How to Use WhatsApp Business API for Fashion and Apparel Industry

Welcome to the dynamic world of WhatsApp business API for the fashion and apparel industry, where tradition and innovation interaction rule the roost. The apparel sector has leveraged various social media platforms, from age-old print advertisements to e-commerce websites and social media, to be at the top. 

Did you know that the revenue of the global fashion industry is expected to target US $771 billion in 2024? Also, with a hard-hit pandemic, the fashion industry is still one of the rapidly growing sectors today. 

The level of growth in this industry means the race in the fashion e-commerce sector is at its peak. Also, the most developed businesses need help managing customer relationships. This is where WhatsApp business API comes into the picture.

What is WhatsApp’s business API for the fashion industry?

WhatsApp Business API for the fashion and apparel industry is an emerging tool for strengthening customer relationships and providing frictionless and faster customer services. To meet evolving customer expectations, many businesses are turning to the integration of WhatsApp API. 

With the API, fashion industries can update their customers about new fashion styles and collections. This strategy enables the sending of customized messages to be shared with lookbooks and style trends. Additionally, exclusive deals, offers, promotions, and other details may be shared easily with users. 

Through the use of API, brands can engage their potential customers who have opted in for their WhatsApp services. They can even design interactive WhatsApp messages to attract customers. Whatsapp’s business API also offers two-way communication, which makes it a great time saver when answering customer queries.

For instance, one fashion company wants to stay ahead of its competitors by managing good relationships with clients. They leverage automated messages to make trusted consumers. Hence, this results in an increased engagement rate and 21% growth in transactions. So elevate your business with this expert advice for the WhatsApp business API.

Top 6 Benefits Of Whatsapp Business Api For The Fashion Industry

The section will explore the exclusive benefits of using WhatsApp business API for the fashion and apparel industry – 

1. Real-time customer engagement

The fashion and apparel sectors perform at a fast speed, with current trends quickly. Fashion businesses need to connect with their customers in real-time. WhatsApp’s business API allows immediate, two-way communication with consumers. Such real-time engagement is valuable for fashion brands to send product updates, new collections, promotions, or events. Clients can inquire about the availability of products, too, and get a quick response or encouragement to be in the know.

2. Seamless customer support

The fashion industry sometimes receives a high volume of customer inquiries, and they need help managing, whether about sizing, product details, or returns. Whatsapp business API simplifies the support by employing effective one-on-one communication. Brands can offer quick replies to general inquiries, lowering the workload of customer service teams and making customers happy. Moreover, the WhatsApp chatbot is integrated to maintain regular inquiries and ensure availability 24*7.

3. Rich media sharing

Whatsapp’s business API acknowledges customer requirements as this is a visual industry. Industries can forward high-quality images and videos of their new products, runway shows, campaigns, behind-the-scenes and styling ideas. The strength of sending content directly to clients enables brands to display their collections in a visually appealing manner.

4. Sales and conversions

WhatsApp Business API is an effective sales tool and a tool for customer engagement. Within the chat interface, brands may help with every step of the purchasing experience, from finding the right product to making the purchase. This frictionless shopping experience results in higher conversion rates and lower cart abandonment rates. Never leaving the app, users may peruse merchandise, obtain product data, and even finish purchases. 

5. Exclusive deals and previews

Fashion influencers love exclusive access to new launches and deals. Whatsapp API is used to share VIP consumers’ early previews of upcoming sales and collections and notify them of limited-time events. Such deals not only bring leads but also boost loyalty.

6. Event promotion

The fashion sector frequently hosts events, like launches, fashion shows, in-store gatherings, etc. WhatsApp API can be effectively used for event promotions. Businesses can also share event invites, reminders, and updates to increase their audience and create buzz.

How To Use Whatsapp Business Api For The Fashion & Apparel Industry?

See the use cases of implementing WhatsApp business API for the fashion and apparel industry below:

1 Provide support: Fashion industries can use WhatsApp to provide customized support and immediate response to refer to multiple issues and problems a client may have. Here is an example of this:

“Dear [NAME]. We see that you are suffering an issue while completing your payment. So we can help you with the query; we are working on it. Feel free to contact us anytime using our contact details.”

2 Abandoned cart recovery: In the fashion industry, more than 80% of products are in the cart as customer visit the website and add their favorite products to the cart. Through WhatsApp, you can mark this issue by sharing a cart recovery alert message with the users with this example:

“Hey [customer name]. Your favorite product is going to be out of stock soon. Before it stock out, buy them to remove from your cart. You can apply up to 10% discount for the product at the time of checkout!”

3 Order status alerts: Users are interested in being updated on their placed orders, and as an organization, you need to fulfill the requirements. Leveraging WhatsApp business API sends order updates on WhatsApp, such as shipping details, tracking links, etc., so buyers can put their minds at ease. See the example below:

“Hello Vijay, thank you for shopping with us. We will keep you updated on the status of your order. Your order is confirmed and will be delivered to you soon!” 

“Hi [Name], We would like to inform you that your order [product name] and [order number] have been dispatched. A tracking link will be sent shortly. Stay updated!” 

4 Promotional broadcasts: Fashion brands frequently run campaigns and sales, and they use WhatsApp business API to run these marketing campaigns on the communication channel. As the platform is often used by its users, your content stands a higher opportunity of being noticed. 

‍“Dear customers! We’re giving 50% discounts on branded collections for the monsoon season till next week. Grab the discount for your best collection and use it before it expires. Tick-tock starts! Use code ‘Monsoon50’.” 

5 Request product reviews: Since the majority of consumers who purchase clothing and fashion look for reviews pertaining to sizing, material, etc., reviews can enhance a product’s performance. WhatsApp Business API can automatically generate post-purchase review requests.

“Hello there! I hope you found our goods amazing. We would be grateful if you could give them a review.

6 Seek client feedback: For your brand to flourish, it needs sincere input. Find out from your customers what new items or suggestions they would like to see. You can also use WhatsApp to get feedback in this situation.

“Hi [NAME]! You recently bought [product name] from us. We would be delighted to hear your thoughts regarding the material’s texture from our team. We value your opinions. 

Why Choose WhatsApp For the Fashion Industry?

Whatsapp business API is the gateway for numerous varieties of integrations, enabling an automated shopping experience. 

1. Redefine product discovery

Customer experiences in the online apparel market can often be described as overwhelming. With WhatsApp Business API, brands can personalize their customer service and product suggestion tactics to tailor buying journeys.

2. Designing visual purchase journeys with rich media

In the fashion and apparel industry, visualization above texts, images, and video play an important role. WhatsApp allows clients to visualize their products via lively photos, PDFs, and videos, ultimately slowing down the product’s return price and bringing leads.

3. Referring to frequently asked questions

Problems with buying fashion and apparel items online are frequent and repetitive. Implementing WhatsApp business API, you can set up auto-replies for frequently asked questions to solve customer issues quickly without the requirement of live agents in communications.

4. Brings lead conversations into shopping

WhatsApp makes it possible for companies to grow naturally online, just like they would in a physical and mortar store. More casual conversations between businesses and their customers will improve customer connections.

Best Practices for Fashion Brands on WhatsApp Business API

Using the WhatsApp Business API is essential for fashion firms to maintain customer relationships. Give tailored style advice, lookbooks, and updates on new collections.

It’s also helpful for customer support questions regarding fit, sizing, and return guidelines. Videos and pictures can improve the user experience. Purchases are influenced by visuals and improve engagement.

Whatsapp Message templates should be aesthetically beautiful rather than cluttered. Keep communications to 160 characters or less; do not divide them.

According to Business Insider, in late 2020, 51% of consumers were willing to make purchases using social media sites. Fashion firms can increase sales and audience reach by utilizing WhatsApp Business API.

The best tool available to companies to win the war on customer service is this API.

Utilize WhatsApp Chatbot For the Fashion Industry

Let’s start by laying the groundwork for your chatbot’s success before we explore the fascinating opportunities this platform presents. Having specific goals is crucial. Knowing your objectives is the first step in developing a successful chatbot strategy, whether it’s to boost sales, improve consumer engagement, or offer tailored style advice.

Understanding your target audience is equally crucial. Fashion firms may customize their chatbots to match the specific requirements and tastes of their customers by evaluating data from surveys, comments, and previous encounters. This personalized approach guarantees a more meaningful and pleasurable chatbot encounter.

Choosing the appropriate tools is essential when working with technology. Although chatbots are not supported by the WhatsApp Business app by default, they can be used by connecting the WhatsApp Business Platform/API to a service such as Getgabs WhatsApp Shared Team inbox.

Frequently Asked Questions

Q1. What is WhatsApp Business API for the fashion industry?

A. WhatsApp Business API for the fashion and apparel industry is an emerging tool for strengthening customer relationships and providing frictionless and faster customer services. 

Q2. Does WhatsApp suit small fashion businesses?

A. Yes, WhatsApp is also effectively used by small fashion businesses, providing cost-effective communication, sales opportunities, and customer support.

Q3. How to start an apparel business over WhatsApp?

A. To start your clothing business over WhatsApp, first contact a WhatsApp solution provider like Getgabs to set up a business account and establish an online presence. Then, use the platform to display your business and products to engage with customers and implement its tools to market your brand.

Q4. How do you sell the cloth items on WhatsApp?

A. Selling clothing on WhatsApp entails sharing your product catalog, interacting with clients via tailored messaging, and managing orders and customer service using WhatsApp’s commercial tools.

Q5. What are the benefits of using WhatsApp chatbot in the fashion industry?

A. Whatsapp chatbots are useful when the business is not available during working hours, and customers initiate messages. The Whatsapp chatbot sends auto-replies and customized responses to customers 24/7, reducing human costs, time, and resources.

Conclusion

There are numerous ways in which WhatsApp business API for the fashion and apparel industry is used for marketing, sales, support, and creating strong relationships with customers at every scale. 

WhatsApp business profiles boost the opportunity for fashion brands to encourage customer engagement and simplify operations. When the fashion industry uses it properly and handles the issues that come up, they can be at the top in today’s digital world. 

Hence, if you are a fashion company and still need to start using WhatsApp Business API for fashion, now is the time to do so. You can strengthen your journey with Getgabs, an end-to-end WhatsApp solution provider.

You can develop a customized WhatsApp chatbot for business, broadcast messages in bulk, and display product catalogs. Additionally, you can ensure seamless internal engagement with our shared team inbox functionality.