How to Generate Leads for E-commerce Using Click-to-WhatsApp-Ads

In the digital marketing crowd, communication applications may have become a helpful channel for multiple marketers. Through immediate communication, no other channel comes close to WhatsApp’s favor. With more than 1 billion daily users, WhatsApp has an immense potential to associate the business with clients.

From providing shopping guidance to running broadcast promotions, WhatsApp’s business API delivers rich, real-time engagement between clients and brands. Running marketing campaigns on WhatsApp to generate leads for e-commerce increased after Meta launched ‘click-to-WhatsApp ads’(CTWA) on the platform. Indeed, on a landing page, these marketing ads send consumers directly to WhatsApp communication with a digital store associate.

Although this is a fairly recent addition to the world of digital marketing, most customers still need to be convinced. In this exclusive post, we will break down the sections of ‘click-to-WhatsApp ads to generate e-commerce leads.’

What Are Click-to-WhatsApp Ads?

In 2018, Facebook introduced the new feature of ‘click-to-WhatsApp ads’(CTWA) which are associated with WhatsApp business. These kinds of ads are helpful for creating leads for e-commerce, including clickable buttons like ‘Buy now.’ When you click the button ‘Send’ on Facebook and Instagram, messages will be sent.

However, these marketing ads initiate the conversation in WhatsApp rather than leading the customer to the platform’s chat box. Lead generation for e-commerce using ‘click-to-WhatsApp ads’(CTWA) are the campaigns that target the clients to capture their preferences, know their intentions, and gather important information before selling it to them.

Why Use Click-to-WhatsApp Ads for Lead Generation?

E-commerce lead generation using click-to-WhatsApp ads has proven to be successful for online stores. But while running ads and discounts across products is working, why should you consider this ad campaign format for lead creation?

Let’s check the beneficial elements you need to know to run click-to-WhatsApp ads:

1. Give convenient communication

In the fast-paced digital world, buyers search for convenient shopping. No matter how good your offerings are, no one wants to scroll long through complicated catalogs on websites – unless this is Amazon or Flipkart. 

Reports state that over 55% of people feel more engaged with a brand when they can communicate with it on messaging apps. Click to WhatsApp ads offer your clients to converse with your business on their preferred messaging app.

Clients can only visit some of the stores to find their products. However, they can get the needed guidance with a single click on the click-to-WhatsApp ads, which provides an important level of convenience and improves sales.

2. Helps to understand the client better

Comprehending your targeted audiences or clients is a standard need for any industry to grow. Click-to-WhatsApp ads provide a great way to collect details on customer attractions, preferences, and requirements. By authorizing consumers to engage with your product from various platforms or channels, consumers can better convey to you their preferences. 

Leveraging WhatsApp Business API, you can set up an automated greeting message that starts the discussion and gets the clients into a flow that aims to know their shopping intent. 

3. Split the clients

Understanding your clients and correctly dividing your audience is important for customized and strategic marketing. Splitting audiences would help companies create campaigns that are perfect and relevant to various audiences. 

Whether the audience shares details or not, you can divide the people based on the replies you receive with your ‘click-to-WhatsApp ads’(CTWA) and conversations. You would be capable of differentiating between shoppers who are actively seeking to buy a product or service and those who passively scroll through. In this way, you can find your priority leads and reply with the right follow-up while attempting to convert casual browsers who have answered to your click-to-WhatsApp with the right marketing.

4. Cost-effective

With click-to-WhatsApp ads for lead generation, promotional costs are less and you can drive better ROI. You can create leads and offer real-time support without a landing page or mobile app. This reduces the cost of appointing a developer and other website building charges.

5. Cuts through the noise

Multiple brands have gathered on social media platforms to display their products or services. WhatsApp has fewer ads. With fewer ads to distract them, buyers can aim for your services. This enhances potential customers by helping to stand out among the variety of services.

6. Offer customized suggestions

Marketing your e-commerce business and driving communication on the WhatsApp business platform with the click-to-WhatsApp feature, you can gather good consumer details immediately that will generate a personalized experience for shoppers. 

By asking and discussing with clients first and nourishing the lead with communication, you can force contextual marketing ads, deals, offers, and product suggestions while ensuring that they remain relevant to every buyer. This will enhance the level of customization and increase the conversion rates and sales you get from the messaging app.

How to Use Click-to-WhatsApp Ads for Lead Generation?

There are a variety of use cases on how to generate leads for e-commerce using click-to-WhatsApp ads. Here are some methods you can use while running marketing campaigns:

1. To receive orders and booking through WhatsApp

Utilizing WhatsApp Business API, booking an order for products or services can be easily done. Adding a business product catalog to the WhatsApp profile and showcasing products helps the customer browse their preferred products. You can market the catalog in ‘click-to-WhatsApp ads’(CTWA). Like this, you can get the order once the client engages with ads.

If you are announcing a new product or limited-edition brand, you can even take pre-bookings with these ads. By sending details for the relevant item, you can grab customer intent, enhancing the chance of protecting sales through communication.

2. Offer shopping guidance

You can even use ‘click-to-WhatsApp ads’(CTWA) to guide the clients for a smooth transaction. If you have new items that require instruction, you can market them with these ads. Lead the interested audience to your product page and WhatsApp chat window with ads or help with size, fit options, etc. You have a good opportunity to close the sales when you give them the details on WhatsApp.

3. Collect options on customers

You can implement click-to-Whatsapp chat ads to get to know the clients better. Once you have their details, you can run surveys, collect details, and offer good discounts on WhatsApp. You can even ask for their date of birth and location and send amazing or relevant gift vouchers on their birthdays. Apart from this, you can run dedicated marketing campaigns to collect customer feedback and target existing customers.

4. Take personalization requests

If your items are custom-friendly, run a click-to-WhatsApp chat ad and start a communication that can drive engagement. In place of leaving them on their own to check various customization options, you can lead the communication with pointed queries and choices with creative messages. This way, you can provide better customization service and turn a lead into a potential customer.

5. Recover abandoned cart

Retargeting ads are important to drive customer interest in the products they checked but have yet to proceed to purchase. Clicking on WhatsApp removes the need to encourage them to your website and offer to start a conversation. It is a simpler way to know cart abandoners, send product suggestions, and provide necessary help.

Guide to Run Effective Click-to-WhatsApp Ad for Lead Generation

A WhatsApp lead generation campaign with click-to-WhatsApp ads helps to achieve the best results; you have to know how to improve the campaign’s performance. Here are the tried and tested ways to run helpful click-to-WhatsApp ads for lead generation.

1. Have a clear goal

The very first thing your click-to-WhatsApp ad campaign should have is a clear and defined goal. Your campaign goal will help show how your campaign must work. Like other social media ads, while creating a click-to-WhatsApp ad, ensure you have a particular business aim and objective in mind. 

These will include increasing brand awareness, producing more leads, marketing customer engagement, getting feedback from clients, qualifying leads, and other goals. The primary objective of your ad campaign is to generate more potential customers, and having a complete idea about this is the only method to grow and formulate a proper campaign strategy for targeting clients.

2. Know who you are reaching

You can target the audience with your ‘click-to-WhatsApp ads’(CTWA) in the news feed, Facebook marketplace, Instagram Explore, and stories. However, understanding whom to target and whom to ignore will save both time and money. Your ads must reach this specific target demographic, and you can only do this by appropriately identifying the customers.

A good understanding of starting with the usual demographic details like age, gender, and location and moving to additional parameters like interest, past engagement, and purchase power. The closer you are explaining an individual shopper, the higher you have opportunities to turn them into leads.

3. Know what you are selling

The most important thing for click-to-WhatsApp ads for lead creation is to understand your product and align your approaches to how they work. For instance, if there is only one item and a client suggests making a shop directly from you, there is no point in announcing them to lead-gen ads. This might only complicate the process for the buyers, as the ads will simply enhance the number of steps included in making the shopping experience. This can move the clients, improve the number of drop-offs, and adversely impact your industry.

On the other hand, if you have an item that needs some kind of shopping guidance, ‘click-to-WhatsApp ads’(CTWA) for lead creation are your best option!

4. Run the ads at non-peak hours

Timing is the element, and knowing when to send them is another important thing to keep in mind. Bad timing can waste a lot of time when scheduling businesses, and this fact remains the same for marketing as well—finding the right timing can make the difference.

Run your click-to-WhatsApp ads at non-peak hours. You may need a reply from your client to follow up and nourish the lead further. You should run your marketing campaigns at the time when your clients are least interested in being distracted by other company ads and different things in their lives so that they can reply quickly to you.

5. Run retargeting click-to-WhatsApp ad during peak hours

Retargeting ads are most effective when targeting during peak hours. Saving time and money is one of the important benefits of WhatsApp retargeting campaigns. Apart from spending on lead generation ads to run during peak hours, you could rather opt for retargeting click-to-WhatsApp ads. You can run retargeting ads so that you will be on the top of your client’s minds.

6. Send WhatsApp broadcasts

Comprehending how to nourish your hard-earned leads is another talent that requires to be aimed at. As you initiate to grab the audience and win leads, the next best way to split buyers based on their preferences.

Contact them with your follow-up messages using WhatsApp broadcast to advertise relevant items, deals, and offers. This will open the doors for repeated sales and turn your clients into brand-loyal followers.

How to Optimize Click-to-WhatsApp Ads For Higher Conversion

Following the tricks, you can optimize your ads to increase conversions.

1. Set up automated messages to prevent customers from starting communication. For example, a welcome message promoting your product marketing should motivate users to ask queries relevant to your product.

For example, this is like, “Hey! Are you looking for something? Let us know how we can guide you. We are available to help you anytime. Thank you!”

2. Implementing a creative message can leverage WhatsApp familiarity and grow engagement. Adding a customized & creative WhatsApp message template with WhatsApp automation improves conversion rates greatly.
3. The best possible benefit of click-to-WhatsApp ads is to send follow-up messages as it shows the interested buyers, and you can turn them into future potential buyers.
4. Bringing telesales can slightly improve the conversion rate; this is a chance for you to cross-sell or upsell other items and improve the average order value.
5. Using WhatsApp broadcast messages saves time and increases engagement, as scheduling one-time or recurring bulk message broadcast campaigns on WhatsApp forces the customers to respond directly.

Frequently Asked Questions

Q1. How do brands use click-to-WhatsApp ads for lead generation?

A. Businesses run marketing campaigns on WhatsApp to generate leads for e-commerce increased after Meta launched ‘click-to-WhatsApp ads’(CTWA) on the platform. Indeed on a landing page, these marketing ads send the consumers directly to WhatsApp communication with a digital store associate.

Q2. What are the best techniques for lead generation?

A. The best methods for WhatsApp lead generation involve adhering to messaging on the platform, displaying brand personality, not going straight for sale, following up expectations, nourishing customers, and balancing informal communication with automation.

Q3. What are click-to-WhatsApp ads?

A. Click-to-WhatsApp ads are the new feature of WhatsApp business. These kinds of ads are helpful to create leads for e-commerce, including clickable buttons like ‘Buy now.’ As it redirects the customers directly to the product page.

Q4. Is Whatsapp used for customer support?

A. Yes, WhatsApp is also used for customer support. It enables the business to quickly resolve customer queries and overcome the restrictions of traditional channels. 

Q5. Does using click-to-WhatsApp ads increase the conversion of the leads?

A. Yes, integrating automated replies, creative messages, retargeting follow-ups, bringing telesales, and WhatsApp broadcasting optimizes the lead conversion rate.

Conclusion 

The integration of WhatsApp Business API with Meta’s targeting capabilities, combined with the effectiveness of click-to-WhatsApp ads (CTWA), presents a powerful opportunity for brands. This is especially valuable for e-commerce industries, as they can leverage click-to-WhatsApp ads for lead generation, gaining insights into their valuable customers and adding a layer of customization to their paid ad campaigns.

By applying the tips and strategies for using click-to-whatsApp ads (CTWA), we have helped e-commerce businesses reduce their customer acquisition costs by up to 30%. Want to learn how we can assist you in growing your e-commerce business? Get in touch with us today and let us help you expand your brand with GetGabs!