How to Choose Display Name for WhatsApp Business API to Gets Easily Approved?

Selecting a WhatsApp display name that gets quickly approved is an essential step for any business. Suppose you are setting up your WhatsApp business profile. In that case, it is crucial to pick a display name that represents your business correctly and complies with WhatsApp commerce and business rules. 

A display name for your WhatsApp business profile is what the clients first view on your business to know your brand. Selecting a display name for your WhatsApp business API(WABA) profile that is unfamiliar to your clients may confuse and cause them to block you on WhatsApp.

That is why you should pick a name for the WhatsApp business account that is in line with display name instructions and familiar with your business identity. 

In this blog post, we will discuss some tips for selecting the correct display name for your WhatsApp Business API and explain how it will appear to users.

What is WhatsApp Business API(WABA) Display Name?

A WhatsApp display name is a title that is visible to clients even if they have not saved your contacts in their phone book. The name is visible on your WhatsApp business platform and standards as a mark of verification. 

How to Pick a WhatsApp Display Name?

Is it challenging to select an appropriate WhatsApp display name for your business account? After all, it’s just a name—consider that! But no, some instructions and formatting guidelines need to be followed while creating a WhatsApp display.

As per WhatsApp, “Every display name must be related to your organization and should not violate WhatsApp commerce and Business policies. Also, the display name must coincide with the display name and formatting instructions to verify for the official WhatsApp Business account.”

Whatsapp offers some clear and concise formatting instructions. To get your business display name approved, this is required to comply with these rules until the business is already branded in a specific way, which may not be in line with the default policies. 

Picking a WhatsApp Business display name is an important task, as this is the first thing that clients will see when they get messages from the business. Here are some tips to pick the right name for your business:

1. Make it related to your business: Your WhatsApp display name must be relevant to the company and help clients recognize your brand. 
2. Keep it short and straightforward: A short name is simple to remember and type and a simple name is more straightforward to understand.
3. Comply with WhatsApp regulations: Your WhatsApp display name should comply with WhatsApp’s commerce and Business policies. Do not imply a name that violates WhatsApp’s laws or risk having your account banned.

Note: if you work with the right WhatsApp business provider like Getgabs, they’ll help you set up the right WhatsApp display name for your company. Apply for WhatsApp Business API for free with Getgabs and get approved quickly.

Ideas & Guidelines for WhatsApp Display Name

Follow the WhatsApp display name instructions below. Here are some ideas on how to pick a name that Meta quickly approves. 

1. Display name must show your brand recognition

Your WhatsApp display name must show your brand, products, or department. Suppose your WhatsApp account is a test or demo account. In that case, it is still necessary to have a clear connection with your business represented in the display name (for example: John’s Bakery).

WhatsApp will probably reject a display name if it is a person’s full name, a generic name like “Beer,” a generic geographic location such as “India,” a long description, or a slogan. Note that a business affiliated with a government would need to get the Whatsapp team’s specific Approval.

If this is difficult, you can use a Business name generator to create a display name for your business!

2. Careful with Capitalization

A WhatsApp display name must not contain all Capital letters. It should have followed grammatically correct capitalization, precisely the same as given in your business name. 

For example, the Meta will reject XYZ’s APPAREL STORE. The right profile name may be XYZ’s Apparel Store. 

Now, if you are adding the restricted words, the first initial should be capitalized. For instance, Mom’s Shop will get approved, but Mom’s Shop will not. However, if your company is already famous for using all caps, a capitalized name will be approved.

3. Thoughtful about spacing in the display name

The spacing in the WhatsApp display name must not differ from the spacing in the business name. For instance, if a company named Jeh’s Store uses the display name Jeh’s Clothing Store, it will be rejected. 

Special characters, such as symbols, emoticons, and punctuation, should be used. Hence, Shiri’s Cake Store or Shiri’s Bakery Shop will be rejected.

4. Keep extra words at bay

Avoid adding extra words to your display name, as it will not be approved unless it shows the country or region, test or demo accounts, department, or function. For instance, “John’s Cupcakes Brazil” or “John’s Cupcakes Customer Support” is acceptable, but “John’s Cupcakes Official Account” is not. 

5. Should contain at least 3 characters

A Whatsapp business display name should contain at least 3 characters. For instance, for a company named “SP Sir,” the profile name “SP Sir” will be approved, but only “SP” is not acceptable as it has less than 2 characters. 

6. Do not add URLs in the Display name

The WhatsApp business display name must not contain a URL format in the profile. For instance, “XYZ.com” will be rejected. Additionally, consider that one of your clients will receive your message and check the business name www.xyz.com. Do you think the client will respond to that message? Not at all! Hence, using a standard name over a URL is the right way to go.

7. Consistency with external branding

A display name for a Whatsapp account should have consistent branding with external sources like the company’s website. In other words, your website must include your WhatsApp profile name. 

If you select “Fresh Ingredients Food Baked” as your profile name, then the exact needs to be visible on your website. 

Here’s what would be accepted and what would be rejected in WhatsApp’s display names:

• Accepted: Fresh Ingredient Food Baked (exactly as it is impressed on your website)
• Rejected: Fresh Produce Beverages (you changed branding by drawing ‘Food baked)
• Also Not accepted: FP Produce Food (abbreviations or short forms are not permitted).

8. Clear relationship with your brand

Your display name must also clearly relate to your business. This is another requirement.

Put otherwise, it must be referenced in outside media sources or on the company website.

This implies that a charity’s name that appears on a nonprofit organization’s website, for instance, will be accepted; nevertheless, a charity’s name that is not included on any other website will not be qualified.

Suppose there is any doubt about the relationship between the company and the brand. In that case, you should use “by [business name],” for example, “Accessories by Yogi Fashion.”

Furthermore, no third-party or management firm name should appear in your company’s display name. For example, you can’t use “Sunlight Agency” as the display name. 

How Will Your Display Name Appear on WhatsApp?

A business may have either a standard WhatsApp Business API(WABA) account that shows the number of the user’s screen, or you may have an official blue tick verified WhatsApp Business account that shows the display name on a user’s screen.

For a general WhatsApp Business account, your display name would display the above of your business number, as shown below.

For an official WhatsApp Business account, the display name is displayed without a number on the customer’s screen, as shown in the image below. The display name shows a Blue badge, which is a direct acknowledgment from WhatsApp that the business is credible and trustworthy.

To make your WhatsApp business verified, you will require a branded business with organic media coverage. Paid media coverage would not add to the verification process. When your account is verified, you will be able to enjoy the benefits of having a Blue tick(Verified Profile) next to your display name, which may help to enhance the user’s trust and confidence in your business. 

Can We Change the WhatsApp Display Name in the WhatsApp Business API(WABA) Account?

This can be understood after a point you might rebrand your business. Hence, WhatsApp has given users access to change the display name. You can alter your WhatsApp show name 10 times in 30 days; after that, you must communicate with Facebook support to change it again. 

If you own an official WhatsApp business account (Now Blue tick), look at Facebook’s direct support and offer the following information to modify the display name in your WhatsApp business profile:

• Question Topic: Request an Official Business Account
• Request Type: Update OBA Display Name

For a regular WhatsApp business API(WABA) account, proceed with the following steps to modify your display name on WhatsApp:

1. Navigate to Business Manager and choose your business.
2. Tap on “WhatsApp Accounts” and select > WhatsApp Manager.
3. Tap on “Account Tools” in the WhatsApp Manager section.
4. Now, go to the left-most menu and tap Phone Numbers.
5. Choose the pencil icon and highlight your current profile name under the Name column.
6. Add your new WhatsApp display name in the Edit Display Name section.
7. Choose Next.

Woah! You’re done. As we discussed above, ensure that your Display name follows WhatsApp’s policies and regulations. The name will be approved within a few hours. 

Frequently Asked Questions

Q1. What are the WhatsApp display names?

A. WhatsApp display name is the name that clients see even if they have not saved your contacts to their phone book. 

Q2. How do you display customers’ business names instead of numbers?

A. Just an official Whatsapp business account displayed with their Whatsapp business name apart from a number on the customer’s screen. Regular WhatsApp business accounts will show their number on the client’s screen.

Q3. How often can we modify the WhatsApp display name?

A. You can alter your WhatsApp show name 10 times in 30 days; after that, you must communicate with Facebook support to change it again. 

Q4. How much does it take to verify the WhatsApp display name?

A. Approval of the display name on WhatsApp takes 5 minutes to 3 hours. For notable organizations like Governments, it may take up to 2 days.

Q5. What are the guidelines for displaying names on WhatsApp?

A. The name selected for a WhatsApp Business account must appropriately represent the company or brand, according to WhatsApp’s display name guidelines. In addition to adhering to WhatsApp’s business terms of service, commerce policy, and business policy, it must be precise and unambiguous. The name should not be misleading or violate any trademarks or copyrights. It should also refrain from utilizing superfluous symbols, letters, or punctuation. It must also be consistent with your external branding and have a clear tie to your business.

Q6. What are the causes of the rejection of WhatsApp display name?

A. When display names are absent from your website’s identity or don’t clearly relate to it, WhatsApp typically rejects them. WhatsApp refuses to show names that contain:

• The entire name of the person (e.g., Lauren Mathew)
• An All-purpose Word (e.g., cricket)
• A Geographical Generic (such as India)
• A lengthy description or slogan.

Conclusion

There is just one thing you have to do to receive your WhatsApp Business display name to get approved – follow the rules!

Following the rules mentioned above, Getgabs customers have been able to receive their WhatsApp Business display names accepted in as fast as 10 minutes. With Getgabs, you can send WhatsApp broadcast messages to multiple people in one go. 

You can offer your customers 24-hour customer service via WhatsApp chatbot and live chat. You can even share your clients’ automated messages, such as application drop-offs, payment alerts, appointment updates, etc. 

Integrating our WhatsApp Business API(WABA) into your existing CRM systems simplifies operations. It offers a seamless experience for both companies and clients. 

Do you want your customer success team to guide you through setting up your WhatsApp business API(WABA) account for free? Then contact us today.