How Recruiters Can Use WhatsApp For Recruitment?

WhatsApp for recruitment is a messaging application, the next big thing in the process of recruitment. It is a very competitive world we are living in, so if you do not lock down somebody in the shortest time possible you might end up losing that person due to stiff competition. 

We are supposed to outbox ourselves and shorten the hiring procedure and there lies WhatsApp –A communication tool worldwide. 

HR departments of companies and recruiters in general may use WhatsApp Business API to find the workers, who are rather difficult to get in touch with. Further, WhatsApp can reach the candidates faster and develop the network in a short time. 

Employers who rely so much on their candidates are never relented in searching for ways in which they can reach out to their most loyal candidates to help them during the hiring process.  In this particular article, we will describe keenly how recruiters can embrace WhatsApp in the recruitment procedure or how the incorporation of more enhanced technology can ease the complicated process of recruitment.

What is WhatsApp for Recruitment?

WhatsApp for recruitment is an effective communication channel, which could be the most appropriate for recruitment of vacancies and providing fast results. WhatsApp has become a real competitor and a new leading application in the recruitment field. However, I wonder if more than 50% of users like to use platforms like WhatsApp to get appointment notifications, making the recruitment process more convenient.

The other forms of marketing have been replaced by WhatsApp with more engaging and appealing experiences. With over 2 billion of the user base, WhatsApp is specified as the ideal channel to interact with likely candidates, rather than their place.

As a recruitment tool, WhatsApp has offered the chance to get quick communication to share information about interviews, companies, and locations by recruiters. Recruitment enables consultancies to immediately get in touch with the candidates with its simple messaging system.

Recruiters using WhatsApp for:

• Share job opportunities
• Speak about company culture
• Schedule team structures

5 Effective Benefits of WhatsApp for Recruitment

The abilities of WhatsApp’s real-time interaction to share multimedia content make it possible for recruiters to personalize their approach to target candidates. Earlier these tasks were bound with time and space limitations only. 

Nevertheless, you may be wondering how, with WhatsApp, the recruitment process is going to be improved. Do you want to know why WhatsApp is suitable for a Recruitment agency? 

Then consider these advantages of using WhatsApp for the Recruitment process to identify talents in a competitive market.

1. Global Reach And Accessibility

Currently, WhatsApp has more than 2 billion users globally and it is one of the most popular messaging services. The large number of users also means that the recruiters have an opportunity to explore a talent base outside geographic location. The recruitment agencies can source customers from different regions of the world which would increase the chances of getting the right candidate for the position as well as cutting down the time that is required in the recruitment process.

2. Rich media sharing

WhatsApp allows the exchange of several kinds of content such as texts, images, documents, gifs, videos, and others for the recruitment process. This functionality can be specifically applicable for job dispatching details, company brochures, and videos illustrating the working environment and etiquette.

3. Quick and Immediate Conversation

WhatsApp for recruitment provides an opportunity to hire considered candidates for job vacancies and be in touch with them at the moment. Compared to Emails or phone calls, WhatsApp messages are received and passed on to the candidates in real quick time; thus making it a more effective medium of communication. Speed might be a winning factor in today’s dynamic environment where recruitment is a common process. In addition, the WhatsApp Business API for recruitment also provides services such as voice and video calls to enable quick communication.

4. Group Chats to Maintain Conversation

New threads open an extensive way of continuous and many-sided communication with several candidates at once. From the aspects highlighted below, recruiters are capable of creating distinct recruitment WhatsApp groups for various categories concerning positions, recruitment, and hiring process phases, they can easily maintain records of correspondences and further updates.

5. Cost-effective

WhatsApp is a cost-effective solution for companies and recruiters along with its applicable features and functionalities. This platform does not require additional efforts to set up as it requires only internet connectivity, as this is entirely free and available on Play Store. WhatsApp for recruitment lowers the costs connected with traditional recruitment methods such as phone calls or postal mail.

How Can Recruiters Use WhatsApp for Recruitment?

We have already discussed the vital advantages or benefits of WhatsApp for the recruitment procedure; to use WhatsApp Business API for recruitment, here are the following steps to use for the candidate hiring process:

1. Create a professional WhatsApp profile

Recruitment companies are now hiring candidates through WhatsApp and they must have a proper profile for such candidates on WhatsApp for this, a professional account on WhatsApp would be necessary. 

This is how you can set the profile:

Profile photo- Add a professional profile photo of your business or a logo as your profile picture. This will make a more authentic and professional image.

Status- The status of the agency can be brief information regarding the agency. You have to indicate a summary of your duties, employer, and avenues of communication.

2. Promote job openings and share your WhatsApp number

Whenever you have successfully developed your professional profile on the site, this is the right time to let your connections know that you are adopting WhatsApp for recruitment. 

There are some ways to do this:

WhatsApp status- Update changes on your WhatsApp status concerning the available job vacancies, and other contact information. This will be a very convenient way of communicating with your existing contacts and notifying them of your availability for job-related hiring. 

Use social media- Share your WhatsApp contact number in your social media profile such as in Linked In. Encourage members of your network to link you through WhatsApp when searching for jobs.

3. Customized engagement

This is a necessity when you begin speaking with potential candidates to begin at the personal level. 

This is how you can do that:

Introduction- Begin the communication by introducing your company and yourself.  This offers context and develops trust.

Jobs opportunities discussion- Engage in a communication of jobs available. Explain the responsibilities, roles, and qualifications. Always willing to counter any questions that the candidates may ask.

4. Schedule interviews and assessment

WhatsApp is therefore ideal for the organization of interviews and assessments due to the ease as compared to other methods. 

This is how you can use it:

Calendar invites- Share calendar invites with interview dates and times via WhatsApp. It is making sure that candidates will be able to have the description accessible in their calendars.

Video interviews- Schedule and create video interviews via WhatsApp. This could be helpful in a way of quick shortlisting and checking the potential of the candidates for responsibility and support to provide the jobs through WhatsApp.

5. Share links and documents

Sharing related documents and links is essential as it is to ensure that all the candidates in question have the information needed. 

This is how we can do it:

Job details- Submit any further information about the position of the job specification and working environment in PDF or as a document. This will ensure there is ease in the process of obtaining information from the candidates. 

Application forms- If there are forms or documents that candidates are expected to fill out at the recruitment agency or any other necessary form, forward them through WhatsApp so that it can be easily done. 

Company website links- Specify links to the company’s career section where the candidates can find more details about your company.

How to Setup WhatsApp for Recruitment with Getgabs

To start using WhatsApp for recruitment, you have to “apply for WhatsApp Business API”. Getgabs is a feature-rich and all-encompassing WhatsApp Business service that was designed and intended to enhance recruitment by offering the functionalities of a WhatsApp Business. This creative platform works as a distributed virtual workspace or a WhatsApp for recruiters. As mentioned it comes with features that are designed to fit the current need and demand of the talent management solutions. 

Getgabs offers the following features:

Getgabs offers the following features:

• Quick Reply
• Multi-User Management
• WhatsApp Business Web
• Bulk Messaging
• Live Chat
• WhatsApp Business API
• Multiple Integrations

As you are aware, WhatsApp is useful in recruitment and for your agency, there are techniques you should adopt. For this instance, we’re about to explain how to set up our system.

The first step is you start with API. WhatsApp Business API can be integrated into Getgabs since we are an official provider of this service. Also, you can have all the benefits of WhatsApp API and integrate your recruitment software with Getgabs.

The integration of API can be done in simple steps:

• Start your free trial with Getgabs.
• Select manual on the onboarding status in the left-hand navigation bar
• To create an app, a Facebook Developer account is used.
•  Register your new or non-WhatsApp number under the API linked with WhatsApp. 
•  In Meta, you need to fill in the necessary documents for the identification of your company like GST, MSME, etc. Plus, you must agree that your number will be used for the WhatsApp Business API. 
•  Go to the Getgabs app and copy and paste the information like the app ID, Phone number ID, Display, etc. The account status will be Green once you add your information to the Getgabs. 
•  The activation of the number on the WhatsApp API was completed successfully.

As you have the API, this time utilize it for the sake of benefiting society and improving people’s lives. WhatsApp for recruitment only works in that case if the candidate is willing to link you through the WhatsApp application.

6 Ways to Transform the Recruitment Process

Some of the agencies are embracing the use of WhatsApp in recruitment according to the sharing of job details, interviewing, and making calls to the HR branch. This of course is the most effective way of targeting candidates all over the world. 

Now, let’s check the options on how the above can be easily revamped in real-time real-time.

1. Click-to-WhatsApp Facebook Ads

Using Click-to-WhatsApp Facebook ads can turn your recruiting process into a turbo. A feature within the same ad, a ‘send WhatsApp message’ button that has the option of applying right in the ad can easily allow the loyal candidates to make inquiries and express interest in the job ads.

2. Implement QR code for Candidate Reachout

This is why it was recommended to implement a QR code to make it easier for the candidates to start the WhatsApp chat using a QR code through the device. Using QR codes is beneficial for –

– Pre-screening interviews

– Application status updates

– Post-interview feedback collection

– Job Event announcements

3. Chatbot initial screening

The process of selection of workers is initiated by the phase of screening of the candidates. It can be easily done through a WhatsApp Business API platform. There are options like creating specific templates of the WhatsApp messages to be sent out and you can set up the automation rules that will send out these messages every time you get new applications from the candidates. Also, through WhatsApp, companies can follow up and remind their clients or customers through automated messages.

4. Boost accuracy for document verification

Employers can also request and obtain information from candidates such as recommendation letters, CVs, and verification documents via WhatsApp. With WhatsApp integrated with Getgabs, such documents can be saved directly to a candidate’s profile.

5. Easy interview scheduling

On the platform, recruiters can send standardized WhatsApp messages with date, time, and place, among other details to the candidates for easy interview scheduling.

6. Automated reminders

It could be the follow-ups that are as crucial as confirming interview dates and letting candidates know when to submit their documents or when hiring managers should be preparing for an appraisal. This automated reminder will however be helpful in that case.

WhatsApp For Recruitment Message Templates

Looking to take the first step into using WhatsApp for recruitment? To make the above steps easier for WhatsApp for recruitment, here are 5 WhatsApp message templates that you can copy-paste: Change them to fit your brand tone, and you are good to go.

1. Hi Dear! Thank you for applying for this job [vacancy]. I’m pleased to schedule your interview for [Date & Time]. Please be on time for the interview.
Thanks & Regards,

2. Hi Smith! We’ve checked your profile. Are you looking for a job? Drop your resume at [Email] & [WhatsApp]. Our team will reach you shortly.
Thanks & Regards,

3. Hi [name]! Welcome onboard! We’re glad to welcome you to our new family. Would like to be with you for a long time.
Thanks & Regards,

4. Hi [name]! The interview will take place at [location]. Let us know if you are unable to navigate the location. We’d be happy to help you.
Thanks & Regards,

5. Hello Shenin! It was a pleasure to meet you. We are sending you the documents list to submit on the joining day. Great meeting you. Let me know when you will join us.
Thanks & Regards,

Frequently Asked Questions

Q1. What is WhatsApp for recruitment?

A. Recruitment through WhatsApp is an effective means of communication that could be most suited for the recruitment of vacancies for offering quick solutions. WhatsApp has therefore risen to be one of the most influential applications in the area of recruitment.

Q2. How can we use WhatsApp for recruitment?

A. If you are a business person, you have several options on how to reach your employees and where you can hire newcomers. You might also compose mailing lists with job vacancies or information on corporate events or organize a group for a certain topic.

Q3. How do we contact a recruiter on WhatsApp?

A. Remember the number of the recruiter then WhatsApp the person with a greeting and introduction and inquire about positions available or if it is preferable to email the resume.

Q4. Are candidates able to send resumes and other documents on WhatsApp?

A. Of course, it is possible to send resumes and documents through WhatsApp and media formats as well. For instance, they can submit voice recordings and videos and the recruiter can also reply to the submission.

Q5. How to connect WhatsApp to social media?

A. Yes, with the help of WhatsApp Business API, the team of talent management can directly associate the Facebook advertisements to the WhatsApp channels and, in addition, such regular positions can be posted as offering a link.

Conclusion

In conclusion, WhatsApp business API for recruitment holds immense value in the recruiting process; it provides several benefits to the recruiters as well as the candidates. Hence, through direct and fast contact, there are chances that the recruiters might engage the applicants through an easy and personalized approach. 

The plain working of WhatsApp helps prospects to reply fast and keep themselves involved throughout the recruitment course. In turn, incorporating the use of WhatsApp in recruiting may result in advantageous outcomes, higher applicant satisfaction, and organizational effectiveness of the recruiting process and, therefore, success in attracting and selecting the best talent for your organization. 

It also brings a more efficient way of engaging with talented candidates and quicker time to fill as compared to conventional recruitment processes.