Want To Send Bulk SMS?
If yes, then test our service for FREE.
Get a 1 Month Free Trial of WhatsApp Business API
Want to Use WhatsApp Business API for takeaways? Takeaways and online food ordering are becoming increasingly popular, specifically among younger generations. For instance, 24% of Generations order around 4 times a week, considering eating their food while watching OTT channels and entertainment online than in a noisy restaurant.
Food providers need to determine how they manage their online orders to ensure this growing demand is served effectively and starving customers do not just end up plain ‘hangry. ‘
Traditional touchpoints like calling in order could be more favorable, with 67% of people who have especially ordered online saying they liked the experience.
Across the digital channels available, it is clear that what matches customers and their busy lives is the most important. According to the research, 45.5% of US-based residents used applications in 2018, and over half are expected to use them by 2022. Communication is more favorable with Gen Z and thousands of customers.
98% of generations own an Android device, 57% use communication applications, and at least half of the time, they are busy on their phones. On the other hand, 60% of customers prefer to contact brands through direct communication apps.
But what could be the solution for restaurants for takeaways, and how can it be simplified?
What is the Solution for Takeaways?
The online food order system needs to be simple and different from the competition, and it is equally essential that it is available on as many platforms as possible. One useful platform is WhatsApp. If the food industry were an exhibition center, WhatsApp would be the next corner space to attract most customers’s attention.
Continue reading the article to learn about the complications of WhatsApp Business API, the advantages of takeaway orders, and how to use it for increased visibility. Consider whether this is the perfect choice for you.
WhatsApp Business API for takeaways is very famous among restaurants owing to the various benefits it provides to businesses. A few benefits provided by WhatsApp Business could be a WhatsApp catalog and order booking.
What is WhatsApp Business API for Takeaways?
WhatsApp Business API is the Application programming interface used to link businesses with customers directly through WhatsApp. It comes with a plethora of facilities. Some of them enable enterprises to run hyper-personalized marketing campaigns, give discounts and updates, and solve queries quickly.
Getgabs WhatsApp Business API supports restaurants for takeaways by simplifying tasks on WhatsApp in an advanced way. Through WhatsApp Business API, you can utilize third-party integrations to measure customer engagement, drive leads, and set up marketing pipelines. This helps maintain customer data in one place, allowing the creation of practical approaches and the obtaining of desired outcomes.
Top 5 Benefits of WhatsApp API for Takeaways
Restaurants and online food businesses offering takeaways enjoy the highest response rate of 98% on WhatsApp compared to other conversation channels such as email. Clients use WhatsApp as a personal tool, and with good copywriting, you can present your business as a friendly presentation in their chatbox.
Check the following key benefits of WhatsApp Business API for takeaways below:
1. Instant customer communication platform
WhatsApp’s business API allows for direct conversation between you and your target customers. Leverage the platform to create a sensible relationship with clients and make them feel valued by offering extensive features or discounts. Ensure availability 24/7 by linking a WhatsApp chatbot or providing access to client support executives. This enhances trust and shows that you care for your customers and are always there for them to guide you.
2. Assured message and notification delivery
Through accurate contact information, WhatsApp API assures messages are received and opened by clients. Use customized notifications, including their first name and direct updates or deals, to strengthen the restaurant’s presence and quick clients to take action.
3. Managing online orders and takeaways
Whatsapp simplifies the takeaways ordering process and payment hassle-free online or offline. It enables the customers to place orders via a digital menu within the chatbox. Post-orders, use WhatsApp to get reviews from clients for service enhancement, simplify the order process, and grow customer satisfaction.
4. Ease of use
Users around the world widely use WhatsApp. It is easily accessible to users, who can get details regarding orders and food instantly on WhatsApp. Moreover, customers do not have to practice using the app. Customers can place orders over there Whenever they visit the restaurant and will get notified once it is ready. Whatsapp offers quick updates and the fastest delivery information without any hassles.
5. customers are not required to be confused between various food delivery apps
There are multiple options available in restaurants and cafes for customers to place orders. WhatsApp has introduced them to easily place their orders by just sitting in the restaurants. There are a lot of food-ordering apps and options available; it is hard to keep up with all of them’s latest offerings. More than 2 billion users use WhatsApp, which has a vast user base. Today, clients prefer to use WhatsApp for their routine tasks, which is what such technology can offer.
These advantages assure robust and customized communication with potential clients. Plus, interactive WhatsApp messages are easily shareable, enabling restaurant owners to send coupon codes, discounts, and special offers to their users, further improving their reach.
Use Cases of WhatsApp Business API for Takeaways
The use cases of Whatsapp business API for takeaways span around the various business functions that take customer interaction and operational efficiency to new heights. Let’s see the best use cases below:
1. Taking orders
WhatsApp chatbots can help take orders from customers in a simple, automated manner. Customers do not have to call the restaurant to place their orders; instead of wasting time, customers can order the food through WhatsApp while sitting at the restaurant. Ordering may also include requests like table reservations, event bookings, and so on.
2. Sending notifications
Customers can receive notifications about their orders via WhatsApp. These can include changes to menus, business closures, payment notifications, and more.
3. Send menu details
The detailed menus of the restaurants, along with the specials of the day, can be sent to the customers via WhatsApp.
4. Order delivery
Once orders are ready, customers will be notified to receive their orders. This is an essential factor that helps to ensure a positive customer experience. Alerts could be shared when the item is ready to be delivered, along with a feedback form.
5. Effortlessly transactional and promotional messages
Whatsapp’s business API allows for the effective sending of individualized messages to customers by sharing discounts, offers, and other promotional messages.
6. Quick replies for Frequently asked questions
Automate the queries by effectively showing the customer queries. This helps save time and enhance service.
7. Rich media campaign
Inform the clients in a timely manner by sending updates on offers and events with rich media content.
8. Track customer engagement
Analyze customer engagement with read receipts, shares, clicks, and location details to better understand and optimize the interaction.
9. Click the chat button on Facebook Ads
Add a click-to-chat WhatsApp button on your Facebook Ads, enabling Facebook users to easily connect with your restaurant on WhatsApp.
10. Order Placement with Responsive Chat Widget
Install a responsive chat widget to let clients place orders using WhatsApp directly, increasing productivity and ease of use.
11. Sample Order Confirmation Messages
Send WhatsApp template messages to serve consumers with order confirmation and delivery notifications, ensuring they are always informed.
12. Customer Service
Prioritize providing excellent customer service. Utilize WhatsApp messaging to solicit customer input directly on the caliber of your services. Furthermore, an easy-to-use agent dashboard allows you, as the admin, to monitor your agent’s work.
How does WhatsApp Business API Help place orders for takeaways?
WhatsApp’s business API provides a secure, trusted platform that users can use to chat and, importantly, make purchases. This is why a growing number of companies are implementing the platform – via WhatsApp business api with chatbot features – to serve clients and offer excellent customer service.
To describe how businesses can increasingly adopt the technology to strategically service their existing customers’ experience, Getgabs has teamed up to adhere to the process. It uses WhatsApp integrated with its features to intricates how food retailers can guide the customers to pick what exactly they want, facilitating the ordering process as:
Step 1: Make the order
Apart from waiting in the queue to place food orders, customers can directly contact the business through WhatsApp. Customers can chat with food restaurants, cafes, and other stalls on WhatsApp. The client will receive an automated reply from the company.
Refrain from overwhelming customers with unnecessary information. If they need clarification about what to order, they are not required to send lengthy and unoptimized menus. Instead, a WhatsApp chatbot will guide the customers in suggesting the store’s most famous dish to pick.
2. Choose the pickup method
WhatsApp chatbot responds to the order immediately, removing the inconvenience of the clients having to wait for the agent’s reply:
Because the client has already shared their details, they can choose the pickup method, as the customer would type: Takeaway.
Thanks to connecting businesses’ CRM integration, the chatbot automatically informs the business about customers’ ‘Order Takeaways.’ According to the customer’s instructions, the order will be prepared for takeaway. However, customers can even pay for their orders online through WhatsApp.
3. Reviewing the order
The chatbot checks the order and shares a product image with critical details to ensure the client is happy to move forward.
4. Confirming the order
The chatbot provides a final order confirmation of the order and pickup notifications for the clients to sign off on:
The order has been received and prepared. You can pick it up within 30 minutes. Have a good day!
Frequently Asked Questions
Q1. Can customers track their food delivery via WhatsApp?
A. Yes, order alerts will be sent to customers when the food is out for delivery. The alerts will provide an arrival time through WhatsApp, including delivery person details for tracking.
Q2. How can businesses promote takeaway services?
A. WhatsApp Business API for takeaways is very famous among restaurants owing to the various benefits it provides to businesses.
Q3. Can I collect payment on WhatsApp?
A. Yes, integration features are used to receive payments online for food orders directly in the conversation.
Q4. How does the WhatsApp chatbot help food stores to tackle customers?
A. An AI-powered WhatsApp chatbot reduces the staff burden of responding to customers and takes time to confirm orders. Hence, the staff can pay more attention to food preparation and deliveries with the chatbot.
Q5. How does WhatsApp Business API help the food industry to grow its business?
A. WhatsApp Business can help restaurants grow their customer base, enhance customer service, and increase sales by offering features such as lead generation, order tracking, order confirmation, payment acceptance, customer feedback, referrals, and customer information collection.
Q6. What are the benefits of using WhatsApp to order food?
A. There are numerous benefits of using WhatsApp Business API for takeaway food orders-
- Seamless Order booking
- Personalized Customer Experience
- Better Customer Support
- Quick Response
Q7. Will customers be notified of their orders?
A. Customers can receive notifications about their orders via WhatsApp. These can include changes to menus, business closures, payment notifications, and more.
Conclusion
Whatsapp business API is a cost-effective solution for takeaways and other services. It enables the business to effortlessly integrate the API with restaurants, foster awareness, increase sales, and enhance customer retention.
But it’s essential to remember that some digital experiences are different. According to research, 63% of Americans will return their digital takeout order if they have a terrible experience. On the other hand, a virtual assistant that runs on WhatsApp provides unparalleled speed and simplicity, which really increases CX satisfaction levels.
Food service businesses may connect with consumers via their preferred digital channel and, more crucially, guarantee that they consistently provide excellent takeout and customer experience (CX) by utilizing the most popular messaging app worldwide.
And here’s one last statistic: 53% of respondents to Nielsen’s Facebook Messaging Survey stated that they are more inclined to purchase from a company with whom they can communicate directly, and that percentage is only expected to rise.
Feel free to contact Getgabs today to access WhatsApp Business API!