Meta Verified: Your WhatsApp Business Green Tick is Now Turning in Blue Tick

You do not have to panic if your WhatsApp green tick suddenly changes to blue in the next month or so. This is a strategic action planned by Meta and would not impact your status. Here is why this is occurring.

Are you a business account user on WhatsApp, or have you been given green tick verification on your WhatsApp business account?

Kudos! 

In any platform, it also shows that it belongs to a verified organization. 

Yet, do you have one?

We are informing you about an upcoming change in the information about your favorite tick.

As we all know, WhatsApp is owned by Meta, which announced last year that it would change the color of its verification checkmark from green to blue.

Meta stated that this is going to be a small business app (first)in the modern Meta Talk meeting in Brazil.

It has begun conversations with organizations as well as customers and has made a difference. In this blog, we will explain the reasons behind this change, its importance for companies, and why WhatsApp and Meta are making this transformation now.

Why Change From WhatsApp Green to Meta Blue?

People have been using WhatsApp’s green badge as an equivalent of message authentication for quite some time. However, switching over a simple blue tick badge was not a decision that came from the left field.

Similarly, Twitter’s sudden rebranding to X, there are tactical reasons behind this transformation:

• Improved business profiles: Its implementation through the use of the WhatsApp Business Application has been of immense benefit in creating the necessary rapport between the business and the customers. Verified business profiles will have a more noticeable blue tick, which will raise their credibility and exposure.
• Enhancing user experience: looking at this massive shift, one might conclude that it is a relatively minor change that does not influence the user experience, even if it is on a subconscious level. Users can easily recognize a blue checkmark, making it more noticeable for the audience. It aligns with Meta branding, helping to reduce confusion about verified accounts. In the end, this promotes improved communication.
• Stability across Meta service: The prior rationale for one of these shifts is to establish standardization in the ecosystems of Meta. With Facebook and Instagram social networks, Meta services through blue verification badges and linking the icon of the WhatsApp application up to the same color to strengthen the brand and user distinction across all platforms is the aim of the ‘Meta Verified’ by Mark Zuckerberg.
• Fighting misinformation and frauds: Meta’s blue tick has sometimes been coupled with identification over social media platforms. Trust and credibility were the objectives that Meta had when it entered the WhatsApp business. It will come in handy in enabling the clients to make a distinction between authentic business entities and scams or fake news which might be critical in matters about security and privacy.

Meta-verified subscriptions not only consolidate the brand but also shield the business from pretenders and offer special technology services.  This is another step by Meta to make the platform more advantageous by giving extra value.

What Does the Update to a Blue Tick Mean for Companies Using WhatsApp?

The transformation from green badge to blue tick verification on WhatsApp has various significances for companies:

1. Improved trust: The blue tick badge on WhatsApp will indicate to your customers that the weight of Meta is behind your WhatsApp business profile. This demonstrates trustworthiness, which may lead to enhanced customer loyalty in your verified brand profile. As you know, clients are more interested in connecting with companies they see as trustworthy and secure. 
2. Competitive benefits: Any organization with a legitimate Meta account will benefit and gain a competitive advantage for their company over the other. The professionalism that the blue Meta verified badge will signify will attract more leads, creating sales growth.  
3. Brand consistency: This particular change benefits firms that are present across various Meta channels in terms of uniformity of brand image. It aids Meta in tying together Whatsapp business with other Meta services, thus creating an integrated web presence.
4. Improve visibility:  It can be assumed that the business accounts of the WhatsApp application will be provided with better recognition in the search results and the course of the users’ communication. What this means is that users shall and shall find you credible in the process achieving great discoverability and customer engagement.

What is Green Tick on WhatsApp?

A green tick mark on WhatsApp is the verification symbol that states that your profile is initially genuine and authorized by WhatsApp (and Meta). 

The badge is a sign of trust and loyalty that helps you stand out from unverified profiles, adding a professional experience to your company or personal accounts. This assures clients that they feel protected when joining your WhatsApp channel—hence, more users are likely to opt-in to your service.

When will your WhatsApp Green Tick Turn Blue?

We are still determining.  It came in an Android update announced by WhatsApp Beta Info in September of the same year. Later on, in Meta conversations dated June 6, 2024, Meta put to notice the arrival of a blue Meta verified badge for some small businesses that use the WhatsApp Business App.  

We are still determining when this change will be allowed globally. We will keep you updated. 

Sign in to our services to make sure you are the first to know. Or follow us on LinkedIn.

Blue, Green, or Pink, This is Just a Color

As far as business news goes, this is not very new or even provocative and will not trigger a lot of controversy, but it is interesting. By expecting your green tick to turn blue, you ensure you won’t be caught off guard when it happens.

It’s not a hack; your account is still operational. They all belong to Mark Zuckerberg, who’s trying to make his stock and other financial-related assets neater so that investors can place their trust in them.

We Will Help You to Get Verified

Start your business journey with Getgabs’s WhatsApp platform, and we will relieve you of the administrative headache. We will guide you through getting verified so you can proudly display your trademark and attract more customers. 

Get in touch with us to start the conversation, and we will walk you through the setup with WhatsApp in a GDPR-compliant, beneficial, and fully verified way.

Frequently Asked Questions

Q1. What can you understand by clicking the green tick on WhatsApp?

A. A green tick in WhatsApp means that WhatsApp has certified and legitimized a company account

This shows that the account is reliable and secure and that the business behind it is committed to offering the best customer service.

Q2. What are the benefits of having a verified WhatsApp Business profile?

A. A verified WhatsApp business profile helps customers know they are engaging with a trusted business. It also provides the company with a professional and secure platform on the site and could also improve customer satisfaction and trust.

Q3. How can we apply for a green tick on WhatsApp?

A. To apply for the green tick on WhatsApp, you will need to have a WhatsApp solution provider like Getgabs.

Later, you can ask for verification from the WhatsApp business manager or through a WhatsApp solution provider like Getgabs.

Q4. What should I do if my green tick application gets rejected?

A. If WhatsApp rejects your green tick application, you likely failed to meet one or more of their guidelines. You must make the necessary changes and reapply for approval.

Conclusion

Nevertheless, the updates in Meta’s services for businesses make the business verified and authorized for customer service. When this WhatsApp blue tick is available, we will show you how to get verified with blue tick verification. Getgabs is the best-ever WhatsApp solution provider that helps you to connect with Customers through WhatsApp Business API. Feel free to contact us if you have any questions or queries feel free to contact us!