What Is “WhatsApp Business API Pricing”?

Do you want to know about the WhatsApp Business API pricing in India and for an international client? How much does it cost for WhatsApp Business API? Should we contact any business solution provider to know more about the WhatsApp Business API Sandbox pricing? 

Is WhatsApp business API pricing effective for small businesses as well or can they spend on WhatsApp Business API? If you have decided to promote your business through WhatsApp marketing service. It is important to know about WhatsApp Business API pricing works for budget and planning.

What is WhatsApp Business API pricing and how can we implement it into our business? How can we send promotional, transnational, or alert messages to multiple customers? There are a lot of questions everyone has and want to know in detail about the WhatsApp Business API pricing.

In this context, we will help you to know about WhatsApp Business API pricing. Pricing of WhatsApp business API depends on the number of message packs you are selecting. The categories of WhatsApp business API Sandbox are divided by the number of messages.

WhatsApp does not charge a yearly subscription, businesses need to add their WhatsApp account only once. Later they can buy the services as per their needs when their selected package will be over. 

To connect with your customers with the world’s most popular messaging services. WhatsApp API pricing will be the best solution for businesses. Like you are connected with your families and friends, with WhatsApp business API customers will be connected to your business. With WhatsApp Business API Sandbox pricing more than 2 billion users will be securely connected to your business. 

Give your business a way by connecting customers with organizations through WhatsApp business API pricing offers.

Earlier WhatsApp business API pricing in January 2022 was a notification-based model. Where businesses only needed to pay for using message templates. But session messages were completely free. The charges for WhatsApp business API pricing vary according to the country's region. But from February 2022 things have changed and a new conversation-based model has been released for the WhatsApp business API pricing.

Let’s go to understand the conversation-based model for WhatsApp business API pricing in detail.

WhatsApp Business API Sandbox Pricing In India

The WhatsApp Business API pricing in India is not much costly compared to other regions. Earlier there were only charges for WhatsApp business API according to session or templates. But from February 2022, it has been changed from a notification-based pricing model to a conversation-based pricing model.

From February, they do not charge according to messages, templates, or sessions anymore. Because WhatsApp business API pricing switched from a notification-based model to a conversation-based pricing model. 

For WhatsApp business API pricing in India, the messaging app charged the messages on a per-conversation basis. Business solution providers ensure to deliver the messages in 24-hour but not all messages could be delivered in the same way.

WhatsApp Business API pricing is categorized in two-way as per conversation based,

• User-initiated conversations
• Business initiated conversations

These two types of conversations are divided by the WhatsApp messaging application, accordingly the WhatsApp business API pricing will be decided.

Types Of Conversations

The classification of WhatsApp business API pricing is based on who initiated the conversation. And as per the conversation, WhatsApp categories are priced in different ways.

• User-initiated Conversations

The conversation could not be started ever once someone does not initiate to start the conversation. It depends on who started the conversation first for the WhatsApp business API Sandbox pricing in India. 

A user-initiated conversation is a type of conversation where the user or customer initiates the conversation with the business for their requirement. If you require any service and send your query to the business it is a user-initiated conversation. 

For example, you are visiting a clothing website to know more details about the product. You click on the WhatsApp button to send a message. This can be called user-initiated conversation because the message is sent by the user.

If the business responds to the customer within 24 hours of the service window, this will be counted as a user-initiated conversation. We can say that templated messages are not used in this type of conversation. Messages sent for this conversation are in free form. When a business will respond to customers within 24 hours of the service window, there is no need to use message templates. 

• Business-Initiated Conversation

Unlike user-initiated conversation, business-initiated conversation requires a pre-approved template to send the message to customers. The business sending messages outside the 24-hour service window can be counted as a business-initiated conversation.

Business-initiated conversations are the conversation which is initiated by the business. When businesses send messages to customers outside the period of 24 hours. It will be called a business-initiated conversation.

If a business uses a pre-approved message template to send the message to the customer, and the customer replies to it. This type of message is called Business-initiated conversation.

Examples of Business-initiated conversations can be promotional or offer messages to let customers know about your services.

Whether the business initiates the discussion or responds to a message provided by a user, a conversation is deemed to have begun as soon as the first message sent by the business is received. Customers and users of your company can communicate with one another and exchange any number of messages (including template messages!) for free within a 24-hour chat. A single fee is assessed for each 24-hour chat.

The WhatsApp Business API pricing in India of these chats is determined by the country code of the end user. Conversation rates differ amongst different nations and locations.

WhatsApp Business API Cost

What does the WhatsApp business API cost? And how it can affect the business with its API costing? What is the list of WhatsApp business API costs in India? To know about the WhatsApp Business API Sandbox pricing, you can immediately contact the best BSP (Business Solution Provider) GetItSMS. 

GetItSMS is a Bangalore-based company that gives bulk messaging services to users. GetItSMS giving services for many years to businesses for promotional, transactional, notification, and alert messages.

WhatsApp Business API pricing in India does not charge much from businesses. It means a small business can also have this service for its business growth. When you get to connect with the service provider for WhatsApp business API pricing. You will get 1000 messages free every month.

This way will help the business to make the customer in love with their brands or products before paying any single amount. These free conversations are not only for user-initiated conversation but even for business-oriented conversation. 

Therefore you can start your marketing strategies with WhatsApp business API pricing to target the audiences at low spend. The free messages would be refreshed every month if your WhatsApp business account is attached with multiple WhatsApp numbers. It's the threshold for still 1000 messages provided at the WABA level.

WhatsApp Business API Pricing: Is WhatsApp Business API Free?

Are you aware that WhatsApp does not directly let end users access their API, for starters? To obtain a WhatsApp API account, you must work with a WhatsApp Business Solution Provider.

WhatsApp Business charges these Business Solution Providers, who then charge you for the service as well as a fee of their own. 

Service providers will likely charge a setup fee in addition to a per-message fee. Many solution suppliers follow this standard procedure. You can use the WhatsApp Business API pricing with the aid of some providers, such as GetItSMS, at no additional cost.

In conclusion, using WhatsApp Business API pricing will cost you money from both WhatsApp and your Business Solution Provider.

How much does WhatsApp charge for the WhatsApp Business API? Are there any rules to use WhatsApp Business API pricing? It can be difficult to calculate the WhatsApp business API pricing. 

Businesses must have the details about the topic “WhatsApp business API pricing” to avoid unnecessary expenses. 

In this blog, we will explain the WhatsApp business API pricing & WhatsApp business API pricing with the lowest WhatsApp API partner for the business.

What is WhatsApp Business API and how can we define WhatsApp Business API pricing?

WhatsApp Business API is a messaging solution integrated for businesses to improve sales, leads, and customer communication. WhatsApp is an essential part of our daily life and business as well. If the business does not start to promote the product through WhatsApp, they may be losing the effective advantages to taking their business to the next level.

Use WhatsApp for business, there are two options for that. The first one could be a WhatsApp free app and the second is the WhatsApp API. We can explain the differences between the WhatsApp Business App and WhatsApp business API. 

WhatsApp Business API pricing earlier charged the business on a notification basis. But after February WhatsApp Business API pricing has been charged on a conversation basis. Therefore you will not be charged for a single notification but for the entire conversation.

WhatsApp Business API pricing is helpful for large-level businesses as the WhatsApp Business app is only helpful for small to medium businesses. With WhatsApp Business API pricing businesses can explore more useful features to increase sales. 

Over time, WhatsApp Business API pricing has changed. The WhatsApp Business API pricing is charged for each notification up until the beginning of the year. However, beginning in February 2022, the cost of the WhatsApp Business API is determined by chats.

Therefore, full conversations are now charged for instead of individual notices. Let's examine this pricing model's operation in more detail. Therefore, a 24-hour chat with your customer will only cost you once. This implies that you can communicate with your users via many messages during the 24 hours.

From business to business, conversations with clients vary. Let's examine how the nature of your company may affect client interactions and, consequently, price.

Whenever any business starts to initiate a conversation with a customer it is measured in fixed 24-hours sessions. When a business starts the conversation is delivered or replies to the user’s message. There would not be any extra charges if the business and customer exchanged their information in form of messages or templates. Every 24-hour session counts the charges for conversation. 

WhatsApp Business API pricing for conversation depends on the user’s country code. For every country the WhatsApp business API pricing is different.

What Does The WhatsApp Business API Pricing Mean For You?

Does that depend on how you use WhatsApp Business API pricing for your business?

You will no longer have to pay for each message template you send out if you send numerous alerts within 24 hours; instead, you will only have to pay for one business-initiated discussion.

You will be charged for each chat if you spread out your messages and notifications over several 24-hour periods. Additionally, if you use WhatsApp as a customer service channel and you reply to messages that your users and clients send, such conversations will be initiated by the users, and you will be paid per conversation.

Breakdown Of WhatsApp Business API Pricing

In this context, we will tell you the breakdown of WhatsApp Business API pricing like how the WhatsApp business platform has changed its API pricing. WhatsApp's business platform has been evolving its API pricing over time. 

As we know Whatsapp business API pricing was charged as per notification. But from February 2022, WhatsApp business API pricing gets charged based on conversations. This would be beneficial for both large and small businesses as you will be charged for the entire conversation, not for notifications.

So now let’s move to understand the WhatsApp business API pricing deeply. How does WhatsApp Business API pricing work? The business charged for 24-hours conversation with their customers. Although there is a 24-hour service window in which businesses are required to respond to their customers. Businesses can exchange several messages with their customers within the 24-hour session with WhatsApp business API pricing. 

The conversation would differ from business to business as every customer required different things. Knowing about the nature of your business can impact your customer service and WhatsApp business API pricing. Read the next paragraph to know more about it in detail.

WhatsApp Business API’s Message Types

With the guideline of Facebook, to send a notification to customers, messages should have a specific format. The most important thing to remember is that the message should be consistent with its terms & policies. 

To understand the message format there are two types of basic formats you should know: template message and session message.

• Template message
• Session message

1. Template Message

We can say that a template message is a pre-approved message template that is used to send outbound notifications like reminders or alerts. Template messages are used to send delivery alerts or appointment reminders to customers.

We can not use template messages for marketing purposes. In case you forget to send a customer’s response within 24 hours, you may use WhatsApp template messages. If you want to target your customers, any other type of message will not work in this case.

Let‘s understand the template message with the help of an example:

For example, a customer has placed an order, and with a template message, a delivery alert message is sent to the customer in this format.

“Hi, John! Your Tracking Number: 20221022 has been dispatched. Thank you!”

For this message, you need to submit this message template.

“Hi, {{1}}! Your Tracking Number: {{2}} has been dispatched. Thank you!”

This kind of message template we need to submit before sending the reminder message to customers. Where in the example {{1}} is referred to the customer name whereas {{2}} refers to the customer’s order tracking number. Like how the template message works for the WhatsApp Business API pricing.

2. Session Message

In the above paragraphs, we discussed two types of conversation. The classification of WhatsApp business API pricing is based on who initiated the conversation. And as per the conversation, WhatsApp categories are priced in different ways.

Session messages do not require pre-approval to be sent to customers in WhatsApp business API pricing. It can be sent or received in any format in response to a user-initiated conversation. 

A session for any sent or received message starts when the customer initiates a message to the business. And the message lasts for 24 hours from the received message. 

As per the types of business conversation, we can send a message to customers to invite them to respond which will be a business-initiated message. If you wait for the customer’s response, it can be a user-initiated message. 

Understanding The Difference Between Session & Template Message

There are two distinct message kinds for the WhatsApp Business API Sandbox pricing. Session messages and template messages are these.

Messages sent and received during a session are those in response to a message delivered by the user. When a message is sent to your company, a messaging session begins. In the context of the most recent message received, it lasts for 24 hours.

If a user requests more details regarding a product, that is an illustration of a session message. Or if a customer care issue or a sale is followed up on by a user.

Template messages, on the other hand, are forms that are sent to people who choose to receive messages from your company. They are a valuable, effective, and time-saving WhatsApp communication method. Here is your go-to recipe for making fantastic WhatsApp message templates.

• Alerts
• Appointments
• Payment reminders
• Delivery updates & more

These templated messages are more helpful and powerful channels for communication in business. Customers can even depend on these messages for their needs. But template messages are required to be pre-approved by WhatsApp business API pricing.

Cheapest WhatsApp Business API Pricing: GetItSMS

Are you looking for the cheapest WhatsApp business API pricing? GetItSMS is a company that can help businesses to get the WhatsApp business API at a low price. GetITSMS provides WhatsApp business API pricing every month. It does not add any makeup charges to sent or received messages. 

For every business, GetItSMS is the first choice with affordable and effective WhatsApp business API pricing.

Have you tried WhatsApp business API pricing for your business to make your business strategies effective? Customers can easily contact the business for their needs with WhatsApp business API. Do you want to try WhatsApp business API pricing for your business?

GetItSMS is an official business partner which offers easy setup and simple WhatsApp business API pricing. WhatsApp Business API pricing in India would be only achieved from GetItSMS. It is simple to start a small business and practical to just pay for what you use. Larger enterprises will profit from the API's scalability and absence of restrictions.

You will have to pay only for the services you use, no additional charges will be charged. To get started working with WhatsApp business API pricing, you need to link your WhatsApp business account.

After purchasing the pay-as-you-go credits you will be able to send messages to your contacts. If you are connected with GetItSMS and using WhatsApp business API pricing. You will get signup forms to build your WhatsApp contacts and CRM.

Using the WhatsApp business API pricing with GetItSMS you should know about the points.

• With GetItSMS Access to API is free (the cheapest WhatsApp API possible)
• You will not be tied to a plan (Pay-as-you-go pricing, available even on a free plan)
• No license fees
• Credits won’t expire 
• Media included or message template length, price does not depend.
• Unlimited contact list size, users, phone numbers, or message templates submitted for approval.

What Can We Do To Get More Benefit From WhatsApp Business API Pricing?

We have mentioned the WhatsApp business API pricing list which helps you to understand the pricing for WhatsApp business API. Here is the list of things you can do to get more benefits or values from WhatsApp’s conversation-based pricing model.

• Build A Chatbot When You Are Offline

Having a chatbot would be more beneficial for your business. When your team is not available or out of working hours, Chatbot will send an automated message to customers. This kind of thing does not get your customer loose.

Your team can not be online at all times but if your customer sends you a message after the 24-hour session window. You need to get started on the conversation when the agent gets around to replying after that 24-hour session window.

But when you have a chatbot facility, you could respond to customers’ messages instantly. Chatbot helps to solve mostly 80% of customers’ queries, and issues immediately without any human interaction saving the extra charges for conversation.

• Monitor Conversations In A One-View Inbox

If you're serious about giving your customers a genuinely omnichannel experience, you're also communicating with them via several different messaging services. The problem with this is that if your agents switch between different inboxes, they can miss communication with one of your customers. The 24-hour customer support window may have closed by the time they see this and respond, therefore a fresh conversation is started and would be considered a business-initiated communication. Instead of paying for one chat, you are now paying for two.

You could keep track of all of these discussions in one place with a OneView Inbox. Similar to the one offered by GetItSMS WhatsApp business API pricing. You never miss a message and can respond to consumer inquiries. With a one-view inbox, you can even start your business-initiated conversation. 

Factors To Affect the WhatsApp Business API Pricing

If you guys are using WhatsApp business API then you should know the factors which may affect the WhatsApp business API pricing. How does the WhatsApp Business API pricing work for your business? There could be some factors that affect your spending on WhatsApp business API pricing.

• Country/region

Earlier we explained to you that WhatsApp business API pricing varied according to the country code or region. The pricing for WhatsApp business API Sandbox for every conversation (business-initiated or user-initiated) depends on the country where your business is located.

To know about WhatsApp Business API pricing you can check the pricing table mentioned above.

• Customer Care Window

As we know that to send or receive a message there is a 24-hour session window created by WhatsApp business API pricing. When a customer sends you a message, the customer care window is the 24-hour following the customer’s last message received.

Apart from the customer care window, the business needs to initiate a conversation with the user again with a template message.

To know about the template message for WhatsApp business API pricing, read the above paragraph in detail.

Conclusion: Offering Customer Experience With WhatsApp Business API pricing

The important note is that WhatsApp Business API pricing offers a personal customer experience with the business. Customers feel like they are conversing with a real agent not a robot through WhatsApp business API. This kind of business tool offers a customer-centric approach.

To connect with your customers with the world’s most popular messaging services. Getting the best experience WhatsApp Business API pricing will be the best solution for businesses. Like you are connected with your families and friends, with WhatsApp business API Sandbox customers will be connected to your business. With WhatsApp Business API pricing more than 2 billion users will be securely connected to your business. 

Give your business a way by connecting customers with organizations through WhatsApp business API pricing offers.

WhatsApp Business API is worldwide popular and used to allow personalized experiences for business customers. For the WhatsApp business API pricing, it charged customers on a different basis than the business tool. 

The WhatsApp Business API pricing only can be obtained by the business solution provider. There are a lot of WhatsApp service providers who offer the service at a fixed cost per message, but for every option, prices may vary.

We hope this article will help you to choose the best WhatsApp business API pricing for your business.

Frequently Asked Questions

Q. WhatsApp is free then What do WhatsApp conversation charges mean?

A. Yes, WhatsApp is free but to grow your business and communicate with your customers, WhatsApp business API pricing is the best option. But to leverage your WhatsApp business as a marketing channel, WhatsApp charges the conversation.

WhatsApp Business API pricing charges the conversation based on country code. Whenever a business sends a message and the customer does not revert the message within 24 hours. WhatsApp charges the business for that notification.

Q. What is WhatsApp Business API and how can we define WhatsApp business API pricing?

A. WhatsApp Business API is an application program that allows businesses to communicate with their customers on a large scale. Developing a chatbot, sending and receiving the message, and integrating with apps and websites can be done with WhatsApp business API.

WhatsApp Business API pricing can be categorized based on country code and we have mentioned our WhatsApp business API pricing chart above paragraph.

Q. What does it mean by Customer service window in WhatsApp business API pricing?

A. To send or receive the message there is a 24-hour session window created by WhatsApp. When a customer sends you a message, the customer care window is the 24-hour following the customer’s last message received.

Apart from the customer care window, the business needs to initiate a conversation with the user again with a template message.

Q. What is a Template message?

A. Template messages are the pre-approved message templates that are used to send outbound notifications like reminders or alerts. Template messages are used to send delivery alerts or appointment reminders to customers.

We can not use template messages for marketing purposes. In case you forget to send a customer’s response within 24 hours, you may use WhatsApp template messages. If you want to target your customers, any other type of message will not work in this case.

Q. What do you mean by business-initiated and user-initiated conversation for WhatsApp?

A. User-initiated conversation:- The conversation could not be started ever once someone does not initiate to start the conversation. It depends on who started the conversation first for the WhatsApp business API Sandbox pricing in India.

A user-initiated conversation is a type of conversation where the user or customer initiates the conversation with the business for their requirement. If you require any service and send your query to the business it is a user-initiated conversation.

Business-initiated conversation:- Unlike user-initiated conversation, business-initiated conversation requires a pre-approved template to send the message to customers. The business sending messages outside the 24-hour service window can be counted as a business-initiated conversation.

Business-initiated conversations are the conversation which is initiated by the business. When businesses send messages to customers outside the period of 24 hours. It will be called a business-initiated conversation.

Q. Can I broadcast promotional messages?

A. GetItSMS will lead you to send promotional messages. Contacting GetItSMS will offer the lowest WhatsApp business API pricing. Using GetItSMS you can send bulk messages, promotional, transactional, and alert messages. To know about the services, you can directly contact the GetItSMS team.

You can even use WhatsApp Business API to send reminders or alert messages like delivery updates, shipping, and tracking links. WhatsApp Business API pricing does not cost much for small businesses as well they can use the service.