How to Use WhatsApp Business API for Festive Season Marketing Companion

Are you looking to use WhatsApp business API for a festive season marketing companion? Then, here is a guide for you. 

Diwali is one of the biggest festivals, and we want to grab the best discounts and deals on electronics, jewelry, decor, clothes, and more to launch the beginning of the new year!

Every sector wants to achieve a successful festive season. However, this may bring various competition in the market. Then, the WhatsApp business app comes into the spotlight.

• During 2021, more than 1.2 lakh crore of sales have been made online in the Diwali season.
• The number grew by 17% in the last Diwali season.
• This year, 2024, we expect an increase in online sales in the Diwali season by more than 20%.

What is WhatsApp Business API for Festive Season Marketing Companion?

WhatsApp Business API for festive season marketing companion is a strategy that allows you to capture both audiences. To attract early shoppers, you can send festive advertisements and seasonal offers ahead of time. This is the best way to engage your audience and increase lead growth by sharing exclusive deals and discounts.

Using WhatsApp Business API for a festive marketing campaign allows the following things –

•  Target new and existing customers.
• Provide versatile customer support.
• Upgrade the post-purchase customer experience.
• Pay attention to the requirements of various business accounts; WhatsApp is enough!
• Allow customers to explore, order, & pay on WhatsApp
• Nurture marketing strategies with conversational commerce
• Expand the customer conversations with WhatsApp automation 
• Interact with global customers

The festive season is an opportunity to convert customers into leads by offering them special deals or exclusive discounts. Businesses launch their new products, collections, discounts, and deals during this time. 

Leveraging WhatsApp business API for a festive season marketing companion is the best strategy for promoting brands. This enhances the customer base, sales, and growing brand awareness.

Now, let’s discuss campaign ideas that any business can use. Starting the marketing campaign early develops excitement among your customers and allows them to stick to your festive offerings.

Benefits of WhatsApp Business API for Festive Season Marketing

Why do we need to use WhatsApp business API for the festive season marketing campaign rather than email, SMS, or offline marketing? The answer is that a high open rate of 98%, a click-through rate of 45%, and 4 billion active users made it popular.

Hence, there are the benefits of integrating WhatsApp marketing for the festive season below:

1. Large user base

Whatsapp is not only another messaging application but a global phenomenon. With more than 2 billion users having WhatsApp installed on their phones, it is an effective platform to reach out to potential users. 

2. Personal touch and direct conversation

WhatsApp messages give a personal touch and feel, unlike generic ads or emails. This is like doing a direct chat with your consumers to develop trust and understanding. 

3. Stellar open rates

This is a fun fact: WhatsApp messages boast a whopping 98% open rate of promotional messages sent. Compared with other channels, this stands out at the top. Additionally, with click rates lying between 45-60%, the engagement is not only surface-level.

4. Global connection

Look around. Everyone in your family is using WhatsApp for their specific needs. When all your customers are already connected to the platform, why not reach them?

Essentially, WhatsApp isn’t simply another advertising platform—it could be the most effective one available. So get ready and join me as we explore the world of WhatsApp marketing during this joyous season!

Use Cases Of Whatsapp Business Api Before, During, And After Diwali To Get More Leads

The following section will include the campaign ideas used to get started earlier, build excitement among your customers, and connect to your discounts.

We have discussed the use cases of WhatsApp business API for festive season marketing before, during, and after to achieve more leads:

1. Whatsapp use cases before Diwali

Announce your latest offer and sales:

The festive season is the most important time in India, and people come together and celebrate it grandly. This is the best time to reach your customers. Businesses will get high customer leads by sending sales and offer announcements in terms of getting the best benefits.

And WhatsApp business app is one of them. If you’re a women’s collection brand, there is a high chance of getting a sale during the Diwali season; however, you may make it the best festive season sale by launching your deals like [get up to 70% off your clothes in this big festive season] to your clients in advance with WhatsApp.

This allows them to expand their business and wish to list their favorite items, which will convince them to buy the product during the sale period.

Offer a glimpse of discounts:

Every industry in India, whether small or large, has a Diwali sale. This is a unique way to attract customers, and the WhatsApp Business app helps with this as well by sending a glimpse of discount messages.

For instance, a beauty business can take this sale to the next level by sharing WhatsApp messages, including discounts for products [flat 15% off for beauty products] when the festive season starts.

This enables the customers to be updated on what they can expect from the company in the upcoming festive sale. But ensure to keep all their coupons intact!

Invite pre-orders:

It can be quite beneficial for firms to run a WhatsApp pre-order promotion, inviting people to place orders ahead of time before the sale begins. This guarantees increased sales, facilitates planning and administration of inventories, draws in more clients, etc.

A mobile company may launch a pre-order campaign for a phone that they intend to offer at a reduced price over the holiday season. Sending a WhatsApp message with the subject line “pre-order your favorite XYZ phone 48 hours ahead of Diwali sale” to prospective clients in the community could prove to be a smart marketing strategy and boost sales during this festive season.

Notify customers of the Diwali sale:

Diwali sales are the season of extreme competition. Remembering this, businesses are required to promote their offers more than anything else to stand out.

Sharing reminders is one of the best ways to live the excitement before the sale starts. Share a notification just a few days before the sale for your business to inform your clients about upcoming product deals, offers [save up to 50% on every shopping in our festive sale], and the advantages they can receive while buying with you.

2. Whatsapp use cases during Diwali

Share ongoing deals and discounts:

To grab a large audience, this is the best way to share your discounts and deals over WhatsApp when the sale is live. Updating your customers with discounts is an effective way to win the competition during the festive sale season.

Share a quick automated message to your customer’s WhatsApp account, including the sale on your product, which has started with exclusive deals on the entire amount. [The sale is now live! Get a 10% discount on the purchase of 299/-].

Reminders for fast-selling products:

During the holiday season, creating a sense of urgency might result in high sales. Consumers shop around for the best offers from various businesses, so you must let them know when items in their cart or wishlist are drastically reduced in price and quickly selling out.

Request that your clients purchase the shoes on their want list because they are in high demand and may soon go out of stock. Share stunning product photos with them to draw them in, along with an additional voucher for a quick purchase [your wishlist shoes will soon sell out! Use the extra 15% off offer when you buy them now. Additionally, a buy-now link will be mentioned in the content as a bonus.

Offer excellent customer service:

Customer service is essential for any company, regardless of its festive sale time or other factors. WhatsApp chatbots are the best way to accurately and quickly respond to customer inquiries. 

Allow your customers to contact your business through WhatsApp to receive details of the specific service they brought during the sale. The chatbot can forward the details of the same [shipment of beds with order no. # 1234 will be delivered to you soon], responding to customer queries faster.

3. Whatsapp use cases post-Diwali

Ask for product reviews and feedback:

When your customers complete the shopping, this time, ask them about the shopping experience or product reviews. This is the perfect time to receive good reviews, use them socially to grab the customer’s attention, and commit to the existing ones. Consider you are an electronic business that sold numerous headphones during festive sales.

Now, share an automated WhatsApp message with your clients a few days after the shopping request for their feedback. Like, [How did you like the electronics you bought this Diwali sale?] Please share your experience with us by giving feedback. Be sure to add at least two buttons to your message for positive and negative feedback.

Sale extension announcements:

A festive sale extension is a general thing for the business for a day or two after Diwali. This is the best way to grab more customers and remove their inventory, allowing users to buy items at a better deal. 

Sharing a sale extension announcement message to the customer, including that the sale on the diamond rings has been extended for another few days, asking them to grab this chance for a bigger discount. [The sale expanded on the gold ring for another 5 days! Grab the deal with an extra discount of 10%]. Add your website page link to the content.

Run surveys:

Surveys are an attractive way to understand your customers’ requirements. You may encounter new customers who are trying your service for the first time. Surveys are an opportunity to create a strong bond with them and understand their thoughts well.

Send surveys for your business through WhatsApp business API with quick reply buttons for easy responses. You can ask multiple questions to understand their likes and dislikes. [Fill out the survey form and get a 15% discount on the candles for your next shopping].

Frequently Asked Questions

Q1. How do you use Whatsapp business API for festive season marketing?

A.Facilitating your brand using WhatsApp’s features like catalogs and collections, bringing the shopping experience to the platform, sharing timely announcements, alerts, reminders, and segmented broadcasts, and offering top-notch service. Plus, utilize tools like Getgabs for hassle-free marketing integration.

Q2. What do you understand about the WhatsApp Business API for festive marketing?

A. WhatsApp Business API is a strategy for festive season marketing companions that allows to capture audiences and send festive advertisements and seasonal offers ahead of time.

Q3. What type of post-festive strategies can we employ to engage with clients?

A. Strategies for interacting with customers include requesting reviews and feedback, sending product reminders from sales to discounted prices, running surveys, and extending sale duration. This not only removes inventory but also tightens the bond between customer-brand relationships.

Q4. Why is WhatsApp a better choice than other marketing tools?

A. Whatsapp has a high open rate of 98%, a click-through rate of 45%, and 4 billion active users, making it popular; hence, it is the perfect tool for a festive season marketing companion.

Q5. Who is the WhatsApp business API solution provider?

A. Getgabs is the best WhatsApp solution provider, offering API services to help you launch a successful festive campaign.

Conclusion

It’s a game-changer to realize that WhatsApp Business API is your best holiday marketing partner. As you are ready for the vibrant festivities from Navratri to Diwali, remember that the WhatsApp Business app encourages your business to engage with clients on a large scale, adapt strategies based on real-time data, and facilitate transactions.

The ideas and insights shared in this article demonstrate the exclusive potential of WhatsApp’s business API to increase ROI and develop memorable customer relationships.

Take advantage of the opportunity to initiate your festive season marketing campaign with WhatsApp business API today. Allow your business to shine brighter than ever before. Expand the Getgabs services to start your journey toward mastering WhatsApp business API for a successful festive campaign.

Take the first step in your festive season marketing campaign with WhatsApp business API and WhatsApp chatbots, your ultimate companion for the festival season.