How to Use WhatsApp Business API for Sales and Marketing?

Talking about the most useful marketing strategy or promotional approach to increase sales is the one and only WhatsApp Business API. Leveraging interactive technology for sales and marketing increases the opportunity for higher customer revenue and business growth.

Whatsapp business API is an advanced feature offered by Meta to help large industries with their customer engagement. It was launched in 2018 to help enterprises, SMEs, and more, as the WhatsApp business app was not fulfilling the market demands for advanced features. 

Every organization wants good customer revenue and to achieve higher business growth. 

Communicating with customers via automated replies and acknowledging their messages in case of business unavailability creates customer satisfaction. Along with it, more things you must consider while using WhatsApp Business API for sales and marketing.

We will elaborate on how to set up WhatsApp Business API in your business to skyrocket your sales!

What is WhatsApp Business API for Sales & Marketing?

WhatsApp Business API is a highly recommended tool used to engage with audiences and deliver customized services to meet their needs. Harnessing the strength of WhatsApp Business API in marketing approaches, you’re not only sharing messages but creating long-term relationships. 

Whatsapp marketing includes using API to market the brand’s services, interact with the audience, and boost sales. You can elevate the practice by connecting WhatsApp’s abilities directly with business software. It allows the sending of automated messages, simplifying customer service, and custom marketing campaigns. 

Considering it as a direct line of communication, offering the boost to reach them immediately, anytime and anywhere.

How to Use WhatsApp Business API for Sales?

Leveraging WhatsApp business API to simplify business-customer relationships; go with these methods to use it for organic marketing.

1. Begin with a WhatsApp profile.

As a business owner, you have to engage with your prospective customers on WhatsApp. Hence, starting things by creating a WhatsApp business account. This is not only your normal WhatsApp profile but a professional one on the most popular application. 

The profile allows you to keep every important detail of the business, including address, services offered, and how they interact with you. It’s quite easy to create and move with the initial step on WhatsApp.

2. Use WhatsApp status

Imagine your WhatsApp status as a buzzing billboard. It’s something where businesses can display daily deals and offers and introduce the audience to upcoming events and launches. It gives them a peek of the day in life at your company.

It’s not only about business selling, about storytelling. Send those images that make your business different from others. For example, steaming rises from a fresh cup of coffee or else gives a finishing touch to give a unique design of jewelry. Such little things behind the scenes do not only keep the audience eye-catching but also create engagement. 

3. Using WhatsApp broadcast for messaging

WhatsApp business platform m has unlimited features to broadcast messages. This is especially helpful while sending targeted audience marketing messages. Send them tailored promotions, event details, and product announcements to the clients who are interested in purchasing. It enhances the chances of capturing the audience’s attention.

Hence, it states WhatsApp has no spam folder, so ensure the customers are informed about and check every shared message to boost engagement.

4. Communicate via customized messaging.

You have covered everything that makes the customer experience special. And this is when WhatsApp is most helpful. Along with its engagement, a perfect choice to make every client experience their important clients. 

Hence, what will you do to make them feel special? Send customized messages to make the communication more personal and interactive. If someone has visited your website, send them a message saying, “Thank you for choosing us! Looking forward to serving you.” This kind of gesture converts a normal conversation into a personal engagement.

5. Use multimedia files

Including multimedia files like images, GIFs, videos, and links makes WhatsApp messages more impressive and gets noticed by the customers. Just sending text messages, you’re skipping the chance to encourage your audience with a visually appealing message. Do not fear to involve these abilities.

6. Use automated messages

Whatsapp automation drives the business to the next level by sending automated messages. It’s invaluable while coming for a stable engagement with the audience. Whatsapp business API allows the setup of automated replies in reply to many triggers – welcome new customers with a friendly welcome message and offer quick FAQ answers that have been asked or replied to earlier.

7. Give exclusive deals

Who doesn’t enjoy feeling like they belong to an exclusive group? Here’s a tip: give VIP treatment to those who have subscribed to your WhatsApp updates. Send them something unique now and then, such as a special discount or the opportunity to purchase your new product before anybody else does. Saying “thanks” for staying is more important than only making a sale. It keeps your clients anticipating your messaging and gives them a sense of value.

You can quickly accomplish this via the WhatsApp Business API or the WhatsApp App. You can send out these unique bargains and automate your messages with ease thanks to these robust tools. It’s an unexpected flash sale or a Christmas bargain; set up the API to send information to loyal customers. 

8. Integrate WhatsApp Business API

Imagine this: you have multiple systems to manage your business running effortlessly, right? Then, consider if you can integrate WhatsApp to manage all of this. Hence, integrating WhatsApp Business API gives a perk. 

It signifies you can automate the messages shared with customers, prioritize their queries quickly, and ensure you’re always ready to reply to them. But before diving into it, consider following a few steps. Hence, invest some money into this. When you’re ready, being ready to save time and boost customer satisfaction can really kick off.

9. Encourage review and testimonials.

Appreciating someone’s thoughts might feel great. This is the gold biscuit of business – a happy client speaks to others about your business and how good it is. But how to spread their words to others? Ask them for testimonials and feedback. 

These little efforts to share customer happiness are such as free marketing and can enhance your business image. This is when using the WhatsApp Business API or WhatsApp API is useful. Why not send them a note asking for a brief review after they’ve completed a transaction or service with you? 

It’s a private, one-on-one request, and using WhatsApp makes it really easy for them to reply. Additionally, they are more likely to provide you with an honest, sincere testimonial because of WhatsApp’s relaxed, welcoming atmosphere. 

10. Send order updates and shipping information.

Being proactive by sharing with your clients about their order updates and shipping details allows them to know you value their custom. As we discussed already, WhatsApp has no spam folder for this information to get lost in. Hence, you can trust your message will be delivered to the intended costumes. It reduces the strain placed on client service by monitoring orders, and making clients’ experience looked after.

11. Integrate with CRM and marketing tools.

WhatsApp business channels link with existing business marketing automation platforms. It can be integrated with CRMs and also Whatsapp chatbots are coming into use. The practice makes it easier to monitor insights easily while leveraging existing software. As a top WhatsApp business service provider, Getgabs helps with API integration.

How to Integrate WhatsApp Business API for Business?

This is how you can integrate WhatsApp business API into your business systems to get potential sales.

Business portfolio: You should have a business website to achieve access to whatsapp business api.

New contact number: You should have an active or new contact number that is not currently connected to another WhatsApp account. 

A verified Facebook business manager ID – You can not integrate WhatsApp Business API without requiring Facebook business manager approval.

But it will give you only limited access to WhatsApp business API. Hence, it’s advised to apply for Facebook business verification if you wish to use the complete strength of API for sales and marketing.

Features Offered by GetItSMS’s WhatsApp Business API

1. Easy integration – GetItSMS offers seamless WhatsApp Business API integration into existing business software. That means lower tech efforts to make and fast implementation of your marketing approaches.
2. Customized and scale messaging – At GetItSMS, sending bulk messages does not mean giving up on customization. Every message is aligned to fulfill the user’s requirements, and make meaningful client engagement.
3. Simplified customer support – With WhatsApp Business API, GetItSMS gives automated yet customized customer services. Your clients will get their queries answered instantly and save workforce or time. 
4. Data insights – Knowledge is key. The platform provides analytics tools that offer information about customer behavior, message effectiveness, and more. This detail can lead to making future decisions, making sure they are always updated. 
5. Trust and security – GetItSMS guarantees the criticality of data privacy with WhatsApp Business API’s communication. It’s secure and follows top-notch encryption techniques with peace of mind.

Benefits of WhatsApp Business API for Sales

1. Customer engagement

Communicating through WhatsApp is easy, quick, and experienced, right? Now, imagine your clients that feel the same every time you send them a message. With WhatsApp Business API, it works the same. These tools allow you to connect with clients on platforms they’re already familiar with, making the business more visible, like a trusted partner.

2. Personalization

Giving your customers a special feeling is a good part of the business. This is where the magic of customization comes along, especially when you adopt WhatsApp Business API. 

3. Automation

Whatsapp automation offered by WhatsApp business API saves time and hassle. Setting this allows us to send automated messages in response to customer queries. Send them order details, tracking links, and relevant order replies. This makes them establish business reliability and customer satisfaction.

4. WhatsApp catalog

The WhatsApp Catalog function accomplishes this. It lets your customers tap into your products, which are nicely displayed. They can browse just as they can on other online stores, but they can do it all from the comfort of their preferred messaging app.

You may now go one step further if you’re using the WhatsApp Business API. You can have discussions about your products there rather than merely having a static catalog. When a customer asks a question after finding something they like in the catalog, you are there to respond. They don’t have to go between websites or apps. Everything is in one location, and it’s quite simple.

5. Privacy and security

Hence, when you add WhatsApp business API into the strategy, it means you’re not only boosting the conversation but also adding a layer of security to business operations. The API is catered with privacy in mind. Hence automatic messages shared are protected if you send them manually from a mobile device.

Frequently Asked Questions

Q1. Is it possible to use the same number for the WhatsApp Business app and API?

A. Not at all! The number that is new and active on WhatsApp Business API can not be registered on the app either. Also, if the number is registered with the app, you have to delete your WhatsApp account to register with the API.

Q2. How to achieve WhatsApp Business API?

A. Connect with WhatsApp solution providers like GetItSMS to get WhatsApp Business API. It allows you to create a WhatsApp Business API account with a trial.

Q3. How can we utilize WhatsApp Business API for customer communication?

A. By integrating WhatsApp business API, you can automate engagement, share exclusive deals, provide time updates, and provide immediate customer support. From sending order confirmations to customized offers, you can notify clients to boost strong relationships and brand loyalty.

Q4. What is the cost of WhatsApp Business API?

A. Costing of WhatsApp Business API varies on multiple things, such as usage volume and features you require. It’s important to research and pick a pricing strategy that matches business requirements. Few service providers offer tiered pricing plans, whereas others have a pay-as-you-go pricing model.

Q5. How to track the performance of WhatsApp marketing campaigns?

A. In business marketing, measurement is key. A WhatsApp business API allows to monitor the message’s delivery rates, customer response time, and engagement insights. Continuously monitoring these insights into what’s working and where enhancements are desired.

Conclusion

Concluding how WhatsApp Business API is used for sales and marketing, it gives way to more customized, effective, and timely engagement. If you have read the article, you can check how this marketing approach works to generate organic leads and sales. At the same time, WhatsApp business API cost might be a considerable thing. 

It comes to boost customer relationships and brand engagement, including significant ROI. We have listed the top use cases for leveraging WhatsApp business API for sales and marketing. But like we have moved to the era of WhatsApp marketing, ready for more reliable API use cases.