product from multiple perspectives or highlight its unique features in your WhatsApp story. This can excite your subscribers to contact you on WhatsApp if they’re interested in knowing more about the item. For example, if you’re marketing a bag, create a short video that rotates it, giving viewers an entire view of its design and features. You can even include a link to a video or the product page on your site.

5. Ask queries

WhatsApp stories are the best way to ask questions about your brand, product, or services. Ask for suggestions, reviews, and preferences on particular products that can help you to enhance. Make sure you invite them in with quotes like ‘We would like to hear from you’ or ‘Share with us what you think.’ While you start getting replies, become involved in a conversation that shows you appreciate their thoughts.

6. Promote content

Add links to your latest blog posts, media mentions, videos, or any other content that gives importance to your customer. Add links to your WhatsApp business story and give them a look at the content to attract viewers to click on it for a full story, video, or more.

Benefits of WhatsApp Story

Uploading stories on your WhatsApp account, whether for announcing offers, products, or deals, is always beneficial. Businesses can upload upcoming event details on WhatsApp stories. Hence, this is beneficial in many ways, let’s explore more benefits of WhatsApp stories.

1. Extend engagement

Whatsapp stories provide more personal and direct touch with your users. By sending real-time updates, it creates excitement and authenticity. You can use WhatsApp message templates to grab the attention of the audience. To encourage viewers, you can feature quizzes, polls, and direct messages with your stories that boost engagement.

2. Enhanced Visibility

Whatsapp stories at the top of the WhatsApp interface are prominently displayed and easily accessible to your users. Continuous posting makes your presence visible and top-of-mind for your clients.

3. Timeliness and Relevance

Displaying updates, promotional WhatsApp messages, and news when they happen, check your content is timely and relevant. The lifespan of stories (24 hours) encourages users to engage with your content before it is lost.

4. Creative Expression

Include photos, videos, and GIFs to make visually appealing and diverse content. Use text overlays, drawing tools, and multiple filters to customize your stories and manage brand stability.

5. Improved Communication

Stories facilitate two-way contact with your audience by allowing for instant feedback and participation through responses and reactions. Share brief updates, behind-the-scenes photos, or impromptu situations that might not be worthy of a lengthy post elsewhere with ease.

6. Viewers Insights

To learn more about the interests and engagement styles of your audience, keep track of who has viewed your stories. Through narrative interactions, get firsthand feedback that will help you better understand your audience’s preferences and refine your content strategy.

7. Broadened Reach

To target large audiences, share WhatsApp stories on other social media platforms as it drives traffic back to WhatsApp. Prompt the audience to share your stories with their contacts, growing reach organically.

8. Cost-Effective Marketing

WhatsApp stories are free to use, making it a budget-friendly method to promote your brand, product, and services. Create and share relevant content on your story quickly without requiring extra resources or production time.

Types of Content Right For WhatsApp Stories

1. Images:

• Behind-the-scenes: Give your audience a glimpse of your daily functions by sharing images of behind-the-scenes activities.
• Product Photos: Spotlight new or popular outcomes with high-quality photos.
• User-Generated Content: Display photos submitted by your users to create satisfaction and trust.
• Event Coverage: Disseminate images from events, workshops, or conferences.

2. Videos:

• Tutorials and How-Tos: Always make short videos displaying how to use your products or services.
• Announcements: Announce important news or updates through engaging video clips on WhatsApp stories.
• Customer Testimonials: Segment video testimonials from happy clients to create credibility.
• Live Footage: Catch real-time events or product launches to meet your audience immediately.

3. Text Updates:

• Quotes and Tips: Convey emotional quotes or helpful tips relevant to your business.
• Announcements: Involve text updates to launch sales, promotions, or new arrivals.
• Polls and Questions: Gauge your audience by asking inquiries or running polls.

Frequently Asked Questions

Q1. What is a WhatsApp story?

A. WhatsApp stories, called WhatsApp status, are a function of the WhatsApp platform. It allows users to share photos, videos, and text-based updates for 24 hours. 

Q2. Can we delete the WhatsApp story?

A. Yes, WhatsApp stories can be deleted by the owner of that account. Open the WhatsApp story, click the three dots, and tap Delete or Confirmed. It will be deleted from your story updates.

Q3. How to share an Instagram story on WhatsApp story?

A. There is no direct way to share Instagram stories on WhatsApp. Save your Instagram story and then share it as a photo/video on your WhatsApp.

Q4.  Do we get notified about Whatsapp story screenshots?

A. WhatsApp does not have a feature to notify the user when someone takes a screenshot of their story. Yet, you can see who has seen your story.

Q5. Can we edit photos/videos on WhatsApp stories?

A. No, WhatsApp does not provide a direct feature to edit story media. You can edit before uploading the story using third-party apps.

Conclusion 

Thus, completing the title, WhatsApp business stories are a convenient way to get noticed by your customers. Eye-catching elements, visuals, and creative content help you to stand out and seamlessly grab your audience. This is especially because more and more brands have started running marketing campaigns on the messaging tool.

But consider, if the idea is to connect your clients, make sure it’s two-way in behavior, and you will never fall behind in divorcing proactively.