How to Use WhatsApp Business API for Telecommunications

WhatsApp Business API for Telecommunication simplifies operations and enhances retention rates and CSAT scores in their communication stack. Telecommunication businesses keep their customers connected to entertainment, information, and people. But how do customers feel the connections with their providers? As per the research said, not very:

• 63% of clients said they receive every update regarding their services. 
• 53% of customers made the conversion because of poor customer support.
• 40% of customers connect with their service provider to use the WhatsApp API for telecommunication.

Clients are looking to have comfortable options to connect with telecommunication companies, with less wait time and quick resolution for their problems. Presently, 60% of customers suggested communicating with their favorite chat application providers for seamless conversation.

What is WhatsApp Business API for Telecommunication?

The revolutionary WhatsApp Business API for telecommunication is intended for medium-sized and larger businesses that want to engage with numerous clients simultaneously.

Businesses can use chatbots, automated responses, and interactive messages to design an interactive messaging flow that meets their clients’ demands.

This robust technology, which was introduced primarily for medium-sized to large organizations, allows them to interact with numerous clients at once. Adieu to laborious, human correspondence, and welcome to WhatsApp chatbots, automatic responses, and interactive communications!

Customize your communication style to your target audience, and observe how this increases interaction and fosters long-lasting bonds. Now pour yourself a cup of coffee, take a seat, and let’s explore the fascinating world of WhatsApp API!

4 Effective Benefits of WhatsApp Business API for Telecommunications

Before using WhatsApp Business API for telecommunication, let’s check how it will benefit the industry in terms of customer service. WhatsApp API has four practical benefits for the telecommunication industry.

1. Boosting communications

As to managing communication on a large scale, WhatsApp Business API is suitable for practical customer servicing, like delivering notifications and alerts, and its real-time power lies in its capability to allow the business to handle two-way communication in real time easily.

This is important in the world because conversational communication is fast becoming the standard. Customers will be able to manage and connect with their audience through live agents to source the products, services, and customer support they need.

2. Securing communication

One of the main foundations of the WhatsApp Business API is enterprise-level security. For example, before activating a business account, WhatsApp confirms all of the information.

Customers can tell they’re speaking with a legitimate business and not a fraud when they choose to participate in WhatsApp-based communications with a brand. Because WhatsApp has built-in two-factor authentication, the company also knows that the customer is authentic.

3. Converting marketing

From click-to-chat and communication buttons that enable users to instantly start a conversation with a business to implementing broadcast messaging in digital marketing campaigns, WhatsApp offers marketers genius chances to connect with their respective audiences.

4. Mastering integration

If you are not able to completely integrate with your old company systems, even the most cutting-edge CX solution risks being inefficient and even more repetitive. This is why many industries are integrating with an official WhatsApp Business API provider to plan, roll out, and implement their WhatsApp solution.

WhatsApp Examples for Telecommunication

1. Discovery

• Entry points – To increase your ROI by investing in digital technology, adopt WhatsApp’s features. The channel helps build a strong platform to obtain customers with the Meta channel and links your Facebook and Instagram ads via WhatsApp. WhatsApp QR codes and call-to-action buttons can be linked to your website, social media, and advertisements, offering an efficient way to converse with you.
• Offline entry points: Integrate a QR code on physical advertisements of IVR deflection to bring customers to your WhatsApp platform with less effort.
• Opt-in – Offering customers the chance to subscribe to your conversation with your business. When the clients open the message, you can initiate a message using WhatsApp to send them marketing and sales messages to instruct them via their customer journey. You can customize your WhatsApp message templates to send messages to repeated questions. 

2. Onboarding and consideration

• Promotions – When your clients open your message, you can communicate with them by sending relevant marketing messages to motivate them to become your clients. Using rich media and customized messaging helps to enhance conversion rates and add more excellent value to the communication for the audience.
• Sharing product catalog—Enable customers to scroll through your new product in the WhatsApp conversation. Remove the requirement for them to visit your website and provide a catalog feature right in the chat. This ensures the smoothest experience for potential customers. 
• Nearby stores—To improve the customer experience, provide a list of stores or use maps when a consumer requests the locations of retailers in their neighborhood. A WhatsApp chatbot can quickly complete this task, which will have people heading to your stores in no time.
• Handling contracts—When your leads are ready to convert, handle their orders and contracts in the same chat. Please give them the option to buy or log in and provide them with comprehensive instructions and registration details via a single channel.
• OTP – People throughout the world trust WhatsApp as a safe messaging software. Using WhatsApp to send OTPs for payTV or internet modem resets will maintain a secure and convenient onboarding and support experience.

• SIM card setup – Set up your clients’ SIM cards on WhatsApp to complete the onboarding process. Please provide them with an easier way to register their SIM card so they can associate with your services quickly over WhatsApp.

3. Activation and service

• Monthly bills and payment confirmations—Sharing monthly bills and payment confirmations over WhatsApp with customers is my favorite way of communication. This channel has an over 95% open rate, so messages containing important information have the visibility they require. Sharing these monthly statements in WhatsApp makes it easier for customers to pay immediately and remove late charges. 
• Payment reminders—Sending reminders to your clients is an excellent method of keeping them interested and preventing late fees for their monthly bills. For customers who have an impending payment deadline, use event-triggered communications to prevent disputes regarding extra fees.
• Cross-selling and Upselling – Customers can use a self-service chatbot on WhatsApp to ask questions regarding plan upgrades. When a consumer is ready to switch services, the chatbot can provide a list of pertinent plans that suit their needs and make it simple for them to transfer to an agent.
• Appointments for installation – Clients may now schedule appointments over WhatsApp for tasks like switching from a slower home internet connection to a faster optical fiber connection. They can select times that are convenient for them and avoid making calls.

4. Support

• AI self-service chatbot – Integrating a WhatsApp chatbot will not only boost the resolution time for queries but also enable the agents to concentrate on complicated issues and lower your spending on customer service resources. The chatbot can be customized to answer the common and repeated questions. 
• Live agents on WhatsApp – The WhatsApp chatbot will be designed to understand when there will not be customer support for longer. And that is when live agents and WhatsApp automation come into the picture. Allowing agents to access WhatsApp provides them with a complete history of old conversations and terminates the requirements for customers to repeat themselves; this makes it easier to manage customer support and handle several communications at once.
• IVR call deflection—Boost the disclosure of IVR call deflection to WhatsApp to 100% of customers. Offer them a quick way to solve their issues by connecting with agents or chatbots based on their queries. 

5. Retention

• Loyalty and renewal offer – Offer rewards and cashback to your loyal customers on their mobile devices. Whenever a deal or contract expires too soon, send them a message giving the customer a reasonable price, more data, or an update to keep them as their telecom provider. 
• Phone suggestions—If the customer has not updated their mobile phone in some time, send them a list of new or related phone suggestions that may be interesting to them. Listing things is a good way to allow customers to easily check the products and make orders for them.
• Satisfaction surveys – Taking feedback from customers for telecommunication services on how to enhance the service and support. However, long surveys and feedback processes between the apps or browsers create inconvenience for them, causing them to eliminate the process.

Why Choose Getgabs to Integrate WhatsApp Business API for Telecommunications?

Integrating WhatsApp Business API into your communication systems through Getgabs transforms the customer journey and offers simple resolutions to problems. In the telecommunication industry, customer support is the most important concern that makes customers switch providers and vendors.

Being available on WhatsApp, telecommunication can provide conversational marketing experiences, sales, and service on a single platform that clients can use regularly. To do this, they required a telecommunications partner who understood the ecosystems and helped provide effective use cases at every step of the customer journey.

Working with Getgabs, telecommunication companies can achieve full advantages of everything WhatsApp provides with our wide range of practical features. There are reasons why you choose Getgabs to integrate WhatsApp API into your telecommunication industry.

Frequently Asked Questions

Q1. How can I use WhatsApp API for telecommunication?

A. Integrating WhatsApp Business API into your communication systems through Getgabs transforms the customer journey and offers simple problem resolutions. 

Q2. Will my data be secure by using WhatsApp Business API?

A. Yes, your data will be secure with WhatsApp Business API because it uses end-to-end encryption, which ensures that all data and messages exchanged between you and your clients will be protected and safe from unwanted access. 

Q3. What are the advantages of using WhatsApp API for customer communication?

A. WhatsApp Business API enables companies to communicate with their clients more promptly and personally. It allows businesses to provide tailored messages and promotions, offer prompt and effective customer support, and forge closer bonds with their clientele.

Q4. Why is Getgabs the best WhatsApp API provider?

A. Working with Getgabs, telecommunication companies can achieve full advantages of everything WhatsApp provides with our wide range of practical features. 

Q5. What does the CSAT score stand for?

A. CSAT score stands for Customer Satisfaction score, a metric utilized to analyze customer satisfaction with a service or brand. This includes a single-level questionnaire survey where customers are asked to rank their satisfaction by a number from 1 to 5 or 1 to 7.

Conclusion

Using the Getgabs platform, WhatsApp Business API for telecommunications may assist you in developing fully customizable customer journeys from beginning to end.

By including WhatsApp in your communication mix, you may help your clients avoid call centers and lengthy wait times, solve problems more quickly, and stay loyal to your company for longer.

With our simple-to-use tools and round-the-clock assistance, you can start upselling and cross-selling, provide always-on support, and send customized campaigns all from a single platform.