Top 30 WhatsApp Message Template Ideas for Abandoned Cart Notification

Integrating Whatsapp business API into your e-commerce business, your abandoned cart notifications can be shared with the customers who leave the page without purchasing. Sending abandoned cart recovery messages is an important step to get your clients to check out the Product left in their cart. 

A well-composed e-commerce marketing strategy enhances the chances of the receiver taking actions like shifting the items from the cart to the checkout page. 

Here, we will discuss the WhatsApp message template ideas for abandoned cart notifications for you to not just take motivation from but choose and use as per the type of item you sell or the message you want to obtain. Just copy these message templates right away or bookmark the page for reference when you create a business marketing campaign.

What is Abandoned Cart Notification?

An abandoned cart notification is a message that is shared on social media platforms like WhatsApp, Email, or SMS. These notifications are essential for e-commerce businesses to convey to the clients to complete their shopping. 

With the integration of WhatsApp Business API into your business CRM as a communication tool, business owners can utilize customized, instant notifications to lower cart abandonment rates seamlessly. 

But the question is, What is an Abandoned cart, and why does it happen?

So the answer is ‘when a user visits an e-commerce site and adds an item to their cart or wishlist but does not proceed with a product to check out and complete the order is called an Abandoned cart.’

In this blog, we will provide practical examples of WhatsApp abandoned cart notification templates specially designed for the e-commerce business, focusing on instant customers getting back their carts and finalizing their purchases.

In the e-commerce industry, cart abandonment is a practiced challenge in the e-commerce sector, with a specific percentage of potential customers left incomplete. The cause for abandonment ranges from unexpected charges to checkout difficulties. Whatsapp, with its extensive high engagement rate, provides an ideal solution for targeting these consumers. The customized behavior of WhatsApp messages, associated with strategic timing, can slightly improve the chances of converting abandoned carts into successful buying.

Why Use WhatsApp Message Templates for Abandoned Cart Notification?

WhatsApp has more than 200 billion active users worldwide. This is a growing platform that connects millions of users by enabling them to communicate with each other anytime, anywhere. Customers can share messages in the form of texts, video, audio, documents, and GIFs. Hence, this is the best platform for growing business as a marketing tool.

To make the business workflow easier and reduce the abandoned cart ratio, WhatsApp offers to send WhatsApp message templates to remind your consumers, encouraging them to fulfill their orders. Companies can provide discounts for a limited time to convince the clients to complete the purchase. 

There are some reasons for implementing WhatsApp message templates that can be used to send notifications for abandoned cart recovery.

1. Convenient and preferred communication channel

Clients prefer conversation tools that are comfortable and familiar to them. Through the widespread use of WhatsApp, clients are more likely to connect with recovery messages shared through this platform. Whatsapp reduces the requirement for clients to check their emails or move to a separate website, making the recovery process effective and user-friendly.

2. Automated and customized engagement

WhatsApp business enables e-commerce businesses to share customized and one-on-one messages with their clients, creating prompt communication. Organizations can automate the process of sending abandoned cart recovery messages with the help of WhatsApp message templates to save time and effort. Such a message template offers a starting point and a structure for composing compelling messages that resonate with clients.

3. Enhance engagement and trust

The most popular platform is where people communicate with the people they know and trust. Companies can jump into this trust by leveraging WhatsApp for abandoned cart recovery and creating a more personalized connection with their users. Sending well-crafted abandoned cart recovery messages with WhatsApp business API indicates that the brand is invested in the client’s shopping experience, enhancing trust and interaction.

4. Cost-effective

Abandoned cart recovery notification message templates may be more cost-effective than traditional marketing strategies. This is specifically advantageous for small to medium-sized businesses where cost efficiency is crucial. 

5. Easy integration

Several e-commerce companies give easy integration of WhatsApp business API into your system, making it simple for you to set up and automate your abandoned cart recovery process. 

6. Compliance with regulations

Whatsapp assures compliance with multiple messaging and privacy regulations, giving you and your clients peace of mind relevant data security and privacy.

Elements of an Abandoned Cart Recovery Message

Consumers avoid text messages that do not offer valuable information. On the other hand, compelling text messages with attractive incentives with them over immediately. Here are six critical factors included in your abandoned cart text messages.

1. Buyers name

This is just like how you will welcome customers in your abandoned cart notification WhatsApp message. Refer shoppers by their first name in your cart recovery message; do not skip the first step while composing a personalized experience. It gives you a friendly touch to possess a promotional message. 

2. Product name

Abandoned cart recovery messages are shared later when a user leaves the cart without checking the Product. This can be anywhere from 30 minutes to some hours.  As of this, clients tend to forget what they come to buy on the website. Ensure your cart notification should mention the product name and center for a quick refresher.

3. URL

The URL means the link to the page where customers visit the Product, as this URL link directs the client to the checkout page, frequently with their products saved in the wishlist. 

Note: Use a custom product link with your store or domain name to enhance clicks and brand stability around the channels. 

4. Discount

Discount offers sweeten the pot, especially for clients who abandoned their items in their cart because of unexpected checkout chargers, for example: high shipping costs. 

If you do not have a way of offering discounts, offer free shipping or exclusive freebies. 

Businesses can embed a discount code in their message to reduce friction. When an e-commerce business directs the customer to a checkout page, it enhances the conversion rate by 12%.

5. CTA (Call-to-Action)

The call to action (CTA) encourages users to act right away.

Compare the two CTAs that follow:

1. A) “Achieve [Product] before its stock runs out today.”
2. B) “There is not enough stock of [Product].”

Version A provides a prominent call to action, outlining precisely what needs to be done.

Conversely, Version B is vague. Customers become confused because it does not specify what to do next.

6. Sensitivity to Time

Millennials suffer from FOMO, or the fear of missing out, in 69% of cases. This is significant because the majority of our current online shoppers belong to this group.

To encourage customers to proceed down the sales funnel, combine your incentives with a brief expiration date in your text messages regarding abandoned carts.

WhatsApp Message Templates for Abandoned Cart Notifications

These abandoned cart message templates on WhatsApp are scaled to various clients’ age groups for multiple e-commerce industries to present a broad and dynamic range of possibilities. 

1. Offer guide

When a customer does not complete the shopping or if they have doubts or problems regarding size charts, materials, or some minor details of the Product. Or they might be searching for a similar product. Giving help and guidance would be the little nudge they’d be required to complete shopping. Here are the examples of this message:

1. Template:

“Hi {Name}. We detected that you left the item without completing the shopping. Do not hesitate to contact us or require our guidance. We will be pleased to help you! ‍

2. Template:

“Hey, Siri. You forgot to complete the order that you just visited. Feel free to take our assistance and let us know if you have any queries regarding the item. We will connect with you shortly as soon as we get your call. Tap the link to complete your order.”‍

3. Template:

“Dear {customer name}, you are just one step away from buying your favorite top at a meager cost. If you are looking for support, send us a message on the given WhatsApp number. Our team will get back to you for any queries related to the Product, we are here to help you.”

2. Share a friendly reminder

Your shoppers often forget the Product they were supposed to buy but leave it in the cart. Everyone gets distracted. But this should not lose your business sales. Sending a friendly and customized reminder can grow your sales. 

A gentle and quick reminder increases the chance of winning back the leads. Here are a few examples of this message you can use:

4. Template:

“Hey, have you forgotten? But do not worry. We are just reminding you about the Product waiting for you on your wishlist. Click the product link and complete your order.”‍

5. Template:

“Hi {Name}! We have just checked that you left the page without buying the item. If there any problem, then contact us. Come, your cart is waiting for you {Product}.”‍

6. Template:

“Hey Mathew, complete your order before the item expires. Come back to complete the shopping. We are happy to serve you always!”‍

3. Improve the deal

Eventually, a very impressive deal offer or a juicy discount would never be ignored by the buyers. Entice them in with limited-period deals on the items in their wishlist. This could help those clients who have been showing interest in your Product to prepare their minds and go for it.

7. Template:

“Awesome products are waiting in your cart. Grab them now with an exclusive deal of a 20% discount. The discount will be valid for the next 2 days!”‍

8. Template:

“Woah!  Achieve a 30% discount on the item you just left in the cart. The deal will be closed at midnight. Then, what has stopped you? Come and grab the offer!”‍

9. Template:

“Hey Shikha. Did you check this Product? This is saved in your cart. Buy the item with a 15% discount at the time of checkout. Use REEDEM to avail free shipping. Enjoy!”

4. Create a sense of urgency

Notifying your shoppers about the Product that may not remain in stock forever could help convince them to complete the purchase. Sending notifications to customers of limited stock or, in the case of a famous product, speaks about how quickly you are selling out. Hence, they would return to their carts. That should do the trick; you can send a message like this:

10. Template:

“Dear John, your item saved in the cart is selling out fast. Before it gets stocked out, come and buy your favorite item before someone else buys it!”‍

11. Template:

“Hey {Customer Name}. This is the last day of {Product} available in stock. A lot of people are buying this which you added to the wishlist. Complete the shopping before it gets too late!”‍

12. Template:

“Hello. We are seeing you have not brought the item. Buy it, as a product in your cart is selling out like cupcakes. Hurry up!”

5. Share social proof

Convincing the buyer that they have the proper Product and that they should purchase it may be accomplished by providing evidence of how well-liked that specific Product is by your past clients.

Nearly 80% of us will take the advice of those who are similar to us seriously. Thus, inform your customers about the popularity of the item in their cart. Here are some instances of templates:‍

13. Template: 

“Hey there. Two hundred fifty-seven satisfied people have already purchased the item in your cart because they thought it was great. Why do you wait? Finish off your order right away!‍

14. Template: 

“Good day. The item in your cart is well-liked by office workers and students alike. You’ll adore it as well. Take action now, and don’t hesitate!‍

15. Template:

“Hi. We are pleased to share that your choice is amazing and that 78 other shoppers ensure this. Come back to your wishlist and get the deal!”

16. Template: Customized Recommendation message

Hi [Customer’s Name], we just saw that you came to the Product. We thought you would like to check other similar products: 

– [Product 1]

– [Product 2]

– [Product 3]

‍Take a tour of these items and complete your order. We’re sure you’ll love them!

17. Template: Free shipping message

Hey Alexander, We have brought good news! Get free shipping on orders above 399/- for today. Complete the shopping now and enjoy the exclusive deal. Please do not skip it!

Tap here to go back to your cart: [Cart link].

‍Happy shopping!

18. Template: Abandoned cart follow-up message

Hi [Customer’s Name], this is a reminder that you checked the [product name] but left it without checking out. If you have any queries or need guidance, do not hesitate to contact us. We are available for you anytime to offer you a smooth shopping experience. Click the link to check out the Product!

19. Template: exclusive offer message

Hey Sissy,‍ You are our valuable customer; we are offering you a fantastic discount deal for the Product you saved in your cart. Make your Product move to checkout and enjoy shopping. This is how we thank our customers for choosing us!

20. Template: Feedback Request message

Hello [Name of Customer],

We hope your recent purchase from [Your Store Name] is fulfilling your expectations. We would adore hearing your opinions! We value your feedback since it enables us to make improvements to our goods and services. Tap the link to give your feedback!

21. Template: Price Dropped message

Hurray! We have got a fantastic deal for you. The Product you added to the cart has dropped in price. Now get it with 300/- Off with fast delivery!

22. Template: Discount code message

Hey [customer name], Don’t let your cart item stock out. This is the last day to buy your Product at 40% off at the time of checkout. Use code ‘Checkout15’ to redeem the code. 

23. Template: ‍Limited-time offer message

Hello Steven, Are you still thinking about the Product to checkout? You will get an exclusive discount of up to 400/- off on buying the order. Complete the order before it expires. We can’t hold it for longer. Hurry up!

2‍4. Template: Exclusive access message

“Hey, Micky! We always appreciate our customers and serve the best. Being a valuable customer, we have saved your items in the cart for you. Click the [product link] to complete the order and get your reward for exclusive access to upcoming sales and promotions.”

25. Template: Customer support message

“Hi there! Stuck on the steps to complete the purchase? Looking for help? Do not take stress; our team is there to guide you. Chat with us or call for guidance.”

26. Template: Product Recommendations

“Hello, [Name]. We saw that you left [Product Name] at [Your Brand] in your cart. Remember to take a look at our other well-liked products as well! To finish your purchase, click here.” 

27. Template: Benefits reminder message

“Hello, [Name]. Kindly note that the things you have in your cart at [Your Brand] are still there. Finish your order now to take advantage of free exchanges and returns. To complete your order, click this link.” 

28. Template: Urgency-based message

“Hello, [Name]! Your stuff is still at [Your Brand], waiting for you. Avoid missing out, as they’re selling quickly! Click this link to finish your order right away.”

29. Template: Last chance reminder

Dear customer, your Product is waiting for you [item_name]. This is a last reminder to notify you the item has only a few left in the stock. Buy them before they’re gone. Tap to protect your order.

30. Template: Limited discount deals

Hello Bharat, You have a few products waiting to get billed. Move back to your cart and redeem a 20% discount on the order. Fast up, the offer is only valid for the next 2 hours. Thank you!

Frequently Asked Questions

Q1. What is a WhatsApp message template?

A. WhatsApp message templates are the text messages shared over the popular platform WhatsApp that can vary from promotional messages, weekly newsletters, abandoned cart recovery, product launches, and festive greetings. 

Q2. What are WhatsApp messages for abandoned carts?

A. When a user visits an e-commerce site and adds an item to their cart or wishlist but does not proceed with a product to check out and complete the order is called an Abandoned cart, and sending messages on WhatsApp is called WhatsApp messages for abandoned cart notifications.

Q3. Can we personalize WhatsApp message templates?

A. Yes, you can customize the abandoned cart WhatsApp message, including your brand name, product details, discounts, or other details, which may incentivize clients to come back and complete the order.

Q4. How to analyze the effectiveness of WhatsApp notifications for abandoned carts?

A. To track the message effectiveness by recovery rate, which is the ratio of abandoned carts converted into leads after sending a message. Plus, observing the click-through rate on the messages can also offer insights.

Q5. Why does the abandonment rate happen?

A. General reasons involve complicated checkout pages, product queries like measurement, fabric, and quality, unexpected shipping fees, or poor customer service.

Conclusion

Abandoned cart notification messages on WhatsApp for the business are essential to win back customers and convert them into potential customers or recover sales. This is the crucial hurdle that you need to overcome to stay ahead of other online stores. 

These WhatsApp message templates for abandoned cart recovery offer multiple approaches, from notifying and suggesting exclusive discounts and social proof to ensuring that you have the right message for every customer.

Implementing such messages for recovering abandoned customers can slightly enhance the abandonment rate and improve engagement, basically bringing growth to your business. 

To acquire this, initiate your setup of intelligent marketing automation with tools such as Getgabs, which uses the official WhatsApp business API, and solve your abandoned cart difficulties strategically. 

Do not waste your abandoned carts – utilize the power of Whatsapp business API and start recovering your sales today!