Top 10+ Use Cases of Text Messaging for Real Estate

Real estate businesses have so many tasks and responsibilities to manage for their business, along with their customers. At times, handling a client query, sending property details, and processing the payments could be a mess. What to do then? Leverage the text messaging feature to simplify your business operations. 

Bulk SMS for real estate agents is essential, as well as for clients. Let’s say you’re a real estate agent, showing a buyer a property in Coronado. A new listing—a 3-bed view townhouse on Orange Ave, listed at [cost]—goes live at [time]. The listing is already getting attention, and views are booking fast.

In that scenario, the SMS ensures your customer views the chance before it’s gone. Your text reduces the noise. Faster than email, more clickable than a portal ping. That’s probably why SMS has an average industry open rate of 98%, higher than other conversation tools. You’re empowering the customer’s need and helping with the movement to the next step.

To know the helpful use cases of this feature for your business, read the complete article.

Introduction of Real Estate Text Messaging

Real estate SMS marketing is a quick and helpful way to interact with team members, fellow realtors, clients, and leads. In earlier days, emails were used to communicate with users as a primary tool. Text messaging has taken the stage, owing to factors like immediate delivery, convenience, and pricing. 

It helps the agents boost the lead generation process and conversion on budget. This is necessary to have the right tactics in place to drive and convert customers; it’s required to have the right tool to implement tactics. Consider being a real estate agent, searching forward to engage and interact with buyers to build lasting relationships; in that case, text messaging software is the only savior.

Is SMS Marketing a Good Option?

First, know if text messaging for real estate is still perfect or not. Here are the benefits of using the feature to simplify the business process.

Benefits of SMS Marketing for Real Estate

• Instant communication: SMS is one of the quickest ways to interact. Text messages are received immediately; thus, you can utilize them for real-time cost updates and quick replies.
• High open rates: SMS messages come with a 90% open rate, which is much higher than that of emails.
• Personalization: You can easily modify your text messages. Doing this leads to feeling valued and appreciated.
• Cost-effectiveness: Compared to other channels, SMS marketing has a high ROI.

Best Use Cases of Text Messaging for Real Estate

These are the real estate text messaging use cases, which you can see as a springboard for conversing with leads and customers. Remember, you should follow the compliance rules for texting and use an opt-out message the first time you text interested and existing leads, like “To opt out of text messages, reply ‘stop.’ But before using the service, take the help of a bulk SMS solution to integrate the feature.

We also advise adding similar opt-out language if you target a contact you haven’t messaged in a while.

1. Lead qualification

As a real estate agent, you would be receiving many texts out of the blue, where you ask to find out who is getting in touch with you and whether they’re a verified lead or an agent. You can immediately know where to focus your efforts by targeting out with a welcome message.

For example:

Hello Max. Thanks for contacting us. We’d like to know your requirements [sell or buy a home]. But first, are you an agent or do you already have one? If you do not want to receive further messages, reply ‘Stop’.

2. Past client follow-up

Repeated business and referrals are important in every industry; hence, it’s required to nourish the relationships with past customers who may offer repeat sales and referrals. SMS is a friendly, casual way to get in touch, whether it’s to invite them to the activity you sponsor or to have a cup of coffee.

For example:

Hey [customer name]. This is [agent name]. It was a pleasure meeting with you the other day. I’d like to meet you at our customer gathering event at [time & venue]. To stop the message, reply ‘Unsubscribe.’

3. Testimonial request

Bulk SMS for real estate gives them many opportunities to connect with clients and understand their needs. Tech-savvy and experienced real estate experts use their reputation to make a business. A real estate agent shares their experience that “lead generation with text messaging is the last thing I spend time on. I have good clients and their referrals to boost my business. My customers always follow through with a reply when I ask them through SMS.”

For example:

Hello [name], it’s [business name]. It was a great experience working with you. Would you like to share your thoughts? So that I can share them with my interested buyers and sellers. Thank you!

4. Scheduling time to chat over the phone

Being a busy real estate agent, you have to set clear requirements about available time to speak over the phone. You can utilize messaging to propose specific dates and times and to share a calendar invite text.

For example:

Hello Shruti, If you’re not sure yet about your plans, I’d like to schedule a phone call where we can discuss your needs. Let me know your availability. Click the link below to confirm ‘Yes.’ 

5. Text from a lead magnet

 If you provide free resources in exchange for personal details like contact information, you may intend to send a follow-up message to thank them for their time. You can even boost a deeper relationship by asking about their demands, which leaves the door open for profitable communication in the future.

For example:

Dear [customer name], this is [business/agent name]. I would like to thank you for installing our [lead magnet]. If you have any questions, reach out to us. We would be happy to assist you with a 15-minute chat to understand things further. 

6. New property listing notification

Depending on email or the phone to share with customers about a new property list can lead to missed opportunities. Rather than using text to link directly to a new listing or to tell them to check the inbox to review strong candidates as soon as possible.

For example:

Hey [name], it’s Marie. We have listed a few new properties that I think you might be interested in. Would you like to explore the details, or like me to send the details? Tap the link to explore properties [link].

7. Open house invitation and reminders

The real estate texting platform uses the tool to engage with potential buyers in person. But making people show up is a task, even for homes in the perfect place. A well-created real estate text message drip sequence makes a big difference here. You can bring attention with timely property invites for your new listing or an upcoming event.

For example:

Hey [client name]. We’re hosting an open-house event at [address] and [date]. It’s a beautiful 3-bedroom, worth house! Visit now.

8. Time-sensitive offers and deals closures

Another good way for a realtor’s texting service is to create a sense of urgency. It motivates customers to take action quickly. Of course, this is best when there are time-sensitive deals or competing preferences in a property. The message not just informs the prospects of the price drop but even motivates them to act instantly in a valid time frame on the offer.

For example:

Good news for all! The seller has just lowered the property price by $10k that you were interested in for the next 2 days only. Don’t skip the chance – reply ‘Deal’ to submit your offer now or plan a final viewing!

9. Finalizing Appointments for Inspections or Closing Dates

Automated text messaging for sending appointments and closing dates is really important in the real estate industry. You have to consider an efficient means of keeping track of crucial appointments, such as

• Property inspections
• Final walk-throughs
• Closing dates

For example:

Reminder: Your home viewing for the property is scheduled for Wednesday at [time]. Please confirm by clicking on ‘Yes’ or ‘No’ to let us know if you require rescheduling.

10. Drip Campaign Messages

While building relationships with interested leads, low pressure and ongoing touchpoints work wonders. Instead of overwhelming clients with stale sales pitches, drip campaigns deliver timely, relevant details over days or weeks—keeping you online without becoming overwhelmed. The message includes market updates, buying tips, and links to useful resources to boost trust and represent your expertise.

For example:

Still searching, Ria? Here’s an article with five amazing neighbourhoods in [location] for first-time buyers: [link]. Let me know if I can help you in any way.

Frequently Asked Questions

Q1. Is SMS marketing helpful in real estate?

A. Yes, of course. SMS marketing has an open and read rate of more than 90%. Hence, it helps the agents to reach out to the customers and create more positive leads.

Q2. Can we customize these messages?

A. Yes, each message can be personalized with client names, locations, price points, and property categories. You can even adjust tone and timing depending on where the leads are in their buying journey.

Q3. Is automating messages possible based on lead activity?

A. GetItSMS enables you to trigger the messages on the basis of activities such as form submissions, stage changes, or new listings.

Q4. Why should real estate agents utilize a text messaging service?

A. SMS has a high open rate of 98% and is seen within minutes, making it the quickest way to target customers. It’s how current buyers and sellers recommend communicating: quick, comfortable, and direct.

Q5. Is there any drawback to text message marketing?

A. One of the most well-known problems of bulk SMS for real estate is the length restriction for all messages. Even you have to pay for each text message, while email marketing does not have any kind of issues.

Conclusion

Text messaging service could be extremely helpful for real estate agents and their clients to communicate effortlessly, schedule and remind them of appointments, and create leads. They are an effective method to achieve the details shared with a long list of clients, and you can expect a much higher reply rate than emails.

Just put, texts are more personal, being much closer to a real interaction than emails. If you follow some preferred practices and focus on making your message clear and detailed, it can drive tremendous benefits along your way.

Now it’s high time to pay special attention to the 2-way text messaging service to make a strong relationship with your consumers. Also, use the right tools and platforms to enhance the SMS marketing campaign and reduce time.

GetItSMS is a great SMS marketing platform for real estate agents that allows you to seamlessly send SMS directly from the dashboard of your website. If you need to merge your SMS marketing with your website’s practices, it’s a good opportunity. So why wait? Let’s try it out now!