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What? Meta has announced WhatsApp Business calling API. Exactly, yes! Now you can allow the customers to call you directly in WhatsApp chat. WhatsApp voice call API is just the new beta feature from Meta. The feature allows the organization to leverage the WhatsApp platform for consumers to include voice calls.

This task enhances user experience, allows business to be called whenever necessary, and allows communication anytime, anywhere. For a long time, enterprises could interact with users directly through WhatsApp. The all-known calling button we use to call friends is now available to companies.

Integrating the WhatsApp Business API voice call feature makes the user journey easy, from searching to buying, all done in a single chat window. The variety of WhatsApp features designed mainly for companies involve WhatsApp flows and payments. 

Are you excited to learn more? Come with us to see the details of how clients initiate business calls. You can also check the use cases, benefits, and how the company joined the Beta program to drive customer benefits.

What is WhatsApp Business Calling API?

WhatsApp business voice call API is a vital feature that allows organizations to make and receive calls through WhatsApp. It can be done using WhatsApp business API. The feature may be distinct for enhancing client experience. Using it, businesses can communicate and interact with customers. 

WhatsApp voice calls API permits companies to include Voice-over-IP (VoIP) calls to B2C engagement over WhatsApp which enables clients to send messages as well as call.

Integrating such features allows the business to get in touch with customers anytime when they need it. It can allow the brand to contact customers directly. WhatsApp business calling API is good at creating data-driven, conversational, and contextually related experiences for their clients.

Our recent research shows that reliable business communication is more like talking to a friend is exactly what the majority of people need. Hence, we consider many situations while making quick calls to the company will save time and make life easier for clients.  

Benefits of Using WhatsApp Business Calling API

Adding an effective feature of WhatsApp business voice call API boosts customer engagement. It helps the industry to achieve new possibilities with improved conversations. Let’s check the  top benefits of using WhatsApp business API voice call

1. Convenience

Getting a tool to exchange messages with business whenever you require is really convenient. But being allowed to click the call button in the message brings convenience to the next level. Though it might be time-consuming to write what you ask, or maybe you have to discuss something privately. 

In many scenarios, a voice discussion is more effective or comfortable to attain your goal. Hence, both choices are accessible all in one place without switching channels or devices.

2. Centralized conversation

Adhering WhatsApp business calling API for your business centralizes all the conversations in one place. Messages, calls, and notes could be kept in a single place, organized thread on WhatsApp. It enhances your team’s internal communication as they can faster access call details and notes for all clients.

With a full view of past engagements enables more customized follow-ups. Consumers value the regularity of service, and team members profit from foster tracking.

3. Quick resolution time

Think like you are setting up a new router, depending on guidelines on the manufacturer’s website. You have the last step, but the picture available in the guide is different from yours. Hence clicking on the special WhatsApp call icon on the website, you may be routed directly to an agent. It specifically learned to deal with setup concerns.

You receive an instant answer and are not required to wait on hold or search for online help. It might turn into installation timing out and need to be restarted.

4. Seamless sales engagement

Transferring between chat and voice calls over WhatsApp allows the team to increase sales. The sales team can manage the interaction behavior depending on customer requirements. For instance, your sales team can initiate the message and then go to voice call to submit a critical query. The following strategy keeps engagement going on and quick resolution. It’s perfect for creating strong relationships with leads and closing deals faster.

5. The personal experience

While shopping for high-value and technical products, it could be reassuring to speak with an expert. Talking to someone means you can create a rapport and trust the suggestion, which gives more information. With voice calls, the negotiation of service can be easily conducted. 

The calling deep link connection boosts engagement with the agent once again to give reassurance.

6. Branded conversations

Integrating WhatsApp business calling API, businesses can display brand names, logos, and verified badges to customers. It makes the conversation with business more professional. This branded representation helps to create trust & loyalty. Prospects can identify the business quickly they are talking with.

A verified business with a blue tick badge shows the business is legal. Because in the digital world, showing your business is real is important. Thus, it’s a good feature for businesses to make their brand more visible.

7. Secure and protected calling

One important aspect of WhatsApp Business Calling is security. Every WhatsApp call and message made over the WhatsApp Business Platform is safeguarded by an encryption mechanism that encrypts messages before they are sent. This degree of security is necessary to protect data if your business handles sensitive client information.

Customers will feel safe knowing that their calls are confidential when you communicate with them about sensitive updates, personal questions, or account details. This emphasis on security also helps you use WhatsApp Business Calling in accordance with any industry or regional regulatory requirements that your business may have.

8. Improve ROI and added value with Getgabs

WhatsApp business calling API gives worldwide reach, quality, and readability at a predictable pay-as-you-go charge with Getgabs. Businesses can exceed customer engagement by depending on Getgabs architecture to lower problems. The concern might be call delays. The integration of value and performance makes it the right tool to connect audiences worldwide.

Are WhatsApp Business Calling API Free?

The cost for WhatsApp business calling API with Getgabs is charged on a per-minute basis, similar to other services. The architecture keeps charges simple while enabling global targets. 

Important note: A deep link feature is that a business can include to their website and apps, or send in messages. It routes the consumers directly to a particular number that may be a particular category. Also, a person learns to help with specific scenarios.

Prospective customers will have a good customer experience by being directed to the right agent for help. Businesses would be able to control call routing and transfer among agents.

How to Use WhatsApp Business API Voice Call?

WhatsApp voice call API is just used for multiple cases around the world, giving a seamless option to communicate effectively. The use cases that drive the Beta drops primarily cover client and sales support cases. Further, let’s roll out in the future.

1. Lead creation and nurturing

Usually, consumers consider talking with an agent of the business. Mainly while picking high-value items, having a resolution for time-sensitive issues, or in case of private data shared. Such human engagement is effective in both cases of creating and nourishing leads. Clients could be reassured of service and lead with the sales funnel via a call.

2. Sales and consultation

WhatsApp voice call API gives brands a chance to connect one-on-one sales consultations. It allows us to give custom product preferences and refer to particular client demands. The customized strategy can boost trust, make a rapport with clients and hence drive to higher conversion rates and closed brands.

3. Order confirmation and verification

WhatsApp business voice calls API leverage to confirm orders of clients, verify details, and send the latest delivery updates. It can be easy to ensure a robust and accurate ordering practice. Plus, WhatsApp voice calls are used to send post-purchase follow-ups, reviews, etc. It significantly boosts client loyalty and trust.

4. Customer support

Brands can show customer queries and solve problems in real-time with WhatsApp business voice call API. It can simplify your WhatsApp support strategy when more difficult concerns can be managed via voice calls. It makes sure the problem solving and with more human engagement, improves client satisfaction.

Who Can Leverage WhatsApp Business Calling API?

Presently, Whatsapp business API voice calls are used in Brazil, Mexico, Indonesia, and India. Brands getting an existing WhatsApp communication use case with a minimum of one sender can use calling API to target prospects. 

Industries have to be using an inbound calling scenario like customer service escalations. It required live voice engagement, critical marketing calls, and utility use-case calls.

How Does WhatsApp Business Voice Call Work?

WhatsApp business calling API lets the users talk with the brand on WhatsApp by just clicking on the call button. Select a choice that is sent to the business as a part of a WhatsApp message. Being part of voice call API, organizations can include an IVR menu. It is used by the clients to pick the preferred option with a numeric keypad shown on WhatsApp.

A few of our beta clients are routing inbound calls with cloud contact center service and interactions. That offers them the feasibility of giving conversations or voice calls on WhatsApp. API calls could be added to other VoIP. For example, WebRTC and SIP, hence connecting WhatsApp calls to PSTN networks, is not holding up.

Notably, the factors use cases; region can vary for the enable or disable availability of call option.

Business-initiate calling

Following the Meta guidelines, business-to-person calls are now accessible. To call one, the organization has to receive permission from the client to send them specific call requests on WhatsApp. The request can only be shared while an existing promotion, utility, verification service, or free entry point interaction is open.

The maximum number of calls that can be requested from a business is 1 request in 24 hours and 2 requests in 7 days. When permission is granted by clients, a business can call the user within 72 hours after the permission request is granted.

Frequently Asked Questions

Q1. What is WhatsApp Business voice call API?

A. WhatsApp business voice call API is a vital feature of Meta that allows organizations to make and receive calls using WhatsApp business API. 

Q2. Does the brand have to get permission to call clients on WhatsApp?

A. Required, a business should get permission from the user. Call permission can only be shared when an existing marketing, utility, verification, or free entry point interaction is available.

Q3. Can we transfer multimedia files during voice calls?

A. Yes, for sure. When you’re on a call with a business, both the client and agent can share multimedia files during the call without exiting the app.

Q4. When would be the WhatsApp calling API generally accessible?

A. Meta is targeting to make the WhatsApp business API voice call generally accessible next year. Thus, the data may be exchanged based on how beta performs.

Q5. Can we record WhatsApp calls?

A. In some businesses like finance and banking, a standard method is used to record specific calls for compliance reasons. The features are not natively offered by the WhatsApp business calling API, supported by our linking. Thus, clients will be allowed to record calls.

Q6. Are video calls available on calling API?

A. Video calls are not accessible on the beta version yet.

Conclusion

WhatsApp Business API voice calls have significantly improved the effectiveness, impact, and personalization of business-to-customer communication. When the need arises, it gives you a chance to handle communication in a more hands-on approach, going beyond mere messages. Client service, lead generation, lead nurturing, sales, marketing, authentication, and more may all be handled with this capability.

Are you thinking of using WhatsApp Business phone discussions to establish a closer bond with your clients? Contact Getgabs immediately!