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This Diwali 2024, experience the magic of the festival with our customized WhatsApp message templates to engage with your large audience. This interactive message template will help you communicate with your audience regarding their relevant needs. 

Learn the art of creating meaningful, customized messages to extend the festive spirit and develop lasting impressions. Upgrade your Diwali marketing strategy with our helpful templates designed to light up your relationships and boost your success.

We are going to list the top 20+ WhatsApp message template ideas for Diwali promotions, scaled to various industries. Each has unique content and follow-up messaging if the deal goes unresponsive within 24 hours.

Why are WhatsApp Message Templates Required for Business During the Festive Season?

WhatsApp message templates are the predefined formatted messages used to send details or updates to a group of people instantly. Through these predefined message templates and rich media abilities, WhatsApp Business API is focusing on business to drive deeper client engagement. It helps the business to:

  • Create a superior customer experience,
  • Drive better quality conversations,
  • Deliver prompt customer care services and more.

Businesses are required to use WhatsApp message templates as a unique way to communicate with customers. Every message created is under 500 characters, which includes the suggested CTA for every WhatsApp marketing campaign. These message templates can be edited later as needed, such as the call button, visit website, etc. 

However, the most important thing is to remember to add a footer, ‘Please send STOP or No to unsubscribe,’ according to WhatsApp policies to ensure you are not sending WhatsApp messages to unknown clients. This is against the WhatsApp messaging rule, and high spam rates can drive the blockage of your WhatsApp official number.

To handle the communication as per the CTA button given in the templates, please create a WhatsApp chatbot flow or intelligent replies. 

Categories of WhatsApp Message Templates

WhatsApp message template categories are divided into 3 types: Inform, Update, and Respond.

1. Inform

If you want to connect with your customers with new offers and deals, WhatsApp message templates that inform the client must be your priority. 

This message category works well for eCommerce, Telecom providers, Travel, Events and Hospitality, Healthcare providers, and any other industries or for any circumstances where product/business sale is the business KPI and the consumers are notified shoppers pursuing deals.

  • Promote new products/services, limited-time products, etc.
  • Notify your consumers about re-stocking, maintenance, or other items the client would be interested in knowing.
  • Promote ongoing sales and proposals.

Like the popular streaming application, Netflix informs about new content launches and discounts on WhatsApp.

2. Update

If your company handles finances, scheduling, and essential data or serves clients who prefer to be informed, use WhatsApp message templates to educate clients about events related to their activities.

  • Account updates: any modifications to account information or information that the user needs to update
  • Order updates: information about the progress of the order, when it was placed, etc.
  • Updates on appointments and reservations: information about unfinished reservations, appointments that have been arranged and the reminders that follow, etc.
  • Updates on payments: balance, amount, confirmation, and more.
  • Shipping: locate information, monitor shipping, and more
  • Updates on tickets and queries: Provide the status of the ticket, any resolutions, and more.

The massive Indian bank HDFC Bank uses WhatsApp for transaction alerts, balance inquiries, and other banking-related questions. 

3. Respond

This is a more straightforward solution that various industries integrate, ensuring an outstanding client experience by lowering waiting times. These should be for time-sensitive services and highly competitive businesses:

  • Automated replies
  • Resolve queries

In the international payment channel, PayPal gives customer support and transaction notifications through WhatsApp, ensuring secure and comfortable conversations.

Top 20+ WhatsApp Message Template Ideas for Diwali 2024

Below, we have mentioned the curated 20+ interactive and high-performing message templates for Diwali 2024 for various industries and brands. For this, we have researched and experimented with more than 100 categories of templates and shortlisted 20+ top-performing templates from them.

1. Diwali Greeting Templates

1. Hey Charlie, I wish you and your family a very prosperous and safe Diwali. Our team is always there to help you with your needs.

2. Dear customer, From the team of [Business Name], warm Diwali wishes to you and your family filled with happiness, prosperity, and joy. May the festival bring your life with colorful lights. Happy Diwali!

3. Hello { Name }, on the auspicious occasion of Diwali 2024, may God bless you with a lot of happiness and abundance. Goddess Lakshmi blesses you with wealth, health, and joy. Happy Diwali 2024!

4. Hello Shreya, Are you Waiting for the festive Season? Do not worry—we are here to help you get exclusive deals on your favorite brands. We wish you a very prosperous Diwali! 

5. Hi { Name }, A very lightful and joyful Diwali wishes to you and your family from us [Company Name].

2. Fashion Retail

1. Hey, customer, we have brought you a fantastic fashion collection! A very Happy Diwali to all! Get flat 40% off on every fashion collection! Update your festive mood today with our exclusive collection. Limited-time offer!

2. Hi {Name}, Our Diwali amazing collection sale is live! Looking to have something unique for this Diwali? Visit our store to grab your favorite collection now!

3. Hi Smith, The Diwali 2024 bash is now back! Visit our nearest collection store with your family and get up to 30% flat off. The offer will expire soon. See you!

4. Happy Diwali to our premium customers! We are here to make your festive occasion memorable. With ‘Free Shipping,’ get up to 20% off your next order. Get a coupon code!

5. Hey {Customer Name}, the Diwali flash sale is going to expire in the next 2 days! Hold your product and buy it now before it runs out. Add the item to your cart and complete the purchase. Explore now!

6. Hello John, I wish your family a very pleasing Diwali. Diwali is a festival of celebration. On the occasion of this festival, we are offering an extensive discount on every clothing brand. This is a limited-time offer valid today! Grab it before it expires.

7. Happy Diwali! New collection arrival alert! Explore the range of the latest fashion collections that will blow your mind. Do visit our online store and buy your favorite one. Buy now!

8. Diwali Dhamaka offer for premium customers! Get the best deals at throw-away rates. Purchase now! Get the Coupon Code

3. Diwali Offer Templates

1. Alert, Alert, Alert! The offer will end in just 2 hours. Hurry up! Hold the products before they stock out. The Diwali 2024 sale offers a 35% discount on every item.

4. Jewelry brand

1. The Diwali sale is live now! What are you looking for? Buy your favorite gold necklace and get up to a 40% discount on your gold shopping trip. Visit our nearest shop to redeem the deal. The offer will expire in one day. Contact us!

2. Dear customer, our store has amazing Diwali offers on silver and gold jewelry. Buy any jewelry and achieve a 30% instant discount. The offer will expire soon. Happy Diwali!

3. This is a reminder to everyone! Shop any gold item and get 10% off + a free silver coin! Shine brighter with us this festival with our premier designs. Click to view the collection!

5. E-commerce marketing templates

1. Hey all, the Diwali Dhamaka offer is here! Redeem 20% off on every product + Free delivery. Buy now and light your festive occasion with this exclusive collection! Hurry up before the offer ends soon! Buy now!

2. Hurry! Our flash Diwali sale is live now! Get [30%] off on your favorite brands until [Date]. Click the link to Shop now!

3. Find our exclusive & latest arrivals in [Product category]. Update your wardrobe collection today. Buy now!

4. Did you leave your favorite ethnic kurta set in your cart? Come to the website, complete your shopping now, and enjoy a [X%] discount using code CARTDEAL. Tap the link to check out [URL].

5. Reminder! Exclusive discount offer for you. Scratch the code DIWALISALE to achieve a [35%] discount on your next buy. Buy now!

6. The festive Season is here! Happy Diwali to all of you. [Business Name] is offering a unique discount code for its loyal customers on this occasion. Add your items to your cart and use the discount code at checkout. Happy shopping!

6. Beauty & Cosmetics

1. Light your house this Diwali 2024! Use the code ‘HAPPY25’ to get 25% off skincare and makeup products! Indulge yourself with our premium essentials. The limited-time deal is only for today. Explore the items now!

7. D2C WhatsApp Marketing Templates

1. Dear customers, We are launching our new brand this Diwali 2024! Discover the future of [Product category]. Shop now to explore the products!

2. Hey all, Take the chance to buy our limited edition products. Grab it before it runs away. Buy now [Url].

3. Hi {Customer Name}, Participate in our loyalty program and achieve rewards with every single purchase! Discover more: [Loyalty Program Link]

4. Dear Customer, Refer a friend, and both of you get up to 30% off your next buy! Share the love: [Referral Link]

5. Join us today and relish a fantastic 80% off your first month of shopping! Unlock premium features now: [Subscription Link]

8. Electronics template

1. Happy Diwali to everyone! The Diwali Tech Sale is live! Grab up to 45% off on every electronic item, including laptops, phones, and accessories. Cherish your celebrations with top-notch electric gadgets! Hurry up now; there is limited stock!

9. Fitness & Gym Equipment

1. Get Fit This Diwali Season with our exclusive Gym and fitness equipment! To complete the purchase, use the code ‘GYM15’ on all gym equipment. Discover your fitness journey with our top-of-the-line equipment.

10. Restaurant & Food Delivery

1. Diwali Feast Special Offer! Celebrate the festival with a delicious 3-course meal at Just ₹699. Enjoy with our Diwali-exclusive menu! [Order Now]

2. Still, desiring the perfect Diwali dinner? Order now from our exclusive meal today! Tap the link to place your order!

11. Travel Agency

1. Diwali Getaway Deals are out now! All holiday trip packages are 15% off. Flee the hurry and unwind with our festive travel deals. Explore the packages!

2. Are you still deciding on your trip destination? Contact us to clear your trip package and confirm your destination. Your dream holiday awaits! Protect your 20% discount before it expires. [Book Your Trip]

12. Real Estate

1. Hurray! The Diwali Home Bonanza flash deal is live! Book your dream home with us and get ₹2 Lakhs off on booking this festive Season! Cherish your truly memorable Diwali. Click the URL to view homes!

2. Your dream home is waiting for you! Achieve your Diwali offer today. [Explore Properties]

13. Automobile Sales

1. Diwali Car Fest! Pick your favorite car model and use code ‘DIWALIFEAST’ to get up to ₹50,000 off. Drive into the festive Season with a brand-new automobile. Explore models! [View Cars]

2. Take the chance to see Diwali car offers! Tap [here] to book your test drive today.

14. Educational Courses

1. Diwali Learning Special Deal on Educational Courses! 20% off all online academic courses. Grow your knowledge this joyful Season with expert-led courses. Join now to explore the courses!

15. Healthcare & Clinics

1. Happy Diwali to everyone! Our organization is offering this Diwali free health checkup for the complete body. Acquire a full-body health checkup at 35% off this festive occasion. Stay healthy & happy! Book your appointment!

16. Salon & Spa

1. The Diwali Glow Package is out now! Grab 15% off all beauty therapies. Calm and rejuvenate this Diwali 2024!

17. Furniture & Home Decor

1. Dear client, the Diwali sale is now live! We are offering 50% off on all furniture and home decor objects. Light up your house with extensive designer Furniture and home decor. 

18. Insurance

1. Diwali Insurance Special Deals! Earn 10% off on new health/life insurance policies. Contact our representative to discuss the details. Protect your family’s future now. Get a Quote!

19. Event Planning

1. The festival of light is here. Are you planning an event? We have the best event planning team and decorative ideas to make your event memorable. Book our event services and get 20% off this festive Season. Contact me now!

20. Grocery Delivery

1. Diwali 2024 Grocery Fest! Up to ₹200 off on your first purchase. Store up for the festival and enjoy our exclusive discounts! Order now.

21. Photography

1. Festive reminder! The [Photography business name] is offering 20% off and a complimentary photo collage this Diwali. Store your special moments with your loved ones this Season. Book your session!

22. Financial services

1. Diwali Dhamaka Deal! Open your Demat or trading account and get ₹500 cash back. Grow your wealth-building journey this Diwali festive. Tap the link to fill out the form!

23. Online streaming services

1. Bingo to the Diwali celebration! Recharge today for your favorite OTT app and get a reward of 1-month of free streaming on all our shows and movies. Sit back and enjoy the best content during the festive! Happy streaming.

24. Feedback request

1. Hello [customer name], your feedback is precious to us! What do you think about our Diwali collection? Click the link below, ‘Visit Website.’ 

Guidelines Follow by WhatsApp Message Templates

  1. Always check for spelling and grammar errors before submitting your template for the review process. If there is any grammatical error in the message, it can be tagged as spam. 
  2. Cover the placeholders in double curly brackets.
  3. The text should be added before or after the placeholders.
  4. Bypass using emojis in the CTAs.
  5. The language of the message template chosen needs to match the language of the content.
  6. The URL domain in the links must be relevant to the business.
  7. Do not use URL shorteners for your links (Bit.ly, TinyUrl, etc).
  8. Double spaces are restricted to use.

Frequently Asked Questions

Q1. What is a WhatsApp message template?

A. WhatsApp message templates are the predefined formatted messages used to send details or updates to a group of people instantly. 

Q2. How do you set the WhatsApp templates for business?

A. Contact a business solution provider like Getgabs to create a WhatsApp business API Then, follow their team’s instructions to create and customize your Diwali message templates.

Q3. Can we edit the message templates after they are created?

A. Yes, the created message templates can be edited, including contacts and message formats.

Q4. Is there any limit to the message templates a business can have?

A. Yes, a business can have a maximum of 250 message templates for every WhatsApp business profile. Every template can be converted into various languages and will be considered as a single template.

Q5. Can we send a message template to every customer?

A. Yes, it is possible to send WhatsApp message templates to every user through a WhatsApp chatbot, regardless of whether they have had a critical engagement with your WhatsApp business account.

Q6. Does Meta approve all message templates?

A. Meta generally approves message templates within 48 hours if they adhere to specific guidelines. However, if your WhatsApp message template needs to be approved, you will receive a reason for rejection and resubmit it for approval.

Conclusion

Using a customized WhatsApp message template for Diwali 2024 has become an excellent idea for businesses that want to engage with customers during the festive Season. A scaled WhatsApp chatbot solution helps the company to interact and get the most out of its platform. As in Ace, Getgabs has achieved more than a thousand engagements and has worked with multiple brands all over the world. This is a scaled WhatsApp Business API solution that helps businesses grow in the competitive world.