How to Use WhatsApp Business API for Order Confirmation?

When it comes to the ecommerce industry, consumers want to stay updated with every single step of their order. Around 60% of the clients expect businesses to send order updates.

Like the detailed shipping confirmation messages that provide you with the power to handle their expectations and ignore negative reviews from unsatisfied customers, engaging your clients continuously in the order delivery lifecycle could help to ignore such issues by proactively referring to their post-shopping anxiety.

No surprise, as per the research, 50% grew in customer satisfaction scores after deploying WhatsApp as their messaging channel. Automating the order confirmation and shipping details through WhatsApp is transforming how companies interact with their customers.

Let’s disclose how to use WhatsApp business API to simplify the order confirmation process and shipping updates to keep your customers in the loop every process of the way.

Introduction to WhatsApp Business API

WhatsApp Business API is a suitable medium for organizations looking to offer top-notch customer services. It provides effective real-time tracking and notification options, making it simple to update with date with orders. Additionally, companies can link the API with their existing system and send automated WhatsApp notifications in real time. 

Through this platform, companies can provide timely updates and seamless engagement between chatbots and human interaction. They are utilizing the capabilities of WhatsApp business API to stay at the top of the competition and grow efficiency.

Optimize your enterprise engagement with customers now! Reach out to us to learn more about the WhatsApp Business API and how it can enhance the bottom line. Monitoring orders has never been more accessible – so start stalking your order confirmation in real time now. 

What is Order Confirmation?

Order confirmation is one of the simplest ways to notify customers and engage them for your ecommerce brand. When this is used smartly, the order confirmation messages can be used to really onboard a first-time customer. 

You could:

• thank them for believing you
• redirect them to your social media pages: Instagram or Facebook 
• ask them to join a private community

And more importantly, if you get interactive. 

With our platform, you can send an automated order confirmation message using the official WhatsApp business API for ecommerce business.

Benefits of Order Confirmations and Shipping Updates

Have you ever clicked on the ”Place order button” and then eagerly waited for some sign that your order went through? We all have been there sometimes. Timely order confirmations and shipping details can make the difference in easing that post-purchase fear. 

Let’s discuss the benefits of an order confirmation message and shipping notifications.

1. Improving customer satisfaction

We all live in a world where immediate reaction is the norm. Clients can expect an instant reply from businesses after they purchase. Organizations that fulfill the requirements always stay ahead in the competitive market. Sending timely order confirmations and shipping updates to clients makes them more satisfied and trustworthy of your business.

2. Keeping customers in the loop

Updating customers timely to keep them updated is essential for managing their peace of mind. They know how their order was confirmed, when it’s shipped, and when it will come. Such a level of transparency helps to maintain the customer’s needs and lowers the likelihood of negative feedback.

3. Improves brand loyalty

When clients feel valued and updated, they are interested in returning for more purchases in the future. Timely and efficient conversation boosts a positive relationship between the customer and business and enhances loyalty and repeat shopping experience.

4. Develop trust from the get-go.

When a client gets an instant order confirmation that their order was successfully confirmed, it instantly develops trust. It ensures them that their purchase was processed correctly and items are shipped to deliver them. This is the first thing done after the customer places an order to create a smooth or transparent shopping experience.

5. Standing out in a competitive market

In this competitive environment, exceptional customer support can make you different from other businesses. Offering timely updates regarding orders and shipping updates displays that you care about your customers, helping them to stand out from the crowd and develop a reputable brand.

6. Lowers customer inquiries

Suppose you do not know whether your order has been received or when it is going to be delivered. Irritating, right? By offering timely delivery updates, you can lower the number of customer inquiries and support requests. It makes your client happy and removes the customer support team to handle more complex queries.

How to Setup Order Confirmation on WhatsApp?

To send the order confirmation messages over WhatsApp to the customers can be sent in the following steps:

1. Pick a WhatsApp business API solution provider: The first and foremost step when setting up order status alerts or confirmation messages on WhatsApp is to select a WhatsApp business API solution provider. Sharing out timely order updates needs creating workflows and setting up automation, utilizing WhatsApp business message templates, that is when a solution such as Getgabs comes into the picture.
2. Create a trigger for when the alert should be triggered: After selecting a proper WhatsApp business API solution provider, the following process is to create triggers for when notifications are required to be sent out. For instance, when an order is placed or rejected, when an order is delivered to customers or not delivered within a particular time, or also when there are no orders for two consecutive days, etc., various triggers can be set up per your needs.
3. Create a template for your notification: This must include your company’s branding and style but also be customized; hence, customers experience they are receiving a message from someone who knows them and cares about their experience with your brand. Our platform allows you to create order notifications and shipping updates using editable message templates or one you set up as per your post-purchase strategy.
4. Finally, go ahead: A business solution like Getgabs comes with a comprehensive analytics dashboard to allow you to keep watching how notifications are sent for the specific orders that are growing the business.

How to Setup WhatsApp Business API for Order Confirmation?

But how can you set up the API for order confirmation on WhatsApp? Let’s see the simple steps effectively.

1. Sign up with a WhatsApp solution provider like Getgabs.

To access the WhatsApp Business API for an order confirmation message, you will need to coordinate with a BSP. Meta allows these providers to offer WhatsApp business API and help you set up your business.

2. Create a WhatsApp business account.

When you select a BSP, you will be required to create a WhatsApp business account. This method includes verifying your business details and contact number. Your business provider will instruct you through this step, making it simple and hassle-free.

3. API configuration

Through WhatsApp account setup, this time to configure the API. This includes the integration of whatsapp API into your business systems like CRM or e-commerce platform. Your business provider will offer documentation and support to help you with technical requirements.

4. Setup automated messages

Then, setup WhatsApp automated messages for order confirmation and shipping updates. This could be complex but simple to manage. You will create WhatsApp message templates that will be automatically sent to clients at various stages of their order process.

5. Setup testing

Before implementing it on live, the important thing is to test the setup. Send a test message to ensure the process is working correctly and that your clients get timely order confirmations and updates.

6. Make it live and monitor

Once you test the setup, make it live with your Whatsapp business API. Monitor the performance and be ready to make changes as per requirements. Track the customer feedback and message delivery rates would help you to optimize the system over time.

Best Practices for Seamless Customer Experience With Order Confirmations

There is a list of tips and tricks that you can use to add things to your post-purchase customer experience with order confirmations:

1. Opens two-way messaging: Whatsapp offers a synchronization messaging tool, which means clients have the opportunity to engage with you on their chats. Hence, it’s essential to be present or have a chatbot to reply to queries or reply with messages every time.
2. Send tracking link: Order confirmation messages seem incomplete without any tracking link, so including them in your message improves the customer experience. Moreover, by adding links, you can move them to your tracking page and show product suggestions for cross-selling.
3. Collect feedback on order delivery: Gathering reviews from consumers would not only allow them to know you respect their opinion but also give you statistics on carrier performance. You can share customer surveys and analyze the details to enhance the customer experience with deliveries.
4. Setup missing sequence for exchange/return: Apart from sending order notifications, you can also set up the same process for returning and exchanging orders. This will ensure that clients who returned the item are also in the loop about pickup time, refund details and delivery.
5. Use multimedia: Using multimedia in your message makes the conversation more engaging in formats like audio, video, image, GIFs, and location sharing.

How to Automate Order Confirmations?

This section will contain the critical factors of automating order confirmations:

1. Creating an order confirmation message

First, start with ”how” about things.

Compose a clear and friendly message.

An order confirmation message must be clear and friendly. Follow the simple instructions:

• Greeting: initiate the message with a warm welcome positively.
• Order Details: mention the order number and overview to confirm the shopping details. 
• Next Steps: allow the customers to know what will be the next, like shipping updates or additional updates.
• Contact Information: enable the client to reach you through a way.

For example: 

Hi [Customer Name],

Thank you for shopping with us! 

Order number #111000 has been confirmed successfully and is under processing. We will update you once the order has been shipped. If you have any queries, contact us anytime.

Best regards, [Your Business Name]

2. Integrate order confirmation automation.

• Connect with ecommerce platform: Linking the WhatsApp business API with your ecommerce platform is the first step in automating order notifications. It enables seamless engagement between your order management system and WhatsApp. Various ecommerce platforms such as Woocommerce and Shopify provide plugins or extensions to streamline the process.
• Using a WhatsApp solution provider: As we discussed earlier, associating with a BSP can simplify the integration process. Your business provider will offer the required API access and support to ensure everything runs smoothly. They can also guide you in setting up WhatsApp automation templates and workflows.

Setting up automation workflows:

First, set up the workflows that trigger transactional messages depending on specific events to automate order confirmations. For instance:

• Order Placed: an automated confirmation message is sent to the customer When an order is placed.
• Payment Received: after confirming the payment, a follow-up message is shared with the customer to assure them. 
• Order Shipped: again automated message is shared with a tracking link and expected delivery date after the order is shipped.

How to Automate Shipping Updates?

Updating customers with their order status is essential for managing satisfaction and trust. Automating shipping updates with WhatsApp assures timely and accurate conversation. It improves the entire customer experience—Let’s check how to create and integrate automated shipping notifications.

Create shipping update message:

Shipping updates must be clear, concise, and reassuring. There is a format you can follow that is the same as the order confirmation one we described above:

• Greeting: Initiate with a friendly welcome message with a positive tone.
• Shipping Details: Give specific information about the shipment involving tracking link and expected delivery date. 
• Next Steps: Notify the client of what to consider next, whether the delivery process or extra details. 
• Contact Information: Provide a method for clients to contact you regarding queries.  

For example – 

Dear [Customer Name],

Congratulations! Your order for [item name] is processed and shipped and on the way to reach you. 

Track the package by clicking on the link: [Tracking Link]. Expected delivery for the order [estimated date]. Feel free to contact us, if you have any doubt. 

Thank you for the order [Your Business Name]!

How WhatsApp Business API Helps to Improve Customer Experience

Utilizing the extensive features of WhatsApp, you can provide customized engagement and creative elements that make your business different. This is how you can make the most of the messaging channel to enhance the customer experience.

1. Customization and personalization

Customization is essential to giving clients a sense of importance and comprehension. You may customize your interactive messages with WhatsApp to meet the unique requirements and tastes of every client. Here’sHere’s how to do it:

• Use Customer Names: Using your customers ‘ first names puts a personal touch on your correspondence and increases its level of engagement.
• Order-specific Details: Provide information unique to their order, such as item names, order numbers, and tailored suggestions based on past purchases.
• Customized Offers and Updates: Send updates or offers that are tailored to the customer’s preferences or past exchanges. For instance, you may notify a regular customer when a related item goes on sale if they regularly purchase a particular product.

Hey John, Thank you for showing your interest in our product! We have seen that you are interested in this product [product name]. You can browse the latest deals on relevant products. If you require any guidance, we’re here to guide you!

2. Creative features

• Implement images and videos to display products, offer tutorials, or provide visual notifications. For instance, you can send a video tutorial on how to use the product they’ve brought.
• Use interactive buttons in your message like ”track order” and ”contact us”. Such buttons make it simple for clients to take action directly from messages.

Hey Rohan, track your order with this tracking link. Contact us if you require any help! 

• Whatsapp business API enables the setup of automated replies that can maintain common questions and concerns. For example, you can set up automated replies for FAQs about order notifications, return policies, and business hours. This provides immediate guidance and boosts efficiency.

Hi there! Thank you for reaching out to us! The store is operated from Monday to Friday, 9 AM to 6 PM. Visit our website in case of any queries. 

Best, [Your Business Name]

Frequently Asked Questions

Q1. What is an order confirmation message on WhatsApp?

A. Order confirmation message is the way to notify customers and engage them for your ecommerce brand. When a customer places an order from a website, they receive a confirmation message on WhatsApp with their order details.

Q2. How to use WhatsApp confirmation to grow sales?

A. Businesses can implement a call-to-action button in their message to bring the consumers to the webpage. However, you can also add another product suggestion to chat for upselling.

Q3. Can multimedia messages be sent in order confirmation messages?

A. Yes, you can use multimedia in your message to make the conversation more engaging in formats like audio, video, image, GIFs, and location sharing.

Q4. How can we set up WhatsApp Business API for order confirmation?

A. The first step to setup WhatsApp business API is to select a WhatsApp business API solution provider to send timely order updates.

Q5. How to monitor the effectiveness of whatsapp notifications?

A. Various metrics can be analyzed to track the WhatsApp notifications effectively like delivery and read rates, customer feedback, and engagement levels.

Conclusion

Using WhatsApp Business API to send order confirmation and shipping details is not only to update the customers but also to improve the shopping experience. In a world where customers are the most crucial part of business, this is necessary to keep them updated every time. This is true if you own a small enterprise with limited resources and time. 

Whatsapp order notifications are a fantastic way to make your customers satisfied with your service. The more details you share with them about the order, the better their experience with your business will be.

We offer a solution that works effectively with your existing system and enables you to utilize the feature of WhatsApp business API to keep your customers connected post-purchase.