WhatsApp Business API Pricing Structure

In today’s digital world, WhatsApp Business API has been introduced as a powerful tool, allowing industries to communicate with their customers seamlessly. However, knowing the WhatsApp Business API pricing structure is important for creating informed business decisions and optimizing prices.

Is WhatsApp Business API Free?

Indeed, WhatsApp could be cheap because it does not require paying for the API, but it comes with other various prices. It is also different from conversation-based pricing with WhatsApp and the portal or service cost applied by some of the WhatsApp Business solution providers.

Have 1000 Conversations Free On WhatsApp Business

Free messages are allowed by WhatsApp for up to 1000 conversations which will offer businesses a basic outreach capacity. This creates a perfect opportunity for companies to begin implementing the use of WhatsApp Business solution with no special sign-up fees.  However, to ensure a practical and affordable solution, you must be aware of the limitations and organize your WhatsApp discussion approach.

Explained WhatsApp Business API Pricing Structure

WhatsApp Business API pricing structure depends on two primary things:

1. Subscription costs

Subscription costs are your monthly platform access fee. Many solution providers available for WhatsApp Business API provide different plans and charges.  Select a plan that fits your business requirements, such as Getgab’s affordable option, which offers a free trial and free setup.

2. Conversation costs

This is where WhatsApp applies its charges per conversation. For every 24-hour conversation the business has with clients, it charges a small fee. As for the actual pricing model, the WhatsApp Business API is dependent on the kind of conversation, be it service-related, marketing, and so on, as well as the location of the user. Your business provider would add a little markup for their infrastructure and service.

Meta Launches Authentication Templates in India

Meta Meta is scheduled to go live by July 1, 2024, with Authentication templates in India. 

Every Getgabs user would be able to send authenticated templates with +91 and phone numbers to customers.

Meta plans to modify its new WhatsApp Business API messaging rates by 1 August 2024.

Authentication templates are messages used in the course of performing an authentication process in a message service, such as sending the OTPs or verification codes. The characteristics would be able to inform all Getgabs users, especially those who need to send the authentication templates to persons using the WhatsApp application on phones with Indian numbers. 

Suppose your company is located in India, and you share an authentication message with a WhatsApp user with an Indian phone number (+91). If so, you will be tariffed at India’s authentication international rate. Please check Meta’s developer documentation to see if authentication-international charges apply to your authentication message.

Dividing the WhatsApp Business API Cost

Splitting the WhatsApp Business API cost:

1. No hidden charges: The WhatsApp API charges for business providers like, Getgabs are quite clear. They have no hidden charges for setting up an account or for the first few trials.

2. Select your plan: Select a monthly package of the WhatsApp subscription, which will be more suitable for your business. 

These include the sales and marketing teams and the support as they are instrumental in deciding which WhatsApp Business API plan to take.

• Sales – What is the number of leads allowed for service interactions (free quota)?
• Support – How many customer support queries are handled monthly?
• Marketing – Marketing – What are the campaigns and advertisements to make known to the target market? 

3. Per conversation cost: Use the ability to differentiate fixed costs in conversation type and user location.

3 Tips to Reduce WhatsApp Business API Cost

Thus, understanding these two factors will help to steer the WhatsApp Business API pricing model and choose the best option for your WhatsApp Business communication requirements.

1. Optimize conversation flow

Increasing free service conversations – Target service-related interactions such as order updates, troubleshooting, and using a 24-hour window effectively.

Leverage message templates – Pre-draft general replies for FAQs and routine queries to reduce message exchange within a communication.

Proactive notifications –Appointment reminders, order confirmations, and any other time-sensitive information can be left in the 24-hour timeframe to avoid starting new communication solely for follow-up.

2. Target and organize campaigns

• Share targeted campaigns – Prefer high-value message campaigns to specific consumer segments over generic broadcasting.
• Organize automated messages – Opt for automated delivery at a non-peak time to keep away from instant replies within 24 hours of user message triggers.
• Utilize click-to-WhatsApp ads – Promote consumption of organic conversation by tapping into click-to-WhatsApp ads while eliminating WhatsApp Business solution charges.

3. Monitor and track performance

• Track conversation breakdown – Keep documenting the communication types you are having and identify how to transition to service-based conversations.
• Review cost per conversation – Track your per-conversation cost to identify the areas for optimization and potentially adjust your plan or provider if required.
• Experiment and adapt – Regularly test various messaging strategies and campaign timings to look for the most effective methods for connecting with your audience. Using these techniques will assist you in making sure your WhatsApp Business API price doesn’t skyrocket your expenses and that your conversation proves efficient.

Regional Cost Structure of WhatsApp Business API

WhatsApp Business API is a perfect tool for communication with clients across the globe. However, the cost of the WhatsApp Business API differs with your location as highlighted in the following model. Here is the breakdown of some basic differences:

1. WhatsApp Business API Pricing Indonesia

Conversation Categories: Similar to other regions, Indonesia has categorized conversation into four types: service, marketing, utility, and authentication.

Free Care Quota: In fact, WhatsApp allows Indonesian businesses to have 1000 free conversations monthly, which will allow them to focus on customers’ concerns without panicking about urgent cash responsibilities.

Location-Based Pricing: Apart from the free quota, the type of conversation and the user’s location inside Indonesia define the conversation fees in the marketing, utility, and authentication categories.

Country	Marketing	Utility/Authentication/Service
Indonesia	$ 0.046	$ 0.034

2. WhatsApp Business API Pricing UAE

Conversation Types: The UAE offers free service interactions for specific categories and tiered payment for others, using the same conversation category scheme as Indonesia.

Regional Variations: However, based on the particular emirate of operation of the UAE in which the user resides, the cost of conversation in the UAE may differ.

International Communication: Users may be charged more, specifically when using WhatsApp Business to convey information to users who are in other parts of the world, such as in the United Arab Emirates.

Country	Marketing	Utility/Authentication/Service
UAE	$ 2.80	$ 1.63

3. WhatsApp Business API Pricing India

Category Focus: Every area has a free allowance of 1000 talks. For instance, India focuses on service discussions as the other regions do.

Cost Structure: Besides the free service cap, the type of message that it is, marketing, utility, and the like, and the user’s location within India determines the WhatsApp Business API discussion fees.

Language Considerations: Companies that speak Indian may find that their pricing structures change differently from those of companies that speak English as their primary language.

Country	Marketing	Utility/Authentication/Service
India	₹ 0.82	₹ 0.35

Getgabs WhatsApp Business API Pricing Structure Explained

Getgabs WhatsApp Business API pricing structure is divided into four plans:

1. Free forever plan – This plan offered by Getgabs does not charge for the service.

• Get access to the WhatsApp chat widget, QR code, chat link, and multi-agent.
• Provides email support.

2. Basic plan – The basic plan is cheaper, which starts from $9/month.

• Get access to 1 WhatsApp number, chat widget, team inbox, and 2-multi agent.
• Getgabs offers green tick assistance and chat support.
• Retain chat history for up to 30 days.
• 1000 chatbot sessions.

3. Pro plan – Getgabs’s pro plan is at $49/month.

• Only a chat widget, 1 number, a team inbox, and 4- multi-agents can be availed in the pro plan.
• The other needs include rest API, green tick assistance(now blue tick), broadcasting, and retargeting. 
• Provides service support, online chatbot 2000 sessions, and maintains chat records for up to 90 days at most.

For more details about it, one should contact the Getgabs team.

Frequently Asked Questions

Q1. What are the setup charges for WhatsApp Business API?

A. Getgabs offers 0Rs. However, third-party WhatsApp Business solutions or resellers may have their pricing model where the WhatsApp API subscription setup cost may vary.

Q2. Can we have a free conversation on WhatsApp?

A. Yes, it does. WhatsApp allows 1,000 free service talks per month for Business Account holders. Still, depending on the time zone, the counts of these WhatsApp Business accounts are refreshed once a month.

Q3. What is the time WhatsApp’s 24-hour conversation window starts?

A. When a user last interacts with a business on WhatsApp, there is a discussion window of 24 hours. In this period, organizations can convey any form of bulk messages while in the other, template-based messages have to be conveyed.

Q4. What is Getgabs’ refund policy?

A. The policy on refunds at Getgabs entails that a customer can request a refund within 14 consecutive days from the time of account creation by contacting the team at Getgabs.  We offer customers the ability to reach out to us with any inquiries related to app functionality, settings, and billing processes. Kindly read our refund policy.

Q5. Will I be charged extra if I share more than one message within a 24-hour window?

A. No, it does not add on the cost in case one sends several messages to the same user within one day on the WhatsApp platform. The customers can communicate with the different companies at any time, and this is free of cost.

Conclusion

As we know, such costs for different areas may fluctuate depending on the period in which they are determined. So, when it comes to the details of the prices the definitive and up-to-date advice is always to consult a WhatsApp Business Solution Provider (BSP) of your preference.  There are no setup or trial period fees, and Getgabs’ price structure is clear and simple to comprehend.

Organizations can choose whom they will communicate with their consumers and how they can extend their funds as effectively as possible by recognizing the regional WhatsApp Business API communication prices.