- GetItSMS charges 0% markup on Meta’s messaging rate, while Interakt adds a 10- 30% markup on top of Meta’s rate depending on the types of messages and plan.
- Interakt's pricing plans start from $11 per month, but it skips the key features like built -in CRM and full chatbot access unless you upgrade.
- GetItSMS pricing plans start at $52 per month and offer instant access to API, shared team inbox, unlimited chatbot flow, catalog/commerce with no separate add-on costs.
- With high messaging volume, Interakt’s markup can quietly eat your margin month by month, even if it looks cheaper at first glance.
- Choose Interakt if you want a built-in Sales CRM for a Shopify store. Go with GetItSMS if you want zero markup, predictable billing, and full feature access from day one.
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Interakt WhatsApp API pricing vs. GetItSMS is the comparison every buyer runs into when they start looking for a reliable WhatsApp Business API provider. While both of them are Meta-approved solutions and promise key features like broadcasting and automation, their bills don’t work in the same manner.
Here’s the key difference. GetItSMS offers a flat pricing plan with 0% markup on Meta’s messaging rates. Interakt charges a platform fee with markup of roughly 10% to 20% above Meta’s rate card. It depends on the message types and plan you select.
The difference between the two can significantly change your monthly bill as your message volume and number of agents grow.
In this guide, we will break down Interakt and GetItSMS pricing plans in detail, knowing platform fees, per-message costs, and what each plan includes. It will help you compare them better and pick what fits your business.
How Does WhatsApp Business API Pricing Work?
Before you compare Interakt WhatsApp API pricing vs GetItSMS, let’s explore what actually sums up in a Meta API bill. Many people think it’s just one flat fee, but in reality your monthly cost comes from three separate factors.
If you’re new to the WhatsApp Business API, here’s a simple breakdown of each layer:
1. Meta’s Conversation Rate
This is the fee charged by Meta for every message you send. It remains the same no matter which provider you work with, as Meta owns WhatsApp and sets the rate directly.
Meta uses conversation-based pricing. It means cost depends on:
| Factor | What It Means |
| Message type | Marketing, Utility, Authentication, or Service |
| Recipient’s country | Rates change based on where your customer’s number is registered |
Here’s how the message types break down:
- Marketing – promotions and offers
- Utility – order updates, delivery alerts
- Authentication – OTPs, login codes
- Service – replies within a 24-hour window, usually free
So a marketing message sent to recipients in India cost different than the same message sent in the US or Malaysia. Always check Meta’s rate card for the country you’re messaging, as in the end it will add to your bills.
2. BSP Platform Fees
This is the monthly or yearly subscription you pay to your WhatsApp Business API partner or BSP like Interakt or GetItSMS.
3. BSP markup on messages
Some providers not only charge a platform fee. They also add an extra on top of Meta’s conversation rate. And this is called BSP markup. It is mostly missed by buyers or businesses when comparing the WhatsApp API pricing at first glance.
Here’s why it matters: Two providers are offering a similar platform fee, but one adds on 20-30% markup on each message while the other charges exact Meta rates only. And while scaling, the markup adds faster than you notice.
Interakt WhatsApp API Pricing Breakdown
Interakt Plans & Monthly Fees
Interakt runs a subscription-plus-markup model. It means there is a monthly platform fee for the software and separate per-message charges. Based on Interakt’s own pricing page, here’s what their plan looks like:
| Plan | Monthly | Quarterly (~8% off) | Yearly (~20% off) | WhatsApp Included? |
| Starter | $11 per month (+taxes) Instagram-only | $37/qtr (+taxes)
Pick between WhatsApp and Instagram |
$125/yr (+taxes)
Pick can only channel |
Not in the monthly billing cycle, but in the quarterly and yearly plan you get a choice between WhatsApp and Instagram |
| Growth | $29/month (+taxes) | $80/qtr (+Taxes) | $274/yr (+taxes) | Yes |
| Advanced | $40/month (+taxes) | $109/qtr (+Taxes) | $373/yr (+taxes) | Yes |
| Enterprise | On request | On request | On request | Yes |
Interakt Message/Conversation Markup
| Message Type | Meta’s Rate (₹ / $) | Starter (₹ / $) | Growth (₹ / $) | Advanced (₹ / $) |
| Marketing | ₹0.8631 / $0.0089 | ₹0.970 / $0.0100 (~12%) | ₹0.958 / $0.0099 (~11%) | ₹0.949 / $0.0098 (~10%) |
| Utility | ₹0.115 / $0.0012 | ₹0.160 / $0.0017 (~39%) | ₹0.150 / $0.0016 (~30%) | ₹0.140 / $0.0014 (~22%) |
| Authentication | ₹0.115 / $0.0012 | ₹0.129 / $0.0013 (~12%) | ₹0.128 / $0.0013 (~11%) | ₹0.127 / $0.0013 (~10%) |
What’s Included vs Extra Cost
| Feature | Starter | Growth | Advanced | Enterprise |
| Agent roles | Owner only | All roles | All roles | All roles |
| Custom Fields | 15 | 25 | 30 | Unlimited |
| Custom Tags | 15 | 30 | 45 | Unlimited |
| Custom Events | — | 5 | 7 | Unlimited |
| WhatsApp Forms | Welcome message only | Campaigns + linear workflows | Branched workflows | Same as Advanced |
| Chatbot builder | — | Basic (linear) | Basic + Advanced | Same as |
Extra-cost add-ons on every plan:
- Sales CRM: from ₹2,499/month, includes 5 agent seats (₹499/month per extra seat)
- WhatsApp AI Agents: ₹3,000/month, 100 free AI conversations, then ₹0.50 each
- Fields, tags, or events beyond your plan’s free limit are billed as custom add-ons
Note: Meta’s official conversation rate is subject to change. This article uses the most recent reported rate card. Always check Meta’s current rate card before finalizing cost comparison.
GetItSMS WhatsApp API Pricing Breakdown
GetItSMS offers a simple WhatsApp API pricing plan instead of a complex one like Interakt. It includes one flat subscription fee, three billing options, and zero markup on Meta charges. The best part? No setup fees, no hidden charges, 0% markup on Meta costs, and no per-message inflation.
GetItSMS Plans & Monthly Fees
GetItSMS offers three billing cycles for its WhatsApp Business API plan. The longer you commit to the platform, the bigger you save and grow.
| Plan | Price | Broadcast Limit | WhatsApp Forms | Users/Agents |
| Monthly | $52/month | 50,000/month | 5 | 2 (add-on to extend) |
| Half-Yearly | $280/half-year | 3,00,000 | 15 | 10 (add-on to extend) |
| Yearly | $508/year | 10,00,000 | 30 | 20 (add-on to extend) |
Do the math, and the yearly plan works out to roughly $83 per month. It clearly shows a good amount of savings over paying monthly. There is no setup or onboarding fee on any of the plans, and you can get started instantly.
Zero Markup on Meta Messaging
This is something that actually decides your bill. GetItSMS comes as a cost-effective WhatsApp API solution for business with 0% markup on Meta’s messaging cost across every plan. You just have to pay Meta’s rate card directly for Marketing, Utility, Authentication, and Service messages without anything extra on top. This is what makes GetItSMS stand out from Interakt and other WhatsApp API providers.
What’s Included
Every GetItSMS plan comes with a core toolkit. The only things that scale up with a longer commitment are usage limits (broadcasts, forms, users, and API calls).
Here’s what each plan includes:
- Team Inbox: A shared WhatsApp team inbox to enable multiple team members to manage customer conversations from one place.
- Chatbot Flow: An unlimited drag-and-drop flow builder to automate customer conversations without writing a single line of code.
- AI Answer Node: Add your website URL and get an instant AI-powered support agent, no coding needed
- Catalog/Commerce: Create and manage your WhatsApp product catalog and connect directly to your chatbot flow for automated product discovery and sales.
- Webhooks & REST APIs: Custom Integration with your existing tools.
- Dedicated Support: Available across all three plans.
What scales with your plan:
- Broadcast messages: 50,000/month → 3,00,000 (half-yearly) → 10,00,000 (yearly)
- Chat widget views: 3,000/month → 30,000 → 10,00,000
- WhatsApp Forms: 5 → 15 → 30
- Team seats: 2 → 10 → 20 (extra seats available as add-ons on any plan)
If your usage grows past these limits, GetItSMS also provides you with a custom plan built around your specific volume.
If you want more details on pricing, explore the GetItSMS WhatsApp API Pricing page.
Interakt WhatsApp API Pricing vs GetItSMS: Side-by-Side Pricing Table
Here’s how Interakt and GetItSMS stack up feature by feature, so you can decide where your money goes when you commit to them.
| Feature | Interakt | GetItSMS |
| Platform fee | ₹999 – ₹3,799/month (~$10.3 – $39.3, converted) (Starter/Growth/Advanced) | ₹5,000/month ($52/month), with cheaper half-yearly and yearly options |
| Setup fee | None | None |
| Message markup | 10-30% above Meta’s rate, depending on plan and message type | 0% on every plan — you pay Meta’s rate directly |
| Broadcast limit | Not published on the pricing page | 50,000 → 3,00,000 → 10,00,000/month, based on plan |
| Chatbot | Not available on Starter. Basic flow builder on Growth and branching logic on Advanced | Unlimited drag-and-drop Chatbot Flow builder on every plan |
| CRM | Sold separately as an add-on, from ₹2,499/month ($26/month) | Included on every plan at no extra cost |
| Catalog/Commerce | Available from Growth plan and up | Included on every plan |
| Team Inbox | WhatsApp only on Starter; WhatsApp + Instagram from Growth up | Shared WhatsApp inbox on every plan |
| API access | Full public API access starts at Growth plan | REST API access included on every plan (rate limits scale with plan) |
| Support | 24/7 support on all plans | Dedicated support on all plans |
At a glance, GetItSMS seems to be a better choice based on inclusion and cost. The same features are available from the first pricing plan with no markup to budget to scale effectively.
Which One Should You Choose?
Both platforms work well but fit different kinds of businesses. Here’s when to choose which one:
Choose Interakt if:
- You run a Shopify-first e-commerce store.
- Brands that need a built-in Sales CRM with pipeline tracking.
- You are okay paying a per-message markup.
Choose GetItSMS if:
- You want a cost-effective WhatsApp Business API solution at 0% markup.
- Need unlimited chatbot automation without upgrading your plan.
- You’re a developer or agency that needs complete API access from day one.
- You want a flat and predictable monthly bill instead of hidden charges.
The Bottom Line
If you send a high volume of messages each month, the markup difference adds up instantly and can be expensive. For cost-sensitive SMBs and growing brands, GetItSMS is much more budget-friendly and an all-in-one WhatsApp marketing tool in the long run with exact upfront cost.
Conclusion
Interakt WhatsApp API pricing vs. GetItSMS comes down to a trade-off between convenience and cost control. Interakt has an inbuilt Sales CRM and Shopify-friendly automation but with markups per message that rise with your business. GetItSMS takes that markup off the table by charging you the same rate per message Meta charges and supports a broad spectrum of WhatsApp API features while getting your API approved immediately.
For small stores sending limited messages per month, the difference can’t seem too big. But for one with high-volume messaging, Interakt’s markup can eat your margin month after month. GetItSMS ensures a fixed and predictable bill, plus easy predictability. When it comes to clear pricing and complete functionality from day one, GetItSMS is guaranteed to be a safer, more affordable, and long-term investment. Start your free trial with GetItSMS and grow your business like never before.
Frequently Asked Questions
The final choice between the two depends on your business needs and budget. Interakt works well for Shopify brands that want built-in CRM, while GetItSMS fits businesses looking for zero markup, predictable pricing with instant access to API features from day one.
Yes. Your WhatsApp Business API number belongs to Meta, not your provider. You can easily migrate from Interakt to a new WhatsApp API provider like GetItSMS without losing your number.
No. Both API tools offer monthly billing with no lock-in. Interakt and GetItSMS offer you long-term plans (quarterly/half-yearly and yearly) if you want to commit and save.
No. GetItSMS does not charge any setup fees or onboarding costs while offering instant access to the API to businesses.
The cost of WhatsApp Business API in India depends on the selected WhatsApp solution providers. It ranges from ₹899 to ₹999 per month and varies by whether it includes markup charges or not.
