WhatsApp Flow: Everything You Need to Know About

Impressive conversation is the cornerstone of business achievement in today’s fast-paced world. Leading as the top global in immediate messaging, WhatsApp offers a unique choice for companies to engage with consumers over the platform they already have. But how can you use an effective tool beyond simple chats?

The answer is hidden in WhatsApp flows.

Do you want a way to automate query replies, support customers with their doubts, and also collect important information without raising a finger? What is WhatsApp Flow, and how to implement it for business growth?

Whatsapp flows are referred to as interactive, automated chat experiences that leverage WhatsApp engagement. They guide to offer immediate answers to FAQs, bring the audience with their product preferences, and strengthen appointment bookings – everything in a single window.

The article will explain WhatsApp flows and how they work and underline their practices in action.

What is WhatsApp Flow?

WhatsApp flows is especially a new upgrade of WhatsApp business API that allows businesses to develop innovative customer experiences right within WhatsApp, the world’s most known application. This is ideal for form-based use cases where you have to gather important customer insights in real-time.

Through an intuitive flow builder, you can create and deploy native, task-centric workflows on WhatsApp. Like this, you would have good connections with your audience.

WhatsApp flows enable you to design, build, and customize your journey by having pre-approved WhatsApp message templates. It fosters WhatsApp chatbot and AI agent services and provides end-to-end experience for clients with advanced capabilities.

For your users, flows enhance their conversations with your brand on WhatsApp. It navigates better task completion and fewer drop-offs rather than other channels. 

For the industry, flows improve engagement and completion rates. What is the result? Enhanced conversation and form completion rates around the board.

This is essential to remember that a few requirements for using WhatsApp flows include:

• A verified WhatsApp Business profile.
• WhatsApp Business API account.
• A robust and effective flow manager like Getgabs can allow access and use of the WhatsApp Business API.

Benefits of WhatsApp Flows

Whatsapp flows are generally utilized to help speed up and simplify communication, all at the lowest pricing structure. The effect of WhatsApp flows on customer engagement is absolute. This is why you must consider using WhatsApp flows as a part of your business messaging approach:

1. Present custom insurance quotes

You can get to know customer preferences and offer aligned insurance quotes using whatsapp flows. This enhances the process of attaining insurance quotes, providing customers with a quick and custom experience during the decision-making process.

2. Wide reach

With more than 2 billion active users, WhatsApp is the world’s best communication application. This is famous around the world for every age group, demographic, and region. WhatsApp Flow offers to click into this huge audience and engage with potential customers directly over their preferred tool, providing timely notifications and updates.

3. High engagement

Audiences are already connected through WhatsApp. Flows have this benefit by creating interactive experiences that make them interested and come back again for service. 

By posing focused queries and obtaining pertinent information, WhatsApp Flows enables you to qualify leads. You gain improved conversion rates and higher-quality leads as a result of a more effective procedure.

4. Boost sales with tailored offers.

Grasping client preferences with behavior tracking, sending exclusive discounts to users, offering timely alerts for abandoned carts or promotions, and giving custom suggestions depending on engagement.

5. Enhanced customer experience

Prospects can easily access support, get details, and connect with businesses with a familiar and known platform. WhatsApp allows businesses to create strong relationships with clients and set up a friendly brand voice.

6. Improve guest experience with bespoke services.

Use WhatsApp flows for quick emergency warnings, tailored offers, and effective reservation management. Automated reminders and loyalty program updates can streamline consumer interactions and increase loyalty.

Types of WhatsApp Flows

Understanding the multiple types of WhatsApp flows is essential to picking the right strategy that best fits your specific requirements and conversation objectives for your business. Whatsapp flows can be categorized mainly two forms:

1. Whatsapp flows without data exchange

Whatsapp flows without data transformation are mainly aimed at providing static details for navigating users in a predefined way, without the need for any user-specific inputs or personal details from the client. These flows are often used for scenarios that only need straightforward engagement – where customer action is bound to picking options or receiving details.

Some examples of WhatsApp flows without data exchange are:

• Simple customer surveys  
• Gathering data from leads that have come in via a CTWA ad
• Taking registrations for an upcoming event

Other common examples of WhatsApp flows with data transformation are – 

• Appointment booking flow with dynamic appointment slots.
• Insurance application flows with customized insurance offers at the end

2. Whatsapp flows with data exchange

Whatsapp flows with exchanging data are dynamic flows that are leveraged scenarios that need more creative and custom engagement and will include the gathering, processing, and using the user-specific data or insights for the engagement. These flows are included while you ask specific queries to every user or offer custom options based on their past communication and other details. 

Set up an API endpoint for these WhatsApp flows so that it can deliver dynamic details for every user at multiple points of the cycle. Whatsapp will use this API every time a user goes with the Flow.

But more complicated to design, these WhatsApp flows often improve customer satisfaction and operational efficiency.

A few general examples of WhatsApp flows with data exchange include-

• Appointment booking flow with dynamic appointment slots.
• Insurance application flows with custom insurance offers at the end
• Loan application flow with personalized loan offers at the end.

How to Build Flows on WhatsApp?

To send WhatsApp flows, create your Facebook Business Manager account and then build templates on your account through a WhatsApp business solution provider, Getgabs.

After that, these flow replies can be monitored with campaign reports and webhooks and viewed directly in the Getgabs inbox.

Best Use Cases for WhatsApp Flows

Searching to enhance how you interact with consumers through WhatsApp? If yes, then WhatsApp flows simplify the engagement at separate points in a client’s journey with your business. With the ability of the flow builder and real-time behavior of the WhatsApp business platform, developed by Meta, the opportunities are infinite.

There are a few best practices we have collected to understand better the Whatsapp flows in real-time:

1. Lead generation

Whatsapp marketing we all know a satisfactory solution to impress your customer and take your business to the next level. With flows, it offers a good way to create leads. Want to know how? 

Generate interactive flows that ask qualifying queries to determine a customer’s preferences and suits. The magic of WhatsApp flows? It makes the engagement experience like a natural, helpful communication rather than a pushy sales target. Prospects connect at their own pace, creating trust and rapport with your business.

2. The beauty of no-hassle event signups

While you are launching a tech conference or a small cupcake decorating event, signups for class can become as tangled as a bowl of spaghetti if not managed properly. Who needs that crowd? Whatsapp forms can make your event signups more effortless.

You can build a flow that not only makes event registration a breeze for your customers but also keeps them updated about the event in real-time. Compared to choosing a faceless entity sending details with a bland email, you become a stable presence on their preferred chat tool, adding a sense of personalization that has to experience them.

And to be honest, isn’t it all we wanted? Right! 

3. Login and account management

Whatsapp flows can log in and manage accounts, lowering stress for clients. How? Build secure, user-friendly flows that allow clients to access their accounts, update personal details, and manage suggestions without lifting WhatsApp chat.

Consider a shoe store with a flow for password resets. A user receives a forgotten password link on WhatsApp. Clicking it triggers a flow that encourages them to enter their phone details. The Flow then authorizes the number and sends a secure one-time password to complete the reset -all within WhatsApp. This removes the requirements for recognizing complex login details and keeps users connected to their preferred solution.

With WhatsApp Flows, you can conveniently handle these account tasks.

4. Appointment booking and reminders

Whatsapp flows are a great alternative to old methods of planning appointments and reminders online. Businesses can allow customers to easily check slots, select convenient times, submit details, and receive immediate confirmation from WhatsApp itself. Whatsapp flows can even be monitored to effectively handle rescheduling requests and cancellations, which allows the business to provide the flexibility that consumers desire.

Additionally, to schedule the appointments and confirm them, WhatsApp flows can also leverage to send automated reminders ahead of the appointment date, lessening the chance of no-shows. This terms in a smoother, more user-friendly scheduling procedure for clients that reduces the workload for admin staff.

5. Surveys

Whatsapp flows convert the surveys into interactive experiences to enhance response rates. Consider a travel company sending a post-trip flow through WhatsApp.

Clients can press the ‘rate your experience’ button, activating a flow with several choice queries and star ratings about their trip. The Flow can also customize queries based on their specific destination.

This enables quick feedback while keeping the survey format interactive and comfortable within WhatsApp. Flows make surveys more interactive and accessible, driving to valuable customer details. 

6. Customer support and service

Thousands of customer queries can be handled with WhatsApp flows that reduce the team’s stress in handling complex problems. Consider an electronics store. A customer with a doubt about product return can make a flow by writing ‘return policy’ in their WhatsApp chat. The Flow drives them with clear steps on the return process, including downloadable return forms of FAQs. For more insights, the Flow associates them with a live agent. Clients get self-service choices while still receiving human support when required. 

7. Chatbot-integrated experiences

With WhatsApp Flows, you can combine guided flows and chatbot interactions to create smooth, captivating experiences.

Consider a furniture store where a chatbot assists clients in perusing merchandise. After determining that a customer is interested in a particular couch, the chatbot can initiate a flow. This Flow could walk customers through scheduling a delivery time or provide tailored suggestions for matching furniture pieces.

WhatsApp Flows produces personalized, engaging, and conversion-focused chatbot experiences.

How do you track the success of WhatsApp Flow?

Later, set up the WhatsApp flows; you are required to ensure that they are working the way you need them to perform. You can analyze the success of your WhatsApp flows by monitoring the four metrics below:

1. Engagement rates

To understand the function of WhatsApp flows better, track your client’s engagement rates. This will help to offer details into what flow content works with your clients, enabling you to make required adjustments to keep them connected and engaged and promote conversions. 

2. Customer satisfaction

Send marketing campaigns and request feedback to track customer satisfaction. Your WhatsApp flows are successful when you offer clients a satisfactory service to fulfill customers’ expectations. Thus, monitoring customer satisfaction scores from your WhatsApp flow is essential to know how well your flows are performing appropriately.

3. Response times

Clients seek an immediate reply. Monitoring response times make sure you are meeting their demands for quick replies. Swift and relevant replies give the user satisfaction and develop better outcomes.

4. Conversion rates

Conversion rates depend on how many users take appropriate action within your flows, like making a shopping or booking a desired service. Recognizing any blockage can help to enhance these rates and attain the desired results.

Frequently Asked Questions

Q1. What are Whatsapp flows?

A. WhatsApp flows are known as automated conversational experiences that lead the customers through multiple steps to attain the desired goal through innovative elements like buttons, lists, and forms.

Q2. Can the WhatsApp flows be customized?

A. Yes, WhatsApp flows are possible to customize to give aligned content based on user preferences, past engagement, and demographic data.

Q3. How does Whatsapp flow guide lead generation?

A. WhatsApp flows catch new leads by giving valuable information in exchange for contact insights via interactive and automated communications.

Q4. Can we integrate the Whatsapp flows with other tools?

A. Right, WhatsApp flows can be integrated with other tools like CRMs, databases, and other platforms for real-time data exchange and customized communication. 

Q5. What are common triggers used in Whatsapp tools?

A. Common triggers incorporating keywords in customer messages, QR codes, Facebook/Instagram ads, and website widgets.

Conclusion

Whatsapp flows presents a powerful option to simplify and automate your WhatsApp customer engagement. To get started with WhatsApp flows, you will be required to be a verified WhatsApp business platform user. The platform supports the required tools and architecture to craft and deploy personalized to your particular business requirements. 

A platform like Getgabs handed down the one ring to eradicate it for a better WhatsApp flow journey.

Hence, you should hop for a free trial, contact the team, and get ahold of the Whatsapp flow to set up your game significantly!