How to Use WhatsApp Business API for Interior Designers?

In the digital era, using WhatsApp business API for interior designers has become essential for their businesses to work effortlessly. Interior designers are looking for something new and creative to connect with their customers, and there is nothing better than using WhatsApp to connect customers online effortlessly. 

WhatsApp is the most popular and handy tool used by millions of people. With a growing number of users using this messaging tool regularly, it shows a unique way for interior designer experts to improve their design services. 

If you are an interior designer company looking to enhance your business skills, consider using WhatsApp’s business API to connect with your clients quickly and fulfill their requirements.

Here, we will discuss how to use WhatsApp’s business API for interior designers and its benefits.

What is WhatsApp Business API for Interior Designers?

Whatsapp business API is an effective tool that helps businesses communicate with their clients over WhatsApp without considering manual efforts like time, source, location, and effort. This is a more customized and efficient way to connect customers with businesses for their services. 

Leveraging WhatsApp Business API for interior designers gives clients an efficient experience whenever they seek help from them. Designers can converse with clients anytime over WhatsApp through audio or video calls. They can share outlets, images, videos, maps, or entire design structures on WhatsApp. 

WhatsApp Business API offers various features that effectively reduce the labor cost and efforts:

• Automated messaging: Companies can share computerized messages and alerts with clients. 
• Chatbots: WhatsApp chatbots are utilized to engage with customers automatically.
• Integration with other tools: Companies can integrate their tools with API to simplify tasks.
• Real-time communication: Organizations can share or receive information in real-time
• User identify alerts: Enterprises are alerted when they receive information from a pre-registered WhatsApp profile.
• Customer experience: Businesses can improve customer experience or reduce the number of inquiries to their customer service centers. 

However, to set up WhatsApp Business API for an interior designer company, it needs to work with a business solution provider like Getgabs to integrate the API with its tools. As the API does not carry a front-end interface, it has to be linked with other messaging platforms.

Challenges Faced by Interior Designers to Communicate with Clients

Companies sometimes face communication challenges when communicating and sharing interior design ideas with clients. The challenges are:

• Traditional communication methods, such as emails and calls, need to be more effective. They may often go unnoticed, leading to poor client return communication. 
• They are required to offer real-time updates on projects that customers can check on anytime.
• A digital approach is required to send multiple messages, such as pictures and videos of products and design themes, or to schedule feedback surveys.

To rectify all these challenges, Meta has launched WhatsApp Business API to help businesses engage with their customers seamlessly. Designers can send automated replies if clients initiate a message to them, collect feedback responses, and share live images of the interior, etc. 

In the next section, we will discuss the benefits of using WhatsApp business API for interior designers.

8 Key Benefits of WhatsApp Business API for Interior Designers

Having WhatsApp business API integrated into your interior designing services gives you an upper hand with WhatsApp marketing. Here are the benefits of utilizing WhatsApp Business API for your business:

1. Great customer base

One of the most effective benefits of using API for business is that over 2.2 billion active people use the platform globally. WhatsApp is available in around 180 countries, with massive customers in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Kenya, etc.

This channel’s best advantage is that it connects customers over the platform and performs conversational commerce marketing, compared with other traditional channels. 

2. Highest open rate

WhatsApp ensures that whenever interior designers send promotional or design-related details to clients, it has a 98% open rate of WhatsApp; messages will be open and seen by the clients. As compared with Email and SMS, 98 out of every 100 messages shared over WhatsApp are read by users, making it a highly effective platform for doing WhatsApp marketing, customer support, and sales.

3. Private and trustworthy

WhatsApp provides end-to-end encryption, which means information shared between interior designers or customers is kept private. It also allows businesses to share their sensitive information on WhatsApp itself. Whatsapp business accounts also undergo the necessary authentication procedures, enabling a blue tick and customers to feel safe and comfortable.

4. Method to get opt-ins

Various Whatsapp business accounts offer users multiple features to guide them in receiving opt-ins. Designers need consent from their clients to send WhatsApp messages if they are sharing any promotional content. Features include website links, website widgets, and QR codes to receive opt-ins from customers. 

These tools could be placed online and offline to promote business and enhance sales. Digital marketing could allow clients to connect online with companies, enabling them to find relevant details and decide whether to spend money on the product. 

5. Enhance digital marketing

They share relevant information with customers, make use of unlimited possibilities offered by WhatsApp businesses to grow engagement, and use push notifications to make announcements and send alerts. Interior designers can use WhatsApp broadcasting to communicate with more than 1000 customers at a single time on specific groups of customers to do targeted marketing campaigns to achieve good results. 

6. Two-way communication

An essential benefit of using WhatsApp business API for interior designers is that it allows them to communicate with customers by enabling them to receive incoming WhatsApp messages. This makes clients target the business when they need customer service without having to go to their website or contact details. 

7. Multi-channel engagement

To expand its multi-channel customer engagement strategy, WhatsApp offers companies the opportunity to open up its channel to them, which in return brings in a whole new market. Unlike other methods, WhatsApp allows businesses to answer client queries, run marketing campaigns, send real-time updates, and resolve queries. 

Whatsapp business API enables one to utilize their business account with various phone numbers and devices, allowing businesses to grow their customer base and marketing teams. 

8. Quick messages and auto-replies

Companies can use WhatsApp’s auto-reply and rapid message tools to customize shortcuts for their most frequently used replies, such as “thank you,” and set greeting and goodbye messages for their clients. With this support, businesses may reply to customers at all times, particularly after hours, and correctly when needed. In contrast to being ghosted, clients are kept interested and engaged when they receive prompt responses. This is especially beneficial for smaller firms with smaller teams because it improves consumer involvement and connection. 

How to Use WhatsApp Business API for Interior Designers?

Using WhatsApp Business API for interior designers enhances message deliverability, allows more follow-up replies from customers and photos to send customers while developing customer relationships, and effectively sends tracking links to track projects. 

Through WhatsApp business API, if the designer wants to share photos, sketch, ask a question, or allow the customers to reach the project milestone, they can start communication over WhatsApp. Customers can even reply instantly or take their time.

WhatsApp’s business platform has dramatically improved inquiries to the company’s customer support services, allowing it to focus on quick and straightforward customer services around its retail and interior design services. Apart from this, there are various use cases of Whatsapp business API leveraging for interior designers.

1. Virtual consultations

Interior designers can use WhatsApp business API to conduct virtual meetings with their clients if they cannot meet them face-to-face. This removes the requirement to visit your office, which saves time and convenience. You can utilize video conferencing to discuss the house, flat, apartment, and office interior designs, review plans, and offer customized advice from the comfort of your customer’s home.

2. Share design proposals

Another case for WhatsApp is sending design proposals and updates regarding the services. Instead of waiting to send an email or physical document, customers can now receive detailed proposals immediately on their smartphones. This instant delivery assures that customers can review and reply promptly, simplifying a more efficient design process.

3. Offers quick and easy conversation

WhatsApp provides real-time engagement, enabling designers to communicate with them directly. This could be specifically helpful for replying to questions, discussing design details, or offering updates on ongoing projects’ progress. Through WhatsApp’s user-friendly interface, customers can share photos, videos, sketches, and inspirational ideas to make it simple for designers to understand their needs.

4. Manage appointments and reminders

WhatsApp Business API is used to manage appointments and share reminders. By setting up automatic messages and manually sending reminders, you could ensure the clients are aware of scheduled meetings, deadlines, or important ideas. This feature helps to keep both people organized and on track.

5. Improve customer service

Strong client connections depend on excellent customer service. WhatsApp enables designers to promptly respond to client questions and concerns, providing individualized support. Your interior design firm may expand as a result of increased client satisfaction and favorable referrals brought about by this accessibility.

6. Sending design motivations

Design inspiration can be easily shared with others via WhatsApp. Customers can email pictures of rooms they like, and designers can comment or recommend comparable styles. This instantaneous sharing facilitates the visual discussion that is essential for honing design concepts and comprehending client preferences.

7. Collecting reviews

Feedback is essential to improving services; hence, you can request feedback from customers after discussing or completing projects using WhatsApp. This prompt communication channel makes it easy for consumers to send their feedback and experiences and helps to improve service quality.

Setting Up WhatsApp Business Account

1. Register Your Business – To start with setting up WhatsApp Business API, first create a WhatsApp Business account. And this is how you can do that:

• Download the App: However, the API needs to be integrated with business tools. To understand its features, start with the Whatsapp business app. Install it from the app store and set up a business account.
• Create a Business Profile: Enter details like your logo number, business name, and other information. This account will be the basis for your API account.
• Verify Your Business: Businesses have to verify the business details and phone number. This generally includes achieving a verification code through a call or message.

2. Apply for the WhatsApp Business API – WhatsApp Business API is not accessible through the app store, but you have to apply for it. This includes:

• Applying through a Business Solution Provider (BSP): WhatsApp providers with BSPs that guide through API integration. Pick a BSP that fits your business needs and complete the entire application procedure. 
• Approval and Onboarding: When this is approved, you will have to set up an API account through an onboarding process. This involves configuration of API settings, linking with CRM, and setting up automated replies.

Frequently Asked Questions

Q1. Is there any API available for WhatsApp Business?

A. WhatsApp Business API enables companies to handle customer queries and foster communications and business growth on WhatsApp.

Q2. Why is WhatsApp API considered expensive to use?

A. WhatsApp API is designed for large businesses and includes costs for customer communication. The charges per conversation depend on the type of conversation, and extra charges are accessible from your BSP.

Q3. What is the WhatsApp Business API for interior designers?

A. Whatsapp business API is an effective tool that helps them to communicate with their clients over WhatsApp without considering any manual efforts like time, source, location, and effort. 

Q4. Can the customer reply to the business?

A. Interior designers have an essential benefit of using WhatsApp business API: It allows them to communicate with customers by enabling them to receive incoming WhatsApp messages. 

Q5. How do interior designers send details on WhatsApp to clients?

1. A. Interior designers can send detailed proposals immediately on their smartphones through WhatsApp.

Conclusion

Leveraging WhatsApp business API for interior designers provides various features and benefits, from improving conversation to simplifying processes. Using this platform, you can grow customer interactions, manage appointments efficiently, and offer exceptional customer experience. As digital platforms continue to grow, integrating tools such as WhatsApp into your interior design services makes you different from the competition and boosts strong customer relationships.