How to Use WhatsApp Business API for Marketplaces?

Is WhatsApp Business API for the marketplace another method to catch the audience? In the past few days, the world of buying and selling offline jumped online, especially changing client behavior. Customer experience, which needs a lot of human intervention and financial resources with a fine customer care system, is basically the primary task for multiple online marketplaces. Do you think considering WhatsApp business API for marketplaces is a good idea?

Yes, the WhatsApp store has modified customer service to various huge marketplaces and eCommerce stores. Currently, more than 90% of large online sellers use WhatsApp business API for customer engagement, which has a good impact on business ROI.

However, WhatsApp’s business API for marketplaces is where real communication starts. Online sellers no longer only depend on WhatsApp for customer service. Enterprises are still scheduling operations on their WhatsApp business profile, and they own the profit from using API.

WhatsApp Business API Integration to Marketplaces

Incorporating WhatsApp Business API into marketplaces does not mean you need to have a website, which is also the common case. Business profile counting would not even have one. This generally occurs, especially when you are a small business that has only started a business. 

In such cases, the main selling platform may be Facebook, which is only starting to work on creating a customer base and interacting with them. In this article, we will optimize some of the most important ways to integrate the communication platform WhatsApp business API into a marketplace platform involving a website or Facebook page.

Marketplaces are exploring success stories with WhatsApp business API using features like – 

• WhatsApp Catalogs
• Automated messaging through WhatsApp Business API,
• Using WhatsApp Ads for marketing.
• Automatic greeting messages and replies,
• Group chats for business WhatsApp communication.

WhatsApp Business API advantage: The marketplace business is not only about customer service anymore; it is also about running entire business operations on WhatsApp.

8 Benefits of WhatsApp Business API for Marketplace Growth

Whatsapp business API for marketplace growth gives so many opportunities to ease operations, engagement with customers, and much more. Let us explore the numerous benefits of using API for marketplaces.

1. Product showcase

Industries can leverage product catalogs to announce their products or services through WhatsApp business API. This list of products operates as an online WhatsApp store where clients can effortlessly browse a large range of products. Clients can also decide on the purchasing of items selected without ever leaving the chat page given to the availability of aspects like:

• High-resolution images
• Detailed descriptions
• Pricing information

Clients can simply explore the options that enhance the buying experience and hence increase the sales conversion with WhatsApp Business API. 

2. Secure conversation

In the marketplace platforms, security is important, and the WhatsApp Business API ensures secure conversation between sellers and buyers. The end-to-end encryption technique is the unique feature of WhatsApp API, which involves login details and personal details, making it a helpful tool for the marketplace. 

Factors that WhatsApp encrypts:

• Messages
• Calls
• Photos
• Videos,
• Documents

Such transformation of details is encrypted and can only be viewed by the sender or receiver, not everyone. Also, WhatsApp itself can have access to the content of these conversations. WhatsApp Business API for the marketplace continuously updates security updates to bind vulnerabilities and boost encryption techniques. Clients experience more comfort knowing that their details are protected from unauthorized sites or access.

3. Transactional messaging

Whatsapp business API use for marketplace promotion simplifies the automation of transactional messaging  in the real-time world, like 

• Order confirmations
• Shipping updates
• Delivery notifications
• Offers & Discounts

This positivity of WhatsApp for marketplaces or e-commerce businesses assures that clients are kept well informed at every level of their shopping journey, hence improving transparency and loyalty. Also, it lowers the customer queries relevant order status, freeing up valuable resources for the business.

4. Chat with clients easily

With the integration of WhatsApp business API for marketplace growth, companies can seamlessly engage with their clients on WhatsApp. Whatsapp business API offers an immediate messaging channel that lowers the discomfort of waiting on hold or processing message delay. This direct approach to WhatsApp conversation enables:

• Quick resolution of queries
• Personalized assistance
• To create strong relationships with customers.

5. Global reach

With more than 2 billion active users worldwide, WhatsApp provides unparalleled global audience reach for industries. The WhatsApp Business API breaks through geographical barriers, enabling e-commerce growth for organizations to connect with clients around the globe. Whether reaching local markets or expanding internationally, companies can leverage a diverse audience with its extensive features such as WhatsApp catalog, chatbot automated alerts to clients, and WhatsApp’s group chat that connects the customers with the business.

What else does WhatsApp business API offer industries? It offers the scope for organizations to:

• Immerse with customers on a global scale
• Tap into new markets
• Drive international sales growth

6. Easy marketing

Through WhatsApp business API marketing for the marketplace industry, they can easily run WhatsApp marketing campaigns and engage with customers by sending them relevant promotional messages. Enterprises can utilize WhatsApp for the marketplace to interact directly with clients while launching new products, special deals, or seasonal discounts. With the effective communication feature of WhatsApp, promotion depends on prospects’ behavior and preferences to increase sales and create engagement.

WhatsApp chatbot automatic responses are coded to engage with clients and offer customized suggestions, guidance, and support. Even with WhatsApp business API, companies can include WhatsApp with their existing CRM, tools, e-commerce platforms, and marketing automation tools, allowing seamless conversation and targeted marketing.

7. Marketing campaigns

Whatsapp business API works as a powerful platform for performing marketing campaigns scaled to the requirements and suggestions of one client. WhatsApp is a versatile platform that bridges the gap between business and consumer by marketing the business and running promotional WhatsApp ads. It uses WhatsApp extensively, ranging from newsletters and product updates to surveying clients and collecting feedback.

Companies can increase exposure and interaction by automating marketing operations with a custom touch by using functions like chatbots and broadcast lists. Images, videos, and documents are just some of the multimedia content types that WhatsApp gives, offering businesses the ability to deliver visually attractive marketing campaigns and achieve high replies from WhatsApp messages.

Brands can effectively grab audience attention and convey their business message by using multimedia content, whether this is for new product announcements, instructional videos, or marketing campaigns.

8. Ease shopping

Implementing WhatsApp business API into marketplace platforms will make the shopping experience seamless for consumers. They can query product availability, place orders, and make payments within the chatbox by using WhatsApp to shop. This simplified process offers perks like:

• Fewer challenges in the buying journey
• Improves customer satisfaction
• Boosts conversion rates

How to Let Customers Use WhatsApp Business API?

Being able to utilize the full power of WhatsApp for your marketplace marketing, sales, and support activities, you are required first to make your clients aware of your availability on WhatsApp. This could be obtained through numerous gateways involving:

• Click-to-Chat ads on Facebook, Instagram
• “WhatsApp Us” icon under your email signature
• WhatsApp Widgets on your website
• Phone IVR

How to Utilize WhatsApp Business API for Marketplace

What makes the WhatsApp API compelling for the marketplace? Want to know what? Let’s come with us to learn how API is used for marketplaces.

1. Lead conversion abilities

Product discovery always occurs online, and clients visit many websites to find their favorite products. They have queries they want to clear before proceeding with checkout. Multiple customers tap ‘chat with us’ WhatsApp chat widgets over a business website or click on ‘Click-to-chat’ ads on social platforms to navigate the business WhatsApp, where customers and agents can both interact. WhatsApp API allows businesses to follow up with their prospects at specific intervals.

2. Nurtured relationships to increase retention

Whatsapp API provides businesses a chance to stay connected with existing customers, create long-lasting relationships, and enhance client lifetime value. It supports the brand in developing emotional relationships with clients. It keeps the engagement going even while the user is not searching for products or services.

Companies can attract customers by:

• Sending greetings and discount coupons on one’s birthdays and anniversaries
• Excite customers with freebies
• Inviting them to premier product launch events with ongoing promotions and updates
• Retargeting clients who have not made investments lately with special offers

3. Offer post-purchase support

WhatsApp Business API’s real strength is relying on the coded notifications you can send via it. When clients shop for a product and enable notifications, your brand sends them alerts; thus, it is a powerful tool to provide a great post-purchase experience to your clients.

4. Upselling or cross-selling

Through cross-selling and up-selling, WhatsApp is a fantastic platform for marketplace companies looking to boost consumer order values. In addition to the items the user has put in their cart, it may display items that are frequently bought. In the emails it sends to confirm purchases, it can even suggest other products. Additionally, the Whatsapp API may identify when a consumer buys a product—for example, a smartphone—from the brand’s online store and suggest a phone case to him, creating a well-timed upsell. Upselling and cross-selling can be made very simple when your company uses WhatsApp.

5. Collection and analysis of customer’s sensitive details

WhatsApp is an excellent platform for your marketplace business to collect consumer feedback through chats and utilize it to enhance your offerings. You can share more specialized products and discover more about your consumers’ preferences. Additionally, clients are more likely to reply when you provide links to reviews and ratings on WhatsApp. WhatsApp exchanges between agents and customers can also reveal information about your contact center’s productivity, like how long it takes for agents to answer questions from customers. This information can be used to improve your procedures.

WhatsApp Message Templates for Marketplace Business

Below are the WhatsApp message templates a marketplace business owner can use to interact with their client effectively:

1. Initial Inquiry Response

Hi [Customer Name], Thank you for contacting our [Business name]! We are grateful that you visited our platform. Let me know how we can guide you. If you have any queries, call on our contact support!  

2. Product Availability

Dear Harry, we are glad to help you with our service! The product you are searching for is available and ready to ship. Want to place the order? Click ‘Buy now’!

3. Order Confirmation

Hello [Customer Name], Your order has been placed successfully. We are preparing and trying to deliver it fast. You will be notified when the order is out for delivery. Get in touch for further assistance! 

4. Payment Reminder

Hi, Liza. This is a reminder to complete your payment for the order you added to the cart [product name]. Once you pay, we will confirm the details and process shipping. Contact us for queries!

5. Shipping Update

Hello Mini, We’re excited to notify you that your [Product Name] order has been shipped! You can follow the order with the tracking number: [Tracking Number]. Please get in touch with us for further assistance.”

6. Feedback Request

Hi [Customer Name], We hope you appreciate your recent buy from [Business Name]. We’ll be glad to hear your experience! Could you take a while to rate your thoughts with us? Your experience helps us enhance our service.

7. Thank You Message After Purchase

Hello [Customer Name],  Thank you for your recent shopping for your favorite makeup products. Your order is at the dispatching level, and we hope to transcend your expectations. Reach out if you have any queries!

8. Product Recommendation

Hello Anthony, are you interested in this product? If so, we want to suggest some other related products that will be a good fit for your choice. Let us know if you want to proceed with the order! Thank you!

9. Out-of-Stock Notification

Hello [Customer Name], We apologize, but [Product Name] is presently unavailable in the stock. We will notify you of new stock soon. Would you like to place a similar order or backorder in the meantime? Let us know!

10. Cancellation or Return Process

Hi Sheetal, We have received your cancellation request for the order [Product name]. We will process the refund in the next 24 hours. We will guide you for further guidance. Visit again to shop!

Frequently Asked Questions

Q1. What are the advantages of using WhatsApp for marketplaces?

A. WhatsApp Business API for marketplace businesses allows access to a huge customer base globally. This is not only about lowering client service queries but also supports the promotion of the brand as well.

Q2. How effectively does the Whatsapp API help the business sell products?

A. WhatsApp for marketplace business helps to converse with potential leads in a quick, effective, or convenient way for their needs.  You can market trust and loyalty with clients by sharing related and timely information. You can even display the products, give discounts, review collections, and drive good traffic to the website.

Q3. Is WhatsApp Business API a free or paid service?

A. We can say Whatsapp business API is completely free as businesses need to charge for panels and messages per session after a 24-hour window. 

Q4. How do you access payments through WhatsApp?

A. Payments can be accepted online through WhatsApp using various options like bank transfers, mobile wallets, payment links, UPI, and QR codes. Businesses can also integrate WhatsApp business API into the marketplace platform to offer seamless transactions.

Q5. Can the Whatsapp business be created for multiple profiles?

A. No, there is no option to configure the WhatsApp business with multiple business profiles; hence, alternate applications can be used.

Conclusion

For marketplace industries searching to sell their products online directly to consumers, Whatsapp Business API for the marketplace is the right option. The platform for the marketplace is an amazing choice for enterprises as it has 370 million active users monthly. 

You are allowed to use the application to communicate with customers and potential leads directly.  Try to interact with one; hence, they experience a good connection to your business. Make your WhatsApp business profile so you can start selling your products. For every single item you are selling, create groups or include interactive buttons in your message to redirect the customers to the service page or website. 

Give an offer also to your customers to attract them to buy items. Hence, it is simple to utilize immediate and direct consumer interaction, develop valuable relationships, and strengthen the brand with the helpful integration of WhatsApp Business API into the marketplace. Also, don’t forget to explore the power of GetGabs for more streamlined communication.