How to Use WhatsApp Business API for Sales and Marketing?

It is estimated that each day, more than 175 million people connect with a business over a messaging tool. If you’re not one of them already using the tool, you should consider finding a seat on this particular bandwagon. We’re living in the era of ‘now’ where the audience wants everything immediately. This is particularly true for people who need faster replies and round-the-clock support.

This is the beauty of using WhatsApp for sales & marketing: you’re applying a channel to communicate which is already widely popular – more importantly – highly trusted. If you’re beginning with such a tool, an earlier solution, WhatsApp Business API, aimed at medium-to-large enterprises, in which you can make the most of it.

Let’s see what exactly the API is and how it works to increase your business sales and promote marketing campaigns.

Understanding WhatsApp Business API 

WhatsApp Business API is a platform that enables organizations to engage with their customers in a speedy and effective way. Unlike WhatsApp Business, Meta offered this solution specially for large businesses that need to deploy WhatsApp into their CRM, sales, or marketing.

Let’s understand it in simple terms. Imagine you own a big brand with a team of agents working around the clock to offer customer service. How would you handle their schedule and make sure to give them real-time support?

WhatsApp messaging API sends messages to each client with a common number, and lets agents view the messages. It comes with a suite of features like transactional messages, automated responses, chatbots, live chat, and customized communication to help your business perform better.

Benefits of WhatsApp Business API for Sales

1. Customer engagement

Communicating through WhatsApp is easy, quick, and experienced, right? Now, imagine your clients that feel the same every time you send them a message. With WhatsApp Business API, it works the same. These tools allow you to connect with clients on platforms they’re already familiar with, making the business more visible, like a trusted partner.

2. Personalization

Giving your customers a special feeling is a good part of the business. This is where the magic of customization comes along, especially when you adopt WhatsApp Business API. 

3. Automation

WhatsApp automation offered by WhatsApp Business API saves time and hassle. Setting this allows us to send automated messages in response to customer queries. Send them order details, tracking links, and relevant order replies. This makes them establish business reliability and customer satisfaction.

4. WhatsApp catalog

The WhatsApp Catalog function accomplishes this. It lets your customers tap into your products, which are nicely displayed. They can browse just as they can on other online stores, but they can do it all from the comfort of their preferred messaging app.

You may now go one step further if you’re using the WhatsApp Business API. You can have discussions about your products there rather than merely having a static catalog. When a customer asks a question after finding something they like in the catalog, you are there to respond. They don’t have to go between websites or apps. Everything is in one location, and it’s quite simple.

5. Privacy and security

Hence, when you add WhatsApp business API into the strategy, it means you’re not only boosting the conversation but also adding a layer of security to business operations. The API is catered with privacy in mind. Hence, automatic messages shared are protected if you send them manually from a mobile device.

Features Offered by GetItSMS’s WhatsApp Business API

1. Easy integration – GetItSMS offers seamless WhatsApp Business API integration into existing business software. That means lower tech efforts to make and a fast implementation of your marketing approaches.
2. Customized and scale messaging – At GetItSMS, sending bulk messages does not mean giving up on customization. Every message is aligned to fulfill the user’s requirements and make meaningful client engagement.
3. Simplified customer support – With WhatsApp Business API, GetItSMS gives automated yet customized customer services. Your clients will get their queries answered instantly and save on workforce or time. 
4. Data insights – Knowledge is key. The platform provides analytics tools that offer information about customer behavior, message effectiveness, and more. This detail can lead to making future decisions, making sure they are always updated. 
5. Trust and security – GetItSMS guarantees the criticality of data privacy with WhatsApp Business API’s communication. It’s secure and follows top-notch encryption techniques with peace of mind.

How to Use the Meta Business API for Sales?

Leveraging WhatsApp business API to simplify business-customer relationships; go with these methods to use it for organic marketing.

1. Begin with a WhatsApp profile.

As a business owner, you have to engage with your prospective customers on WhatsApp. Hence, starting things by creating a WhatsApp business account. This is not only your normal WhatsApp profile but a professional one on the most popular application. 

The profile allows you to keep every important detail of the business, including address, services offered, and how they interact with you. It’s quite easy to create and move with the initial step on WhatsApp.

2. Use WhatsApp status

Imagine your WhatsApp status as a buzzing billboard. It’s something where businesses can display daily deals and offers and introduce the audience to upcoming events and launches. It gives them a peek into the day in life at your company.

It’s not only about business selling, about storytelling. Send those images that make your business different from others. For example, steaming rises from a fresh cup of coffee or else gives a finishing touch to give a unique design of jewelry. Such little things behind the scenes not only keep the audience eye-catching but also create engagement. 

3. Using WhatsApp broadcast for messaging

WhatsApp Business Platform has unlimited features to broadcast messages. This is especially helpful while sending targeted audience marketing messages. Send them tailored promotions, event details, and product announcements to the clients who are interested in purchasing. It enhances the chances of capturing the audience’s attention.

Hence, it states WhatsApp has no spam folder, so ensure the customers are informed about and check every shared message to boost engagement.

4. Communicate via customized messaging.

You have covered everything that makes the customer experience special. And this is when WhatsApp is most helpful. Along with its engagement, a perfect choice to make every client experience their important clients. 

Hence, what will you do to make them feel special? Send customized messages to make the communication more personal and interactive. If someone has visited your website, send them a message saying, “Thank you for choosing us! Looking forward to serving you.” This kind of gesture converts a normal conversation into a personal engagement.

5. Use multimedia files

Including multimedia files like images, GIFs, videos, and links makes WhatsApp messages more impressive and gets noticed by customers. Just sending text messages, you’re skipping the chance to encourage your audience with a visually appealing message. Do not fear to involve these abilities.

6. Use automated messages

WhatsApp automation drives the business to the next level by sending automated messages. It’s invaluable while coming for a stable engagement with the audience. WhatsApp Business API allows the setup of automated replies in reply to many triggers – welcome new customers with a friendly welcome message and offer quick FAQ answers that have been asked or replied to earlier.

7. Give exclusive deals

Who doesn’t enjoy feeling like they belong to an exclusive group? Here’s a tip: give VIP treatment to those who have subscribed to your WhatsApp updates. Send them something unique now and then, such as a special discount or the opportunity to purchase your new product before anybody else does. Saying “thanks” for staying is more important than only making a sale. It keeps your clients anticipating your messaging and gives them a sense of value.

You can quickly accomplish this via the WhatsApp Business API or the WhatsApp App. You can send out these unique bargains and automate your messages with ease thanks to these robust tools. It’s an unexpected flash sale or a Christmas bargain; set up the API to send information to loyal customers. 

8. Integrate WhatsApp Business API

Imagine this: you have multiple systems to manage your business running effortlessly, right? Then, consider whether you can integrate WhatsApp to manage all of this. Hence, integrating the WhatsApp Business API gives a perk. 

It signifies you can automate the messages shared with customers, prioritize their queries quickly, and ensure you’re always ready to reply to them. But before diving into it, consider following a few steps. Hence, invest some money in this. When you’re ready, being ready to save time and boost customer satisfaction can really kick off.

9. Encourage review and testimonials.

Appreciating someone’s thoughts might feel great. This is the gold biscuit of business – a happy client speaks to others about your business and how good it is. But how to spread their words to others? Ask them for testimonials and feedback. 

These little efforts to share customer happiness are such as free marketing and can enhance your business image. This is when using the WhatsApp Business API or WhatsApp API is useful. Why not send them a note asking for a brief review after they’ve completed a transaction or service with you? 

It’s a private, one-on-one request, and using WhatsApp makes it really easy for them to reply. Additionally, they are more likely to provide you with an honest, sincere testimonial because of WhatsApp’s relaxed, welcoming atmosphere. 

10. Send order updates and shipping information.

Being proactive by sharing with your clients about their order updates and shipping details allows them to know you value their business. As we discussed already, WhatsApp has no spam folder for this information to get lost in. Hence, you can trust your message will be delivered to the intended recipients. It reduces the strain placed on client service by monitoring orders and ensuring clients’ experience is looked after.

11. Integrate with CRM and marketing tools.

WhatsApp business channels link with existing business marketing automation platforms. It can be integrated with CRMs, and also, WhatsApp chatbots are coming into use. The practice makes it easier to monitor insights easily while leveraging existing software. As a top WhatsApp business service provider, Getgabs helps with API integration.

How to Integrate WhatsApp Business API for Business?

To integrate the official WhatsApp business API, go through these easy steps to leverage it for your business:

1. At the initial level, sign up or log in to the Getgabs panel.
2. Move to manual onboarding on the left side panel.
3. To create an app, a Facebook developer account is used.
4. Link a non-WhatsApp or new WhatsApp number to the API setup.
5. Upload the required documents, like GST and MSME, to verify your company account on Meta. Verify that the business number will be used for the API.
6. Move to the Getgabs app, and add needed details, including app ID, phone number, and display. Once details are added, the account status will be changed to Green.

Hurray! You’re ready to grow your business and promote it like having a cup of tea.

Conclusion

Designed particularly for medium to large businesses, the tool lets companies interact with different clients on a large scale. With automated replies, chatbots, and creative messages, the business can build a personalized conversation flow to meet users’ needs. Hence, say goodbye to cumbersome, manual messaging and adopt automated workflows.

Furthermore, WhatsApp messaging business API integrated with a BSP such as GetItSMS gives a robust service. Businesses that are looking to simplify their sales process can now enhance customer engagement. It also supports finding their interested buyers in a very effective manner.

For more details, contact us anytime or book a free demo to know more about the features or services!