How to Use WhatsApp Business API for Fashion and Apparel Industry

Currently, the fashion buyers have high expectations when it comes to their shopping journey. This is the direct result of the never-ending options accessible to them. But do you know that the worldwide fashion industry’s revenue is predicted to target US$771 billion (approx) in 2026?

With a huge market and multiple choices available, clients want digitization, customization, and effortless communication throughout their customer journey. And when the WhatsApp business API comes in. 

Using WhatsApp for business, companies can provide customized product preferences depending on previous buying interests. Additionally, they can even use rich media to improve the shopping experience and lower abandoned carts. Hence, it becomes most important for your brand not to get left behind the trend.

The blog will explain everything about WhatsApp fashion and the different ways to use this tool in the fashion industry. Let’s begin by discussing why it’s required that you use a WhatsApp business profile in this business.

What is WhatsApp’s business API for the fashion industry?

WhatsApp Business API for the fashion and apparel industry is an emerging tool for strengthening customer relationships and providing frictionless and faster customer services. To meet evolving customer expectations, many businesses are turning to the integration of WhatsApp API. 

With the API, fashion industries can update their customers about new fashion styles and collections. This strategy enables the sending of customized messages to be shared with lookbooks and style trends. Additionally, exclusive deals, offers, promotions, and other details may be shared easily with users. 

Through the use of API, brands can engage their potential customers who have opted in for their WhatsApp services. They can even design interactive WhatsApp messages to attract customers. WhatsApp’s business API also offers two-way communication, which makes it a great time saver when answering customer queries.

For instance, one fashion company wants to stay ahead of its competitors by managing good relationships with clients. They leverage automated messages to make trusted consumers. Hence, this results in an increased engagement rate and 21% growth in transactions. So elevate your business with this expert advice for the WhatsApp business API.

Why Use WhatsApp Automation For the Apparel Industry

In this section, we will discuss why the fashion & apparel industries are adopting WhatsApp marketing to grow their business:

1. Real-time customer engagement

The fashion and apparel sectors perform at a fast pace, with current trends changing quickly. Fashion businesses need to connect with their customers in real-time. WhatsApp’s business API allows immediate, two-way communication with consumers. Such real-time engagement is valuable for fashion brands to send product updates, new collections, promotions, or events.

2. Seamless customer support

The fashion industry sometimes receives a high volume of customer inquiries, and they need help managing, whether about sizing, product details, or returns. WhatsApp Business API simplifies support by employing effective one-on-one communication. Brands can offer quick replies to general inquiries, lowering the workload of customer service teams and making customers happy. Moreover, the WhatsApp chatbot is integrated to maintain regular inquiries and ensure availability 24*7.

3. Rich media sharing

WhatsApp’s business API acknowledges customer requirements, as this is a visual industry. Industries can forward high-quality images and videos of their new products, runway shows, campaigns, behind-the-scenes and styling ideas. The strength of sending content directly to clients enables brands to display their collections in a visually appealing manner.

4. Sales and conversions

WhatsApp Business API is an effective sales tool and a tool for customer engagement. Within the chat interface, brands may help with every step of the purchasing experience, from finding the right product to making the purchase. This frictionless shopping experience results in higher conversion rates and lower cart abandonment rates. Never leaving the app, users may peruse merchandise, obtain product data, and even finish purchases. 

5. Exclusive deals and previews

Fashion influencers love exclusive access to new launches and deals. WhatsApp API is used to share VIP consumers’ early previews of upcoming sales and collections and notify them of limited-time events. Such deals not only bring leads but also boost loyalty.

6. Event promotion

The fashion sector frequently hosts events, like launches, fashion shows, in-store gatherings, etc. WhatsApp API can be effectively used for event promotions. Businesses can also share event invites, reminders, and updates to increase their audience and create buzz.

Use Cases of WhatsApp Marketing For The Fashion & Apparel Industry?

See the use cases of implementing WhatsApp Business API for the fashion and apparel industry below:

1. Provide support

Businesses can use WhatsApp to provide customized support and immediate response to address multiple issues and problems a client may have. Here is an example of this:

“Dear [NAME]. We see that you are having an issue while completing your payment. So we can help you with the query; we are working on it. Feel free to contact us anytime using our contact details.”

2. Abandoned cart recovery

In the fashion industry, more than 80% of products are in the cart as customer visit the website and add their favorite products to the cart. Through WhatsApp, you can mark this issue by sharing a cart recovery alert message with the users, with this example:

“Hey [customer name]. Your favorite product is going to be out of stock soon. Before it runs out, buy them to remove them from your cart. You can apply up to a 10% discount for the product at the time of checkout!”

3. Order status alerts

Users are interested in being updated on their placed orders, and as an organization, you need to fulfill the requirements. Leveraging the WhatsApp business API sends order updates on WhatsApp using WhatsApp message templates, such as shipping details, tracking links, etc., so buyers can put their minds at ease. 

See the example below:

“Hello Vijay, thank you for shopping with us. We will keep you updated on the status of your order. Your order is confirmed and will be delivered to you soon!” 

“Hi [Name], We would like to inform you that your order [product name] and [order number] have been dispatched. A tracking link will be sent shortly. Stay updated!” 

4. Promotional broadcasts

Fashion brands frequently run campaigns and sales, and they use effective tools to run these marketing campaigns on the communication channel. As the platform is often used by its users, your content stands a higher chance of being noticed. 

“Dear customers! We’re giving 50% discounts on branded collections for the monsoon season till next week. Grab the discount for your best collection and use it before it expires. Tick-tock starts! Use code ‘Monsoon50’.” 

5. Request product reviews

Since the majority of consumers who purchase clothing and fashion look for reviews pertaining to sizing, material, etc., reviews can enhance a product’s performance. Meta API can automatically generate post-purchase review requests.

“Hello there! I hope you found our goods amazing. We would be grateful if you could give them a review.

6. Seek client feedback

For your brand to flourish, it needs sincere input. Find out from your customers what new items or suggestions they would like to see. You can also use WhatsApp to get feedback in this situation.

“Hi [NAME]! You recently bought [product name] from us. We would be delighted to hear your thoughts regarding the material’s texture from our team. We value your opinions. 

Why Fashion Businesses Need WhatsApp API?

WhatsApp Business API is the gateway for numerous varieties of integrations, enabling an automated shopping experience. 

1. Redefine product discovery

Customer experiences in the online apparel market can often be described as overwhelming. With WhatsApp Business API, brands can personalize their customer service and product suggestion tactics to tailor buying journeys.

2. Designing visual purchase journeys with rich media

In the fashion and apparel industry, visualization above texts, images, and video play an important role. WhatsApp allows clients to visualize their products via lively photos, PDFs, and videos, ultimately lowering the product’s return price and bringing leads.

3. Referring to frequently asked questions

Problems with buying fashion and apparel items online are frequent and repetitive. By implementing the WhatsApp business API, you can set up auto-replies for frequently asked questions to solve customer issues quickly without the requirement of live agents in communications.

4. Brings lead conversations into shopping

WhatsApp makes it possible for companies to grow naturally online, just like they would in a physical brick-and-mortar store. More casual conversations between businesses and their customers will improve customer connections.

Conclusion

Staying ahead in the competitive market of fashion means staying close to your clients. And what better way to do that than with a friendly chatbot right there in their pockets? Using WhatsApp Business for fashion is such a cool trend. It’s a helpful tool to engage with your buyers on a personal level, answer their queries, provide support, and also help them shape their fashion.

There are numerous ways in which the WhatsApp business API for the fashion and apparel industry is used for marketing, sales, support, and creating strong relationships with customers at every scale. 

Hence, if you are a fashion company and still need to start using WhatsApp Business API, now is the time to do so. You can strengthen your journey with Getgabs, an end-to-end WhatsApp solution provider.