How to Use WhatsApp Business API for Conversational Marketing?

Conversational marketing on WhatsApp has emerged as the way organizations engage with their clients online. It allows customized, two-way communication in real-time, enabling brands to connect with their audience more deeply. One channel that has become extremely popular for conversational marketing is WhatsApp.

Leveraging WhatsApp chatbot or messaging applications such as WhatsApp, conversational marketing enables organizations to fulfill the client’s requirements and expectations with one-on-one communication with clients. Apart from spending hours, or even days, engaging with consumers through email, they can chat in real-time-filling the needs where they are and solving the problems quickly.

In this article, we will guide you through what WhatsApp conversational marketing is, how it is deployed on WhatsApp, and offer examples of successful strategies.

What is Conversational Marketing?

Conversational marketing is another strategy that aims at one-on-one communication among businesses and clients. It focuses on associating with clients, offers customer assistance, and leads them toward making notified purchase decisions. Rather than traditional marketing tactics, conversational marketing emphasizes two-way communication, enabling businesses to create relationships with their clients.

The advantages of conversational marketing are multiple. It allows brands to provide real-time support, collect valuable information, and create a more customized and convenient shopping experience. By utilizing conversational marketing, companies can shorten the sales cycle, enhance customer loyalty, and boost long-term customer satisfaction.

A conversational marketing approach includes the following characteristics:

1 Two-way communication: Conversational marketing is aimed at reducing the gap between the buyer and the seller. Apart from the usual one-way promotions on other platforms like SMS and email, the focus is to connect and open a conversation and then use it as an opportunity to lead the buyer towards making a purchase.

2 Real-time: A good communication marketing strategy utilizes intelligent automation to allow businesses to reply in real-time to their customers. It is usually complemented with a customer support team that can look into more complex queries from consumers. 

3 Customer-centric: The effective marketing strategy of conversational marketing targets their customers to keep their benefit in mind, a sales-driven strategy contrary to traditional. The motive here is to know their requirements and guide them for a purchase, apart from pushing for direct buying. 

4 Natural: Communication comes naturally to people. This marketing approach comes into the inherent requirement of conversation amongst people to set up relationships with them. Inheriting the characteristics of conversational marketing, the strategy is best completed over channels that are naturally meant the same. This is when WhatsApp comes into play.

What is WhatsApp Conversational Marketing?

Using WhatsApp Business API for conversational marketing is now available to businesses, and brands are leveraging their conversational marketing strategy to a channel that is used more actively by their clients – WhatsApp.

However, the messaging platform was being used for personal conversation by customers, or for broadcasting one-way advertisements from businesses using bulk message senders. But the WhatsApp business API now opens a set of features and abilities that may bring back the communications to the messaging application.

Conversation marketing on WhatsApp is a means to use the WhatsApp business platform with the help of a solution provider to engage with buyers at various points of their shopping journey.

This can involve support, marketing, promotions, and sales campaigns to nourish customers and make them engaged with the brand.

Implementing Conversational Marketing on WhatsApp

There are the ways how we can implement WhatsApp conversational marketing:

1. Setting up a WhatsApp business account

To get started with WhatsApp conversational marketing, organizations are required to set up a WhatsApp business account. This strategic account enables companies to verify their identity, display their brand, and offer essential business details to connect with customers professionally. Setting up a WhatsApp business account is a simple process. It includes ensuring the phone number of the company and creating a business account.

2. Creating customized chat experiences

Customization is essential in conversational marketing, and WhatsApp offers various features to customize chat experiences. Industries can use pre-designed templates to send WhatsApp messages regarding order updates, shipping details, and many more. Plus, they can use custom replies to automate frequently asked questions and offer quick replies to common queries. Through these customized communications, enterprises can improve customer service and develop strong relationships.

3. Utilizing WhatsApp chatbot for automation

Whatsapp chatbot is critical in automating conversations and offering immediate replies to customer doubts. By utilizing conversational marketing chatbots, companies can manage a large volume of customer queries and interactions effectively while automating repetitive tasks. Chatbots can be programmed to know and reply to common customer questions, offer product suggestions, and also process transactions. Through WhatsApp chatbots, companies can streamline their customer service system, save time & effort, and provide a seamless experience to their customers. 

How to Use WhatsApp Business API for Conversational Marketing?

1. Utilize conversational marketing to provide a shopping guide and customer service

Various customer support conversations are not timely sometimes. Through the number of choices available to a shopper, this is easy for consumers to float away from your company if they do not find the details they require to make a purchase. 

Through WhatsApp conversational marketing, you can provide proactive shopping guidance through automation around FAQs and real-time communication with the live agents when needed. Having a WhatsApp Business API solution provider that provides a shared inbox further enables leveraging conversational marketing for customer support.

2. Brings more engagement on your WhatsApp broadcasts

Frequently, most promotional broadcasts over WhatsApp are one-way conversations. Through WhatsApp conversational marketing, you can boost engagement on broadcast campaigns by utilizing creative messages or simply creating curiosity around the launches you’re making. 

Connecting 1000s of subscribed customers over your WhatsApp broadcasts could help you to bring more conversions on WhatsApp marketing campaigns across sales, new launches, discounts, and much more. This is straightforward to set up with the help of automation using a WhatsApp business API solution provider.

3. Nourish shoppers into making purchases

You always want to have a segment of customers who actively shop from you and those who have not engaged with any promotions in a couple of months. You can build independent conversational marketing campaigns to re-engage these buyers with customized campaigns.

Two-way conversations can be utilized to get the clients to know better, guide them towards making valuable purchases, or understand their expectations and why they have jumped from your brand.

4. Hit conversations on post-purchase automation

Leveraging WhatsApp business API, you could have automated post-purchase conversations like order notifications. But you can go one step ahead and check the power of conversational marketing by utilizing the opportunity to re-engage the clients and attract them into taking a desired action.

For instance, you can leverage the conversation to ask for feedback, product reviews, and ratings or also encourage them to check the products that praise the shopping they have just done.

Conversational marketing on WhatsApp could be used in several ways. Still, there are some tips to keep in mind while running campaigns.

Tips to Get More Conversions on WhatsApp

1. Make it simple and natural

The very first rule of WhatsApp conversational marketing is to blend in. WhatsApp users are actively leveraging the platform to communicate with their friends and family, and you are not interested in standing out like a sore thumb.

Ensure your WhatsApp marketing messages are in the right mix of formal communication with formatting, emojis, and sentence framing (short sentences), which are perfect for the messaging platform.

2. Customized messaging

Clients still select to communicate with organizations that customize their conversations on all fronts. This is when using a WhatsApp business API solution provider like Getgabs comes into play. It enables you to run parallel marketing campaigns on segmented lists, and also add elements such as the first name to your broadcast messages, adding a sense of customization to even your promotions.

3. Leverage automation

The strategy to keep conversations going is to reply in real time. But having someone manning WhatsApp every second is not possible, and you are soon going to lose track of interaction as well. That’s where leveraging automation through WhatsApp business API solution comes in. From broadcasting upcoming sales, order status, shipping details, return/exchange policies, and many more, you can reply to them all immediately by making a setting for custom replies.

4. Assure seamless hand-off

Interactions could take surprising turns and you are required to be prepared to step in where automations do not work. Ensure you are backing up your conversational marketing strategy through an API solution that allows easy hand-off by reminding you of conversations proactively. The strategy is not to miss out on replying to the complex queries.

5. Use creative messages

If you intend to bring more conversions, you have to make it simple to communicate with you. Users do not like to type long messages and that may result in dropping off from the conversation. This is where creative messages such as list messages and reply buttons can come in handy. You can set up through WhatsApp business API, streamlining the back and forth of conversations with customers.

Success Conversation Marketing Strategies on WhatsApp

WhatsApp conversational marketing focuses on promoting direct and personal conversations among companies and customers. By leveraging chatbots, various channels, and live agents of such new technologies, a close relationship is developed, and customized support is assured.

Connect in dialogue and use your website and all available channels for your future conversational commerce. The following tips will help you to meet the customer’s needs:

1. Pull marketing

You can easily access your current contact list using this type of conversational marketing strategy within conversational commerce. Engaging with your customers when they have queries is an exciting opportunity. Appropriate merchandise, along with high open rates, provides a “pull factor” for your firm. Pull marketing can be used to increase sales and inquiries. Via chatbot as well. A CRM such as Hubspot is necessary.

2. Newsletter Advertising

As is well recognized from email marketing, you utilize a messenger in this instance—such as WhatsApp—for live chat as well. Newsletters are still very popular, and you may genuinely contact your clients by using conversational marketing.

Readership has increased dramatically, and there are no longer any spam folders. Despite previous limitations from Meta, you can send newsletters to your client contacts without worrying about using a business profile or API and expand your conversational marketing.

3. Chatbots for conversational marketing

Such types of ‘digital assistants’ make work simple for your staff, especially during peak times. A new artificial intelligence is also being used here growingly. This is essential to create a ‘likable’ chatbot that suits your company and its image. 

The variety of applications is extensive. Replying to FAQs, showing products, fully automated customer engagement, and many other facts. Provide your brand, expand channels, and support your clients for enhanced communication. 

4. Promotion on social media

You are directing your targeted customers from Facebook or Instagram to your business account. You make ads on popular platforms and create a customer contact list to promote your Business with a stylist post. 

This will rapidly increase your leads, and campaigns will start to take impact. This form of conversational marketing falls into the category of ‘paid marketing.’ Not the ‘broadcasting’ as spam, but your platform fulfills the demand through social media services. A chat with consumers within your channels ensures fast conversation when the specific ‘kick’ and engagement of your customer is created.

5. Launch promotion with keywords

Connecting through WhatsApp Business API is an effective way for a conversational marketing approach. Whenever your customer enters a particular keyword/search term on the platform, your AI bot starts a suitable product consultation.

Getgabs will be happy to help support your Business with the next conversational marketing campaign and filter optimized keywords for your organizations.

Guide for WhatsApp Conversational Marketing

There are various facts why everyone mainly uses WhatsApp to offer numerous benefits for conversational marketing. 

1. Commercial use of WhatsApp – What is provided to you

You can select between WhatsApp business and WhatsApp business API. WhatsApp for Business is perfect for small businesses as a direct application on up to five devices at the same time. 

Multiple tools like automated greetings and automated replies allow you to get started with conversational marketing quickly.

Although, the features are restricted. And WhatsApp business API comes to light. It is not an application but the programming interface directly between the parent company Meta and a third-party software provider like Getgabs.

Through WhatsApp, conversational marketing opportunities like chatbots and access to Getgabs solutions for smooth tasks. We are glad to integrate the complete package as a CRM system for you and offer smooth message delivery. 

2. Comply with data safety

The important part of conversational marketing is the opt-in process, where you first ask the customer to send them messages by getting their consent. Meta restricts conversational marketing with a private WhatsApp profile.

For commercial purposes, you may require a WhatsApp business app or WhatsApp Business API for better engagement, which Getgabs would set up for you and support your marketing efforts. 

3. Installing WhatsApp for Business

Install the WhatsApp business app from the App Store (iOS) or Play Store (Android). Agree to the terms of use, and by verifying your phone number, you will get a verification code via text.

Now submit the business details as comprehensively as possible and adjust multiple settings like welcome messages and out-of-working-hours notes—a fast way to start conversational marketing.

4. Alternatively, consider the WhatsApp Business API.

We suggest this approach for conversational marketing that is even more focused. To take care of all the formalities, though, you’ll need a third-party source with certification, like Getgabs. To use the API, one must apply directly to the parent firm Meta.

You may begin using conversational marketing in the interim, provide top-notch customer support, and make use of chatbots, copious statistics, and a host of other capabilities.

You have access to a wide range of tools. I will accomplish more with this conversational marketing approach than with email campaigns. Consumers desire the best possible purchasing experience, and potential customers value open communication and a personal point of contact.

5. Identify Conversational Marketing Target Audience 

Do you already have connections with customers? Next, examine and assess your intended audience. You can obtain information and hints for the next conversational marketing strategy right here. Additionally, insights can be gained from your consumers’ diverse behavioral patterns and demographic components.

Incorporate customer surveys into your content creation process. A newsletter especially gives your Business great chances to advertise news, specials, and merchandise.

Why You Should Use Conversational WhatsApp Marketing?

For many years, WhatsApp has enjoyed great popularity in Germany. The app is one of the most popular live chat messaging services in the nation, with over 60 million active users.

Many individuals now consider messengers to be an essential part of their daily lives because of their ease of use, end-to-end encryption, and the opportunity to transmit complimentary messages, photos, and videos.

Your Business has a tonne of conversational marketing options thanks to this large user base. Using customized messaging, customer care through the app, and targeted advertising, you will interact with clients directly and enhance your brand’s visibility.

Frequently Asked Questions

Q1. What is conversational marketing on WhatsApp?

A. Conversation marketing on WhatsApp is a means to use the WhatsApp business platform with the help of a solution provider to engage with buyers at various points of their shopping journey.

Q2. What is an example of WhatsApp conversational marketing?

A. The best example of WhatsApp conversational marketing is when you reach out to a business on WhatsApp and receive an instant response – be it automated or manual; this is a form of conversational marketing. There are various businesses running conversations and marketing campaigns on WhatsApp today.

Q3. Can we utilize WhatsApp for conversational marketing?

A. Yes, WhatsApp Business API can be used through a solution provider like Getgans to set up marketing campaigns and automation. You can use the API for customer service, marketing, and sales tailored to the solution provider.

Q4. How to implement WhatsApp for conversational marketing?

A. To leverage WhatsApp for conversational marketing, you have to set up a WhatsApp business account. Moreover, you will also require access to WhatsApp Business API to be able to set up automation around the buyer’s journey. To start with WhatsApp conversational marketing quickly, contact Getgabs.

Q5. How to send marketing messages on WhatsApp?

A. Sending a marketing message on WhatsApp, first get the consent from customers. When you receive that, you can use WhatsApp business features such as broadcast lists or automated messages to send out marketing messages. Constantly personalize the content, keep it relevant, and respect the user’s time and attention.

Conclusion

As per today’s customers, WhatsApp conversational marketing is the best method for businesses to change, create, and nourish their relationships with customers. Utilizing real-time conversations, customized messaging, and automation tools, companies can bring engagement, nurture customer relationships, and enhance conversions.

According to Meta, there are more than 170 million messages shared to WhatsApp Business accounts every day. The statistics indicate that clients are seeking more natural methods of interacting with organizations they want to communicate with or buy from. WhatsApp has become the preferred method amongst all demographics, inheriting its ease of use.

If you own an online business, conversations with consumers are essential to boost your brand recognition. With the WhatsApp Business API, you can now have conversations at scale.

Hence, yes, you do require conversational marketing on WhatsApp, and this is easy to get started with as well.