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RCS business messaging is determined as an enhanced version of messaging compared to traditional SMS. With the ability to send rich media messages, including videos, images, creative buttons, carousels, and recommended replies. The service led to create more interactive and fascinating messages, delivering an improved user experience for buyers. Branding your business with its effective features gives a buzz to business.
The most advanced version of promoting business with such marketing features is the best thing that a business can ever have. The objective of promoting a business through RCS messaging is to boost customer engagement, sales, and awareness. The solution stands for ‘Rich Communication Service,’ which is leveraged to improve customer satisfaction.
With the goal of engaging customers in a customized manner, RCS messaging comes with a prospect for businesses to send and receive high-intent messages, create group chats, and check read receipts. Effective use cases of transactional messaging are typical indicators, location tracking, and real-time replies.
OTP (One-time password) RCS messaging fosters a business’s workflow to send a unique code to a user’s device to authenticate their identity. The messaging is leveraged in many scenarios like new registrations, account verification, transactions, profile changes, logins, etc. Users enter the sent code to conclude the verification process.
Incorporating advanced messaging features in RCS enables fast-food chain clients to make prompt orders, which turns into improved conversion rates. It terms in adherence to expanding platforms around many industries for promotion.
An electronic retailer may know the usage of messaging features via a product demo video for sharing information about products, locations, pricing, and images with customers. It boosts customer confidence and opportunities for marketers to sell products.
Transport companies can notify customers of closures or impending interruptions that may impact their trip by using RCS messaging. If necessary, this allows the travelers to reschedule their trip at the last minute, along with brand loyalty for transport operators.
Customers of a fast-food business were able to place orders promptly thanks to Fintech & Financial Services RCS, which raised conversion rates. As a result of the campaign's success, sectors began using the expanding communication channel to market their own brands.
RCS messaging allows the operators to notify clients of any closure and upcoming troubles to book their journey. This offers the traveler an opportunity to re-schedule the journey in time if required. Then, RCS gives travel business to make brand loyalty a great time.
In a demonstration film, a global retailer of consumer electronics describes how it used RCS's comprehensive features to send the buyer information about the product's location, cost, and pictures. Customers gain confidence in their transactions as a result, while marketers have the chance to cross-sell goods.
In other words, SMS is used to only indicate user that the message sent was successfully delivered. But RCS messaging is a more advanced version of messaging that exactly informs businesses that messages are delivered and read by the receiver.
Absolutely, yes, RCS messaging costs nothing. Unlike SMS and MMS messages, it is required to use the internet. Hence, using RCS messaging when you are not having a network connection, data would be out of your allowance. When you have the data, you’ll be charged.
WhatsApp has many advanced features that are effective and user-engaging, while RCS messaging provides a native experience on Android that links with Google’s ecosystem effortlessly.
While RCS enhances the texting experience, it may not be recommended for business. You may turn it off if you’re not using it. In case of issues with connection, turn off the setting and reactivate it for business promotion.
The initial RCS partnership involved Google and only one phone manufacturer – Samsung. But now many phones are compatible with RCS. Manufacturers that support RCS include: Google Pixel 3, 3a, and 4 series, Archos, BQ, Cherry Mobile, Condor, Fly, General Mobile, HMD Global, HTC, Kyocera, Lanix, Lava, LeEco, LG, Micromax, Motorola, MyPhone, QMobile, Sony, Symphony, Wiko, Samsung Galaxy S9, S10, and S20 series, Samsung Galaxy Note 10 series, and ZTE.
Like your A2P SMS messages to buyers are delivered without your log and a safety check box, you may know you have not RCS. It is a new service you have to apply with your SMS provider to get RCS for your business.
RCS is very much like WhatsApp, with everything (live chat, multimedia support, etc.) handled via the user’s data network (mobile or WiFi). For it to work (on Android), the mobile carrier, and the user’s device and the messaging app must all support the protocol. The recipient’s device, carrier, and OS must also support RCS, otherwise, all RCS messages from the sender will revert to plain SMS in the recipient’s interface.
RCS works because of the Universal Profile, a single industry-standard set of features and technical enablers to simplify RCS development and global deployment. In the U.S., four big carrier networks, Verizon, AT&T, T-Mobile, and Sprint, have formed the Cross Carrier Messaging Initiative (CCMI) to standardise RCS, independently of Google.
To enable RCS messaging in a compatible phone (e.g. Samsung with Android Messages), users only need to follow the on-screen prompts from within the app.
